Go score!coach

Chapter 72 Is this the legendary overlord spirit?
Deportivo finally compromised.

At Atletico Madrid's insistence, the three players were unwilling to cooperate with the club's pressure in a big way, which led to the slowdown in Deportivo's signings. Atletico Madrid's three players, especially Belleron and Capde Vera is very lovable.

Among them, Valencia, who are in urgent need of an attacking midfielder, are very interested in Belleron and Capdevila. Their left back Carboni is already quite old, so buying Capdevila is also a good deal. .

Under multiple pressures, Super Depor finally agreed to Atletico Madrid's asking price.

Three players moved to Deportivo La Coruna for a total price of 3500 million euros.

When the two clubs announced the news, both Belleron and Capdevila called Yang Hao one after another to express their gratitude to him and congratulate Yang Hao for his better and better coaching results in the future.

The same goes for Yang Hao, it's easy to get together and get together easily.

Shortly after the Belleron trio moved to Deportivo La Coruña, Atletico Madrid once again officially announced that Valencia's 1500 million euro offer for Ruben Baraja was rejected by the club.

This is also the change brought about by Yang Hao.

In his previous life, Baraja's transfer cost a total of only 1100 million euros, but after Yang Hao took over, Baraja performed very well, especially in defeating Valencia and defeating Barcelona three times, which made him famous. noise.

In this case, Valencia can only spend more money for him.

But Yang Hao clearly told the management that they must do their best to retain Baraja.

After selling the midfield and backfield players one after another, Atletico Madrid received a large transfer fee. The first thing the club did was to settle all the past salary arrears of all players.

Not only that, Cerezo also held a press conference to announce the matter.

Cerezo promised that from now on, Atletico Madrid will pay players' salaries and bonuses on time and will never default.

Subsequently, Atletico Madrid general manager Xiao Hill also announced that he would make major personnel changes and management system reforms to the club's management.

Below the chairman and the board of directors is the general manager, and below the general manager are several different departments, such as the press and public relations department, finance department, fan service department, sports and competition department, marketing department, etc.

Hill also solemnly introduced the newly appointed senior management to everyone, such as Andrew Balasco, the head of the press and public relations department. Before joining Atletico Madrid's press and public relations department, he worked for Spanish TV Channel [-].

According to the original idea discussed by the Hill father and son and Cerezo, they actually wanted to invite Jose Ramon de la Morena, the gold medal host of Radio Serre.

De La Morena is a complete Atletico Madrid fan and a top figure in the Spanish media circle, with great influence.

But Yang Hao believed that he was not suitable.

A very important reason is that de la Morena is very qualified and capable, but his temper is too bad.

As an entertainer, his tough character and sharp-edged style are indeed very likable, especially his courage to speak out. He once criticized the Spanish Minister of Sports and forced him to publicly apologize and admit his mistakes.

Over the years, De La Morena has had grudges with many people. Even Aragones and others who are close to Atletico Madrid have had quarrels with him several times. It is definitely not a joke for such a person to take over the press and public relations department of Atletico Madrid. ?

The principle proposed by Yang Hao is neutrality.

The mainstream of Spanish sports media has always been divided into two factions, Real Madrid or Barcelona.

Atletico Madrid is caught in the middle, so it cannot be biased and must remain independent.

This person must also be sociable and harmonious.

In the end, the horse race won the election of Andrew Balasco. He is a well-known reporter from TV Channel 45. He is [-] years old, but has a very rich work resume. He has worked for many Spanish TV stations, newspapers and magazines, and has many connections in the circle. It's well-known.

The newly appointed head of the financial department is Fernando Vazquez, who is in his early 30s. He had previously served as a senior manager in the audit department of KPMG and was good at financial systems and process management. This time he was poached by Atletico Madrid with an annual salary of [-] euros. The club's financial department is currently being reorganized and its financial situation is being sorted out.

The director of the sports and competition department is Paul Futre, and the fan service department is temporarily held by board member Clemente Balavid, but in the future, a more influential legend will be selected from retired players. Serve.

But I haven't chosen yet.

The candidates for the marketing department have also not been selected yet. The headhunter has shortlisted a few, but they need Yang Hao and Xiao Xie to take time to interview in person. Before, Yang Hao was so busy that he could only put it aside for the time being. put.

The new official took office three fires.

After Cerezo and Hill took power, they carried out drastic reforms to Atletico Madrid's management structure. The results have not yet been seen, but it does bring a brand-new impact to people.

Especially at the end, Hill Jr. said that the club's most difficult moment has passed, and the team's financial crisis has also been alleviated. Atletico Madrid has repaid short-term loans and debts in a timely manner, and the rest are some long-term low-interest loans. , will not affect the club's business operations.

"Here, Cerezo and I, as well as all my colleagues, we solemnly promise all Atletico fans, players and employees that our club is undergoing a massive reconstruction that we will soon see A resurgent, fighting Atletico Madrid!"

Xiao Hill's words received thunderous applause from the audience.

Later, when major press releases were sent out, the feedback received was also very positive and positive.

