Hong Kong Island Comic Master

Chapter 56 Advertisement Placement
"Happy birthday!"

"cheers!"

Today is August 8, the birthdays of Li Wannian and Li Wanyue.

Since the life of the Li family has improved day by day, their birthday parties have become grand.

Last year, we even ate directly at the Peninsula Hotel!

Although I am richer this year, I have kept a low profile and just invited my family to have dinner together.

However, speaking of the Li family, there are quite a lot of people in this big family now.

In addition to parents Li Chongjun and Huang Jiali, there are four children, as well as Li Wanshui's wife Zhao Nazi and their family of six.

Yes, Zhao Nhazhi's family is larger than the Li family. She has one brother, two sisters and one sister.

In addition, there are Huang Jiaxing, Huang Jiali's younger brother and Li Wannian's uncle, a family of three.

Looking at this large family, Li Wannian couldn't help but sigh: It's great to live in an era where people are still willing to have children, except for being a little noisy...

"Brother Nian, can Ichigo beat Riku Byakuya?"

As soon as everyone finished clinking glasses, Huang Jiaxing's son Huang Zhengkai approached Li Wannian again and asked about the plot of "Death".

After learning that Li Wannian was actually the author of the popular comic "Death", Li Wannian became Huang Zhengkai's idol in one fell swoop. He couldn't wait to pester Li Wannian to ask about the plot every moment.

Just yesterday, the latest volume of "Two-dimensional Shonen Weekly" was released. In addition to the words and illustrations on the front page to congratulate a long live birthday, the most important thing is that the latest chapter of "Death" has been updated!

Under the eyes of several captains with ulterior motives, Kuro Ichigo successfully rescued Lu Kia and handed her over to Renji to take Lu Kia away.

So the three vice-captains stepped forward to intercept, but were defeated by Ichigo with one move, which shocked the entire audience.

At this critical moment, Lu Baizai took action, and the two of them clashed with each other, and this was the end of the story.

Who can bear this kind of fragmentation?Huang Zhengkai couldn’t stand it anyway!
"Ah Kai, don't be so rude!"

Uncle Huang Jiaxing on the side quickly stepped forward.

Today's Li family is not what it used to be, and Huang Jiaxing is afraid of offending Li Wannian.

"It's okay uncle, Kai, do you think Ichigo is strong?"

"That's strong! But it's so hard for him to fight Kenpachi. Can he really win against Byakuya?"

"All I can say is, don't underestimate Ichigo, you haven't seen his swastika yet!"

"What? Ichigo knows how to swastika?" Huang Zhengkai said excitedly.

"Bah bang bang!" At this time, Huang Jiaxing patted Huang Zhengkai's rice bowl with chopsticks, "You can't even shut your mouth while eating!"

Huang Zhengkai reluctantly closed his mouth and began to scoop up the rice.

On the other side, Mother Zhao was smiling all over her face and kept asking Huang Jiali to talk.

"The children in your family are really promising. Look, even the youngest Nian Zi is now a celebrity in Hong Kong Island. Unlike our family, even the appearance is not good enough!"

"My mother-in-law is too polite. Guangrong is pretty good now. He can take over from his father in the future!"

"It's just a small fight, nothing compared to your family!"

Faced with the hidden meaning behind Zhao's mother's words, Huang Jiali didn't say anything and kept talking about him.

Huang Jiali has always been worried about the Zhao family's appearance.

Although the old lady has no education, she has great wisdom and is like a mirror to many things.

Back then, when the family situation was not good, she could work hard and raise several children without complaining. Now that her life is better, she can be calm about everything.What their sons can do is their business. All they have to do is interfere less and enjoy life. The more they interfere in their affairs, it will only make it more difficult for their sons!

Zhao's mother's intention was obvious, she hoped that her family could find a good job for her son Zhao Guangrong, but Huang Jiali did not accept the offer at all.

Zhao's mother seemed to want to say something else, but was stopped by Zhao's father.

"Ah Shui, you just acquired a TV station, are you busy at work?"

"There are some. Once you get on the right track later, it will be much better!"

“What is the current price for advertising on your TV station?”

"Dad, do you want to advertise?"

"I want to hear it first!"

After experiencing the barbaric growth in the 60s and 70s, Hong Kong's TV stations have become very formal in the [-]s. Due to the dramatic increase in advertising business and the impression of inflation, coupled with the Hong Kong Island government's strict control of TV advertising, TV advertising is very expensive, and ordinary small businesses cannot afford advertising.

"Uncle, if you want to buy TV ads, how about buying ads for TV series?"

At this time, Li Wannian, who was about to bite the pig's trotters, immediately put down the pig's trotters in his hand after hearing Father Zhao's words and reminded him.

"TV commercial?"

The TV drama advertisements Li Wannian refers to are actually product placements, also called product placement marketing, which can be traced back to the 19th century French writer Balzac's "Comedy Humane".

One of his good friends was a tailor named Bouisson, who made many clothes for him for free. In order to thank him, Balzac wrote his real name and home address in "The Human Comedy", and many readers After reading the novel, everyone went to him to buy clothes.

The earliest introduction of product placement into film and television works is well-documented and unanimously recognized as the 1929 American cartoon "Popeye". Yes, it was the spinach!
With "Popeye" on the air, the company that makes canned spinach is winning money.

However, this product placement is still relatively new to Hong Kong Island!

"That's right, uncle, think about it! An advertisement on TV only plays for a few dozen seconds, but in a TV series, if you let the hero or heroine use your product frequently, wouldn't the effect be better than the advertisement on TV? After all, viewers watching TV can’t change the channel!”

What Li Wannian said made Zhao's father very moved.

He is a very successful businessman, so he is keenly aware of the feasibility of TV drama advertising as mentioned by Li Wannian.

"This... what TV show advertisement costs so much?"

"Dad, today is a family dinner. Let's not talk about business for now. Is there anything we can talk about tomorrow?"

At this moment, Li Wanshui suddenly reminded him.

Li Wannian had not taken over the TV station and did not know much about the current advertising revenue situation. Li Wanshui was worried that he would suffer a loss, so he interrupted the conversation between the two.

"Yes, yes, I am impatient!"

Father Zhao also realized that he had lost his temper.

"That's right, I want to eat the cake, and you guys should stop chatting!"

At this time, Li Wanyue also stood up and said at the right time.

"That's right, you are the biggest today. If you say you want to eat, we will eat it!"

Father Zhao borrowed the donkey from the slope and smiled at Li Wanyue.

"Yeah, there's cake to eat!"

Soon after, when Li Wannian and Li Wanyue blew out the candles on the cake at the same time, facing applause from all sides, Li Wannian knew that he was 16 years old!

There are more things I can do!

(End of this chapter)