Go score!coach

Chapter 295 La Liga is awesome! The No. League in the World [Big chapter with words, please beg to subscribe]

Since Yang Hao coached Atletico Madrid, he has attached great importance to recovery training the day after the game and game review after training.

This is a very effective way to adjust player status and improve the team's overall competitiveness.

Restorative training can promptly relieve players' fatigue after the game and effectively adjust the players' physical condition.

As for the game review, it is mainly to let the players know what happened in the game, what they did well and what they did not do enough, so that they know which direction they should continue to work in next.

Yang Hao doesn't know how this method works in other teams, but it is very effective in Atletico Madrid.

It may be difficult to see any special effect in a single game, or several games, or even a few months, but with long-term perseverance, everyone at Atletico Madrid has benefited a lot from it.

It's kind of like a cumulative effect.

In the past few years, Yang Hao has been like a mascot on the training ground.

The whole world knows that he has never played football and does not know how to lead a team in training, but he is still there in every game.

Even if it was windy or rainy, or even rainy or snowy, he would always stand there and train with the players.

This is also a kind of perseverance.

Atletico Madrid players gradually got used to it. Yang Hao's figure standing on the sidelines of their training ground was like standing in front of the coach's bench. It made them all feel at ease and no one dared to be lazy.

Of course, Atletico Madrid will also fully consider the laziness of players when arranging training programs, so it will set up an anti-lazy mechanism in advance. This has also become the object of learning for many teams in the past few years.

For example, the warm-up room that Yang Hao shared before.

When players are training in the warm-up room, they have to do one project at a time, and there will be staff supervising them.

Wave speed semicircle balance ball, whichever foot is which, you have to keep it for as long as you want, if it’s not enough, you have to start over...

There are also standards for stretching, how many times you should do it, and to what extent you should do it.

Not only will there be surveillance footage at the scene, but the new media working group will also follow the video every day and send it directly to Youtu Turtle and major social networks.

Hehe, fellow football stars, you don’t want your embarrassing scenes to be made into emoticons by fans, right?

Through various methods, every player should give his best in training so that the training can achieve the results expected by the coaching staff.

In the past few years, Atletico Madrid's laboratory has set up a research group on training programs, and a lot of effort has been put into arranging the players' training programs alone.

This not only involves football, but also includes many fields such as project management and process design.

Moreover, it continues to improve every year.

Atletico Madrid invests a large sum of money every year, and the laboratory and project team will actively connect with various expos and industry-related conferences in order to obtain the latest and most advanced industry information and introduce a series of the most advanced equipment and technologies.

This seems very high-end, right?

But in fact, only a few million euros more are invested every year, but the improvement in Atletico Madrid's entire training level is obvious.

Now, in terms of investment in youth training alone, Atletico Madrid invests more than 3 million euros every year, making it the club that invests the most in youth training in European football, including youth training facilities, outings, performance rewards, etc.

It is worth mentioning that Atletico Madrid recently announced the official establishment of Atletico Madrid women’s football team and Atletico Madrid basketball team.

This is not a whim decision by Atletico Madrid management.

Rather, this is a major decision that has been a long time in the making.

In Spain, women’s football is gaining more and more attention.

In the past few years, Barcelona's women's football team has always been a powerful team in Spain. Teams such as Athletic Bilbao, Espanyol, Zaragoza, and Rayo Vallecano all have their own women's football teams.

Among them, Rayo Vallecano is also a strong team in Spain's domestic women's football team.

In the past few years, Atletico Madrid fans have been calling for the establishment of a women's football team.

But it is undeniable that all European clubs are looking down on women's football.

For example, Manchester United originally had a women's football team, but after being acquired by the Glazer family in 2005, the women's football team was closed.

And as powerful as Real Madrid, they don’t even have a women’s football team.

This is a bit unsightly.

Because one thing to consider is that the families of fans must all have boys. What about those families that give birth to girls?

What about their girls who want to play football?

