Go score!coach

Chapter 221 Grand Slam!Opening up a great era of Spanish football! [A big chapter with [-] words, please beg me to subscribe]

"Hey, Michel, why did you give me Marchena's written transfer request?"

Yang Hao sat in the office, called Xiao Hill's cell phone, and asked questions knowingly.

In fact, he can understand the psychology of Xiao Hill and others.

Marchena is a Spanish international, which is valuable in any league and any club.

But the problem is also here.

Given the current environment in La Liga, don't expect a high price.

After all, La Liga is still dominated by a bunch of poor clubs.

The situation in the Premier League is not much better.

It's 2004, not 2014.

In this case, both Cerezo and Hill actually prefer to keep Marchena.

Who doesn't want to have one more international player in his team?

But Yang Hao is thinking about the whole team.

At the beginning, Yang Hao really didn't think about messing with Marchena, but when things have developed to this point, even as the team's head coach, Yang Hao can't save it.

After Yang Hao told Xiao Hill all these things, Atletico Madrid's general manager was of course willing to listen to Yang Hao, but he still felt a little regretful. Even Yang Hao could hear it on the phone.

So, he decided to draw another pie for Xiao Hill.

After the team's training session ended in the morning, Cerezo and Hill came to Mahdahonda. Instead of meeting the players, they went directly to Yang Hao's office.

The three major shareholders of the Sheets Legion sat together, and Yang Hao once again reiterated that Marchena must be sold.

This is the premise.

Cerezo and Xiao Hill also reached an agreement on the road and firmly supported Yang Hao's decision.

The price given by Yang Hao is 2000 million euros. Don't think it's too expensive and don't discount it.

As a Spanish international, the price is not expensive, but the key is that few teams in La Liga can afford it.

Even if Barcelona wanted to buy it, Laporta would probably have to mortgage some of his future.

Because Barcelona is really a poor guy now.

This is what Yang Hao wants to tell Cerezo and Xiao Hill.

"Right now, we not only have to compete with Barcelona on a competitive level, but also from a club management perspective, in the next two to three years, our number one opponent should also be Barcelona."

Yang Hao's words surprised both Cerezo and Xiao Hill.

Do you really think Real Madrid is dead?

But when Cerezo thought about it carefully, he somewhat understood what Yang Hao meant.

Today's Real Madrid has been kidnapped by the superstar strategy. Looking at their performance this season, it is obvious that they have encountered a big problem.

Otherwise, why would Camacho run away?

"Why do I say that our next focus is to suppress Barcelona?"

Yang Hao explained his statement, "Because they are very poor now."

How poor is Barcelona now?

In order to recruit players, Laporta has sold all the profits from the team's international competitions in the next few years, including the Champions League.

In Yang Hao's previous life, Barcelona did the same thing, but it was not as terrifying as it is now.

So how did Barcelona turn around?

It was through Dream Team [-] that we turned around, Ronaldinho turned around, and then we reached the top with Dream Team [-] and Messi.

This is not an exaggeration at all. Barcelona’s great harvest at the commercial level is that they quickly gained a reputation after the Dream Team [-]. Coupled with the joint efforts of Ferran Soriano, Ingra and others, they have achieved great results. A great success on both the competitive and commercial levels.

And everyone knows that success at the business level cannot be separated from success at the competitive level.

Fans all over the world are fans of Qiang. If you are not strong, who will follow you?
Even Ronaldinho looks like that, once he reaches his peak level, he can charm thousands of boys and girls. Who dares to say that the football world depends on appearance?

Drogba in our Atletico Madrid team at least has a majestic physique, brutal strength, and that amazing third bar.

What about Ronaldinho?
Duoduo conquered the fans with his skills, and even made people forget his appearance.

According to Yang Hao's plan, what if Barcelona's development is interrupted and they don't have the so-called dream team?

In the world of professional football, there are always only champions, who cares about the runner-up?

The best way to interrupt the Dream Team II's dynasty is to kill them and prevent them from winning the championship.

Without Dream Team [-], would Barcelona still be Barcelona?

By then, even if Barcelona actively develops the market and strives to cultivate stars, what will happen?

