I want to be a chaebol

Chapter 4 Advertisement Heroine

After Chen Zaican announced that Song Yi would become Xinhan's new director, the workplace fell into silence, and Xinhan's employees did not react for a long time.

Directors in Korean companies are equivalent to directors on the board of directors, and partners in limited partnerships are definitely the core executives of the company.

As a Chinese employee, Song Yi serves as a director of a Korean advertising company and is already as high as the ceiling in the workplace.In addition to Chen Zaican and Jin Nanyong, Song Yi is currently considered the third-in-command of New Korea Media.

Of course Jin Nanyong is unwilling to let Song Yi serve as a director, but Chen Zaican holds the vast majority of the shares of Shinhan Media. Even if he objects now, it will be useless.

If Chen Zaican plans to sell Shinhan Media, he needs to seek Kim Namyong's opinion. After all, if Chen Zaican sells Shinhan's shares at a low price, it will also affect the value of the small number of shares held by Kim Namyong.

Chen Zaican saw that everyone was a little embarrassed and made a joke, "Why, you are not comfortable with Director Song's new identity? Let us once again congratulate Song Yi with warm applause for becoming the new director of our New Korea Media!"

Now that the boss had spoken, no matter what the participating employees thought, they still took a few shots in cooperation.

Chen Zaican patted Song Yi's shoulder with his hand, not forgetting to give Song Yi a pie, "Come on, work hard, and wait until the Sanduo project is completed. I will convert your project bonus into Xinhan shares. If the company If you make a profit at the end of the year, you can get the company's dividends just like Special Agent Kim. Xinhan is not only mine, but also yours!"

Song Yi continued to show a harmless smile, "Thank you, President, I will definitely work hard!"

Jin Nanyong looked at Song Yi and Chen Zaican talking happily, and couldn't help cursing secretly. He just didn't want Song Yi to disturb the situation, so he kept trying to get Song Yi to leave voluntarily.

As a result, Song Yi actually found Chen Zaican on his own initiative, and with Chen Zaican's support, he became a director of Xinhan.

Jin Nanyong shook his head. He felt that Song Yi had a far-reaching goal, and it was far from being able to satisfy his appetite just by being a director.Chen Zaican, I’m afraid he has forgotten the old Chinese saying that it is easier to invite gods than to send them away.
After Chen Zaican announced that Song Yi would become the company's new director, he also talked about Song Yi's work arrangements. Song Yi continued to serve as the leader of the planning team and was also responsible for the customer service department.

Chen Zaican will also return to work in the company and be personally responsible for the financial department. For Xinhan now, increasing revenue and reducing expenditure is a top priority and cannot be ignored.

After Jin Nanyong heard Chen Zaican's work arrangements, his heart dropped. Since Chen Zaican was in charge of the finance department, the funds for the Sanduo mineral water project must be earmarked, and there was nothing he could do to hold him back.

Jin Nanyong plans to wait and see the company's development situation. If Song Yi really helps Shinhan come back to life, then Jin Nanyong's shares will definitely appreciate in value. At that time, he can sell these shares, open an advertising company again, and then continue to undertake the charity work of Cheonggyecheon. Advertisement, but there wasn’t much time left for him, and he couldn’t keep putting it off.

If Kim Nam-yong's relatives' job changes, he is transferred from the Seoul City Government, and he is unable to say anything about Cheonggyecheon's public service announcement plan, then he will really be wasting water in a bamboo basket.

After Chen Zaican announced the major changes in the company, everyone continued to return to their respective positions.Song Yi returned to his familiar planning team first.Because from now on, he will officially produce an advertisement for Sanduo mineral water.

When Song Yi sat back at his familiar workstation, the friends from the planning team did not forget to congratulate Song Yi.

Jiang Xiuna had the best personal relationship with Song Yi, so she asked boldly, "Director Song, you were promoted today. To celebrate, do you want to treat everyone to a meal?"

Song Yi would definitely not spoil the fun at this time, "Everyone, please go to work today. After get off work, I will treat you all to a barbecue. I will take care of the Korean beef tonight!"

The atmosphere in the planning team suddenly boiled. Some people shouted "Dafa" and some shouted "Long live", which almost brought down the roof of the office.

Jin Nanyong could hear the movements of the planning team in his special office and couldn't help but frown.He dialed the landline and lowered his voice, "Director Liu, yes, yes, I am Jin Nanyong. Do you see if Congressman Li has time today? I want to report to him. Okay! Okay!"