The cause of the matter is that when Atletico Madrid won the Triple Crown again last year, at the celebration banquet, a Spanish rich man told Cerezo that their whole family were Atletico Madrid fans, and his daughter also hoped to play for Atletico Madrid. but now, he is forced to send his daughter to Rayo Vallecano.

This is what a typical Spanish fan thinks.

Even in European football, this idea is very common.

Atletico Madrid then launched an investigation.

The whole of Spain and the whole of European football is patriarchal.

But the marketing department believes that this situation is gradually changing, and women's football will even gradually become the face of a wealthy club because it represents respect for women.

Moreover, from a business perspective, the market for women's football is also quite large, but it is not yet visible.

But the investment is small.

How small is it?

When Atletico Madrid announced that it would establish the Atletico Madrid Women's Football Team, with an annual investment of 50 euros to build the team, the whole of Spain was in an uproar, and Atletico Madrid fans everywhere in Madrid were cheering.

why?

The annual investment of 50 euros in the field of women's football is comparable to the crazy money-burning game of the Abu Dhabi consortium taking over Valencia.

It's so outrageous!

Not only that, Atletico Madrid is actively contacting Mahadajonda and the Madrid City Government to apply for various subsidies and policy considerations.

This includes buying a large piece of land next to the Mahadahonda training base at a low price to build a women's football training ground to comprehensively improve the level of women's football youth training and also serve as a training ground for Atletico Madrid's women's football team.

In addition, Atletico Madrid also stated that the resources enjoyed by the men's football team will be shared with the women's football team, including laboratories, medical systems, high-quality coaching resources, etc.

As for the home court of the women's football team, it will be at the Calderon Stadium in Mahadajonda.

Yes, after demolishing the Calderon Stadium in the city center, Atletico Madrid turned around and named the home ground used by the second team and youth team at the Mahadajonda training base the Calderon Stadium to express their nostalgia for the old stadium. .

What is unbelievable is that the Atletico Madrid women's football team, which is only preparing to recruit youth training students this summer, has already begun to have many fans sign up in advance.

The club actually operates women's football more as a public welfare undertaking.

A lot of money has been invested in infrastructure, but the land price is cheap and the government provides subsidies. Atletico Madrid does not invest much money every year.

As for Atletico Madrid basketball, the same is true.

Many clubs in Spain now have basketball teams, Real Madrid is the dominant one, and teams such as Valencia and Sevilla have basketball departments.

Atletico Madrid's move to establish a basketball club this time will be relatively large, mainly to acquire a La Liga basketball team located in downtown Madrid, called Estetus. The home stadium of this club is the Madrid Stadium, which is about 1 kilometer away from the Emirates Stadium in a straight line. , just west of the Spanish Palace.

At that time, the training ground will also be located here in Mahadahonda.

The establishment of a basketball department and a women's football department is a way for Atletico Madrid to further improve and consolidate its brand image and fulfill its social responsibilities.

These two matters basically have nothing to do with Yang Hao. They are purely joint decisions of Atletico Madrid management.

To be honest, Yang Hao really knows nothing about basketball.

When he was coding in his previous life, he did have friends who wrote basketball articles, and he had read some, but at best he just got to know Kobe, O'Neal, James and the like. If he was to be familiar with or understand them, he definitely didn't have them.

Therefore, Yang Hao has never been very involved in areas that he is not familiar with and is not good at.

Everyone thinks it should be established. For a wealthy team like Atletico Madrid, the investment is almost negligible, so there is no need to worry about it, just invest.

……

After hosting the training, another analysis and review meeting was held. Yang Hao and everyone else ate in the restaurant.

He could feel that, whether it was coaches, players, or employees, everyone was thinking about that big event in the center of Madrid.

But so far, no news has come through.

They were all quite worried.

After all, this is related to the development of La Liga in the next few years.

I believe that not only Atletico Madrid, but all practitioners in Spanish football, including media reporters and fans, are eagerly looking forward to it. They all want to know whether the investment of La Liga teams in the past few years can be rewarded. ?

