Go score!coach

Chapter 77 New sponsorship, new model, new assistant

"Leo and his team have gained a lot from their trip to the Middle East this time."

On the way from the Madrid Capital Airport to the Ring Expressway and to Mahdahonda, Hill, who personally came to pick him up, seemed particularly excited because the team's current management mechanism has been reformed very smoothly.

As Yang Hao said before, professional matters should be handled by professionals.

After about a month of reorganization, Atletico Madrid has basically stabilized, and the responsibilities of each department have gradually become clear.

Xiao Hill, the general manager, is much more relaxed now than before, so he has time to come and pick up Yang Hao's plane.

"Leo admires you even more now. He described the Middle East as full of gold. I heard that companies there are very interested in sponsoring European teams, and we have also decided to go to Dubai during the winter break this season to play a game. Warm-up match."

This is a plan. The opponents for the warm-up match have not been arranged yet, but the appearance fee will definitely not be low.

To describe it as gold all over the place is a bit exaggerated, but now the whole world, whether in the Middle East, Asia, South America or Africa, basically regards Europe and the United States as paradise-like places.

Yang Hao has personally experienced this kind of process in his previous life, and the Middle East market is still a virgin land to be developed for European teams. If Atletico Madrid is the first to break in, it will definitely get a big piece of fat.

No, he signed directly with Emirates Airlines.

"Carlos Leo's ability is indeed very strong." Yang Hao praised.

He just pointed in one direction, but Leo was able to negotiate a sponsorship contract, which is amazing.

"Don't be humble. Even Leo said that if you hadn't given him guidance, he would definitely not have been able to touch the Middle East. It didn't take long before he signed a jersey sponsorship directly." Xiao Hill was very happy along the way. Ears from ear to ear.

Yang Hao also found it funny to see him suddenly getting rich from a poor man, "It's only 300 million euros, so what?"

"Of course, do you know? Even Real Madrid can't get sponsorship now!"

"What do you mean?" Yang Hao felt strange.

"You have been in Brazil during this period, haven't you heard the news? Real Madrid's new season jerseys will have an advertisement for their official website on the chest. Of course, they say they want to promote their official website, but in fact, we all know that it is Because Real Madrid didn't get any sponsorship." Hill felt a bit gloating about his misfortune.

"Really? Isn't their previous sponsor called Teka? Isn't it going to be renewed?"

Teka, a large European company that produces and manufactures kitchen appliances and bathroom appliances, sponsored Real Madrid for two years, and the contract ended in the summer of 2000.

"I don't know. Anyway, the contract will not be renewed." Xiao Hill said cheerfully.

"Some people say it's because Real Madrid's asking price is too high, because Real Madrid itself is now heavily in debt. Having won the Champions League twice in three years, they want to increase the sponsorship fee, but Dege Kitchen Appliances is not happy."

"Some people also say that it is because Dege Kitchen Appliances sponsored Real Madrid in these two seasons and did not get the rewards it deserved. Especially last season, Real Madrid's performance was so poor that it even ranked in the middle of the pack. As a result, Dege Kitchen Appliances was very unhappy. satisfy."

Yang Hao was silent, maybe there are both possibilities?

"If you ask me, you were right at the beginning. Real Madrid's current approach is to wait for sponsors to send money to the door. If there is no sponsor, they don't go out to find it. They directly use their own official website to get it."

In contrast, Atletico Madrid's current approach is much more pragmatic and proactively goes out to find money.

No, Atletico Madrid has a chest advertisement, while Real Madrid can only run naked.

When he thought of this, Xiao Hill admired Yang Hao even more.

"I heard from Leo and the others that Emirates Airline's cooperation with us this time is just a test of the waters. If our team's performance improves, they will continue to provide additional sponsorships. Therefore, we must show our best performance on the court next." Just perform better and strive to create better results.”

Xiao Hill has now tasted the taste and started to "get long and look at Shu".

This is not a bad thing, after all, people must be enterprising.

"Don't worry, there's nothing wrong with me." Yang Hao is very confident in the lineup for the new season.

However, there was a lot of profit from the transfer fee. Hasselbaink only received 3000 million euros, and he also received 3500 million euros from Deportivo. Paunovic and Fernando Correa will also be sold in the future. and Marcos Marquez et al.

With full calculations, Atletico Madrid is expected to make a profit of 3000 million euros from the transfer market this summer.

Of course, this has also caused the outside world to be full of pessimism and even despair about Atletico Madrid's prospects for the new season.

Because after selling the players, the players introduced by Atletico Madrid obviously do not have the same reputation as before.

You know, the ones signed before were Hasselbaink, Belleron, and Capdevila. They were either excellent foreign players or local stars. Which one is not a famous player?
But now?

Who is Graveson?

Even if it is the rumored Van der Sar, how has he performed in Serie A?

Has Atletico Madrid now been reduced to picking up the rags of wealthy clubs?
But Yang Hao still emphasized to Xiao Hill that the previously deployed plan was about to be implemented.

For example, the plan to discuss cooperation with the medical school of the University of Madrid, establish a laboratory, and improve Atletico Madrid's medical standards is a top priority. It is related to the health and injury prevention of Atletico Madrid players and must not be careless.