Deco is at Chelsea, Iniesta is at Atletico Madrid, and Messi is at Atletico Madrid. Who else can Barcelona rely on?

Yang Hao heard that Barcelona is planning to sign Van der Vaart from Ajax, but there is considerable resistance now.

The reason is also very simple. Russell is close to the Brazilians, and Ronaldinho and others are his direct descendants. Naturally, he does not want to see the resurgence of Cruyff's Dutch gang.

According to Yang Hao, as long as Atletico Madrid can attack Barcelona, ​​with Barcelona's current situation, they simply cannot form a strong competitive team because they have little money.

This is definitely an excellent opportunity for Atletico Madrid.

Why is Yang Hao unwilling to sell Deco to Barcelona?
I just don’t want to see that powerful second dream team.

As long as Barcelona does not create a second-team dynasty, Real Madrid's Galacticos are doomed to decline, because Zidane and others become one year older with each passing season, and their competitiveness becomes weaker.

By that time, the entire La Liga will be dominated by Atletico Madrid!
"They often say that we are not as good as Real Madrid and Barcelona in terms of foundation. Even now, they still say that."

The ones Yang Hao talks about are mainly the outside media and fans.

Atletico Madrid's performance in recent years is indeed very brilliant, but in terms of foundation, it is indeed not as good as Real Madrid and Barcelona.

Needless to say, Real Madrid has won five consecutive La Liga titles twice and five consecutive Champions League titles, let alone three consecutive titles.

It can be said that Real Madrid is the club with the strongest foundation in the entire La Liga, and even in the entire European football world.

Barcelona also won four consecutive La Liga titles once, and that was Cruyff's dream team.

At that time, Barcelona was almost catching up with Real Madrid and achieved five consecutive championships. However, Real Madrid Chairman Mendoza spent a lot of money and tried to attack Barcelona no matter what, and finally stopped Barcelona from winning four consecutive championships.

In terms of the number of La Liga titles, Barcelona now has 16, while Atletico Madrid only has 12.

On the contrary, in the Champions League, Barcelona only has one, while Atletico now has two.

If you want to pick out the soft persimmons first, then the ideal thing is to step on the pizza first.

"They often say that three consecutive championships represent an era and a dynasty. So we are now only one step away from the first dynasty that belongs to Atletico Madrid this season."

Yang Hao's words are quite contagious, especially the creation of Atletico Madrid's own dynasty era, which is indeed very attractive.

When talking about Real Madrid, they often talk about five consecutive Champions League titles, five eagles, etc., while Barcelona is the dream team.

What about Atletico Madrid?
Last season's Triple Crown was indeed very attractive, but after all, many people still don't want to admit it.

In their words, Atletico were not dominant enough.

Well, if we win another La Liga title this season and achieve three consecutive championships, then we will have dominance, right?

"Also, don't forget, we still have the Toyota Cup in December. As long as we win this championship again, we will be a Grand Slam!"

Yang Hao's strategy is to kill Barcelona on the court and then cut off Barcelona's path to recovery.

This can not only defeat opponents, but also strengthen Atletico Madrid itself.

Both Cerezo and Hill are very excited about the scene outlined by Yang Hao and are very confident, because Atletico Madrid is now the leader of La Liga.

If you don’t have confidence in this, how can you have confidence?
……

"Antonio Ponte is ready to show off his second fire recently."

Cerezo is now the chairman of the board of directors of La Liga and often deals with Antonio Ponte, the CEO of La Liga. If the latter has any plans, he will communicate with Cerezo immediately.

"He wants to rectify the financial situation of major clubs, formulate a series of rules, and seek the sustainable and healthy development of the entire La Liga and La Liga B."

The biggest difference between La Liga and the Premier League is that the broadcast rights of the Premier League are not allocated to the second level.

But in La Liga, La Liga teams have 22 votes, which is even 2 more votes than La Liga. Therefore, part of La Liga's broadcast rights income needs to be allocated to La Liga.

In addition, the broadcast rights of Segunda División are also being sold, but they are sold very cheaply, and most of the local people are watching.

