I am a director, but I have the skills of an actor

Because of the rush to release, the premiere and release date of "Derailed" were on the same day!
The time was tight, and the Spring Festival holiday was not over yet, so the premiere couldn't be a grand event. Only a few reporters were invited, and very few celebrities were invited.

However, there are quite a few film and television company bosses like Wang Zhongjun and Wang Changtian!
Logically speaking, they shouldn’t come during the Chinese New Year!

But "Derailed" is a movie co-operated by Wan Qingshan and Penguin and operated according to Internet + film and television. They have all heard of it, so they came to take a look out of curiosity.

Internet + film and television, Wan Qingshan proposed specific operations at the film and television production exchange meeting a few months ago. At that time, all film and television companies wanted to implement it immediately.

But at that time, Wanqingshan was under the influence, so it was difficult to operate immediately.

After Wan Qingshan and Ma Yun had a heated debate and the public no longer paid attention to the topic of privacy, they immediately approached Internet companies for cooperation.

The first film to be released is "Mother", a film co-produced by Huace Film and Television and Weibo.

They chose the topic of mother because they watched the show "Where Are We Gone, Dad?" which is so popular. Since father can attract so many viewers, so can mother. In addition, Weibo used big data to search and found the word mother, which is very popular. It’s not low-key, so I use this mother topic.

In order to experiment with this Internet + film and television operation, Zhao Yifang of Huace deliberately used movies with average reputation but good acting skills.

The box office is not bad, 3000 million. Although it is not very high, because the actors are not well-known and the pay is low, the production cost of the film is only more than 3000 million, which can still make tens of millions.

Later, two movies were released one after another. Movies produced by film and television companies in conjunction with the Internet, both grossed around 5000 million at the box office.

Because they were all experiments, the actors hired were not very famous, the movie cost was low, and they all made tens of millions!

Three movies, including one about traffic police inspecting liquor racks, were released at the same time as "Operation Sword", and both took in 4000 million at the box office.

All three movies have made money, which shows that Wanqingshan's Internet + film and television operation is completely feasible. As long as you find a good topic and promote it well, you can make money without hiring big-name stars, and you don't have to worry about it even being released at the same time as a blockbuster!
But it was still far from the box office hit they wanted, so they came to see what kind of movie Wan Qingshan, the founder of Internet + film and television, would come up with!

In the backstage lounge of the Qingshan Cinema in Beijing, Wan Qingshan chatted with Lu Yang, Lei Jiaying, Guo Jingfei, and the lead actress Tong Liya, and then chatted with Yu Bo, who had come to add starlight to the premiere during the Chinese New Year. , Fan Bayi and the others chatted for a few words, then turned around and went to chat with Ren Yuxin, Zhao Yifang, Wang Changtian and the others.

After waiting for a while, the premiere started.

Wan Qingshan and Wang Changtian entered the theater through the internal passage. After waiting for a while, a group of celebrities entered the theater, and then the audience bought tickets.

Although the lead actor in "Infidelity" is not well-known, thanks to the extensive publicity by Penguin and Qingshan Distribution Company, and the topic of infidelity was highly promoted by Penguin, many viewers still bought tickets to attend, and even those who did not show up for the premiere were Not fully occupied.

Lu Yang, in Wan Qingshan's opinion, is a very good commercial director.

It’s not about his directing skills, but because he can shoot any subject.

This is rare. Many commercial directors have limitations. They can only shoot one kind of subject. It is very awkward to shoot other subjects!

Wan Qingshan felt relieved after watching half of "Derailment".Lu Yang didn't add anything or dig into anything, he just told the story according to the script.

"Lu Yang, do you have any plans later?" Wan Qingshan turned around and asked in a low voice.

Because "Mother" was the top three Internet + film and television operation movies, Ren Yuxin had discussed with Wan Qingshan before that regardless of the box office of "Derailed", the Internet + film and television operation would continue.

But for the next movie, some popular stars will be invited to star. I want to try to see if there will be any difference if the popular stars are replaced.

When actors look for popular stars, Wan Qingshan doesn't have any objections. There are also many popular stars with good acting skills.

Director, Wan Qingshan still wants to find Lu Yang.

Popular directors are different from popular stars. No matter how crazy a star is, you still have to act according to capital. Capital tells you to act according to the script, so you have to act according to the script. No, then capital can replace people. There is no shortage of popular stars in the entertainment industry.