There is also the establishment of the scouting system and the reorganization of the youth training system, which are crucial.

Yang Hao and Juanma Lillo have drafted a detailed youth training reorganization plan, including how Atletico Madrid's youth training will operate in the future. These have preliminary plans.For example, Yang Hao wants to rectify the second team and sell those players over the age of 23, mainly young players under the age of 23. This is to further clarify the significance of Atletico Madrid's second team.

It is not used to improve performance, but to cultivate talents for the first team.

This is not only true for the second team, but also for the youth training echelon.

Yang Hao personally clarified Atletico Madrid's future tactical style, which is to focus on fast-paced pressing and pressing, and insist on passing and cutting cooperation.

This is in line with the style of the first team and is also in line with the future development trend of football.

Especially the coordination of passing and cutting, which requires strengthening passing, ball control and running without the ball. It is very important to cultivate players' skills and awareness, but it will never go to the extreme of pure ball control like Barcelona's.

Yang Haohui appointed Juanma Lillo to serve as Atletico Madrid's youth training consultant, responsible for coordinating the technical and tactical styles of all age groups, so as to achieve a unified style from the first team to the second team to the youth teams of all levels.

But this was not enough. Yang Hao proposed a model that has been widely used by many clubs 20 years later, namely joint training.

What does that mean?

For example, Atletico Madrid's Mahadahonda does not have a few venues in total, but there are so many youth teams. How do they train on weekdays?

divided into time periods.

In other words, on the same football field, players of different age groups are trained in different time periods.

Maybe while U19 was training, U17 was warming up on the sidelines, and U15 had already finished training and left.

This will inevitably bring about some gaps, and different coaches will lead different teams with different styles, which will cause a problem.

When a U15 player is promoted to U17, it is like joining a new team and needs to adapt again.

But the great combined training proposed by Yang Hao is different.

First of all, when selecting coaches for each age group, they will already pay attention to the similarities in technical and tactical styles and concepts.

When they are coaching, the youth training consultant is responsible for coordinating the training projects and controlling the training style. Juanma Lillo is Yang Hao's first hand in controlling the youth training.

The purpose of this is to make the training content and environment that the players receive as close as possible.

And every once in a while, tentatively one month, teams of similar age groups are disrupted and put together for training and internal competitions, and the allocation of coaches of each echelon is also disrupted.

The advantage of this is that both coaches and players can get familiar with each other, and it also facilitates the team's internal selection.

Players trained in this environment, from U7 to U19, are actually the same. The coach is familiar with the players, and the players are familiar with the coach and their surrounding teammates. They can basically achieve seamless connection, which will be very helpful for training players. convenient.

In Yang Hao's previous life, in 2023, clubs of all sizes in Spain and even Europe basically adopted this large-scale joint training model, which in itself proves its advanced nature.

When Yang Hao proposed this idea, Juanma Lillo was so shocked that he even couldn't wait to try its feasibility and effect.

If successful, this will likely be an exemplary change.

……

After Yang Hao returned to Mahadahonda, he began to face busy work.

First, Juanma Lillo reported on the latest progress of the youth training reform, especially the screening and hiring of some coaches, which are crucial links.

Xiao Hill agreed to invest in youth training, and Yang Hao naturally wanted him to see the results and rewards.

Later, Yang Hao also met his two new assistants, both of whom were physical coaches selected by him personally.

One is Albert Rocca, a Catalan who played for Atletico Madrid for two years in his career. After retiring in 92, he studied physical education and sports science at NFFC at the University of Barcelona, ​​and later studied sports psychology at the University of Madrid. .

My previous coaching resume was not very good. I worked as a physical coach or coached alone in low-level leagues. This time I was attracted by Atletico Madrid's recruitment.

Yang Hao chose him because Albert Rocca was Rijkaard's physical coach when he later coached Barcelona, ​​and he was very Internet-minded. He set up his own personal website early, and he was also good at learning and accepting new things.

The two had had several phone conversations before. Yang Hao hoped that he would be responsible for the collection, statistics and deduction of players' physical data. If possible, it would be best to create a data model to facilitate the coaching staff to understand the players' physical condition.

The other is 42-year-old Oscar Ortega. Fans who are familiar with Atletico Madrid will be familiar with him. He will be Simeone’s assistant coach in the future, but in fact, he helped Aragones as early as 01. Coached Atletico Madrid.

He has rich work experience in countries such as Mexico, Colombia and Japan. He previously served as the physical coach of the rugby team in Sevilla. This time when he applied for the physical coach of Atletico Madrid, he was selected by Yang Hao.

The reason why Yang Hao chose him is very simple. It can make Aragones and Simeone's teams run so well. Oscar Ortega's ability is worthy of trust.

Two physical coaches, plus goalkeeper coach Pedro Haro, and physical therapist Parales, plus Juanma Lillo, this is Yang Hao's core coaching team in the new season.

There are many other coaches in the first team, such as technical coaches, tactical coaches, etc. Yang Hao is still considering recruiting data analysts, but in this regard he is considering cooperating with the University of Madrid for research.

(End of this chapter)