I want to be a chaebol

Chapter 21 Sanduoshui’s new advertising slogan (please vote and follow up)
Song Yi felt a gaze watching him from behind to see if he would accept Song Hye Kyo's invitation.

Song Yi decisively refused, "Ms. Song has been busy all morning and is quite tired. It's better to go back to the hotel and take a rest. It won't be too late to discuss it tomorrow."

Song Hye Kyo was rejected, but she was not disappointed. She still waved goodbye to Song Yi and Chen Zaican sweetly.

Chen Zaican and Song Yi joked, "There is a saying in your country that it is hardest to accept the kindness of a beautiful woman. If you refuse a lady's invitation like this in Korea, it would be quite rude."

Song Yi and Chen Zaican are now business partners, and they have formed a tacit understanding at work. Song Yi is in charge of Xinhan Advertising, and Chen Zaican is in charge of Xinhan Media. The relationship between the two is relatively harmonious.

After Chen Zaican kicked Jin Nanyong out of the company, he also reflected on it. If he had been willing to give up part of his equity from the beginning, just like he does with Song Yi now, maybe the relationship between him and Jin Nanyong would not be so tense, right?

Song Yi shook his head, "Work is work, life is life. I don't want to find a celebrity girlfriend." Chen Zaican nodded in agreement, but after D agency later exposed his underground relationship with Kim Tae Hee, Chen Zaican realized that Song Yi was just I simply don’t want to date Song Hye Kyo
Chen Zaican said to Song Yi: "Okay, now that the opening ceremony of Xinhan Advertising is over. Then I will fly back to Seoul in the afternoon. After all, the company still has a lot of things to deal with. Sanduoshui is the first advertisement of the new company. , I hope you and Song Hye Kyo will cooperate well and strive to become a hit and make the new company famous."

Song Yi secretly laughed. His laptop probably wouldn't be sent to a computer store for repair, and it probably wouldn't have a chance to become an instant hit.Song Yi was very polite, "President, can I drive you to the airport?"

"No, no, no, the new company has just opened, and you are probably busier than me. If you need me to come over, let me know in advance. Even though I don't speak Chinese very well, it's okay to come over and be the mascot." Chen Zaican said.

For the opening ceremony of Shinhan Advertising, Chen Zaican did a lot of work, and he provided all the photos of celebrities.Chen Zaican also helped connect Song Yi with Korean companies in Beijing and the embassy in China. Whether he can maintain this relationship depends on Song Yi himself.This is also what the master brings in, and cultivation depends on the individual.

Song Yi took stock of the visitors he received today. Some people needed to be contacted frequently, such as Li Ming from Galloping Pony and Zhou Hao from the embassy. Some people only needed to remain polite on the surface, such as Wang Jinghua from Huayi.

Liao Yu had already started to clean up the office, but Song Yi stopped her, "Don't move, don't move. I asked the cleaning lady from the housekeeping company to clean it up, so you don't have to worry about it. And you're still wearing a skirt. You can't climb high or low." inconvenient."

The part-time college students have already received their pay, and only Song Yi and Liao Yu are left in the huge office.Song Yi established departments according to 4A advertising standards, including creative department, customer department, media department and market research department.

The creative department is responsible for conceiving advertisements and executing them. The core figure is the creative director. The creative director will be divided into several groups, and each group will be equipped with an art director and copywriter.

If Xinhan Advertising receives an order from a customer, Song Yi will assign tasks to different groups and let them come up with copywriting.A two-person team will work together to conceive, with the copywriter responsible for the text modification and the art director responsible for the art modification.

The creative department is broken down into TV production, graphic production, painting studio and graphic coordination.The TV production department has supervisors who are responsible for the overall planning of TV commercials, while the actual commercial shooting is handled by the advertising production company.Song Yi is now taking on multiple roles, guest-starring as creative director and producer at the same time.

Liao Yu looked at the empty office and felt very fresh, "Mr. Song, everyone is gone now. You have almost become a polished commander. How will you do business then?"