Especially in overseas markets.

In the local market, from the current point of view, it will never be less than 16 billion euros.

With the current situation in La Liga, it is basically impossible to go below this number.

Of course, it would be unrealistic to have to be very high.

The latest local broadcast contract of the Premier League has been increased from the original 11.3 billion pounds to the current 18.8 billion pounds. The increase is still very huge.

This translates to almost 28.2 billion euros.

But you must know that the scale of the Premier League's local market is much larger than that of Spain. Especially in the past few years, Spain's domestic pay TV market started too slowly, and its current growth rate is far behind the Premier League.

Therefore, the outside world's expectation for Spanish domestic copyrights is that it would be good to keep the same at 16 billion euros.

You know, in the auction 4 years ago, the sky-high price of 16 billion euros included overseas copyrights. In the local market alone, MDP and Telefonica suffered losses.

But with the continuous promotion of La Liga overseas in recent years, they spent three years promoting low prices and promoting the market, and they still made a lot of money.

Otherwise, what can MDP do to challenge AVS?

Therefore, the outside world initially predicts that the local copyright will not be less than 16 billion euros.

But it's probably not much higher.

The waiting time is the most grueling.

After everyone finished eating, the players went back to rest.

Yang Hao went to the office and chatted with the coaching staff about trivial matters, including but not limited to bragging.

For example, Yang Hao suggested that after Atletico Madrid establishes a women's football team, Pochettino can practice.

why?

Because if he remembers correctly, Pochettino's first job was as a coach in the Espanyol women's football team.

This can be regarded as returning to the development track of Yang Hao's previous life.

"This is a job with great potential." Yang Hao said with a smile.

The others laughed in agreement.

As for the basketball team, as a Real Madrid fan in his previous life, Yang Hao's only memory was probably a guy named Luca. He seemed to be from Slovenia. He later went to the NBA and seemed to be playing pretty well.

Why do you remember this name?

Because of Luka Modric.

Well, that seems to have happened very later.

This guy should be quite young now.

If you have a chance another day, mention it to them.

Who told Yang Hao to only write about football before traveling through time?

This is called, only when the book is used will it be regretted.

If I had known earlier, I should have read more basketball novels and studied basketball more in my previous life.

After joking for a while, everyone went back to rest.

As soon as Yang Hao entered his office, he received a call from Cerezo.

The bidding results are out!

……

Looking out from the top floor of Atletico Madrid's office headquarters, you can see that the Twin Towers project is in full swing and the basement work is underway.

The basements of the two buildings are connected with the current two headquarters buildings. In addition, the underground reconstruction of the Ring Expressway is also connected together, so the amount of work is quite large.

But as long as the funds are in place, everything is progressing in an orderly manner.

After Yang Hao received the call, he rushed from Mahadahonda to Atletico Madrid headquarters without stopping.

The heads of departments also came up one after another, and everyone gathered together to listen to the first-hand information Cerezo brought back.

“The bidding this time was very hot, and can even be described as unprecedented.”

As chairman of the board of directors of La Liga, Cerezo seemed extremely excited.

"The local copyright auction is still divided into four packages. Telefónica, which has deep pockets, still grabbed the first two packages and has the right to prioritize the two games."

"The most fierce competition was between MDP and AVS. Their competition for the third package was unprecedentedly fierce, and the auction price soared. In the end, MDP defeated AVS with a slight advantage and won the third package, which also had the largest share of broadcasting. A set meal.”

"Vodafone continued to win the broadcast rights in cafes, bars and other public places, but this time they spent a full 2 million euros, double the amount last year."

"All of us thought it would be good if local rights could be sold for 16 billion euros this year, but in fact, a total of 20.67 billion euros were sold this time, and that was only the broadcast rights in Spain."

Everyone gasped.

This is indeed outrageous.

Without overseas copyright, just in Spain, it can sell 20.67 billion euros?