But directors are different. Some of them promised to do a good job and follow the script. At the time, they were thinking that if the capital required, then just follow the script.

But while filming, an idea may suddenly pop up, and then without changing the script, using color, mirroring, and editing, the film can go astray. The focus of the finished film is completely different from that of the script.

Capital cannot discover this kind of operation immediately. It can only wait until the film is completed to discover that, damn, it is completely different from the script.

It's not like this kind of thing has never happened before, so Wan Qingshan still wants to find Lu Yang to shoot the new movie, which is safer.

Inquiring about arrangements?Lu Yang instantly understood that Wan Qingshan wanted him to shoot a movie.

He hesitated for a few seconds, wondering, "Director Wan, um, I have a book I want to shoot.

After filming "Ati" before, I found a screenwriter to write the script together. I had finished polishing it some time ago and I wanted to film it. "

Wan Qingshan was stunned for a moment. At this time, and when he was filming "Ati", Lu Yang seemed to have asked him about the film market, so it couldn't be "Xiu Chun Knife"!

"You have your own arrangements, that's good. If you need investment for a new movie, you can come to me.

How can I put it this way, we have known each other for so many years and have collaborated so many times. I feel comfortable investing in your movie. "

"Hey, Director Wan, thank you!" Lu Yang quickly thanked him.

It's been so long since "Detective Chinatown", and in the past few years, there have been a dazzling number of movies released. He is no longer famous to the outside world, but within the industry, he is still quite famous, and he can still attract some investment.

Even if the results of "Detective Chinatown" are not enough to convince investors due to the theme of the new movie, he still has the resume as an assistant director on "Huo Qubing" and "Ati".

Just with his resume as the assistant director of "Ati", he can find investment from Hollywood companies.

So he has no worries about finding investment, but working with others is definitely not as comfortable as working with Qingshan Media.

Because he has been the assistant director of two films for Wan Qingshan, and directed "Detective Chinatown" and "Derailment" produced by Qingshan Media, the outside world thinks that he is Wan Qingshan's apprentice.

Even Qingshan Media Company thinks so and treats him very well, so it must be more convenient to cooperate with Qingshan Media.

"You're welcome. It's a pleasure to work with you. I hope you can continue to control it, but don't imitate Lu Bing!
Remember, we directors, everything comes from the movie, and you are responsible for the movie. "

Lu Bing, who was kicked out by Wan Qingshan at the celebration party of "Charlotte Troubles", opened a studio under Bona within a few days.

At that time, everyone in the industry was waiting to see what Wan Qingshan would do, but unexpectedly, after waiting for a long time, Wan Qingshan didn't respond.

Instead, Lu Bing quickly came up with a film and television project and started preparations.

At that time, there were not many commercial directors. Two consecutive films were successful, and "Charlotte" had a box office of over [-] million. Lu Bing's films were very popular, and many stars became attached to them.

Bona also allowed Lu Bing to operate and only invested.

Well, in the end Lu Bing found his old partners, Xu Zheng and Li Xiaolu, to be the male and female leads.

In the end, it couldn't be said to be a disastrous failure at the box office. After all, Lu Bing was still somewhat famous at the time, and Xu Zheng also starred in "The Richest Man in Xihong City" and "Charlotte Trouble" at that time, which greatly increased his fame.

But I didn’t make any money. In the end, I made more than 200 million.

It didn’t matter if it didn’t work out the first time. A few months later, Lu Bing started preparing for a new movie again, again a comedy, also starring Xu Zheng and Li Xiaolu.

But this time the box office suffered a huge loss, with an investment of 4000 million and a box office of 3000 million, it was too bad!

Later, Wan Qingshan went to Hollywood to develop, and within two years, Lu Bing made two movies in a row.

Lu Bing is still a bit skilled. In the first two times, he was too anxious. He was anxious to produce a movie that would be a hit at the box office and prove to Wan Qingshan and the outside world that Wan Qingshan drove me away. It was his loss, which resulted in the script not being written. It's polished well, but I'm still not excited when I shoot.

For these two films, he calmed down and polished them carefully. He also changed the actors and found actors with good acting skills who were also suitable for the roles. The final film was pretty good!
But it's a pity that the box office is still losing money!
At that time, the competition in film and television became very fierce, such as "2012", "The Wind", "The Founding of the People's Republic of China", "Tangshan Earthquake", "Di Renjie: The Tongtian Empire", "October Siege",,,,

There were too many blockbusters, and Lu Bing, who was still depressed, suddenly became very ambitious. He wanted both box office and awards. The two comedies both relied on satirizing reality, as if he wanted to be the second best. A Feng Xiaogang.