This has greatly diluted the haze of Atletico Madrid in the past few seasons, especially last season.

The sun finally shines into the Calderon Stadium!
……

After attending the press conference, Atletico Madrid hosted a banquet for all participating club executives, players and coaches, as well as media friends and fan representatives present.

This is also the first time that Yang Hao has officially appeared in public as the head coach of Atletico Madrid, so many media reporters gathered around Yang Hao at the banquet to "complain", hoping that he can cooperate with the media reporters more in the new season. work.

What surprised Yang Hao was that he still had a lot of influence in Spain. This was really unexpected.

"At the age of 25, under impossible circumstances, he led the team to avoid relegation, defeated the new Champions League champion Real Madrid, and won the King's Cup. What do you think?" De La Morena of Radio Ser was dumbfounded.He even suspected that Yang Hao was unwilling to attend the press conference because he was afraid of being scolded.

Whether it is Andrew Balasco, the new head of the press and public relations department, de la Morena, or others, they all feel that Yang Hao should ease the relationship with the media as soon as possible.

Therefore, Yang Hao also followed suit and promised to fulfill his "bounded duty" as Atletico Madrid head coach in the new season.

After seeing off the media reporters, Xiao Hill quickly grabbed Yang Hao and asked him to go to the interview later.

"I've already bought a ticket to Brazil, but I really can't spare the time." Yang Hao found an excuse to evade.

But how can Xiao Hill take advantage of him?
"Don't forget, you are also a shareholder of the club."

Yes, I can’t afford to lose it.

According to Xiao Hill, this is the third and final round of interviews.

Previously, the headhunter carefully selected a number of elites from the four major industries for Atletico Madrid. Cerezo and Xiao Hill asked Yang Hao for his opinion. After many rounds of screening, they finally selected a 38-year-old Madrid native named Carlos. Leo.

Carlos Leo was born and raised in Madrid, but graduated from the University of Pennsylvania in the United States. After graduation, he directly entered the audit department of PwC's US branch and served as the technology, information communication and entertainment business group. Senior Manager.

He had tried many times before to return to work in Madrid, Spain, but had never found the one he wanted. This time when a headhunter recommended Atletico Madrid to him, he was heartbroken.

Because their whole family were Atletico Madrid fans, and after he obtained Atletico Madrid's reconstruction plan from a headhunter, he felt that it was promising, so he flew over from the United States for an interview.

Yesterday, Cerezo and Xiao Hill had met him and had a chat, and they were both very satisfied with each other.

Today's meeting was more of an appointment as a friend, to have afternoon tea and talk about some of his views on Atletico Madrid.

Yang Hao himself didn't know much about marketing, but when Carlos Leo introduced the marketing and marketing of American sports clubs, he spoke very clearly.

And it is not the kind of talk that comes out of nowhere, but it is meaningful, and it is obvious that in-depth research has been done in this area.

No wonder Cerezo and Hill are very optimistic about him.

Regarding the current Atletico Madrid, Carlos Leo believes that the difficulties are great and the challenges are daunting, but the opportunities are rare.

Having studied and worked in the United States for many years, he agrees with what Yang Hao said before that the future world belongs to the Internet. He also firmly believes that sports marketing and marketing must go global, and the potential is amazing.

This is why he chose to leave PwC.

But with Atletico's current brand and influence, it may be difficult to open the global market, especially the North American market, in a short period of time.

It's difficult even in Europe.

Behind this is the need for the football team to perform better on the field.

In competitive sports, the strongest is king.

Human beings have always been greedy animals.

When Yang Hao heard this, he basically concluded that this guy was indeed a talent, and immediately winked at Cerezo and Xiao Hill, expressing that he was very satisfied.

Then this interview will be considered passed.

But Cerezo still posed a problem for the opponent, and that was the jersey advertisement on the chest.

Not only Atletico Madrid, but in fact, in the past few years, the entire Spain and even most teams in European football have found it difficult to sell chest jersey advertisements, but the income from this area is very rich and attractive.

Cerezo's problem obviously also stumped the other party.

How could Carlos Leo have a solution to a problem that even the entire European football world cannot solve before he takes office?
In particular, Atletico Madrid does not have good visibility and influence in the United States, where he is most familiar.

This is where the topic got bogged down.

But Yang Hao came up with another idea at this time.

“Go to the Middle East!”

middle East?

Hill Jr., Cerezo and Carlos Leo were all shocked.

Carlos Leo responded the fastest, but frowned, "You mean, the oil companies in the Middle East?"

"No, the airline." Yang Hao said again.

Carlos Leo slapped his thigh hard and almost jumped with excitement, "Yes, that's right, there are several airlines in the Middle East. They are actively expanding globally. There must be a need for this, but before No one pays attention to them."

More importantly, it goes without saying that companies in the Middle East know that they have deep pockets and are not short of money.

After understanding this level, Carlos Leo looked at Yang Hao with eyes full of admiration.

What a powerful vision and sense of smell!
Little Hill and Cerezo were also stunned.

Could this be the legendary domineering aura that can make talents from all walks of life bow their heads and worship him as soon as they see him?
(End of this chapter)