Of course, this is temporary.

If La Liga can really be promoted around the world in the future, then La Liga may not be able to sell some of its copyrights.

"This has no impact on us, right?" Yang Hao asked.

Hill nodded, "No, our finances are quite healthy now, but the new stadium will probably be a drag."

It is impossible to invest in such a large project without dragging down the investment.

"We have discussed many options, including bringing in foreign investors."

Cerezo's words caught Yang Hao's attention.

"Foreign investment?"

"Yes, now all the 20 teams in La Liga, except us, are in debt. Even Real Sociedad is not immune, and many teams are very embarrassed."

Yang Hao is aware of this situation. "The same is true for other leagues, including the Premier League."

Regardless of when Yang Hao traveled through time, the Premier League seemed to be flowing with the blood of capital from the inside out. But now in 2004, the situation of the Premier League teams is not much better than that of La Liga.

If Everton wants to sell Rooney to Manchester United, it's better to go to the bank to redeem it.

"A sports market research organization in Germany conducted a survey and found that the current European football environment is generally not ideal, but there are big differences."

"Not to mention anything else, the 18 Bundesliga teams sold 8880 million euros of jersey chest advertisements this season, Serie A sold 6230 million euros, the Premier League sold 5820 million euros, and we in La Liga only sold 3050 million euros. [-] million euros."

"In the Bundesliga, Dortmund's chest ads sell for 1000 million euros, and even newly promoted teams like Mainz can sell 180 million euros for their jersey ads. And we have several teams that are streaking. Previously, they even sold ads. Real Madrid are streaking, which is outrageous."

"Germany's economic strength is not comparable to Spain." Yang Hao said the core issue.

"Yes, the Bundesliga is backed by Germany. This is indeed incomparable to us. But from another perspective, does it also mean that our commercial development is very bad? Even if it is worse, we in Spain still have many brands and Enterprise, right?”

"If we can't do it at home, we can go to sea, right?"

Yang Hao does not deny this.

The business operations of La Liga teams are indeed very poor, which can be seen from Barcelona.

Think about it, even Barcelona is like this, what about other teams?
It can only be worse than Barcelona!

"Antonio Ponte means that some reforms must be made. First of all, it must be further globalized and open up channels, and then it must attract some foreign investment, such as Abramovich."

"This is difficult, at least I won't see an opportunity in a short time." Yang Hao followed Cerezo's words.

"When Abramovich invested in Chelsea, he didn't just want to get this club, he wanted to get something else."

"In fact, when foreign investors invest in clubs, what they want is not the club itself. They are essentially buying a ticket. What they want is a high-quality league platform, strong copyright income, and a global fan base. , and strong influence.”

"From the current point of view, our La Liga is similar to the Premier League, but weaker than Serie A."

"But Serie A has a natural shortcoming, that is, none of their stadiums belong to them, and the football environment in Serie A is very bad, so in theory, I can't think of the possibility of foreign investment in Serie A."

"The Premier League is actually the best in these aspects. We are worse. After the Bundesliga introduced the 1998+50 policy in 1, it was basically impossible for foreign investment to enter."

If we insist on talking about opponents, then the Premier League is La Liga's strongest competitor.

"As I said before, only when we build La Liga into the most influential, most entertaining, and most commercially valuable league in the world, foreign capital will naturally flow in, and we don't need to worry about this. .”

"But before that, we need to do our job."

Cerezo understood what Yang Hao meant.

In the final analysis, you need to be hard on your own to strike an iron.

You are in trouble in La Liga, so how can any investors take a fancy to you?

Do you still expect someone to give you free money to spend?
Although the money of those Middle Eastern tycoons is dug out of the ground, they are not stupid.

Yang Hao also had a vague premonition that Atletico Madrid would catch up and even lead this vigorous wave of globalization and commercialization in La Liga, which would greatly enhance the status of the Sheets in Spanish football.

This is how Cerezo became the president of La Liga.

The success or failure of La Liga depends on its development in the next few years.

To be honest, Yang Hao couldn't help but want to help a bunch of Florentinos.