Is the local Spanish market that big?

"MDP is now very ambitious. They have even participated in overseas copyright auctions in Portugal, France and other regions."

This media company from Catalonia is headquartered very close to France.

In the past few years, they have used La Liga copyrights to promote at low prices to seize market opportunities and compete with Canal+ in France, and Canal+ is one of the major shareholders of AVS in Spain.

To some extent, this is an extension of Spanish domestic business competition.

"I have talked with the president of MDP. They are very confident about the local market in the next few years. Whether it is pay TV stations or new media, they are full of interest and will continue to delve into the French market."

These big companies are not fuel-efficient. If they are willing to make great efforts to shoot, they will definitely be profitable.

Judging from the current situation, local copyrights can be sold for 20.67 billion euros, which has greatly exceeded outside expectations.

It even exceeded Yang Hao's expectations.

It is almost unrealistic to exceed the Premier League's local copyright of 28.2 billion euros.

To put it bluntly, Spain’s economic foundation cannot compare with that of the UK.

"AVS once again suffered a big loss. They tried hard to grab it this time, but they still couldn't win the MDP. In addition, they had such a trouble before. They are afraid they will suffer a big loss this time, and maybe even lose it. Create a gap.”

Telefónica has a lot of money. It is understandable that they seize the best resources and offer the highest prices.

MDP has developed over the past three or four years and is now considered a leader in Spain.

If they are given another three years, AVS may be in trouble.

But don’t worry.

The parent company behind AVS and its major shareholder Canal+ are also wealthy and they will make a comeback.

Especially seeing that MDP is now aggressively entering the French market, this is definitely the biggest threat to Canal+.

If MDP only develops in Spain, it may be okay, but if it goes to France to dig up other people's foundations, this is intolerable.

After winning the local broadcast rights in Spain at such a high price, it depends on how MDP and Telefonica will further develop the local market.

The current penetration rate of pay TV in Spain is still too low, and they need to work harder.

The two major groups must also value this piece of fat and want to seize the opportunity.

Yang Hao has not calculated the 20.67 billion euros carefully, but after one year, in La Liga, even the relegated teams should be able to get at least more than 2 million euros.

This is good news for all La Liga teams.

"By the way, what about overseas copyrights?" Yang Hao asked with concern

Cerezo, Hill Jr., and Carlos Leo all went to the auction, looked at each other, and laughed.

"exploded!"

"What?" News Director Andrew Balasco didn't understand.

"It's completely explosive! It's so hot!" Carlos Leo shouted excitedly.

"How many?"

"21.6 billion euros!"

"How much?" This time it was Yang Hao's turn to lose his voice.

"21.6 billion euros, La Liga's overseas copyright sales revenue in the next three years."

What the hell!

Yang Hao clearly heard that everyone was surprised.

Are there so many?

Why does it give people such an unrealistic feeling?

"Isn't this a bit outrageous?" Fernando Vazquez, the God of Wealth, is the most sensitive to data.

This number is absolutely staggering. why?

Because the Premier League's overseas copyright sales in the past three years have only sold a total of 3 million pounds, which is almost 6.25 million euros.

Can La Liga sell 21.6 billion euros?

This is outrageous, isn't it?

"How did you do it?" Yang Hao was very surprised.

"The figure of 21.6 billion euros is real, and the proportion is about 36% in the Americas, of which North America accounts for 15%."

"The three major broadcasters, NBC, ESPN and Fox, are all vying for the rights to La Liga. All three parties had a very fierce competition. In the end, NBC won the rights in North America, including the United States and Canada, for 3 million euros in three years."

"Regions such as Central and North America and Mexico have also attracted competition from many companies including ESPN, Telefonica, Telecom Mexico, etc., and the same is true in South America."

"Therefore, the entire American region occupies the largest share in this La Liga overseas broadcast rights auction, accounting for a full 36%, which is the largest share among all La Liga overseas markets."

“A close second is Asia Pacific.”

