Hong Kong Island Comic Master

Chapter 452 Brand Management

Before meeting Cheng Long, Li Wannian had seriously thought about whether he should release some of the copyrights he held?

After more than ten years of hard work, Li Wannian, or the Second Dimension Magazine, has accumulated a lot of copyrights, many of which are suitable for adaptation into movies, such as "Death", "Chinese Little Chef God", "Rogue Teacher" ", "Transformers", "Rurouni Kenshin", "Uryūin" and so on.

But until now, only a few comics have been adapted into movies.

In the final analysis, it is because Li Wannian has always controlled the scale of copyright adaptation.

But now that even Hong Kong's top figures like Cheng Long have been alarmed, it seems like we should really change our strategy!

After all, no matter how good the copyright is, if it is not photographed, it will still be a castle in the air.

On the other side, Cheng Long and Li Wannian had dinner and thought they were done. Unexpectedly, they were shocked when they met someone from the Copyright Operations Department of DreamWorks.

Are these guys vampires?

Even though he repeatedly hinted to them that he was introduced by Li Wannian, they still opened their mouths and had no intention of letting go.

In desperation, Cheng Long finally made a compromise.

This movie called "City Hunter" was jointly invested by the two companies, with a production cost of HK$4000 million. The film copyright also belongs to the two companies, but the rights to adapt the script still belong to DreamWorks.

In addition, the film's distributor is Qilin Entertainment, which uses global channels and the influence of Cheng Long and "City Hunter" itself to promote the film overseas.

Of course, this part of the distribution costs also needs to be paid by the production company to Qilin Entertainment.

For DreamWorks, it's just a matter of left hand and right hand, but for Cheng Long, it's real money!

Although Cheng Long finally gritted his teeth and signed the contract, a bright smile still appeared on his face as everything settled.

With the support of the two most powerful film companies in Hong Kong, my film will not only be successful, but also a huge success. By that time, my film company will truly have a firm foothold!

Just after Cheng Long completed the contract with DreamWorks, the copyright department of DreamWorks, which had been idle, suddenly became busy, and there were even many guests who were well-known figures in the entertainment industry.

"Wow, is that director Tsui Hark?"

"What's this? I just saw Zhou Xingxing!"

When Zhu Yanping walked into the Second Dimension Building, he heard the whispers of employees not far away and felt a chill in his heart.

If even such a big shot comes to buy the copyright, does he still have a chance?

Speaking of which, Zhu Yanping is not an unknown person, he is a crooked film director.

As early as 1980, he participated in the filming of his first film "Joker" as an executive director. Later in 1982, he filmed an action film "Pink Army" co-starring Lin Qingxia, Ye Qianwen and others.

Although Wanwan movies have fallen into disrepute, they are essentially Wanwan commercial films and there are still many local literary and artistic films.

But in the soil of literary and artistic films, the freak Zhu Yanping actually grew up.

Different from mainstream art films, Zhu Yanping is a down-to-earth commercial film director. His films have been criticized by mainstream media and filmmakers, but he can still make money!

There is quite a feeling of bending towards Wang Jing.

The reason why he can always win has nothing to do with the quality of his films. The main reason is that he has a good vision and can clearly see what the market needs and lacks, and he will make whatever he wants.

For example, this time, he had already identified a copyright of Li Wannian. This time he heard that Li Wannian's copyright was going to be opened up. He immediately ignored his newly released movie "Seven Wolves 2" and flew to Hong Kong Island.

However, looking at the current situation of more wolves and less meat, he felt unsure.

I hope no one will compete with me for that copyright!

With an uneasy heart, Zhu Yanping took the elevator to the 13th floor. He didn't even have time to carefully look at the scenery of the Second Dimension Building along the way.

"Ding!" As soon as he opened the elevator, Zhu Yanping saw a simple and exquisitely decorated front desk, with two beautiful front desk ladies behind it.

These are two administrative receptionists temporarily transferred from the Administration Department. During these days, more and more people come to the Copyright Management Department, so more receptionists need to be prepared.

"Hello? What can I do?"

"I'm Zhu Yanping, and I have an appointment with your manager Zhong!"

Long before coming, Zhu Yanping had contacted DreamWorks through Cai Zhizhong's relationship and made an appointment with Zhong Chuhong, the department manager of the brand management department.

Yes, today Zhong Chuhong, after giving birth to a child and recovering her body, continued to serve as the department manager of the brand planning department. Later, this department was reorganized into the brand management department, which is mainly responsible for managing the brands of the company's affiliated companies, and is responsible for The power of brand adaptation.

"Zhu Yanping, we found it, Director Zhu!" The lady at the front desk quickly looked up Zhu Yanping's name in the registration book, then smiled at Zhu Yanping and said: "Director Zhu, you have an appointment with our manager for three. O'clock, it's only 2:20 now!"

"I came early!"

"Then please go to the lounge and rest for a while? I'll call you when it's time?"

"Thank you!"

In this way, Zhu Yanping, led by the receptionist at the front desk, came to a room similar to a lounge.

The rooms here are similar to hotel rooms. They have a bed, a sofa, and a separate bathroom. The place is not big and has everything.

Zhu Yanping nodded with satisfaction, then sat on the bed and looked around.

After waiting for about twenty minutes, he heard a noise outside, so he quickly got up and came to the door, listening through the door.

"Mr. Zhou, these are the terms of "Rogue Teacher". You can think about it carefully when you go back. Just call me when you have the result!"

"Thank you, Manager Zhong, I will seriously consider it!"

"Okay, I'm going to meet other people later, so I'll send you here, right?"

"That's right. I don't dare to disturb you. You go about your business first. I'll leave first!"

Since the door of the lounge has good sound insulation, even if Zhu Yanping assumes such a posture, the sound outside is still very small.

Moreover, the other party was still speaking in Cantonese, and he didn't fully understand it.

But through the gap in the door, he saw the appearance of that person, and it was Zhou Xingxing.

Now Zhou Xingxing's fame has long spread to Wanwan, and his popularity can be said to be at its peak.

Such a big star still behaved in a cowardly manner when facing Manager Zhong, which inevitably aggravated Zhu Yanping's inner worries.

About ten minutes later, Zhu Yanping heard a knock on the door from outside.

"Please come in!"

"Director Zhu, our manager wants to see you. Is it convenient now?"

"Convenient, of course convenient, please lead the way!"

(End of this chapter)