At least, let him get rid of the second phase of Galaxy Battleship quickly.

Under the halo of superstars, the overall impact on the league is simply not too great.

As for Barcelona, ​​don't count on this poor team.

Of course, this is just a joke.

Florentino would not change if he had not experienced the beating of the first issue of Galactica.

……

After the meeting, the three major shareholders went to the restaurant to have dinner together, and they were allowed to start a small stove.

It was rare for Yang Hao and the three of them to get together for dinner.

After dinner, they heard that Yang Hao was going to Thiago Silva's place. Cerezo and Xiao Hill thought about it and decided to go with him.

In the morning, the two documents placed on Yang Hao's desk, in addition to Marchena's written transfer application, were Thiago Silva's sputum test report.

After less than two months of treatment in the hospital, his sputum test report came back negative, proving that he was no longer infectious.

But there is still some time before full recovery, and we have to continue to persevere.

The arrival of Yang Hao and the others surprised Thiago Silva and his family, and even made them feel a little overwhelmed.

It wasn't until Yang Hao talked to them about the sputum test report that they understood the purpose of Yang Hao's visit.

Thiago Silva's situation is actually quite good. According to his own statement, he has been at home for the past two months. At most, he goes out to the garden to practice ball with his girlfriend, or do some simple activities. physical training.

Due to recuperation, nutrition needs to be paid attention to, so his body gained a little weight during this period, but it was okay, and the difference could not be seen at first glance.

Yang Hao asked him to continue to focus on recuperating. He must completely cure the tuberculosis and recover. He could only report to Mahdahonda after getting the doctor's report that he allowed him to play football.

"Except for the doctor's permission, I don't recognize anything else!"

Cerezo and Xiao Hill basically mean the same thing.

Thiago Silva is now a bit like Atletico Madrid's mascot. He must be supported and cared for with care, and no loss can be tolerated.

The Brazilians had no choice but to agree.

On the contrary, his family members all feel that the leaders of Atletico Madrid are really good to Thiago Silva and really care about him.

Otherwise, how can there be any good thing in spending money to hire someone to recuperate at home?
In particular, Thiago Silva's parents decided to find opportunities to educate their son.

Such a responsible and conscientious good boss cannot be let down.

But Thiago Silva also told Yang Hao that he has been studying the videos and game highlights that Yang Hao gave him and has benefited a lot. He hopes to find more for him.

If possible, he also hopes to have a good communication with the defensive coach and would like to ask for advice on some unclear questions.

Yang Hao gave him his contact information directly.

The three of them sat at Thiago Silva's house for more than half an hour. When they came out again, they decided to take a walk around Yang Hao's "new home" on an impromptu basis.

It's actually quite close, it only takes about 5 minutes by car.

After buying the land, uh, no, the other party gave it as a gift, Yang Hao contacted Herzog and asked him to design a mansion himself. Of course, the Swiss would not refuse.

Now Yang Hao is his client.

The design is not that fast. Fortunately, Yang Hao is not in a hurry.

On the other hand, Yang Hao repeatedly urged the commercial housing complex over the Calderon Stadium.

Cerezo is quite confident. It is said that the early market research was very satisfactory.

The city government's endorsement, coupled with the excellent location, Atletico Madrid's new stadium and such a large project in the surrounding area, and the fact that there are very few renovated properties like this in the city center, there are many people interested in it.

That being said, things have not settled yet, so you still have to pay attention.

Yang Hao doesn't want to become the second Wenger.

Speaking of which, this is another change brought about by Yang Hao.

In the previous life, Emirates was supposed to be sponsoring Chelsea, but I don't know if it was because of its sponsorship of Atletico Madrid that Emirates now looks down on Chelsea.

If you don't like Chelsea, you won't have anything to do with Arsenal's new stadium.

……

On November 11st, in the 21th round of La Liga, Atletico Madrid faced Numancia at home.

Atletico Madrid continues to rotate, and Yang Hao still arranges two young players, Ramos and Pepe, to start.

As a result, these two boys did a lot of tricks for Cech in the first half, which made the Czech goalkeeper toss.Yang Hao finally discovered that the weak team's goalkeeper was indeed true.