Although one of them won a small award at the Tokyo Film Festival, both films suffered heavy losses at the box office, leading Yu Dong to kick him out.

Four chances!After making 200 million yuan once and losing blood three times, no one said that Yu Dong was unethical.

He was kicked out, with three blood loss records in front of him. Even if he had a small prize, few companies would dare to invest in Lu Bing.Of course, Lu Bing is not saying that he is living in poverty now. After all, he has achieved results. As long as he looks down, he can still make money.

He is not impoverished now, but is living a very cool life, making money by filming online movies, and continues to work as an [-]th-tier actress.

But in the eyes of people in the industry, this coolness is rubbish!

A new director who originally had a bright future can now only work in online movies!

,,,,,,
"Director Wan, thank you for reminding me. I will definitely keep it in mind." Lu Yang replied quickly with a serious expression.

Wan Qingshan smiled and patted Lu Yang's shoulder lightly, "Don't be nervous, I think you are quite good. After "Detective Chinatown" became a hit, you didn't mess around. I just remind you again, don't Recklessly.

Let me tell you, you can tell whether a person can be a director for a long time by what he does after he becomes famous. "

Then, Wan Qingshan turned his head slightly and whispered,
"Let me tell you, now that celebrity artists have an increasing influence on the public, management will definitely become stricter in the future.

If you make a big mistake in terms of personal reputation in the future, it will be fine if someone protects you. If no one protects you, you will definitely be banned. "

Then, Wan Qingshan sat up straight and said with a smile,
“If you work hard, respect movies, and are not greedy, you will be able to make a living in movies and television for a long time.

On the contrary, those who are very capable but don't know how to respect movies are now famous, but sooner or later they will never go down. If they walk too much by the river, their shoes will always get wet. "

"Yes, Director Wan, I will remember it." Lu Yang replied seriously.

After the movie ended, Lu Yang and others went on stage for interviews, and then the premiere ended.

Although "Infidelity" is not suitable for watching during the Chinese New Year, the topic of infidelity is so popular that it grossed 5000 million to 300 million at the box office on the first day!
It's not very high, but you have to know that this is a movie that is not suitable for watching during the Chinese New Year, and the cast is all crooked, none of them famous.

This box office has made people in the film and television industry and the Internet a little confused. Why did "Derailed" become a big hit when the previous three movies were stable?
Is it because movies like "Macau Revival" and "Where Are We Going, Dad" are so bad, or is it because of the cheating on the coat of arms?

So in the future, every time we make a topical movie, will we get a star to commemorate it?

Before they could think clearly, the box office of "Derailed" came out the next day, and it was 800 million!

Now, they don't want to think about it anymore. No matter what it is, they will try it first. The next topical movie will be a star sacrifice.

Drunk driving movies use celebrities who hit people while driving drunk as a homage.If it’s a movie about housing prices, let’s use celebrities to buy sky-high-priced houses as a sacrifice. In short, we should use stars as a sacrifice!
On the third day, the box office of "Derailed" was 300 million!
At this time, many people noticed a strange phenomenon, that is, 80.00% of the moviegoers for "Cheating" were women.

Forget it, what's even more strange is that the movie's rating is very low, only 3.4 on Douban, which is lower than the rating of the variety show "Where Are We Going, Dad", which is obviously a money-making variety show.

Most of the comments on Douban criticized the movie for materializing women and that it was a garbage movie.

But there are also a small number of people who praised the movie five or five points, praising the movie for being so well-made and that it is simply a portrayal of real life.

Those who are scolded are mostly women, and those who are praised are mostly men.

Although the ratings are low, the box office is still rising. On the fourth day, the box office of "Derailed" exceeded 8000 million, reaching 400 million!

This made people in the industry, film critics, and media reporters dumbfounded. This is simply a strange thing.

I have to say that I was deceived by the publicity a few days ago, but it has been three days now. The Internet spreads so fast, and the investors behind "Where Are We Going, Dad", "Macau Storm" and "Journey to the West: Havoc in Heaven", for In order to compete for the box office, everyone is promoting the low rating of "Infidelity". The movie materializes women. It is impossible for the audience not to know it!

