Hong Kong Island's wealthy era

Chapter 32 New Developments in the Media Industry

Lei Liquan said with a smile: "Our weekly magazine naturally has to include entertainment and gossip, but our content must capture women's love for beauty. Let women know that a woman's beauty can also be shown through dressing up."

"It is to teach them how to dress, how to match clothes, and how to draw clothes and so on. We need to have beautiful cars, clothing displays, and various bags and jewelry displays. The magazine mainly shows beauty and teaches everyone How to show beauty.”

Although the investment in the early stage of the weekly is larger, fortunately, the number of workers is small. As long as there are [-] to [-] copies, the advertising fee is very high. After a few years of accumulation, the publication will be [-] copies, and the annual advertising fee will be tens of millions.

After all, who doesn’t love beauty? If there is a love for beauty, there will be a market.

Lei Liquan's words made Zhang Jiancheng's eyes light up, and he said happily: "We can learn from some European and American magazines, and the content positioning is relatively cutting-edge."

Lei Liquan was very happy that Zhang Jiancheng was able to draw inferences from one example and said with a smile: "Yes, the weekly affairs must not be rushed. The weekly magazine will naturally recruit more young female reporters and editors under the age of 30. They know more about beautiful things. Nowadays, young people Women’s pursuit of beauty makes it easier to understand new trends. You must also find some confident and temperamental women to shoot, not limited to entertainment celebrities.”

"We have also trained several columnists internally, who are responsible for explaining beauty to readers, showing beauty, and teaching readers how to show beauty."

Soon, the two determined the development direction of Tiantian Newspaper in the next few months.

There is no need to think about this year’s profits.

……

Next, Wu Siyuan of Leiji Oriental Pictures and Yang Wenkai of Thunder Oriental Cinema reported their work.

Wu Siyuan reported that he made a few movies this year and the results were average.Nowadays, film companies mainly make a small amount of money by distributing films produced by independent film companies.So far this year, the profit is only about 1000 million.

As for Xu Guanwen's new movie "Genius and Idiot", it has been completed and can be released at any time.

After listening to Wu Siyuan's report, Lei Liquan still felt a little disappointed. The number of films was still seriously insufficient.

"Wen Kai happens to be here today. I have something to discuss with you."

"What happened to Lei?" Yang Wenkai looked at Lei Liquan and waited for his next words.

"What do you think about us abolishing the subsidy system for theater chains?"

"Abolish the guarantee system now?" Wu Siyuan asked again in surprise.

"That's right! Isn't this the goal we set originally? It's just a little earlier."

"Leisheng, it's not necessary now, is it?"

"Yes, Lei Sheng. Now that the theater chain's guarantee system is cancelled, we will suffer a great loss. Only with the theater chain's guarantee system can we maintain the absolute strong position of the theater chain."

Lei Liquan was not surprised that the two of them reacted like this. After all, this broke the previous routine.What does change always cost?But after all, Lei Liquan, as someone who has experienced this, knows that abolishing the guarantee system will definitely be successful. The only thing they can do now is to change their minds.

The so-called theater guarantee system means that if a production company or independent filmmaker wants their film to be screened in a theater, they must first pay a fee, which is equivalent to a reservation fee.

If the movie box office is higher than the base fee, it can be shared with the theaters.If it is lower than the guaranteed fee, you still need to pay to make up for the guaranteed fee.

During this period, theaters could really make money by just lying down, which was quite cruel to small film companies and independent producers.

This is why the film industry in Hong Kong went from a hundred flowers blooming in the beginning to only a few companies remaining. It is because these companies all have a theater chain. Without the support of a theater chain, it is impossible to succeed.

Ordinary small film companies are pinched, they dare not invest, but they still want to invest. If the box office of the movie is not satisfactory, they may go bankrupt.

As a result, nowadays, there are fewer and fewer companies and independent producers investing in movies, and resources are becoming more and more concentrated.

