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Chapter 91 The plan is in progress

As an activist, Yang Xingyu will not let his plans stay in the idea stage.

He asked Meng Jun, who is outgoing and good at dealing with strangers, to be responsible for promoting their Yangji roast duck, as well as various braised vegetables and cold dishes to various large and small hotels nearby.

In order to stimulate Meng Jun's motivation, Yang Xingyu promised that Meng Jun could get [-]% of the net profit from the dishes recommended by Meng Jun.

Meng Jun was really moved, and he asked Yang Xingyu for leave the next day to promote dishes.

Yang Xingyu gave him freedom and let him fly.

The kitchen was too busy, so Yang Xingyu was willing to do the work himself.

In the next few days, Yang Xingyu also used his free time to go to dry goods stores in the city to learn about and search for various dried peppers, star anise, bay leaves, angelica, cardamom and other spices.

The difference from when he bought these spices before was that this time when he went out to search for ingredients that seemed good to him, he would ask the boss about the origin, characteristics, and other details of the ingredients.

He had read an article before.

That article focused on analyzing one product - Juewei duck neck.

The author of that article asserted in the article that entrepreneurs who start their own businesses and choose to sell duck necks by themselves will never be able to make delicious duck necks.

He remembered that the reason given in this article was - Juewei Duck Neck has multiple product processing centers across the country. Each processing center supplies products to N branches in all directions every day. In this way, each branch can be ensured that the duck neck is delicious. The taste is the same.

In addition, the article also mentioned that the recipe of Juewei duck neck cannot be imitated by ordinary people.

Because every spice in Juewei Duck Neck is the best product from a specific place of origin.

For example, it is the same dried chili pepper. Regardless of the type or quality of the chili pepper, Juewei Duck Neck is the best of the best.

Certain spices are specially supplied for the delicious duck neck.

The kind that ordinary people can't buy in the market with money.

Therefore, if ordinary people braise duck necks and sell them themselves, they can never surpass Juewei duck necks in terms of taste.

……

Yang Xingyu can no longer remember where that article came from.

He didn't know if it was a soft article written by the brand in order to promote itself.

He was not even sure whether the various spices used in the Juewei Duck Neck mentioned in that article were all specially produced, whether it was true or false.

All he knew was that the article was inspiring to him.

——He selects every spice in his roast duck soup recipe by selecting the best of the best, in order to improve the difficulty of imitating the taste and recipe. He thinks this idea is very good.

Even so, the cost of his business will definitely increase a lot.

But he still wanted to do it.

Making his products highly competitive in terms of quality has always been his pursuit. This was true in the past and is still true now.

Because only if the quality of his products is no worse than others, can he firmly believe that his products will definitely open up sales in the market. The only difference is sooner or later.

He has always been fond of a saying in the art of war - win with the right combination and surprise.

He feels that the quality of his products is excellent and that is "good".

And the various means in the business methods are "odd".

For example, the prices of the roast ducks sold in all his roast duck restaurants are far lower than the market price. He can accept that his roast ducks do not make any money, or even lose money, just to attract customers to his store.

Then use other dishes whose prices are not lower than the market price, or even higher than the market price, to make money.

Such marketing methods can be called "profiteers".

It's what he considers "odd".

By the way, when he was studying in the past, he felt that the word "profiteer" was absolutely derogatory.But later he entered the society, especially after starting his own business, and he discovered that the four words "no businessman, no evil person" are a common phenomenon.

Low-level profiteers deceive consumers in terms of product quality, price, weight, etc.

Slightly more advanced profiteers sell food to others. When they meet price-sensitive consumers, they sell at low prices. When they meet consumers who don't care about price, such as honest people, the elderly, children, and people with intellectual disabilities, they sell at high prices.

and many more.

There are all kinds of profiteers.

He has seen too much.

Gradually, he realized a problem - when your competitors are basically all profiteers, if you are doing business openly, without deception, and don't cut corners on your products, your business will not be able to continue because of the profiteers. The cost is lower than you, and the selling price is higher than you. How do you win?
It is a common phenomenon in the market that bad money drives out good money.

Therefore, if he wants his business to survive, he must make changes in the way he operates it.

But he never put any thought into the quality of his products or dishes.

He would rather the cost of his dishes be higher than others, but he also wants to ensure the taste and safety of his dishes.

This is not only the conscience of a professional chef, but also the business model he chooses.

……

For several days in a row, Yang Xingyu went to various dry goods stores in the city in search of his favorite spices.

When I rest at night, I will also search and compare the advantages and disadvantages of various spices on the Internet, as well as the differences between the same spices from different origins, etc.

In addition, he is also in the group of university classmates, contacting classmates currently working in Yunnan, Guizhou, Sichuan and other places, asking them to help purchase various spices that are local specialties, and then send them to him.

The number of his classmates in college was not that large.

But after graduation, many were scattered across the country.

Some work in big hotels in coastal cities and Beijing, and some work as teachers in New Oriental across the country.

There are branches of New Oriental in Yunnan, Guizhou, and Sichuan.

Many students in their class went to New Oriental for internships.

After the internship, some students stayed at the New Oriental branch where they were doing their internship.

Now, it just happened to be a small favor for him.

Help him purchase local specialty spices in small quantities locally.

For example, Erjingtiao peppers from Sichuan Province, bell peppers from Yun Province...etc.

Time passed day by day, and in a blink of an eye, it was Saturday again.

Qi Meilan came to the city again to date Yang Xingyu.

As early as when she learned that Jiang Fei often sent Yang Xingyu messages in the middle of the night, she agreed with Yang Xingyu that she would come to the city to meet him this Saturday and let her read the messages Jiang Fei sent him.

Yang Xingyu couldn't tell what information she really wanted to see?
Or is it just an excuse to go on a date with him again this Saturday?

But no matter what, he welcomed Qi Meilan to see him.

In order to entertain her well, he booked a room in a three-star hotel in advance this time.

After booking the room, he directly sent her a message telling her the hotel name and room number.

"I still need to make goods tomorrow morning. I may have to be busy until after 10 o'clock before I have time to see you. If you come early, go to the hotel room to rest, watch TV, surf the Internet, etc. Hotel address yes……"

Just tell her frankly that he has prepared a room for her.

　Ask for monthly tickets and recommended tickets
　　
　
(End of this chapter)