I want to be a chaebol

Chapter 19 Shinhan Advertising Opens

On December [-], Newhan Advertising officially held its opening ceremony. Pony Galloping general manager Li Ming was invited to attend the celebration. Pony Galloping also sent someone to send a celebratory flower basket to Newhan Advertising.

Xinhan Advertising is located on the eighth floor of the Guomao Phase II office building, but Song Yi has set up a reception desk in the lobby of the office building.Two beauties in cheongsam stood at the reception desk to welcome guests and register the information of visiting guests.

Li Ming saw the posture of Xinhan's advertisement and thought for a moment, "This Song Yi is a bit interesting." When Li Ming walked out of the elevator, he found that there was also a cheongsam beauty in charge of reception at the elevator entrance on the eighth floor.

When Li Ming walked to the door of Xinhan Advertising, he found that he met an old acquaintance, Wang Jinghua, the ace agent who had just joined Huayi this year.

Li Ming greeted Wang Jinghua, "Hey, isn't this Sister Hua? What kind of east wind are you blowing, and you actually have time to attend the opening ceremony of Xinhan Advertising?"

Wang Jinghua is very busy this year. She joined Huayi this year and jointly established Huayi Taihe Cultural Agency Co., Ltd. with Huayi. The company has more and more artists signing contracts, and she has no time to take her son to and from school.

Wang Jinghua was also surprised, "Brother Big Dog, why are you here too? What, do you know the boss of Xinhan?"

There are many flower baskets placed at the door of Shinhan Advertising. It is not unusual for Korean companies such as Samsung Group’s Yanjing Branch, Hyundai Motor, LG Electronics, and Amorepacific Group to send flower baskets. When Li Ming discovered that Baidu, Sohu, NetEase, and Sina His name was also on the list, which really caught his attention.

Li Ming organized his speech, "Well, if we say we know each other, it's not really true. The general manager of this company is called Song Yi, and we've only met him once." "Last month, he went to my company to look for me. I was not there at the time, so he left me a business card.”

"Two days ago, Song Yi came to our company again and said that he had opened an advertising company here in Guomao. He said that he knew that I was a senior in the advertising industry in Yanjing, so he invited me to come and support him." Li Ming explained.

"That is, it is normal to open an advertising agency in the capital and ask Big Dog Brother for a dock. This Song Yi is a discerning person." Wang Jinghua said with a smile.

Li Ming waved his hand and said, "Don't bother me, that's not the case. We are all open to do business, and harmony makes money. Many friends lead to many paths, so I won't send you a flower basket. By the way, Sister Hua, you haven't said why you came here yet. What? Could it be that Shinhan Advertising wants to invite your artists to shoot commercials, then they are really making a big deal."

Wang Jinghua has many well-known artists, including Chen Daoming, Li Bingbing, Ren Quan, Fan Xiaopang, Hu Jun, etc. However, their quotations are not low. One advertisement costs at least hundreds of thousands or even millions. Xinhan Advertising may not be willing to spend this money.

Wang Jinghua took out the invitation and handed it to Li Ming, "Well, I heard that Xinhan Advertising held a Sino-Korean cultural exchange reception today. The consuls and cultural counselors of the Korean Embassy in China were all present. I heard that there was also a Famous Korean actresses attended this reception. How did I know that Shinhan Advertising would hold a cultural exchange reception and opening ceremony together? I came here empty-handed and had nothing prepared."

Li Ming became interested. Li Ming started to get involved in the film and television industry after 98. He met many actresses from the mainland and Hong Kong Island, but rarely came into contact with Korean actresses.

Wang Jinghua recalled, "It is a Korean drama that is particularly popular this year. The heroine of "Blue Life and Death" is named Song Hye Kyo. I heard that this drama is particularly popular in Korea and is this year's ratings champion."

This year, Song Hye Kyo is not well-known in the mainland because "Blue Life and Death" has not yet been released in the mainland.Korean dramas starring Song Hye Kyo are very popular in the mainland. From "Blue Life", "Love Hotel", "Full House", "Descendants of the Sun" to the later "Dark Glory", Song Hye Kyo is very popular. for 20 years.

"Blue Life and Death" can be regarded as a representative of early Korean dramas. The plot is bloody and tear-jerking. The ratings of the last episode are as high as 46.1%. Half of the Koreans have watched this TV series.

Li Ming thought for a while, "The cultural counselor of their embassy has come forward, so the standard of this cultural exchange reception is not low. Last year, CCTV and South Korea's KBS TV station jointly organized a Chinese-Korean song concert, and now they have sent a popular TV series Actresses attend a cultural exchange reception. Do you think these Koreans want to introduce Korean dramas to the mainland for release?"

Wang Jinghua felt that Li Ming was right, "Brother Big Dog, your analysis makes sense. Not to mention, it is really possible. According to your analysis, the boss of Xinhan Advertising has a very deep background. He is a bit semi-official in the Korean cultural world." background."

Wang Jinghua said: "I also went to watch the first Chinese-Korean Song Festival last year. These Korean stars sang and danced when they sang, and they were very infectious, especially Crystal Boy and Lee Jung-hyun, who performed At that time, the young people in the audience were particularly enthusiastic.”

"I feel that our music model may be outdated. Maybe in a few years, the concert market will be dominated by Korean singing and dancing groups. Groups like the Chu Qi Chu Tong brothers have not received many commercial performances this year." Wang Jinghua and Li Ming discussed.

Wang Jinghua first worked as a music manager in the early 90s. She entered the industry because she was recommended by her classmates.Her classmate is Zhang Jinglin who starred in the 86 version of Dream of Red Mansions Qingwen.Zhang Jinglin recommended Wang Jinghua to her husband, Su Yue, a famous musician.