"We have done a very good job in marketing in the Asia-Pacific region this time, especially in Australia, Japan, South Korea, Southeast Asia, Thailand and other regions, and they have all sold at good prices."

"In the end, the entire Asia-Pacific region reached a 26% share in La Liga's overseas copyright auction."

"Among them, this time in Singapore, SingTell defeated its traditional rival StarHub and won the La Liga broadcast rights for the next three years at a high price. The total value reached 3 million euros, which is on par with RB and South Korea."

"And Australia's is as high as 7000 million euros."

When saying this, Cerezo was obviously a little excited.

In the past few years, La Liga has been committed to the development of the Asia-Pacific and North America regions and has put in a lot of effort and effort.

Now, all of this is reaping rewards.

If nothing else, the market share in the Asia-Pacific region will definitely exceed that of the Premier League.

Not to mention in the Americas, which is La Liga's traditional advantage area.

“This time in the Middle East, the Abu Dhabi consortium has acquired the copyrights in the Middle East and North Africa north of the Sahara Desert at a high price. Coupled with the auction south of the Sahara Desert, the share of the entire Middle East and Africa is about 18%. about."

"The most outstanding performance is in the Middle East and North Africa region, and Abu Dhabi Media Group has made a great contribution."

So now, the situation is relatively clear.

La Liga is still focusing on the Americas, which has its traditional advantages. However, unlike the past, which was limited to South America, Central and North America, Mexico and other regions, this time North America has also exploded with huge potential. Therefore, in this copyright auction in Spain, the entire Americas contributed the most.

Asia Pacific follows closely behind.

After all, this is an area that La Liga has focused on developing in the past few years. From the current point of view, it should be able to surpass the Premier League.

After all, La Liga is now full of stars, and fans in the Asia-Pacific region do not have to watch the Premier League. In addition, La Liga has been accommodating fans in the Asia-Pacific region and adjusted the start time.

From this point of view, it is understandable that the Asia-Pacific region is booming.

In the Americas, Asia-Pacific and the Middle East and Africa, La Liga should have surpassed the Premier League, but in Europe, I am afraid it is not yet.

As a European league, in the base camp, the European region, except Spain, only accounts for 20% of the entire overseas copyright. This can somewhat show the current weakness of La Liga.

The Premier League is still quite strong in this area.

According to current official data from the Premier League, Europe, excluding the UK, accounts for a little more than 40% of the Premier League’s overseas copyrights.

Combined with specific actual data, it is almost around 4 million euros. La Liga is not much different from the Premier League.

But this in turn proves that La Liga will continue to expand its territory in the next few years, especially in Europe.

This piece of fat is also very fat.

All in all, La Liga's overseas copyrights still have great potential that can be tapped.

But now, the overseas copyright sales of 3 billion euros in three years are shocking enough.

"If calculated according to this, it is almost 7.2 million euros per year. Then each team can get almost 3600 million euros in overseas copyright sales, plus local copyrights, it is to million euros per year."

Fernando Vazquez was stunned.

This is outrageous!

You know, how many teams in La Liga don't make this amount every year?

But now?

Isn't it outrageous that you can get this money steadily in one year?

"La Liga teams are going to raise their prices!" Carlos Leo said with a smile.

Who said no?

Judging from the current situation, with a guaranteed income of 50 to 60 million euros every year due to drought and floods, how much is the value of a La Liga spot?

What's more important is the development trend.

From the current point of view, La Liga is growing at the same time locally and overseas, and it is skyrocketing at the same time.

What about after 3 years?

With the current development trend, overseas markets can definitely be further explored.

If nothing else, the European market has great potential, right?

South America and the Asia-Pacific region also have great potential, right?

"La Liga has now decided to open branches in Mexico and South Africa, and will continue to dig deeper into the market in the next few years." Cerezo announced.

La Liga currently has branches in Asia, the United States, Dubai and other regions, and they are vigorously exploring the market.