Song Yi didn't care, "Administrative, legal and cleaning staff will come to work next Monday. As for the employees in the creative department and customer department, I have to pick and choose again. It's better to have less than indiscriminately."

"I won't have time to focus on Xinhan Advertising in the second half of next year, so I want to find an excellent creative director for Xinhan Advertising. If there is really no suitable candidate, I will dig one from my peers." Song Yi said.

When Liao Yu heard what Song Yi said, she felt inexplicably flustered and pretended to complain, "Mr. Song, you poached me all the way from Ye Ji to Yanjing, and next year you plan to leave me at Xinhan Advertising?" Song Yi He quickly clarified, "How could it be? No matter when, I will never leave you alone! Since I took you out of Ye Ji, I will definitely be responsible for you to the end."

Liao Yu was sitting in her seat. When she heard what Song Yi said, she felt a little uncomfortable. She put her feet together and her toes together, feeling a little restless.

"Liao Yu, don't worry, I will definitely create a comfortable working and living environment for you and help you and Miaomiao adapt to life in Yanjing as soon as possible, otherwise I will not be able to communicate with my mother." Song Yi added.

Liao Yu snorted, feeling a little down, but her voice was deliberately raised by two decibels, "That's right, I'm working under you now. If you treat me and Miaomiao badly, I will definitely complain to my parents."

Song Yi didn't notice and continued: "Actually, I have already designed the advertising copy for San Duoshui. I have asked Li Ming to help me find an advertising director and meet with the director and Song Hye Kyo to talk about my creative concept. That’s it.”

Liao Yu became interested now. She liked listening to Song Yi talk about work, and she was eager to know.After Sanduoshui's advertisement achieved great success in South Korea, what sparks of inspiration can spark between Song Yi and Song Hye Kyo to bring new experiences to mainland audiences.

Liao Yu is not an outsider, and Song Yi is not hiding it. "Sanduo Shui is priced more expensive in the mainland market than Wahaha, Nongfu Spring and Cippo, so we need to know which customers will choose to buy Sanduo Shui."

"Sanduoshui's advertising slogan in Korea is Sanduoshui, real natural mountain spring water. If we continue to market natural mountain spring water as a selling point, mainland customers may not buy it."

"China's economy has developed rapidly in recent years. This year's GDP will exceed one trillion US dollars. At least 1000 million of them have very strong purchasing power. They will pay more attention to brands and are willing to accept brand premiums. For example, their children's feet The shoes they wear are at least Adidas and Nike. A pair of sneakers costs a few hundred dollars, and they will buy them without hesitation. But many people in the north only earn 2000 to [-] yuan after working hard to farm for a year."

"Then we have to market Sanduoshui as a well-known foreign brand. It takes water from the best water sources, adopts the most advanced production technology, and carefully produces the best water. Then the price of Sanduoshui is higher than that of Wahaha, Nongfu Spring and Yibao is more expensive, so consumers are naturally willing to pay this price. When rich people buy things, they only buy expensive ones, not the right ones, as long as you can tell the story to their hearts." Song Yi said .

Liao Yu was a little curious, "Nongfu Spring costs one yuan a bottle. How much is Sanduo Water going to be priced at?"

Song Yi said: “Based on my investigation, I think the price of each bottle of Sanduoshui should be between 3 and 5 yuan. President Jin is still considering the specific price and will know it when it is officially launched for sale. "

Liao Yu felt a little surprised, "Five yuan? Is anyone really willing to spend five yuan to buy a bottle of mineral water? This bottle of water is more expensive than Coke."

"That's right. Sanduo Water is not the most expensive. The most expensive mineral water is probably Evian. It is a French brand. A bottle of water sells for more than ten yuan. It is sold in more than 100 countries."

"So the new advertising slogan I designed for Sanduoshui this time is 'nobles in the water, Sanduoshui'. In TV drama advertisements, mountains and flowing water and oriental classical beauty should be highlighted, so as to leave a deep impression on the audience." Song Yi introduced.

　The new book is in the PK, please read it, there is another chapter tonight, thank you!

　　
　
(End of this chapter)