Back to 2006

Chapter 36
After that, Yang Xingyu checked the major vegetable markets in the city.

Roast duck is most commonly sold in wet markets. He focuses on newly built wet markets, because wet markets in old cities often mean that the roast duck restaurants there are also very old, making it difficult to compete.

On the notebook in front of him, more and more addresses were written down.

He would definitely not use the 50 that Zhen Xin lent him to just open one or two stores. That would be too wasteful and would not use that much money.

He originally chose roast duck as his first entrepreneurial project after his rebirth because the investment in this project was small and it was easy to quickly expand the chain store.

50, even if not ten stores will be opened, eight will be opened.

What's more, he had borrowed some money from relatives and friends before.

In the next more than a month, Yang Xingyu asked several housing agencies in the city to help find a suitable store, while teaching his mother how to cook roast duck and braised vegetables in his hometown.

Originally, he had no intention of letting his mother learn this.

But the focus of his business will shift to the city next, and the city is more than an hour's drive from his home. It is inconvenient to supply goods from his home to the city, or from the city to his home. .

The most important thing is that the time spent on the road will make the skin of the roast duck soft. If the skin of the crispy roast duck is not crispy, it will lose its biggest feature, which will definitely not work.

And he had been preparing for so long at home and purchased so many things for making roast duck, and he couldn't bear to leave them all idle.

His parents couldn't see him being so wasteful.

Moreover, he felt that it would not be very difficult to teach his mother to cook roast duck and braised vegetables. She had cooked for decades and had a foundation in cooking skills.

If you can't teach it in one month, then two months. If it doesn't work in two months, then three months.

It can always be taught.

He believed that he would be able to teach his mother a lesson in a few months.

The main reason why cooking is difficult to learn is that ordinary masters will not teach it sincerely.

The old saying about teaching disciples and starving the master to death makes most masters hide their secrets.

The most important thing is that if the apprentice does not teach for a day, he will help the master for a day. It is easy to use and cheap, but if the apprentice is taught, the apprentice will leave soon.

Disciples in the old days were once a master and a lifelong father. After they left the apprenticeship, they would come to visit their master during holidays.

What now?
After a disciple leaves the apprenticeship, he basically has no contact with the master, unless the master has a wide network of contacts and can help introduce better jobs to the apprentice in the future.

In such an environment, how many masters will teach their disciples attentively?

When Yang Xingyu teaches his mother, he must do so without reservation.

only……

After all, her learning ability was limited and her memory was not very good, so no matter how Yang Xingyu taught her, the effect after she got started was always poor.

Whether it is the color and texture of the fried roast duck, the taste of the braised vegetables, or the prepared roast duck soup, it is always inferior.

More than a month passed in the blink of an eye.

Yang Xingyu believes that her mother has learned it and there is still a lot of room for improvement, but recently there has been no obvious improvement effect.

There was nothing he could do about it.

Because he knows very well that cooking is something that cannot be 100% learned by others.

With the same ingredients and the same method, even if it is a master and apprentice, there will always be differences in the same dish.

This is also the main reason why it is difficult for Chinese food to have a unified taste like KFC.

The time has come to mid-September.

There are a few things worth mentioning over the past month or so.

The first thing is that he has completely opened up the sales of roast duck and braised vegetables in more than a dozen nearby villages. Competitors who originally came to these villages every day to sell roast ducks consciously gave up the place where Yang Xingyu often visited more than half a month ago. A village.

I finally retreated and went to a village farther away to sell my goods.The second item is his cousin Fang Jin. He has been buying goods from him recently. Fang Jin set up a stall in front of his house. His house was originally built on the side of the road, not far away from the three-way intersection. Every day during commuting time The flow of people is not small.

When Fang Jin first started getting goods from Yang Xingyu, he only dared to take three to five roast ducks every day, plus some other braised vegetables and cold dishes.

As time goes by, Fang Jin's business is obviously getting better and better.

Every day, he comes to Yang Xingyu to pick up more and more goods. He comes to pick up goods once in the morning and again in the afternoon. Recently, Fang Jin has to pick up more than 10 roast ducks, as well as some other braised vegetables and cold dishes, from Yang Xingyu every day.

The third thing is - Yang Xingyu's mother, Fang Xiaomei, started driving and selling goods at a stall every day about a month ago.

This was encouraged by Yang Xingyu.

He wanted to leave all the business in his hometown to his parents, so he not only had to teach his mother how to make roast duck, stewed vegetables, and cold dishes, but also let them learn how to sell goods.

There is nothing technical about going out to sell goods.

The difficulty is whether you can let go of face.

Most of the middle-aged rural people like his parents feel embarrassed to go out to sell things and cannot open their mouths to shout.

He doesn't even open his mouth to warmly solicit guests.

This psychological barrier needs to be overcome.

In comparison, it was much easier for Fang Xiaomei to chop roast duck or salted duck into small pieces, drizzle with spicy oil, sesame oil, and sprinkle with cooked sesame seeds and chopped green onions.

Because of her mental disorder, Yang Xingyu initially persuaded her to go out and sell goods, but she firmly refused.

"I go out to sell goods? I don't hit the mark! I'm dumb and not as eloquent as some people. How am I suitable for business? I'm not a business material at all!"

At that time, his father Yang Qingshi also believed that Fang Xiaomei was not suitable for business.

But Yang Xingyu convinced them.

He told them that the most suitable people for doing business are not the kind of people who can speak well, but the honest people who are stupid.

Because people who buy things like to buy from people who look honest and friendly.

Moreover, because honest people are not sharp-tongued, they waste very little time talking during the buying and selling process, and the selling efficiency will be higher.

In contrast, buyers who are eloquent may not believe a word of the seller at the beginning, and may not want to buy from such a seller because he is too eloquent.

Yang Xingyu knew that this theory was not the truth.

His experience in doing business for many years is that the best sales are always smart sales.

A smart salesperson will look at the dishes and use different attitudes and methods to deal with different customers.

That is the most efficient.

But he won't tell his parents this. He only needs to use the seemingly reasonable arguments to convince his mother.

Fang Xiaomei was persuaded by him and spent a few days learning to drive a tricycle, learn to use an electronic scale, and learn to turn on and off the small electronic speaker used for shouting.

After that, she tried to go out and sell goods every day.

After selling it for about a month, her psychological barrier has been completely overcome.

I am already very skilled at chopping ducks and so on.

More and more goods are sold every day.

She is becoming more and more confident and talkative. Recently, her father, Yang Qingshi, has often been left speechless by her, completely at a disadvantage.

Then, Yang Qingshi's anger arose in his heart, and his hatred grew in fear. After being stunned by his wife again, he suddenly announced angrily: "What are you talking about? Isn't it just that you can sell some roast duck? In two days, I will also Go sell roast duck!! I don’t believe you can sell it, but I can’t!”

In addition to the above three things, the most noteworthy thing in the past month or so is of course Yang Xingyu’s store preparations in the urban area.

　Ask for monthly tickets and recommended tickets
　　
　
(End of this chapter)