When Ramos and Pepe were not very reliable, Cech's performance was really even better.

But it's not entirely a bad thing.

In the 52nd minute of the second half, Pepe scored Numancia's goal with a corner kick, which was regarded as redemption.

In the 78th minute, Torres scored a goal.

2-0, Atletico Madrid won Numancia at home.

But the most eye-catching thing in this round is Barcelona's home game against Real Madrid.

3 is better than 0!

Victory!

Barcelona took a 2-0 lead in the first half with the goals of Eto'o and Van Bronckhorst. In the second half, Ronaldinho also scored a goal after changing sides and fighting again.

The Brazilian and Eto'o both pass and shoot.

Real Madrid sent out all their main players in this game, and even replaced Irving in the second half.

But so what?

When a team cannot be integrated into a whole, the more stars it has, the more chaotic it will be.

……

A week later, in the 13th round of the league, the Sheets defeated Espanyol 2-1 away from home.

Barcelona also defeated Getafe 2-1 away from home.

After losing the El Clasico, Real Madrid returned to home and beat Levante 5-0.

This is where Real Madrid is embarrassed now.

In some high-intensity competitions, it was difficult for them to gain an advantage, but he was still very professional when it came to torturing food.

Due to participating in the Toyota Cup, Atletico Madrid's 15th round of La Liga was moved to midweek between the 13th and 14th rounds.

Atletico Madrid drew 1-1 away from Athletic Bilbao.

……

In the 14th round of La Liga, Atletico Madrid faced Osasuna at home.

In the first half, Torres and Villa scored two consecutive games for Atletico Madrid and took the lead.

But before the end of the first half, Atletico Madrid's defense made a mistake and the opponent's forward Valdo scored a goal.

After changing sides in the second half, Kaká scored another victory, but in the 74th minute, Atletico Madrid lost another goal.

Afterwards, Osasuna launched a fierce attack in an attempt to equalize the score.

In the 88th minute, Pepe and the opposing forward Valdo both fell to the ground. Osasuna midfielder Pablo Garcia angrily stepped forward to stand up for his teammates and had some physical conflicts with Pepe.

As a result, the two players who had already received a yellow card were blocked by the referee, received a second yellow card, and were sent off with a red card.

In the end, Atletico Madrid narrowly defeated Osasuna at home 3-2.

The game was won, but winning was a little dangerous.

Real Madrid drew 0-0 with Villarreal away from home, but Barcelona defeated Malaga 4-0 at home.

Baptista scored twice.

After the game, the Spanish media once again launched a fierce attack on Atletico Madrid's defense.

Both Pepe and Ramos are considered untrustworthy central defenders.

In the locker room, Yang Hao criticized Pepe's second yellow card, thinking it was completely unnecessary.

But in front of the media, Yang Hao defended his players. He repeatedly emphasized that Pepe was acting in self-defense.

"In fact, we all know the reason. Certain players always play outrageously when facing Atletico Madrid!"

Yang Hao's implication is that Pablo Garcia is deliberately targeting Atletico Madrid.

Because he did not accept the return of Pablo Garcia that year, which made the Uruguayan midfielder's departure that year particularly stupid.

He missed the pinnacle moment of his career.

Yang Hao also reiterated that Atletico Madrid will not introduce a central defender during the winter break. Not only that, after playing Osasuna, Atletico Madrid announced that it would sell its main central defender Marchena to Valencia for 2000 million euros. West Asia.

This once again sparked intense controversy in the media.

One Spanish tabloid even directly labeled Yang Hao a dictator.

"After winning the Triple Crown, Yang Hao has obviously expanded."

"He is making an extremely stupid mistake. He thinks he is doing the right thing and is making a big splash at Atletico Madrid."

"Now, the obedient Pepe and Ramos have become his favorite players. No matter how bad their performance is, Yang Hao still trusts them, and no one in the Atletico Madrid team dares to stand up and point out the problem."

"Atletico Madrid is destined to gain nothing!"

But many media, including Marca and El Pais, and even Catalan media did not follow up.

They all knew what was going on.