"After this auction, I believe everyone in La Liga will be more confident!" Cerezo said with regret.

At least, La Liga's past situation where every club was heavily in debt will be greatly improved.

"Tomorrow, Antonio Ponte will officially announce the financial supervision policy of La Liga, which will greatly stimulate the market and enhance the confidence of all fans, as well as domestic and foreign investors in La Liga."

Yang Hao was convinced.

"Facts have proven that the reforms we promoted in La Liga were right."

When Cerezo said this, he looked at Yang Hao again, "Yang, your proposal created the current prosperity of La Liga."

After saying that, the Atletico Madrid chairman let out another long sigh.

"Just after the results came out, the bosses of several middle and lower-tier teams in La Liga pulled me in and kept saying thank you, saying they were grateful to Atletico Madrid for taking the lead in initiating reforms. This not only made Atletico Madrid's position in Spanish football The status has been greatly improved, and it has also benefited countless small and medium-sized teams, and even Spanish youth training.”

Everyone is not stupid and can see it.

La Liga is now promoting globalization, and the effect is so good, but what if there was no reform back then?

Or will Real Madrid and Barcelona be the only ones, and Atletico Madrid will rise at most? What can other teams do?

When the time comes, the top three players in the Western Premier League will be the most popular, while the other teams can only stand aside and watch.

This situation is not non-existent, but actually happened in Yang Hao's previous life.

Real Madrid and Barcelona receive one or two billion in broadcast fees from overseas every year, which is even higher than the other La Liga teams combined.

why?

Because these two teams are the most attractive, as long as they are dealt with, why bother with those weak teams that no one pays attention to?

The same goes for the local market.

AVS was defeated by MDP, why did everyone applaud?

Because the routine of AVS in the past is, I have defeated Real Madrid and Barcelona, ​​and other teams just ignore it. You can take whatever you give them.

Therefore, every year there are strikes in La Liga and various problems such as player unpaid wages.

All the money was taken by Real Madrid and Barcelona.

Don’t think that MDP is a good thing.

On the contrary, this organization is also not a good bird.

Didn’t they become the same as AVS later?

The difference is that Atletico Madrid took the lead at the critical moment when Real Madrid and Barcelona had not begun to globalize and local broadcast fees had not skyrocketed, integrated La Liga, and packaged the broadcast rights.

This is equivalent to killing Real Madrid and Barcelona and benefiting the entire La Liga.

What's even more interesting is that Real Madrid and Barcelona don't realize how much they have lost. Instead, they see overseas copyright sales getting better and better, and they are also happy.

As everyone knows, in their previous life, they now receive one or two billion in broadcast rights income every year.

This is the importance of the system.

A good league system can greatly promote the development of the entire league.

On the other hand, Real Madrid and Barcelona did lose sky-high broadcast fees compared to Yang Hao's previous life, but the problem is that now that the entire league environment has improved, their income has also skyrocketed, especially commercial income.

As for suffering a loss, it shouldn't be a big deal.

Of course, Atletico Madrid has gained the most.

Atletico Madrid is now the leader of La Liga and is deeply supported by small and medium-sized clubs.

Maybe nothing can be seen at this stage, but in a few years, or when Yang Hao's advantage as a time traveler is gone, and when Atletico Madrid needs to recruit players from other leagues and other teams, this will become Huge advantage.

It's like Bayern took away from other Bundesliga teams in their previous lives.

Of course, Atletico Madrid cannot do this.

And Cerezo, the long-sleeved Atletico Madrid chairman who is good at dancing, has fully played his role within La Liga.

This is why Yang Hao has always said that Atletico Madrid's three giants are indispensable.

……

At noon the next day, the press conference held at the La Liga headquarters in Madrid was very grand, attracting nearly two hundred media reporters.

In fact, the outside world has already received the news, but after all, it has not been confirmed. All the media and fans are looking forward to it.

