Hong Kong Island's wealthy era

Chapter 15 Unstoppable
Lei Liquan explained to Xu Wen, the head of the investment company:
"Your investment department will give you a task. Keep an eye on China Gas and secretly purchase 5.00% of the shares. The duration can be limited to about half a year, so as not to cause fluctuations in the stock price."

Towngas was listed on the market in 1960.Next year (1975), China Gas will face a "takeover crisis."Due to the rapid increase in Hong Kong's population, piped gas has been widely popularized, which has brought excellent development opportunities to Town and China Gas. There is news in the market that Hong Kong Electric Company, a competitor of Town and China Gas, is raising capital and preparing to join forces with the famous Trader Jardine Matheson launched a hostile takeover of Towngas.

Then the fourth uncle Li Zhaokan took action to acquire 20 shares of China Gas Company in the market. Subsequently, Li Shauji continued to increase his holdings and successfully defeated Jardine Matheson and Hong Kong Electric Company.At that time, Lee Ming-ze was old, so in 1983, Lee Shau-kee was successfully elected as the chairman of Hong Kong and China Gas Company.Under the leadership of Lee Shau Kee, the company continued to develop and successfully entered the mainland.

Lei Liquan is planning ahead now and will definitely have an advantage over his fourth uncle next year.Currently, Towngas stocks fluctuate around 5 yuan, with a market capitalization of over 5000 million yuan. Purchasing 5% of the shares will cost around 300 million yuan, but if there is a takeover war next year, the price will definitely be doubled.

As for why he did not make large purchases due to the current downturn in the stock market, after all, Lei Liquan, as the prospective daughter-in-law of the Li family, could not possibly block the Li family's industry.

……

Time flies so fast, and it’s mid-July in a blink of an eye.

Lei Liquan came to the office of Thunder Oriental Pictures in Hailutong Building.

The movie "The Ghost Horse" has already begun to be pre-released, and the advertisements are overwhelming.

Nowadays, the way to promote movies is relatively simple and crude. It just hangs posters of the upcoming movies at the entrance of the cinema and publishes movie release information in newspapers.

After that, no matter what kind of premiere is held, traditional media and new media will be used together, and the announcement will be almost everywhere, and the premiere will be spectacular.

Nowadays, publicity is so simple and single-minded, and they haven’t even done a midnight show yet.

Even when "The Great Warlord" was staged, there was only a cross-harbour parade, which was already a sensation throughout Hong Kong.

Lei Liquan has not changed the promotion of the movie, so "The Ghost Horse" is still promoted in the traditional way.

Otherwise, Lei Liquan would be able to open the eyes of his colleagues in Hong Kong with some of his publicity methods in later generations.

However, there was still enough time, so Lei Liquan still extended some promotional methods.

I just went to my second uncle Lei Juekun for help. He posted promotional posters inside and outside KMB buses and paid some advertising fees appropriately.

So when Lei Liquan came to see him about movie promotion, Lei Juekun readily agreed.

In fact, Lei Juekun knew that Lei Liquan had given him a big gift, allowing KMB to try new profit growth points and increase his influence in KMB.

Therefore, Lei Juekun not only agreed, but also helped to establish a relationship with Chunghwa Bus in Hong Kong Island.

Therefore, at the end of July, everyone suddenly discovered that buses of all sizes in Hong Kong Island, Kowloon, and the New Territories were decorated with promotional posters for the movie "The Big Brother".

The poster is also very simple and crude, with stills of Xu Guanwen and Xu Guanjie, coupled with the name of the movie and the release date at Oriental Cinemas.

With this kind of brainwashing propaganda, even people who don’t watch movies probably know that a movie called "Double Star" will be released in Oriental Cinemas in August.It makes everyone unconsciously have the urge to watch this movie.

During this period, the media also admired and applauded Lei Liquan's whimsical ideas and provided free publicity.But it also bought ads in several heavyweight newspapers.

Shao Daheng and Zou Huaiwen, both of them carefully prepared a film to compete with "Ghost Horse Double Star", hoping to give Lei Liquan a showdown.

I also discovered the benefits of Lei Liquan’s bus promotion, and immediately sent someone to contact the bus company, and found that Lei Liquan had signed an exclusive agreement until the end of August.

Lei Liquan's skills also impressed Shao Daheng and Zou Huaiwen, two big guys who have been immersed in movies for decades, and they had to lament that young people still have smart ideas.

This not only opened up a new way to promote the movie, but it was also a very effective way to promote it.Bus's resources have been monopolized by Lei Ji Oriental Pictures this time. In order to prevent their films from failing at the box office, both Shao Daheng and Zou Huaiwen invariably increased their publicity and distribution efforts.

……

August [-]st will definitely be a day etched in the history of Hong Kong movies.

Shaw Brothers Theater launched "The Legend of the Rich", directed by Chu Yuan and starring Li Jing, Jing Li, Wang Ping and others, with an almost all-star cast.

Not to be outdone, Golden Harvest released "Jing Wu Huo Yuanjia" directed by Luo Wei.

As for the Shaw Brothers production of "The Grudge", it has a famous director and an all-star cast, which can be said to occupy people's hearts.

……

With the appeal of Shaw Brothers movie stars, "The Grudge" did not do badly at the box office on the first day, with a first-day box office of nearly [-].

But for Golden Harvest, it was a little bit disappointing. Without Bruce Lee, the audience didn't buy it. The first-day box office of "Jingwu Huo Yuanjia" was less than [-], which was less than half of "The Grudge".

"Dark Horses" produced by Thunder Oriental Pictures had a box office of more than [-] on the first day of release, which was similar to that of Shaw Brothers.

But what is surprising is that more and more people are going to Thunder Oriental Cinema, and there was even a long queue after a week.

Seeing this situation, Lei Liquan smiled as expected, while brother Xu Guanwen was ecstatic.

Obviously everyone has realized that this movie is successful, and it is a big success.

As expected, "Double Star" did not disappoint everyone's expectations. After the first day, the second and third days continued to gross a box office of 12 and 15.

One week after its release, the box office had already exceeded [-] million, making everyone realize that they had underestimated this movie.

At this pace, this is obviously aimed at breaking the record!
The box office trend of Shaw Brothers' "The Grudge" is quite stable, and it has been hovering around [-] Hong Kong dollars in a single day.

But Golden Harvest's "Jing Wu Huo Yuanjia" was not so lucky. The box office continued to decline, with the box office barely exceeding [-] in three days of release.

The first time the three companies competed against each other in the same field, it really seemed to be the center of attention.

The smell of gunpowder during the propaganda period can be smelled by the general public.

Right now, Golden Harvest is the worst at the box office. Not to mention comparing it with Legend of the East, even comparing its numbers with its old rival Shaw Brothers is unbearable.

At the same time, Zou Huaiwen also felt a little regret in his heart. He didn't pay attention to Xu Guanwen when he had been begging for Jiahe. Otherwise, Lei Liquan would not be as successful as he is now.

As for Shao Daheng, although he is not happy, he is not depressed either.

Although the box office of "The Grudge" cannot be compared with that of "Double Star", it at least met my expectations, and the box office is not bad either.

Just seeing how powerful the movie Xu Guanwen made this time, Shao Daheng really felt that he had made a mistake before.

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(End of this chapter)