I want to be a chaebol.

Chapter 122: Is New Asia preparing to enter the smartphone industry?

Jin Taixi lived in Yeji for more than a week and spent the first Huaguo Year with Song Yi.In order to stay up late, Kim Tae Hee learned the Chinese quintessence of mahjong.

Song Mingzhe and his wife, Liao Yu and Kim Tae Hee gathered at the table, and Song Yi served tea and water and gave guidance outside the venue.However, Kim Tae Hee got started very quickly, and soon she was playing bad cards again and again. I don’t know if it was a gift package for newbies.

Zhou Shulan kept firing, and she was not happy anymore, "When a family plays mahjong, winning or losing belongs to the family. It's not like Taixi doesn't know how to do it, she still needs your guidance. If you want to indulge, can I give you the position?" ?”

Song Yi couldn't be a military advisor, and he was not interested in this year's Spring Festival Gala, so he and Song Miao had to watch the cartoon "Tom and Jerry" on the computer.

"Taixi, do you guys in Korea have a program similar to the Spring Festival Gala? In which the whole family gets together during the Chinese New Year and then watch the same program?" Zhou Shulan asked.

"The three major TV stations will hold a year-end music festival before New Year's Day. The TV stations will award awards to singers, actors, producers and hosts, and there will be some singing and dancing programs. If "Dae Jang Geum" is broadcast on MBC TV station, then I will I will participate in MBC’s Gayo Daejeon,” Kim Tae Hee explained.

New Asia Media's artists Song Hye Kyo, Lee Hyori, Sung Yuri and Kim Jong Kook all participated in the 2001 Gayo Festival stage. Jun Ji-hyun did not have any TV dramas this year, so she was absent from the three major TV stations.

Kim Tae Hee's singing ability is average, and her dancing ability can only be said to be average.If she had participated in the year-end music festival in 02, she would have probably only been an MC. The trainees under New Asia have not yet debuted. In another three to five years, New Asia artists will probably dominate the music festival stages of the three major TV stations.

In addition to SS501, who are still waiting to debut, New Asia Media has just signed a pair of twin sisters born in the 90s, Hua Minzhen and Xu Minshan. It was Kim Heewon who discovered them and signed them into the company.

许敏真姐妹俩出生于90年7月12日，她们俩出道时间应该和少女时代差不多，暂定在07年或者08年以女子双人组合的形式出道。

Don't think it's strange to join an entertainment company as a trainee at the age of 11. Girls' Generation's Choi Soo-young was born in February 90. She participated in SM Entertainment's audition in 2 and was discovered, and then began her career as a trainee.

In 02, Choi Soo-young left South Korea and went to Japan to participate in talent auditions. As the winner of the Korean group, she formed the women's duo Route 0 with the winner of the Japanese group, Marina Takahashi, and made a successful debut in Japan.

Later, the group disbanded in 03, and Choi Soo-young returned to South Korea to continue her trainee career with SM, and finally debuted as a member of Girls' Generation.It is precisely because of this experience that Choi Sooyoung's Japanese proficiency is the most outstanding among Girls' Generation. In Girls' Generation's Japanese EP, Choi Sooyoung's voice is highly recognizable.

Girls' Generation's pretty girl Lim Yoona probably joined SM Entertainment in 02, and maknae Seo Joo Hyun was only 03 years old when she joined SM Entertainment in 12.Kim Hee-won's signing of sisters Heo Min-jin is also a routine operation of entertainment companies.

When Song Yi asked Kim Hee-won why she signed the sisters Heo Min-jin, Kim Hee-won explained: "I think there are very few female duo groups in Korea, and twin sisters are even rarer. As long as they debut as a group, they will not lack attention."

"As long as their singing and dancing skills pass, they can definitely survive in the fiercely competitive Korean entertainment industry. And haven't you always liked the sisters? With the care of our President Song, they will definitely receive preferential treatment in New Asia Music. "Jin Xiyuan and Song Yi joked.

Song Yi touched his nose and felt a little guilty, "Xiyuan, don't use this to test me. The rabbit won't eat the grass on the edge of the nest, how could I attack the company's trainees."

Jin Xiyuan smiled, "My President, let's not be so hypocritical, okay? The reason why rabbits don't eat the grass beside the nest is because the grass is not tasty. If there were a bunch of carrots beside the nest, I don't believe you would put it there." Get over it.”

Song Yi thought for a moment and told Jin Xiyuan, "Tell Xu Minzhen and Xu Minshan that there is only one solo singer named Lee Hyori in the company, and there is no girl group that has debuted yet. Let them work hard. If they can debut, they will be New Asia." As a girl group, I will definitely not treat them badly.”