In his previous life, Lei Juekun established a theater chain company in the 80s. He first abolished the theater line guarantee system and changed it to a share-sharing system. Shaw Brothers and Golden Harvest were defeated, and Shaw Brothers had to close down a few years later.In fact, the reason why Lei Juekun canceled the package system at that time is also the problem faced by Lei Ji Oriental Cinemas today. There is a serious shortage of films to be uploaded.

Lei Juekun's share-sharing system is really friendly to those small film companies, and those small film companies' films are flocking to it.

At the same time, in the 80s, the Hong Kong government further liberalized entertainment policies, which also led to the prosperity of Hong Kong movies again.

However, later on, under the strong attack of North American special effects blockbusters, it slowly perished. The main reason was that it did not absorb the advantages and strengths of film production from other places while prospering, and it felt a bit like working behind closed doors.

Whether it is necessary to set up a special effects studio also needs to be taken seriously.Otherwise, you will fall behind every step and every step.

"Actually, for our theaters, no matter what system is adopted, we can remain strong, because their movies can only be released through us."

Lei Liquan took a sip of tea and continued:

"As for the losses you mentioned, there will definitely be some in the beginning, but we need to take a longer-term view."

"Adopting a share-sharing system can attract more investors to invest in film production and come to our theaters for screening, and the shares harvested will definitely be greater."

"Only by making the cake bigger can we share more of it. With our strength, Lei Ji will definitely be able to share the most."

Why does Lei Liquan analyze the future situation so confidently? After all, he knows the general development of Hong Kong movies in the future.

But it is different for Zhang Wenkai and Wu Siyuan. After all, they are not reborn people and cannot see the further future of Xiangjiang Film.

"Lei Sheng, how about we adopt a step-by-step approach and start with the share-sharing system from cooperative films," Zhang Wenkai said.

When Lei Liquan heard Zhang Wenkai's words, he knew that the two of them were not optimistic about the abolition of the guarantee system. They still had not liberated their minds, but the situation was pressing. Now that Xiangjiang's economic development is getting better and better, citizens are pursuing more and more spiritual lives. If you don't catch up, you'll miss the opportunity to reap greater profits.Lei Liquan is no longer allowed to use orders.

"It must be done in one step. But the distribution rights of the film must belong to Lei Ji Pictures. Siyuan must organize a good review of the films and accept them according to the capacity of the theater chain. Not all films can be accepted. Especially when it comes to films with factional opinions, Definitely not."

"As for what the share ratio should be? Tell me your opinions?" Lei Liquan asked Wu Siyuan and Wu Siyuan again.

"How about the same [-]-[-] deal as Brother Film Company?" Wu Siyuan replied tentatively.

At that time, in order to win over Xu Guanwen, Lei Liquan signed a share-sharing system with him, and it was very successful. However, Lei Liquan bought a stake in Brothers Film Company and could also share a portion of the profits every year.

"Are you kidding? I'm not doing charity. Although the shareholding system is adopted to promote the prosperity of Hong Kong movies, I didn't ask them."

"Lei Sheng, can you give me instructions?" Yang Wenkai asked.

In the previous life, the producers could usually get about [-]% of the movie box office, but now they are trying to cultivate the market, prosper the Hong Kong film market, and make the cake bigger.

Thinking of this, Lei Liquan said: "The film distribution company keeps 3%, the theaters keep 5%, and the producers keep [-]% for them. As for the films we invest in, we should get a little more. As for the brother companies, we should keep [-]%." [-]%.”

"We need to formulate some box office incentive policies in the future. If we give more if the box office reaches a certain level, they will strive for excellence in the filming process instead of blindly pursuing speed. Siyuan, you must hurry up and formulate this policy."

Lei Liquan chatted with him for a long time, hoping that they could free up their minds and accept new things.After all, only by having the courage to innovate can we remain invincible in future generations.

Lei Liquan finally said: "I will announce this plan at the end of the month. I want to catch Shaw Brothers and Golden Harvest off guard. I also hope to catch up with a wave of new movies before the year and come to our theaters for online screening, so as to make some money."

After all, the end of the year to the Spring Festival is a period of high attendance for movies.

　Please vote for me, please vote for me, please vote for me, please vote for me!
　　
　
(End of this chapter)