Jiang Xiuna pointed to the president's office and the executive office, and continued to ask Song Yi, "Director Song, are you treating me tonight? Do you want to invite President Chen and Special Agent Jin?" In the evening, it was a department dinner for the planning team, and Jiang Xiuna definitely didn't want Chen Zaican to It would be more restrictive to attend a meal with Jin Nanyong and the company leaders, and everyone couldn't let go and couldn't enjoy themselves.So Jiang Xiuna wanted to ask clearly in advance so that she could make arrangements easily. If she had a dinner party at night, she could contact the barbecue restaurant to reserve a seat now.

Song Yi thought about it and said, "The president and the executive are probably quite busy, so they probably don't have time to have dinner together. I'll go over and say hello later, but you don't have to book their seats yet."

If Song Yi planned to treat Chen Zaican and Jin Nanyong to dinner, he would definitely not choose a barbecue restaurant, a Western restaurant, or a Japanese restaurant.He wouldn't call on all his colleagues from the planning team. At most, he would call on two eloquent female colleagues from the planning team and customer service department to liven up the atmosphere.

Song Yi came to the president's office and knocked on the door first. Chen Zaican answered inside, "Please come in."

Chen Zaican was looking at the financial statements at the moment. When he looked up and saw Song Yi, he smiled and said, "It's you. Your planning team was very lively just now!"

"I'm going to invite my colleagues from the planning team to have barbecue tonight, so I came over to ask the president if it's convenient for us to join us?" Song Yi said.

Chen Zaican thought about it and declined politely, "Forget it, I won't go over and join in the fun."

"By the way, I just have something to inform you. As the new director, you will have a fuel subsidy of 30 won and a communication subsidy of 10 won every month in the future. They will be paid to you together with your salary next month. It’s in your salary card.” Chen Zaican said.

Song Yi thought to himself, which is equivalent to an additional subsidy of more than 2000 yuan per month.When Song Yi was the leader of the planning team, he only had a communications subsidy of 5 won, which was just over 200 yuan.

Chen Zaican motioned to Song Yi to sit down. He just wanted to discuss with Song Yi the idea of ​​​​making an advertisement for Sanduo mineral water.

"Because Sanduo Mineral Water wants to open up the local market through advertising this time. You said it mainly promotes a 'natural' concept, but aren't mineral waters all natural water?" Chen Zaican was a little confused.

"The mineral water currently on the market is packaged drinking water and natural mineral water. Packaged drinking water is divided into natural water, mineral water and purified water, and Sanduo mineral water is the real natural mineral water." Song Yi explained .

"Samduosui is the only volcanic rock mineral water in South Korea because their factory is located on Jeju Island. The water source is actually rainwater above 1450 meters above sea level in Halla Mountain. It is filtered through layers of volcanic rocks and then enters the sandwich rock formation 420 meters underground. Since the water source is not It is not affected by any human factors and is very natural and pure, which is why Sanduo water is clean and tastes good.”

"In order to highlight the advantages of Sanduoshui and other mineral water brands, I plan to focus on promoting 'natural' in the advertisement." Song Yi said.

"I want viewers who have seen the advertisement to know that not every mineral water is natural mineral water, and Sanduo is synonymous with natural mineral water, just like when we think of watches, we think of Rolex." Song Yi said.

"I have already drafted the advertising slogan of Sanduoshui, 'Sanduoshui, real natural mineral water'. With this advertising copy, we can then select the right director and actors to shoot the advertisement." Song Yi said Finish his thought.

"San Duo Shui, real natural mineral water." Chen Zaican repeated this slogan, and felt more and more that this slogan was easy to understand, catchy, and easy to remember.

"Then before placing the advertisement, we can first interview a hospital nutrition doctor to popularize the difference between natural mineral water and bottled drinking water, emphasizing that natural mineral water is more beneficial to health." Chen Zaican suggested.

"And Sanduoshui has also passed the water quality survey certification of the US FDA (Food and Drug Administration) and the RB Ministry of Health, Labor and Welfare, which is also a selling point of the product." Song Yi added.

"Directing is not difficult. After all, Sanduo has prepared an advertising budget of 5 million won this time. We can choose slowly. But do you have suitable candidates for the actors in the commercials? After all, according to what you said, the actors must be suitable. The concept of 'natural'." Chen Zaican asked.

Song Yi replied: "I have thought about it for a long time. Actors in commercials must meet two requirements, one is high quality, and the other is natural. So I want to find a natural beauty from a prestigious school to star in the advertisement."

　Well, does anyone know who the heroine of Song Yi’s commercial is?
　　
　
(End of this chapter)