Jin Xiyuan and Song Yi also discussed the name of Xu Minzhen and Xu Minshan's future combination. Song Yi felt that the skin of the two sisters was relatively fair, and they were rosy. Finally, they tentatively decided on the combination of strawberry and milk. The elder sister is strawberry and the younger sister is milk.By then, Xu Minshan might be able to earn the nickname Milk-skinned Xu Minshan.

Song Yi didn't want to stay at home and watch cartoons, so he took his niece Song Miao to the playground of Bianzhou University to set off fireworks.Before Ye Ji banned firecrackers and fireworks, Song Yi planned to have a good time with Song Miao.

Cha Taezhi and the others moved a total of 20 boxes of fireworks to the playground and arranged them in a straight line.Song Yi took Song Miao's hand and went to light the fuse together.As a result, before the fireworks were lit, Song Yi deliberately dropped the lighter in his hand, shocking Song Miao.

Song Miao knew that Song Yi did it on purpose, and she chased Song Yi on the playground angrily.After Cha Taizhi and the others lit up the fireworks one after another, Song Yi covered Song Miao's ears and pointed to the sky, "Look, what beautiful fireworks!"

The movement on the playground alerted the four people playing mahjong upstairs. Song Mingzhe and the others came downstairs to enjoy the fireworks show.The gorgeous fireworks illuminate the playground like daylight. This is the real sparkle and silver tree that never sleeps.

Kim Tae Hee felt it was a pity, "Such a beautiful firework show should be recorded with a camera. Beautiful moments are always fleeting."

Song Yi smiled, "Not everyone can afford a camera. After the Liangxi wafer fab jointly built by Asan Electronics and LG Electronics is put into production, Xinya can try to develop smartphones. With smartphones, we can use photos Or use video to record the beautiful moments in your life anytime, anywhere.”

"Smartphone?" Kim Tae Hee didn't understand.

"Smartphones have an excellent operating system. Users can freely install various application software. The phones will have larger screens, higher-pixel cameras, larger running memory, and full touch-screen operations. Smartphones of the future The function will be more powerful than a laptop." Song Yi described the bright future of smartphones.

Apple has officially developed the smartphone iPhone project in 04. Song Yi is now planning ahead, so there is still enough time.

In October 2001, Apple launched the scrolling carousel iPod, which was available in two versions: 10G capacity and 5G capacity.At present, the public has zero awareness of iPod, but Song Yi knows that within two or three years, iPod will become the undisputed king of the mobile player market. iPod is the best digital media player that combines hardware and software.

In January 01, Apple launched iTunes, a free digital media playback application for Mac and PC, at the Macworld Expo in San Francisco. The iTunes program can help users manage the contents of their iPod.If there is a network connection, iTunes can connect to the iTunes Store.Users can download and purchase digital music, music videos, pay TV programs, iPods games, etc. from the iTunes Store.

Obviously, the iTunes Store is the predecessor of the Apple mobile application store App Store. The iPhone can be said to be a larger iPod, but with the addition of call and photo functions.

After entering 02, Apple CEO Steve Jobs had foreseen that the mobile phone market would pose a threat to the iPod market. After all, the function of the iPod was relatively single.However, Apple's current focus is still on the iPod, its flagship product, because Apple has no experience in manufacturing mobile phones. Even if they want to enter the mobile phone market, they can only rely on the telecommunications giant Motorola.

After the backdoor listing of New Asia Group is successful, Song Yi plans to acquire a small mobile phone manufacturer first. He can first apply for the trademarks of the GALAXY series mobile phones and Note series mobile phones to take away Samsung Electronics' luck first.

Song Yi originally wanted to acquire Ssangyong Motors and enter the electric vehicle market. After careful consideration, he decided to slow down.

Although South Korea is a small country, it is very suitable for the development of electric vehicles.However, in the past few years, the electric vehicle market was not yet mature. Even if you knew the future development trend of the automobile industry, you could not build a Tesla in advance.

Moreover, if Song Yi enters the automobile market too early, he will basically become an enemy of Hyundai Motor.Now that the new Asian series is still in its infancy, it will be of no benefit to Song Yi to compete with Hyundai Motors in advance.Moreover, if the Hyundai family engages in internal strife, competitors such as Samsung and Lotte may take advantage of the situation and shake the foundation of the New Asia Group.

On the contrary, smartphones are also technology-intensive industries.Smartphone hardware is mainly divided into processors (chips), which mainly include radio frequency chips, radio frequency amplifier chips, processor chips, power management chips, memory chips, and touch screen control chips.

If Xinya plans to produce smartphones, the Liangxi wafer fab jointly owned by Asan Electronics and LG Electronics can produce memory chips.Compared with mainland mobile phone manufacturers such as Huawei, OPPO, VIVO, and Xiaomi that will rise in the future, New Asia already has a cost advantage.

Asan Electronics has sold its LCD panel production line, and Song Yi is preparing to promote Asan Electronics to produce small OLED mobile phone screens.Between LCD and OLED, Song Yi certainly did not hesitate to choose the latter.