Marchena simply can't stay at Atletico Madrid and leaving is the best outcome.

Atletico Madrid did not sell him to Russia because they were taking care of the feelings of local Spanish fans.

As for Yang Hao's trust in Ramos and Pepe, there is nothing wrong with that. It's just about supporting young players.

Back then, when Van Gaal promoted Puyol, wasn't he also scolded bloody?

But now?

What's more, Atletico Madrid is still in the leading position.

What if Yang Hao promotes a young player?
Cruyff, the godfather of Barcelona, ​​reminded Barcelona in his column, "Judging from the current situation, Atletico Madrid is likely to make efforts in the second half. If these two young central defenders can grow up quickly, with Atletico Madrid's current strength in the midfield and frontcourt , it will definitely be a dominant performance.”

What Cruyff means is that Barcelona must try their best to overtake the points before Atletico Madrid stabilizes.

Otherwise, when the metabolism of Atletico Madrid's defense is completed, there will be no chance.

……

In the final round of the Champions League group stage, Atletico Madrid visited the Stadio Olimpico in Rome.

Since he won the first place in the group in advance, Yang Hao played in this game with a full substitute and rotation lineup.

There were no tickets for sale at the Stadio Olimpico and it was deserted.

In the first 9 minutes, Villa received a pass from Iniesta and opened the scoring for Atletico Madrid.

The Spanish forward played the center position in this game and performed well from the beginning.

The defense is still the combination of Ramos and Pepe.

Throughout the first half, the two young central defenders were enduring attacks from players such as Totti, Cassano, DelVecchio and Mancini.

The young player Messi did not start this game, but came on as a substitute in the 55th minute of the second half.

This is also due to conservation considerations.

Five minutes after coming on the field, due to Messi's pull on the right, Robben, who moved to the left, was freed. After completing a cooperation with Villa, Atletico Madrid won another victory, 5-2!

The performance that really belonged to Messi came in the 82nd minute. The Argentine took the ball on the right, cut inside with the ball, passed Aquilani and Perrotta, and passed diagonally to the left side of the penalty area with his left foot. After Robben stepped in to stop the ball, he broke into Roma's goal again.

3 is better than 0!

In the end, Atletico Madrid defeated Roma with 3 goals in the away game.

Werder Bremen defeated Paris Saint-Germain 3-0 at home, second only to Atletico Madrid, and qualified second in the group.

If last season's Champions League was a series of upsets, then this season's Champions League is basically a world of powerful players.

Whether first or second in the group, they are basically teams from the four major leagues.

Among the 16 teams, only PSV, Monaco, Lyon and Porto are not in the four major leagues.

This has led to this season's Champions League going directly from the knockout stage to a strong dialogue.

Atletico Madrid drew Manchester United from the Premier League in the round of 16, which was a direct collision of Mars and Earth.

……

After playing in Rome, Atletico Madrid did not return to Madrid. Instead, they flew directly from Rome to Tokyo, Japan, to participate in the last Toyota Cup.

FIFA has announced that the Club World Cup will replace the Toyota Cup starting next year.

Therefore, this year will be the last Toyota Cup.

This also makes fans all over the world feel somewhat regretful. After all, the Toyota Cup has brought them countless good memories.

Atletico Madrid has two of the most important business trips this winter. In addition to going to Dubai in the Middle East for 10 days of winter training after Christmas, there is also an expedition to Japan for the Toyota Cup.

This expedition to Japan was divided into two groups.

The team led by Yang Hao set off directly from Rome, Italy, one day in advance.

Cerezo, Jr. Hill and Carlos Leo were in another group, setting off from Madrid. In addition to Atletico Madrid personnel, there were also members of La Liga and the Spanish Football Federation.

Among them, La Liga has a large lineup this time. Not only is CEO Antonio Ponte personally leading the team, but even senior officials from various departments and even some important officials from the board of directors are also traveling with the team, so the lineup is unprecedented. huge.

Long before the Toyota Cup, Atletico Madrid had quietly started publicity and momentum building in the Asia-Pacific region.

Promotion around the Toyota Cup and Atletico Madrid’s [Six Crowns] concept.

