Xueba’s medical black technology system

Chapter 16 Novartis' Response

At the same time, in a conference room in the building of the domestic Novartis branch.

"Madman, this is a group of madmen, 500 a bottle, how dare they, why do they dare."

"Aren't they afraid that the R&D costs will not be recovered and the company will go bankrupt?"

A middle-aged man in a suit and slicked-back hair slapped the conference table and roared viciously.

In addition to this man, there were seven other people sitting at the conference table. They all frowned and stared at the bottle of white medicine on the conference table.

The label on the surface of the medicine bottle clearly says - Bai Shuke.

As people from the Novartis branch, they naturally keep an eye on the relevant drugs for the treatment of chronic myelogenous leukemia on the market.

Therefore, after Lu Liang's Bai Shuke completed production and was put on the market, they got Bai Shuke's drug almost immediately.

And the selling price of Bai Shuke made them unbelievable.

"Is the efficacy of the medicine confirmed?" a woman in professional formal attire asked in a deep voice.

"We have verified it with colleagues in our laboratory. This drug does have a therapeutic effect on chronic myelogenous leukemia. The most important thing is that the therapeutic effect is even better than our Gleevec drug."

These words made these people's hearts suddenly sink, and a depressing atmosphere enveloped the conference room.

After a long silence, someone said, "What should I do? Do you want to lower the price?"

In fact, their senior management had already established various response plans a long time ago.

That is how they should respond when other drugs for the treatment of chronic myelogenous leukemia appear on the market, which may have an impact on Gleevec's sales.

The first option is to reduce prices.

Increasing Gleevec's competitiveness through price reduction can achieve the purpose of suppressing competitors, but...

"A bottle costs 500 yuan, how can you lower the price and risk your life?"

Someone in the conference room said coldly: "Last year our revenue was tens of billions. According to this reduction method, our revenue this year will only be a few hundred million. How will you explain it to the headquarters then?"

In fact, for a pharmaceutical company, a profit of several hundred million is already very good.

But for people like them who are used to selling medicines at sky-high prices and making huge profits, how could they agree to having 90% of their profits cut off at once?

"Then what do you think we should do? There is still a chance of survival if we lower prices. If we don't lower prices, we can only wait for death."

"Hey, do you think that if the price drops, some patients will buy our medicines?"

The sounds of quarrels and curses mixed together, and for a while the entire conference room became a mess.

"Okay, the most important thing now is to find a way to solve the problem instead of arguing here!"

At this moment, the tough-minded woman interrupted everyone.

If the price reduction method doesn't work, then you can only think of other methods.

At this time, the other senior executives also calmed down. The woman was right. If the problem at hand cannot be solved, everyone will be finished together.

"Hope Pharmaceutical, how come I have never heard of this pharmaceutical company?" someone said with a frown.

"According to my research, this is a small pharmaceutical company that makes cold medicines. It used to have an annual profit of only one million yuan."

Someone has already investigated the situation of Hope Pharmaceuticals clearly.

"It's such a small pharmaceutical company. Why do they dare to lower the price of medicines so low? How dare they!" Some people were puzzled, while others were confused.

"Because there is someone else setting the price. This pharmaceutical company does not have the patent for Beishuke drug. Someone has licensed the patent to them. They are only responsible for OEM production. They are not the people we are looking for." A man said calmly. Voice.

The woman narrowed her eyes slightly: "Then find the person who owns this patent as soon as possible, and then talk to him."

When she said this, the woman suddenly paused. She seemed to have thought of some way and spoke again.

"No matter what method is used, let the dealers below stabilize those patients first. If it doesn't work, we should lower the price of Gleevec appropriately."

"In addition, this matter should be reported to the headquarters immediately and let the people there make decisions."

Tasks were quickly issued one after another, and everyone in the Novartis branch began to act intensively.

"Good morning everyone. See you all again."

"This is the second month since I stopped taking medication. I have to wait until my salary is paid next month before I can afford a bottle of Gleevec."

"However, fellow patients don't have to worry about me. Although I have been off medication for two months, I still don't have any abnormalities in my body."

Jiang Mi sat in front of the mobile phone screen, with a bright smile on her young but pale face.

"Therefore, sometimes, a positive attitude is also a little trick to ensure good health."

"I also know that everyone is having a hard time right now, but I still hope that everyone will not give up easily. As long as you persist, I believe that one day, we will clear the clouds and see the blue sky."

After completing the video recording, Jiang Mi turned off the recording function of her phone.

Then she stood up, stretched, and breathed a sigh of relief.

Jiang Mi is 20 years old. At this age when she should be in her prime, she was unfortunately diagnosed with chronic myelogenous leukemia.

This news was undoubtedly a bolt from the blue for Jiang Mi.

Fortunately, she quickly adjusted her mentality.

In addition to working and living normally, Jiang Mi also became an UP host on Xiaopo Station.

She made videos to record her life experiences after the disease, in order to encourage patients who also suffered from chronic myelogenous leukemia and felt hopeless about life.

Gradually, many people began to pay attention to Jiang Mi. Most of these people were fellow patients. They gathered together to encourage each other and lit a bonfire in the cold winter months when they were suffering from illness.

Many of the patients have regained hope in life.

While checking the video she had just recorded, Jiang Mi took out a bottle of Gleevec from the drawer and unscrewed the cap of the Gleevec bottle.

The bottle of Gleevec was already empty, with not a single pill left.

But Jiang Mi had long been accustomed to it. She poured some water into the medicine bottle. After shaking it for a while, she opened the bottle cap and drank all the water in the medicine bottle.

For expensive drugs like Gleevec, Jiang Mi tried her best to make the best use of them. She didn't even dare to waste the powder stained on the inner wall of the medicine bottle.

Although she also knew that these powders were just starch coated on drugs and had no medicinal effect.

Moreover, she had rinsed this medicine bottle with water more than ten times, and there was no powder on the inner wall.

But at least doing this can give you psychological comfort, Jiang Mi thought to herself.

Now she has stopped taking medicine for nearly two months. Jiang Mi doesn't know if it is her own illusion. She always feels a vague tingling in her bones.

"Illusion, it must be an illusion, Xiaomi, you must hold on. You will be able to buy medicine after your salary is paid next month. You must hold on."

Jiang Mi patted her little face and encouraged herself secretly in a voice that only she could hear.

(End of this chapter)