When Antonio Ponte announced to everyone in an excited tone that in the next three years, La Liga will sell local copyrights for 20.67 billion euros and overseas copyrights for 21.6 billion euros. Overseas copyrights have completely exceeded local copyrights.

In the next three years, La Liga's total copyright revenue will reach 3 billion euros.

It was like a bomb was dropped on the head, causing everyone on the scene to feel dizzy.

This is outrageous!

La Liga's current copyright sales have surpassed the Premier League's 37.57 billion euros, making it the well-deserved number one league in the world!

All the media reporters were surprised.

They all showed expressions of disbelief.

I know that in the past few years, La Liga has been committed to globalization, and has been doing so for six or seven years. It has been continuously cultivating and investing.

Various clubs go overseas for summer training every year. Not only are the fans of each club very complaining, but the clubs themselves are also suffering a lot.

Not to mention anything else, noon games in autumn and winter make fans from all over the world complain.

But La Liga insisted repeatedly and did not make the slightest concession.

Levante, for example, played very perfunctorily during their Asian tour last summer and failed in every game. It had a very bad impact on La Liga and was criticized by La Liga's internal bulletin.

What now?

Levante is at the bottom of La Liga.

As soon as the results of the broadcast rights auction came out, Levante's boss burst into tears.

An income of 50 to 60 million euros a year!

They just don’t want it anymore!

They regretted it and wanted to avoid relegation, but the question is, with Levante's previous performance, what else can they do to avoid relegation?

Not to mention anything else, given the current stadium capacity and match-day income of most teams in La Liga, as long as they stay in La Liga, cultivate fans deeply, combine match-day income and commercial sponsorship, etc., it shouldn't be difficult to achieve an income of over 100 million, right?

What an outrageous thing!

A few years ago, how many clubs in European football could exceed 100 million?

Do debts that seemed overwhelming in the past still seem so burdensome now?

The most miserable ones are the Spaniards.

They had just been sold during the year, but as soon as the broadcast rights auction results came out, the value of the La Liga team immediately soared.

More importantly, the Spaniard has performed well this season and is safe from relegation, so he will definitely get the money.

La Liga also took this opportunity to officially announce La Liga's financial supervision policy, explicitly requiring all clubs to meet the standards.

Antonio Ponte said that this move has been a long time in the making and that player salaries in La Liga must be controlled at present.

In addition, he said that La Liga will continue to launch a series of major initiatives to guide the flow of La Liga funds to youth training and infrastructure construction, including stadiums and training bases.

La Liga's current stadiums and training grounds are generally in poor condition, and Antonio Ponte hopes the situation will continue to improve.

……

As soon as the press conference ended, the news spread quickly around the world like snowflakes.

Countless media and fans didn't care about this, but were shocked when they heard the news.

In other words, they all let out a sigh of admiration.

Damn it! La Liga is awesome!

With so much money every year, wouldn't La Liga clubs be extremely rich?

No, La Liga also said that finance must be regulated!

In fact, this is equivalent to telling all the clubs and leagues who are preparing to slaughter La Liga's sheep. La Liga's income has gone up, but its ability to spend money is still limited, so don't think about raising prices.

In Yang Hao's previous life, the Premier League was relatively lagging behind in this regard, which led to the Premier League being ripped off a lot when buying people.

Coupled with the high price of local household registration, the transfer fee in the Premier League is really high, and the annual salary is becoming increasingly outrageous.

However, Antonio Ponte, the CEO of La Liga, has a financial background, so he is very aware of the hidden dangers in this area and made timely adjustments to limit the spending ability of La Liga teams and try his best to guide the long-term sustainable development of La Liga.

At this point, Yang Hao has to give Antonio Ponte a big thumbs up!

It can also be seen that La Liga is now becoming more and more aware of league managers, and all businesses are gradually getting on the right track.

As for the Spanish Football Federation, they have also benefited a lot.

Not to mention anything else, the higher the broadcast fee, the more they can follow suit, and how much of the King's Cup naming rights have been sold? How much did you charge for sponsorship?