Wang Jinghua quit her job at a travel agency, joined Su Yue's company, and began to become a professional agent. Her first assignment was Chu Qi, Chu Tong's brother group.Su Yue's musical masterpieces include "Blood-stained Style" and "Loess High Slope". Musicians in the 90s made more money than actors.

Li Ming shook his head. He also had trouble seeing through Song Yi. "It's hard to say. Song Yi said that he went to university in South Korea and worked for the parent company of Xinhan Advertising after graduation. But I asked someone to check it on the Industrial and Commercial Network. Song Yi holds 49% of the shares in Xinhan Advertising. He is also a major shareholder." When Wang Jinghua heard what Li Ming said, she also felt it was mysterious, "Could it be that Song Yi helped others hold the shares on behalf of others? You also know that some people should not be too high-profile. The impact of appearing in the shareholder directory will not be good."

When Li Ming heard this, he still felt something was wrong. The two discussed it for a while and had no clue, so they could only go in and take a look at the situation.

At this time, Song Yi also saw Li Ming and Wang Jinghua. He greeted the person talking next to him and walked towards them.

Song Yi held Li Ming's hand enthusiastically, "Mr. Li, thank you for taking the time out of your busy schedule to attend the opening ceremony of our Xinhan Advertising."

Li Ming said with a smile: "Mr. Song, congratulations, I wish Xinhan Advertising a good start, prosperous business, and great performance!"

Song Yi thanked her repeatedly and glanced at Wang Jinghua, feeling familiar.When Li Ming was about to introduce Wang Jinghua's identity, Wang Jinghua took the initiative to reach out and introduced herself, "Hello, Mr. Song, I am Wang Jinghua from Huayi Taihe Brokerage. I received an invitation from your company to attend today's event." It’s a Chinese-Korean cultural exchange reception! I didn’t know your company would be opening today, so I didn’t have time to prepare anything. I’m sorry.”

Song Yi looked surprised, "Hello, hello! I am known as Sister Hua, the number one agent in Beijing. I hope we can cooperate more in the future."

The reason why Song Yi got to know Wang Jinghua was also due to her daughter-in-law Sun Yi.Since Sun Yi married Wang Jinghua's son Dong Zijian, she has been known as the Crown Princess of Beijing.

When Sun Yi was on the rise in her career, she married Dong Zijian out of love. However, Wang Jinghua did not like Sun Yi's daughter-in-law. She believed that the two were not in the same family and was unwilling to provide Sun Yi with career help.In the end, Sun Yi and Dong Zijian broke up peacefully. Sun Yi lived more calmly after the divorce, and her beauty reached a new level. On the other hand, Wang Jinghua later encountered a reputation crisis.

Wang Jinghua was a little proud, but she was still polite, "It's all thanks to my friends. I still hope that Mr. Song and Mr. Li will make a living."

Song Yi brought Li Ming and Wang Jinghua to Chen Zaican and introduced them, "Mr. Li, Mr. Wang, this is President Chen Zaican of our Shinhan Korea parent company."

Song Yi introduced the identities of Wang Jinghua and Li Ming to Chen Zaican. Chen Zaican was very enthusiastic after hearing this and said in Chinese: "Welcome, welcome!"

Chen Zaican obviously paid more attention to Li Ming and praised Li Ming, "I heard from Executive Song that Mr. Li is a very good advertiser and film and television person. I hope we can communicate more today."

Wang Jinghua took a look at the interior decoration of Xinhan Advertisement. She noticed that there were many group photos hanging on the wall of Xinhan Advertisement, including Chen Zaican and Song Yi.

Wang Jinghua inquired about Shinhan’s employees and found that there were many celebrities among them, including the current and former presidents of South Korea, founder of Samsung Group Chen Byung-cheol, founder of Hyundai Group Zhou Zhengyong, the mayor of Seoul, the South Korean ambassador to China, etc.

Wang Jinghua was startled and knew that Xinhan Advertising was indeed not a simple company.

But what Wang Jinghua and Li Ming didn't expect was that Song Yi actually made a mistake today.

In early December, Chen Zaican flew from Seoul to Yanjing.Chen Zaican first took Song Yi to visit the Chamber of Commerce of Korean Enterprises in Beijing, where Song Yi met Zhou Hao, the cultural counselor of the embassy.

Song Yi and Zhou Hao talked about the Sino-Korean Song Concert and believed that more activities like the Sino-Korean Song Contest should be held as it can contribute to cultural exchanges between the two countries.

Song Yi said that Xinhan Advertising has selected Song Hye Kyo as the spokesperson for the Sanduo Shuihua domestic market. Xinhan Advertising suggested that Zhou Hao consider holding a Sino-Korean cultural exchange reception. At that time, he will invite Song Hye Kyo, as well as people from the cultural circles in Beijing. Some friends may be able to open up the market for Korean dramas in the mainland by then.

Zhou Hao was of course willing to hear Song Yi's suggestion, but planning a reception required funds, and applying for it would be time-consuming and laborious.Song Yi then intimately suggested that Xinhan Advertising host it and hold a semi-official exchange reception, and only Zhou Hao would need to attend.

Zhou Hao inquired about the background of Xinhan Advertising and learned that the founder Chen Zaican was the grandson of Samsung Chen Byung-cheol and belonged to the third generation of the chaebol family.Now Song Yi was giving him his political achievements for free, and he didn't have to pay for it. There was no risk involved in such a semi-official activity, so Zhou Hao naturally agreed happily.

Unexpectedly, Song Yi was more courageous and directly invited Wang Jinghua and others in the name of a Chinese-Korean cultural exchange reception. This was also a way to take advantage of the situation.
　The first update is finished, there will be another chapter tonight.

　　
　
(End of this chapter)