In addition to memory chips and OLED screens, Song Yi also attaches great importance to mobile phone batteries. LG Chem can be said to be a giant in the battery industry. Song Yi plans to conduct technical cooperation with LG Chem in the early stage and then gradually develop it on his own.Whether it is a smartphone or an electric car, battery technology is an indispensable part.

If New Asia Group can establish a supply chain for mobile phone memory, mobile phone screens and mobile phone batteries, then New Asia Group has hope to compete with Samsung Electronics for the throne of the world's largest mobile phone manufacturer.

In addition to the hardware part, Song Yi plans to hand over the software part of the smartphone to New Asia Network. In addition to inschool, New Asia Network's focus is to create a semi-open mobile operating system.

The reason why Apple mobile phones can run so smoothly is the closed ios system.Song Yi has no idea of ​​copying the iOS system. Unless New Asia Mobile can occupy more than 20% of the world mobile phone market, a separate mobile phone system will undoubtedly be a fantasy.

However, Song Yi has no idea of ​​joining Google Android. Song Yi can completely cooperate with early smartphone manufacturers, such as BlackBerry, LG, HTC, etc., to create a semi-open mobile phone system.

Why is it said to be semi-open? Because Apple's ios system cannot be open to other mobile phone manufacturers.And Song Yi has no confidence in developing a mobile operating system that is better than ios.

For example, the mobile operating system developed by New Asia Network is like a rough house. The house type, area, orientation and balcony position are all fixed.

Other mobile phone manufacturers can decorate the rough houses to look like they want to attract customers to buy.However, no matter how you decorate it, the core of the system cannot be changed. You cannot knock down the walls of the house, nor can you change the kitchen into a bathroom.

The various applications are like furniture and items in the room. The room will be equipped with basic furniture, such as integrated wardrobes, water heaters, and gas stoves.It's like a system built-in application on a mobile phone.

The developers of various applications are like furniture manufacturers outside. Users can purchase the furniture they need according to their own needs.A small house is like a mobile phone with low-end memory and can only be equipped with less furniture. A large flat or villa is like a mobile phone with high-end memory.

After Kim Tae Hee heard Song Yi's description, she instantly became very interested in smartphones, "Let's not talk about anything else. As long as you can make your phone have a bigger screen and a higher pixel camera, you can attract a lot of people." The user bought it. Now the camera function of the mobile phone is useless. When I upload the photos on the mobile phone to the inschool homepage through the data cable, the photos are a little blurry after enlarging them."

If Song Yi decides to develop a smartphone, as a heavy smartphone user, he will know the future development trend of smartphones very well.If Apple, Samsung or Huawei are still undecided about which technology route to choose, Song Yi can make decisions in a shorter time and develop an excellent smartphone with lower R&D costs.

"The world is not dominated by smartphones yet. Even if New Asia concentrates its technical manpower and funds on developing smartphones, it will take at least three to five years to come up with an excellent product. If inschool cannot become the largest social networking site in Asia, New Asia will I’m afraid Asia doesn’t have so much money to develop smartphones. After all, products in technology-intensive industries are made with money. In the future, large technology companies will need tens of billions of dollars in annual R&D funding,” Song Yi said.

However, Samsung Electronics has become a technology giant with a market value of hundreds of billions of dollars by relying on its chip business and smartphones. As Apple’s mobile phones are so strong, they still need to import OLED mobile phone screens from Samsung and let Samsung OEM A-series processors.

After New Asia Group becomes a smartphone giant like Samsung, it will not be too late for New Asia to enter the electric vehicle industry.By then, the battery technology for electric vehicles will be more mature, and Xinya will also have a technological advantage in the field of automotive chips.

Song Yi remembered that after Puzhou Automobile acquired Ssangyong Motors, it was still unable to adapt to the climate, and Ssangyong Motors eventually ushered in bankruptcy protection.

In 2009, SsangYong Motor filed for bankruptcy, and Puzhou Automobile Group, which had lost billions, withdrew from the Korean market. This cross-border marriage broke up unhappy.Two years later, India's Mahindra, adhering to the spirit of "not afraid of losing", acquired 70% of Ssangyong Motors' shares. Ssangyong Motors, which had changed hands seven times, was finally completely ruined and filed for bankruptcy protection again in 7.

If we look at this schedule, if New Asia Group launches its smartphones around 06 and develops in another four to five years, it will be able to take over Ssangyong Motors again.New Asia Group will then develop the electric vehicle industry based on Ssangyong Motors.

In 2010, New Asia Group has become South Korea's largest Internet company and financial group and the largest mobile phone manufacturer. Even if New Asia gets involved in the automobile industry, Hyundai Motor's Zhou Mengjiu and his son probably won't be able to do anything about it.
　See you all tomorrow and wish you all a happy weekend
　　
　
(End of this chapter)