I want to be a chaebol

Chapter 14 Chen Zaican’s magnanimity (please ask for recommendation votes and monthly votes)
Chen Zaican pretended to be heartbroken and said, "Hurry up and sign. Maybe I will regret it when you walk out of the office."

Song Yi knew that Chen Zaican wanted to work hard to retain him, so he signed the agreement happily. "Does the president really believe that our Xinhan can double its business in the next two years? Otherwise, my dividend will not be worth eight points of Xinhan's equity."

When Chen Zaican saw Song Yi signing the agreement, he felt relieved. Song Yi would still be a part of Xinhan for at least the next three years.

Chen Zaican still remembers Jin Nanyong's warning to him when he left the company, "President Chen Zaican, today I, Jin Nanyong, admit defeat, but are you really the final winner?"

"With Song Yi's help this time, Xinhan avoided bankruptcy. But will Song Yi always stay in Xinhan? Will he always be willing to work under you? He does most of the work, and most of the dividends are Yours, when he becomes unbalanced, he will still leave Xinhan. When Song Yi leaves Xinhan, who can you expect to stand up again and turn the tide?"

Chen Zaican is also thinking about this issue. He is also reflecting on the fact that when he founded Shinhan Media, the relationship between Chen Zaican and Kim Namyong was irreversible.As a result, after the Asian financial crisis in 97, Shinhan's business conditions deteriorated year by year, and Kim Nam-yong also had other ideas.

So when Chen Zaican confronted Jin Nanyong with the photos and asked if he was the one who broke the news online and betrayed Shinhan, Jin Nanyong readily admitted it.

When Kim Nam-yong learned that the brand of mineral water Kim Tae-hee was holding in the photo was Nongshim Water, not Sanduoshui, he already knew that he had lost.

No company can allow employees to betray the company's interests, and Kim Nam-yong is naturally no exception.Jin Nanyong cooperated with his resignation and then sold his Shinhan shares to Chen Zaican.In exchange, Chen Zaican will not hold Jin Nanyong responsible for breaking the news online, and will keep his secrets and will not affect Jin Nanyong's joining the new company.

Jin Nanyong knew that he was careless and got into the trap set by Song Yi. There was no point in staying in Xinhan shamelessly. It was better to leave the company and pursue development.Anyway, the advertising market in South Korea is so big. No matter how big the situation is, he will always encounter the opportunity to compete with Song Yi again.

Chen Zaican told Song Yi: "Thanks to Sanduoshui Advertising's good reputation project, several medium-sized companies have recently been prepared to entrust us with their advertising business."

"I remember that you didn't go home during the Spring Festival and Mid-Autumn Festival this year. Sanduo's project has just ended and the company has no other important matters to deal with. How about I give you a few days off and you go home? By the way, take a look at the advertising market in China?" Chen Zaican suggested.

Song Yi was a little stunned. Are you going home?Since his rebirth, he almost forgot that he still had family members in this world, and he was also a little afraid of facing his family members in this life.

Song Yi came to South Korea to study in 94 and studied at Yonsei University. After graduating in 98, Song Yi joined Shinhan Media and gradually became the planning team leader from an ordinary member of the planning team.

However, when Song Yi sorted out his memories, he discovered that since he came to South Korea, he has only returned to the country a handful of times.Maybe Song Yi couldn't face his inner emotions, but now Song Yi, who has merged the memories of two generations, still maintains a sense of alienation from his family.

Song Yi in this life was not an only son. He had an older brother, Song Bo, who died unexpectedly due to a production accident in his workplace in 96, leaving behind a wife and daughter.Song Yi's sister-in-law Liao Yu did not choose to remarry, but chose to raise her daughter Song Miao alone and take care of her parents-in-law.

"Specialist Song?" Chen Zaican called out to Song Yi who was distracted.

Song Yi immediately adjusted his mood and said, "Sorry, I was distracted just now."

Chen Zaican expressed his understanding, "Being a stranger in a foreign land, I miss my loved ones even more during the festive season. You must have missed your relatives in China too much just now. I remember that the end of the month is your birthday, Director Song. This year is the Year of the Dragon, which is also your natal year. . Chinese people seem to attach great importance to birthdays in the year of your birth year. You can just go back to your country to spend time with your family."

Song Yi was a little touched. No matter what Chen Zaican's original intention was, his polite and virtuous corporal style still won Song Yi's favor.