The league belongs to La Liga, but the Copa del Rey belongs to the Spanish Football Federation.

There is also the Spanish Super Cup. Although La Liga is preparing for it, the Spanish Football Federation still accounts for the majority of the revenue.

According to some media, the Spanish Football Federation is even considering the possibility of arranging the Copa del Rey final overseas?

In the end, it was rejected by La Liga and Spanish fans.

This is so shameless!

Just moving the Spanish Super Cup has been scolded by fans for so many years. If we send the Copa del Rey final away, why don't the fans demolish the La Liga headquarters?

The strongest response came from the British media.

The Times wrote a long article specifically for La Liga’s copyright auction, believing that in the past few years, La Liga’s globalization has been at the forefront of European football.

Although the Premier League is also following suit, the pace is too slow.

"The entire Asia-Pacific and North America regions were originally the advantageous areas of our Premier League, but now look, La Liga's broadcast rights have completely taken over. Whether it is Singapore or Australia, these were originally our territories, but what about now?"

The Times believes that the most unacceptable thing is the decline of the North American market.

When the Premier League was about to enter the North American market, it also had long negotiations with Fox and ESPN. As a result, they were unwilling to offer high prices and felt that there was no market for football league copyrights in the United States.

For this reason, the Premier League had to sell half of its products and half to the United States to develop the market at a low price.

But in the past few years, La Liga teams have played preseason games in the United States every year, and even brought the Spanish Super Cup to the United States.

At that time, the Premier League teams looked quite unconcerned, and there was even a voice saying: It doesn't matter, we will go in after those Spanish guys have developed the US market.

As a result, the market has not yet been developed, but La Liga is already seizing the opportunity.

"As one of the largest commercial radio and television organizations in the United States, NBC defeated Fox and ESPN to win the North American rights of La Liga. This is definitely a major trend for the North American football market."

NBC created many firsts in the United States, such as boxing matches, baseball matches, etc.

Now, they are optimistic about the market potential of football in the United States.

Especially La Liga football.

The Times revealed that according to data from a US market research company, Atletico Madrid is now the most popular and well-known football giant in North America.

Kaka, Torres, Messi, Drogba and other superstars are all familiar in the United States.

There is also second-ranked Real Madrid. Beckham, Cristiano Ronaldo and Ibrahimovic are also familiar to American fans.

This familiarity comes from their nearly every summer trip to the United States.

In contrast, the Premier League giants also go there often, but the results are not ideal and they are not as consistent as La Liga.

The Times believes that in the local market, Spain is not as good as the United Kingdom, but in the fastest-growing overseas market, La Liga is already far ahead.

The results of the broadcast rights auction are the most powerful proof.

This is also a wake-up call for the Premier League, which must catch up as soon as possible, otherwise, the Premier League will be further widened by La Liga.

UEFA did not express any opinions on La Liga's broadcast rights auction, but only sent congratulations. However, it gave a high evaluation to the financial supervision policy launched by La Liga, believing that this is an important decision to maintain the healthy development of the football industry.

Platini even publicly stated that the management of La Liga is a model for the current European leagues.

As a model for La Liga management, Atletico Madrid is worth learning from all European teams, whether it is performance and results on the football field or business development outside the football field!

This is not the first time Platini has publicly praised Atletico Madrid.

From Yang Hao's point of view, he even has the feeling that "labor and management must be your godfather".

　Regarding the Atletico Madrid women's football team, I searched for nearly two hours, but I still couldn't find out when it was established. At present, I only know that it was first established in 11, but around 08, many teams in La Liga were rushing to establish it. Women's football, I chose this time. The broadcasting rights auction has been studied repeatedly for a long time. It started about two weeks ago. I checked a lot of information, mainly referring to the overseas copyright sales of the Premier League. Combined with some actual situations of La Liga, it is inevitable that there will be some unreasonable things. , please leave a message and I will correct it! Thank you. Thank you.

　　

　

(End of this chapter)