This is the first time in the history of world football.

Coupled with the previous two visits to Japan and South Korea, Atletico Madrid set off a wave in East Asia and Asia. This trip to Asia also caused quite a stir.

Reports from Japan's authoritative media: This is the first time that such an important historic moment in world football was born on the soil of Japan. This is a great game that fans around the world will always remember.

In this case, star chasing has become the protagonist, and the Toyota Cup has become irrelevant.

Moreover, the opponent in this game is Caldas from Colombia, whose overall strength is not at the same level as Atletico Madrid.

From the moment Atletico arrives in Tokyo, Japan, it attracts countless fans wherever it goes.

Although Atletico Madrid has been developing the North American market in the past two years, it has also signed sponsors in Asia.

After arriving early, the team cooperated with sponsors to attend two events, both of which were very enthusiastic.

After Antonio Ponte and others arrived, they arrived at the hotel where the team was staying, and were shocked to see the fans waiting in the cold wind outside the hotel gate.

Although they all knew that Atletico Madrid now has fans all over the world, they never expected that it would have such influence in Asia.

But even more outrageous is yet to come.

While the team is busy preparing for the Toyota Cup, Carlos Leo is starting to negotiate and sign contracts.

The Toyota Cup hasn't started yet, but Atletico Madrid has already signed three big deals, with annual sponsorship fees starting at 300 million euros.

Not only that, Carlos Leo and others were also very busy in Tokyo, Japan. There were countless brands lining up to send money to their doorsteps. This made Antonio Ponte and others really see what printing money is. machine.

Atletico Madrid is now.

"The Toyota Cup is not valuable. What is valuable is how to use the Toyota Cup, a traditional event, to promote Atletico Madrid's brand image and commercial value in Asia and find more partners. This is a treasure trove!"

Cerezo rarely played the role of a business tycoon in front of Antonio Ponte and the La Liga board of directors, making Yang Hao and Xiao Hill laugh secretly while listening.

"I feel now that you are right. As long as a person is shameless, there is nothing he dares not do or say." Xiao Xier pulled Yang Hao and snickered.

But what Atletico Madrid has achieved is real.

Whether it was the senior management of La Liga, the important officials of the Spanish Football Federation, or the big bosses of various clubs on the board of directors, they all watched Atletico Madrid negotiating and signing contracts, and they were all very envious.

When they were fighting with sponsors in Spain for the 80 million euros for the jersey advertisement on their chest, Atletico Madrid casually signed a contract in Japan and received 300 million euros.

Are you envious?
Envious to the extreme!

How to do it?

Go out to sea and grab it!

"We really can't just stay in Spain. We must further increase our efforts and continue to promote the global promotion plan." Antonio Ponte also actively issued an appeal.

This was the purpose of his team coming here.

Let these La Liga bosses on the board of directors open their eyes and look at the current world.

Next, they will also go to other Asian countries and regions for on-site inspections to feel the market environment and the enthusiasm of the fans there, which will play a key role in La Liga's subsequent global promotion.

In Tokyo, Japan, many things can be decided.

Start time adjustment?
change!
To accommodate the Asian fans, we will play at noon!

Spanish Super Cup placed overseas?

no problem!
Not to mention the Spanish Super Cup, the Spanish Copa del Rey final will do!

Let's have a good talk with the fans when we get back. Is there anything that doesn't make sense?

Especially after hearing about the various policies and initiatives of the Premier League in Asia, La Liga is even more stimulated.

If we don’t change it, if people eat meat, they may not even be able to drink soup in La Liga from now on.

In the past, it could be said that one wealthy team was the only one, and other teams would follow suit and gain little benefit.

But now?

The broadcasting rights auctions have begun to be packaged. If La Liga is good, everyone should follow suit.

Not to mention anything else, just the Toyota Cup, in Japan, can be broadcast live to 138 countries and regions at the same time.

Imagine, for a team like Atletico Madrid, how much brand value and influence does simultaneous live broadcast in 138 countries and regions bring?

