Hong Kong Island's wealthy era

Chapter 62 Seven-day inspection
Central, Queen's Road East, is a place with a large flow of people and the largest number of people working the night shift. There are many white-collar workers working in this area and their consumption levels are high.

The first seven-day convenience store that is about to open will be opened here, targeting the consumer market dominated by white-collar workers.

Lei Liquan took three managers to the Queen's Road East store, which has been renovated and completed. The store is currently stocking goods and making final preparations before opening, striving for a good start.

The sign at the door is neon, which is very eye-catching. Passersby from a distance can see the words "Seven Days Convenience Store".

The sign is a big '7', simple and clear.There is also a Queen's Road store below with its opening hours marked.

After entering the store, Lei Liquan walked around and chatted cordially with the clerk who was loading the goods.The clerk who was loading the goods was very happy that the big boss turned out to be so approachable.

In fact, Lei Liquan didn't ask anything. He mainly asked about training.The clerk told him that they had been training for a week, mainly focusing on service terms, service rules and regulations, etc.

Lei Liquan read it over, then came to the checkout area and said, "Dai Sheng, your marketing department can put some shelves for snacks at the checkout area, as well as a shelf for books and newspapers, and sell some by the way." Newspapers and magazines. Customers choose products from there, and if they see something they like, they just bring a newspaper or snacks with them."

"We must not underestimate the 'petty profit' in the retail industry. We must serve customers well and meet customer needs as much as possible. Every store must pay attention to what kind of goods are easy to sell, and must have a variety of similar products. Put them on the shelves to give customers more choices. And these shelves must be organized and kept tidy at all times.”

When Lei Liquan spoke, they sent someone to record a copy so that they could digest it slowly when they went back.Lei Liquan is really busy, with so many companies to manage, so he has very little time to participate in the seven-day preparation.

Based on the memory of his previous life, Lei Liquan made a lot of plans, some of which he had experienced before, and told them all.

"Yes, Lei Sheng! Don't worry, we will understand deeply!"

After talking for about an hour or two, Lei Liquan stopped and took a sip of water when his mouth became dry.

Lei Liquan continued: "Dai Sheng, you are in charge of logistics and distribution. The logistics and warehousing center I mentioned last time is a relatively complex system. It must be first in, first out, otherwise the goods will be stored in the warehouse for a long time. If it leads to expiration, this system must be put in place? Do you have any good suggestions for this warehousing center? "

Dai Yongqiang has recently put a lot of energy into the issue of warehousing centers, but the results are not very good.When the boss asked himself, he said with some anxiety.

"Leisheng, because the goods in the storage center are a bit mixed, some problems will inevitably occur. But we have been summarizing. I have an immature suggestion that I want to report to Lei Sheng."

"Tell me."

Dai Shuiqiang thought for a while and said: "In the future, when there are more stores, not only the capacity of our warehouse will be a test, but also the management will become more complicated. I often see small wholesale bosses delivering goods to small grocery stores. What I mean is that there are small We leave large amounts of miscellaneous goods to them for distribution, and we are only responsible for bulk goods, so that the warehouse center will not look so messy."

"What kind of distribution method is that?" Lei Liquan thinks this method is correct.

Dai Yongqiang replied: "For example, if a certain branch needs to purchase goods and the quantity, it must be reported to the supply chain department for approval first, and then we will instruct the wholesaler to deliver the goods directly to the designated store. After the delivery is completed, the clerk will sign confirm."

Lei Liquan felt incredible for a moment. Isn't this the basic model of convenience stores in later generations?Last time I met a newsstand owner, today I met a delivery guy.Could it be that a group of people were reborn?

"Very good, we will implement this plan first to reduce our inventory pressure and confusion. Although the wholesaler model changed hands once, it saved a lot of logistics labor costs."

Lei Liquan gently patted Dai Yongqiang's shoulder and said, "Do it well."

Dai Yongqiang is very happy that his efforts have paid off and has been recognized by his boss. He believes that he will achieve greater success.

"Lei Sheng, don't worry, I will report any good ideas to Manager Wang."

"But what we just said must be improved through practice, we must constantly sum up experience, and we must have alternative plans. Only in this way will failure not be terrible." Lei Liquan continued to explain to Dai Yongqiang.Now in the 70s, the only issue that worries Lei Liquan is the security issue in Hong Kong. Convenience stores may be robbed, and it is more likely at night.

"Sheng Wang, how are you going to deal with the treatment problem?"

Wang Haisheng already had a plan for this problem and said: "Leisheng, the only thing we can do now is to collect most of the cash before dark, leaving only the change for the night shift. As for the goods in the convenience store, we There is no good way.”

That way, the rest is left to the police.Lei Liquan didn't have any good ideas.

"Okay, let's do this for now, but we must be good at finding and solving problems."

Lei Liquan has always believed that the magic weapon for chain stores to win is the word 'fast'.But it must also be done 'quickly' and one step at a time.

The first location chosen for the Seven Days Convenience Store was Central because it was a high-end office area with many white-collar and wealthy people.

Therefore, Lei Liquan proposed to occupy Central first, sum up experience, form a store opening model, and then quickly 'copy' development to other areas.

Lei Liquan’s goal for Seven Days Convenience Store is to open [-] stores this year.

"When will all five stores in Central be opened?"

"Opening all five stores on August 8 to create a sensation is also a topic of marketing that Lei Sheng often talks about."

"Okay. Topic marketing is feasible. We must pay attention to product quality and have word-of-mouth marketing. Remember: citizens' word-of-mouth is very important."

Lei Liquan originally wanted to say that the golden cup and the silver cup were not as good as the reputation of the people.

"Okay Lei Sheng, we remember it." Wang Haisheng treated Lei Liquan's instructions like golden rules.

"The goal of opening [-] convenience stores this year must be achieved. But when quality must be guaranteed, we cannot open stores just to achieve the goal."

Lei Liquan said this, then looked at Li Jian, who was in charge of the development department, and asked: "Li Sheng, how is the store search going now?"

"Leisheng, we are currently mainly opening five stores in Central and summarizing experience first. This will help us adjust our site selection plan."

"Very good, this way we can win steadily. The next step is to find a store and try to buy as much as possible. In the future, this will not only increase the value of the property, but also reduce rental expenses. Don't worry about funding. You can make a plan for me then. .”

"Okay, Lei Sheng." All three agreed.

Shop rents in Hong Kong's Tsim Sha Tsui tourist area are more expensive than those in Central, with most shops renting at HK$50 to HK$100 per square foot per month.

If you want to buy, you usually multiply the monthly rent by 100 times. However, according to the current growth rate of housing prices and rents in Xiangjiang, you can pay back your investment in five years. This is a project worth investing in.

The reason why buying a store is so cost-effective is mainly due to the rapid rental growth in Xiangjiang.

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(End of this chapter)