How can it be that the more you criticize, the higher the box office will be, and the people who criticize it, as well as the main group of people who go to the cinema to watch "Cheating", are all women!
This is obviously contrary to common sense. Although "Tiny Times" also received high criticism and had a high box office, the people who criticized "Tiny Times" and the people who bought tickets to watch it are not the same people!
On the fifth day, the movie box office dropped to 300 million!
Seeing that the box office of the movie was low, Ren Yuxin was looking for some cheating news to stir up the news. He also reported on the cheating of the coat of arms, but before he could take action, he was stopped by a phone call and called out to him. Come to Beijing to attend the conference!
If you go to the capital to attend a meeting, Wanqingshan also has to go.

After attending the premiere of "Derailed", he returned to Pengcheng. When he received a call from Tang Jianli, he was still a little confused.

The New Year has just passed, what kind of meeting do you want?
Originally, Wan Qingshan was still a little confused. What kind of meeting was this?

But after receiving a call from Ren Yuxin saying that the hype had been stopped and asking him to go to a meeting, Wan Qingshan suddenly realized the seriousness of the matter.

After getting on the plane, Wan Qingshan whispered to Ren Yuxin, who was flying to the capital together, "Mr. Ren, I'm afraid you are going to criticize us for this meeting!"

Ren Yuxin was confused when he first received the call, but he understood immediately afterwards.

"Cheating" went too far and detonated the existing marriage problems in today's society.

Although he knew why, he was a little unconvinced, so he started to complain.

"Mr. Wan, do you think this problem wouldn't exist if we didn't hype it?
There are so many cheating people now. If nothing else, in Pengcheng, I dare say that every day, every day, more than 1000 people are cheating!
We are simply hyping up why the movie caused a sensation, and we don’t understand the current situation in society.

This obviously cannot be solved,,,,,"

Before Ren Yuxin finished speaking, Wan Qingshan quickly stopped him.

"Mr. Ren, Mr. Ren, you can't say this."

Ren Yuxin shook his head helplessly and sighed, "I understand, Mr. Wan, don't worry. This time, I will only admit my mistake and won't say anything else."

Then, Ren Yuxin turned around and said, "Mr. Wan, tell me, will this prohibit us from manipulating the topic."

Wan Qingshan shook his head without thinking, "How can we ban them all? If we ban them all, then there will be no way to promote the movie in the future, and it is impossible to kill them all with one stick.

At most, we are asked not to over-hype, and we are prohibited from hyping up major issues such as housing prices, marriage, education, and food. "

Ren Yuxin was stunned for a moment, "But these are major social issues. Many people care about them, so if they are banned, then no matter how much other topics are hyped, they will not cause a sensation!"

"There's nothing we can do about it. We can only say that it depends on the situation in the future."

Wan Qingshan is also helpless. If hype on major issues is prohibited, the effect of Internet + film and television will be greatly reduced.

Only by hyping up these major issues will they cause a sensation and be closely related to the general public, so they will pay attention.

How can anyone pay attention to things like hyping up tourist attractions?

After Wan Qingshan and Ren Yuxin got off the plane, they stayed one night in a nearby hotel and headed to China Film Academy together early the next morning.

The two of them arrived early. When they arrived, only Yu Dong and Cao Huayi were there.

Wan Qingshan smiled and said hello to the two of them, then sat down aside and continued chatting with Ren Yuxin.

After waiting for a while, people came in one after another.

Initially, everyone was a little confused about the meeting.

Nothing major happened here. Suddenly there was another meeting, and Tang Jianli was still the host!
But when they saw that people from Alibaba Pictures, Weibo, Sohu, NetEase, etc., these Internet companies actually came, they immediately guessed something.

Then they all frowned!

As of yesterday, the box office of "Derailed" has suddenly reached 5000 million!

The total box office is likely to reach [-] million, and if the box office trend is better later, it may even exceed [-] billion!
The cost of "Derailment" was only over 4000 million!
The cost is more than 4000 million, the box office is [-] billion, and it can earn [-] to [-] million!This is simply an example of a low-budget movie.

They all came to their senses in the past two days. Why was "Derailed" a big hit, but those three movies only made a little money?
It's not because I didn't get the star flag, it's because I didn't choose the right topic.

"Infidelity" became a hit because in today's world where money comes first, marital infidelity is a very common phenomenon and it is a social problem.

That's why it appears that the same people who criticized "Derailment" and those who watched "Derailment" are actually not criticizing the movie, but the society!

They understand the operation completely, and they are thinking about choosing social topics for their next movie. If this is forbidden, then... (End of this chapter)