Song Yi said to Chen Zaican: "When I was having dinner today, I happened to talk to President Jin about the Huaguo market. President Jin said that their outlet for Sanduoshui is not within the outside world, and they must rely on the vast market in Huaguo to grow." "I I very much agree with President Kim’s statement. In fact, this sentence also applies to our Shinhan. The advertising market in South Korea is highly concentrated, and we cannot compete with advertising companies affiliated to large consortiums. Even if our marketing plan is excellent, they still won’t use."

"When I return to China this time, I want to experience the changes in China in the past few years. I heard that Yanjing is already busy bidding to host the 08 Olympic Games. Yanjing's advertising business will experience a blowout. We can make arrangements in advance and build a strong business in Yanjing. Open another advertising company, as a subsidiary of Shinhan Media, and be fully responsible for Shinhan’s advertising business in China.”

"In the early stage, we may need to invest funds to expand the subsidiary's business, but once the subsidiary is on the right track, we can support Xinhan. According to my prediction, maybe after 08, the operating income of the Yanjing subsidiary will at least account for It accounts for 90% of the overall business in South Korea." Song Yi described the bright future of the Yanjing subsidiary to Chen Zaican.

Song Yi remembers that the famous Focus Media was born in 2003 and was listed on Nasdaq in 2005.As the world's first elevator media, Focus Media's market value has exceeded 2000 billion since its return to A-shares.So Song Yi, who has taken the lead, may not be able to re-create an advertising giant with a market value of [-] billion in China.

Chen Zaican was immediately moved. He visited China for inspection in the 90s, but he did not understand the current Chinese market.Of course Chen Zaican is willing to develop Huaguo's advertising market, but he does not have the money or energy to manage Huaguo's business.

Chen Zaican also agreed with Song Yi's judgment that the city with the fastest growing advertising business in China must be Yanjing.Chen Zaican looked at Song Yi and made a decision in his heart.

If Xinhan plans to establish a subsidiary in Yanjing, Song Yi is naturally the most suitable person in charge.Song Yi is a native of China and can help the subsidiary quickly establish a foothold in the local area.

Chen Zaican thought that he might as well use Yanjing's subsidiary as a test field, completely delegate power to Song Yi, and let Song Yi do the hard work.If it succeeds, Xinhan can sit back and enjoy the success. Even if it fails, it will not be broken and Xinhan's local business will not be affected.

"Let's do this, Commissioner Song. You go back to China for inspection first. If possible, we will re-register a subsidiary in Yanjing. Xinhan will invest some money, and you will also invest some money yourself. The registered capital will be 100 million yuan. That's enough. We can negotiate the specific ratio, as long as we retain the other party's right to first purchase the equity." Chen Zaican suggested.

When Song Yi heard what Chen Zaican said, he finally believed Chen Zaican's sincerity.Because Chen Zaican said this, it is equivalent to agreeing to Song Yi to go out and start his own business. If Song Yi registers a new company in Yanjing, Song Yi's equity will definitely exceed 51%.
If the new company develops well, Song Yi will exercise the right of first refusal and buy the remaining shares from Xinhan.

On the contrary, if the new company does not develop smoothly, Song Yi agrees to sell the shares and Xinhan will take over all the shares to reduce losses.

Chen Zaican's approach is to follow the investment principles, low investment and low risk.Song Yi is the main investor in the new company, which naturally involves high risks and high returns.

Of course Song Yi would not abandon Chen Zaican and go to China to work alone at this time. When he signed the equity transfer agreement totaling 10% of the equity, his income for the next three years had been deeply tied to Xinhan.

Song Yi creates value and brings income to Xinhan, and the equity he holds becomes more valuable.If he cuts corners and cannot make Shinhan continue to make profits, then the equity he holds will be like waste paper.

For Song Yi, opening up China's advertising market is equivalent to Chen Zaican providing money to support him in starting a business.Then Xinhan is also Song Yi's backing. If his business fails, he can still return to South Korea and continue to be his executive director in Xinhan.

For Song Yi and Chen Zaican, this is undoubtedly a win-win choice.By comparison, Chen Zaican is indeed a good boss and tolerant.

Chen Zaican was generous, and Song Yi was naturally not stingy. He stood up and said to Chen Zaican: "Okay, President, then I will go to Yanjing to make a front stop. If it is suitable, then I will rent an office in the Guomao Office Building. Set up the stall. When the Yanjing subsidiary company has concluded the business deal, I will ask you to come over and inspect it."

　Two updates have been completed, and new books will be tested next week. It is recommended that you need to read during the PK period. I hope everyone can vote more, keep reading, and don’t keep reading. Thank you very much!
　　


(End of this chapter)