Atletico Madrid can't learn from this, after all, their results are there, but the market is so big, as long as they can bite a small piece, they can live a particularly nourishing life.

It's better than hiding in Spain now, working so hard and not making any money, right?

"We should use the same pioneering spirit that Columbus ushered in when he created the Age of Discovery. Nothing is impossible."

Therefore, Antonio Ponte and the top management of the Football Association met with the Japan Football Association and the Minister of Sports of the Japanese Government on the recommendation of Atletico Madrid, mainly to discuss cooperation in football, such as youth training and so on.

This is also a way to open up the football market.

As long as there are Japanese players playing or receiving training in La Liga, La Liga games in Japan will receive more attention.

As a result, everyone originally thought that the last Toyota Cup might be ignored, but unexpectedly, Atletico Madrid set off a wave of Atletico Madrid in Japan.

Marca even publishes two or three news reports about Atletico Madrid in Japan every day, including one sponsored by a heavyweight Japanese company that invites Atletico Madrid to play three friendly matches in Japan next summer. The appearance fee for each game is as high as 650 million euros.

This is actually close to Real Madrid's level in Japan this summer. They sold two games for 1500 million euros.

But in fact, Yang Hao later learned through various channels that Real Madrid played three games in Asia. Japan and South Korea both paid 750 million euros, but in Yang Hao's home country, they only received 650 million euros.

On the contrary, Atletico Madrid is in the United States, and their appearance fee per game is only 350 million euros, which seems a bit shabby.

However, this is also the market situation in the United States. Even if it were Real Madrid, the price would be almost the same.

Of course, if it is a pre-season game hosted by La Liga, the appearance fee will be even less. This is mainly to develop La Liga copyright.

According to Marca, Atletico Madrid has already booked a gold medal trip to Asia this summer.

La Liga will also make accommodations in the schedule and hand over the pre-season Asian games to Atletico Madrid.

Real Madrid and Barcelona are also expected to be happy to travel to North America.

In addition to collecting money, Atletico Madrid is also paying more and more attention to humanistic care.

Taking advantage of the team's spare time training, Yang Hao also led the team to visit the Japanese students who were affected by the recent earthquake and sent gifts from Atletico Madrid, including footballs, jerseys, signatures of the stars, etc.

One hand focuses on business and the other hand focuses on humanistic care. How to focus on competition?
Just kick it with your feet!

Finally, Atletico Madrid defeated Caldas 4-0 at the Yokohama International Arena in Japan like an autumn wind sweeping away fallen leaves, effortlessly showing the strength of La Liga and European giants.

Especially the handsome guys in the team, all of them appeared on stage, and they all seemed to have agreed that each one would score one.

Everyone understood it completely.

Atletico Madrid didn't try their best at all, they were just playing around with you.

But even so, all the fans were very happy.

Because it is really too strong!
The South American championship team was completely treated like a child by Atletico Madrid. Just imagine, how strong is that?

Oh, by the way, Yang Hao also substituted Messi for half an hour in the second half, earning him a Toyota Cup.

Atletico Madrid also won the Toyota Cup amid the biting cold wind in Japan and the fanatical atmosphere of Japanese fans, achieving the first six crowns in the history of world football and achieving the annual Grand Slam!
This once again made Atletico Madrid receive a flood of praise from all over the world!
　tearful!I never thought that I would be able to enjoy the benefits of civil servants in my lifetime. Thank you to all the wealthy bosses!

　　Two days ago, a friend asked me about Real Madrid's appearance fees, which he thought were a bit high. I found out what Florentino said during his re-election campaign, which was 1500 million euros for two games. As I write this today, I specifically said more. I checked it out and found that there was also a report that China, Japan and South Korea paid 3 million euros for each of the three games. I think the difference is not big. Real Madrid was full of stars at that time, and it was indeed worth this price.

　　In addition, the data on the chest advertisements of the Bundesliga, Premier League, Serie A and La Liga can also be found. I just adjusted La Liga because Atletico Madrid is a bit higher. This does not include the new contract, because the new contract starts from next season. started.

　　All in all, I will continue to work hard, thank you all!Thank you! !
　　
　
(End of this chapter)