That year the flowers bloomed 1981

Chapter 353 Advertising can also be fun (please take an update, sorry)

"Brother, I really don't know about Ning Pingping, but if you want to say something about being ashamed of yourself, I think she is thinking wrongly."

After hearing Wen Guohua's words, Li Ye didn't beat her to death with a stick, but dismissed Ning Pingping as useless.

Because Li Ye originally positioned Ning Pingping not as an actress, but as an eye-catching "vase".

The word "vase" can easily cause confusion when people hear it, and sometimes it even makes people feel that it is not suitable for the entertainment industry.

Li Ye had similar thoughts in his previous life.

But later after watching the movie "Si Teng", I felt that vases are just as good as vases!

Thinking back to "Dragon" when Tianxian first debuted, didn't his touching line skills prevent the public from liking it?

God is fair. You can't expect to have a beautiful appearance and master-level acting skills.

As long as you don't be a vase but choose to step on the acting side, you can also bring a pleasant feeling to the audience, right?

So Li Ye still needs to find out first, is Ning Pingping the devil herself? I was still shocked and lost my confidence.

"Brother, one of us will leave first, and then we'll talk about Ning Pingping."

With this glass of wine, Li Ye expressed his attitude - "Brother, we are one of our own, and I will definitely take care of your affairs."

If she doesn't need it anymore, I'll find her a stable job as soon as possible, so that she won't have to think about this and that all day long. "

There is no concept of advertising goddess in his cognition, but he doesn't know that sometimes a successful advertisement is more influential than an unknown movie.

Wen Guohua drank it all in one gulp, and then said: "But I can't drink too much today! A few days ago, a buddy drank too much, hit three trees with his car, and needed seven or eight stitches on his head."

"What kind of protagonist is she playing? She can't hold up even if she plays a supporting role! It's just because she has no confidence."

Li Ye nodded and said, "It's true. If you don't believe me, ask some of our classmates from the Beijing University Debate Team.

We have seen Ning Pingping's advertisements in Lijiapo, and there are also her promotional posters in shopping malls. Many people in Nanyang know her name."

Li Ye just drank half a sip of a glass of wine and couldn't drink the second half.

Besides, there will be some advertising short films with plot requirements in the future, as well as new product releases every season, and actors like Ning Pingping will also be needed to complete them."

"Brother, you have misunderstood. An endorsement is an endorsement, and an advertisement is an advertisement."

Wen Guohua waved his hand and said: "Brother, don't get me wrong, I'm not here to support her.

I just want to ask, will the Fenghua brand advertisements still use costume actors like them from now on?

How could Wen Guohua, as the heir to the Wen family of this generation, not have a good eye for others and not be clear-headed?

Even though it is a bit common in men's nature, they are still very rational in their sense of proportion.

"You are famous overseas? Brother, are you serious?"

"Oh~, I really didn't expect this."

"Hey, hey, I'm talking about someone else! I'm fine, I drink a lot."

Wen Guohua smiled and did not insist. Wen Leyu's deterrence was still very strong. After all, as long as his sister complained to her mother, the complaint would be accurate.

Scolding him is a minor offense, but if he doesn't hit or scold him, he will be a loser!

That means you can pamper, but never coddle.

Wen Guohua didn't believe it, but looking at Li Ye's expression, he felt that he was not joking.

Wen Guohua asked in confusion: "An advertising short film required by the plot? What do you mean?"

Li Ye thought for a while and said: "Brother, has Ning Pingping told you what her plans are next? Is she not satisfied with playing supporting roles and wants to play the leading role? Or..."

"Ha~"

Li Ye smiled, knowing that he was really worrying too much.

Li Ye picked up the wine glass and toasted to Wen Guohua.

Li Ye took the wine bottle directly to him, not daring to let Wen Guohua drink it.

"Then let's stop drinking, brother, and don't drive after drinking."

"Sigh~"

If Wen Guohua broke three big trees because he was drinking with him, wouldn't Teacher Ke scold him to death?

"Brother, you haven't thought about it that way. Now take a photo of Ning Pingping and ask a young man on the street if he recognizes her."

Li Ye explained: "Pei Wencong and Hao Jian have signed a sponsorship contract with the Sports Bureau, but they can't be used as actors, right? They won't agree to it either!"

"Uh"

Wen Guohua thought about it carefully and was really surprised.

"Okay, done!"

"Okay. Can you stop making trouble about my sister all the time?"

"It doesn't matter if you drink too much. If Xiao Yu finds out about this, I won't be able to handle it."

"It's just a short story!" Li Ye explained: "The plot is not very complicated, and Ning Pingping should be able to do it. Besides, now that she is somewhat famous overseas, she can't give up halfway!"

"So the next advertisements for Fenghua Brand and Pengcheng Red Bull will definitely not be completed by sports stars. Iron Hammer and the others will be printed more on promotional posters.

If Ning Pingping was so arrogant and domineering that she was ostracized and ridiculed, then Li Ye would have to talk to Wen Guohua from the side.

But how to manage it depends on what situation Ning Pingping encountered in Chang'an.

"Aren't you going to use iron hammers to shoot commercials in the future?" Wen Guohua looked at Li Ye with a smile and said, "Pengcheng No. 7 Factory spends a lot of money, so we can't let them get the money in vain, right?"

After all, a woman may destroy a man just because she is arrogant and domineering for a moment, and she is still innocent and unaware of it.

Li Yedao: "Brother, where did you hear that Pengcheng Factory No. 7 was going to break the contract with Ning Pingping and the others? Didn't they all sign advertising contracts for several years?

Ning Pingping didn’t have time to shoot this season’s spring clothes in Chang’an, so Kong Moli was also in charge of shooting them! "

What's more, there are several excellent advertisements for Fenghua Clothing every year!

Nowadays, only a few TV viewers in the Mainland can call her Ning Pingping, but there are many who know Ning Pingping.

Li Ye thought for a while and then whispered: "Brother, actually Ning Pingping may not have talent in acting. Think about it. If you really think it's suitable, you can ask an acquaintance to get her to the Beijing Film Academy to get a career. ability."

Li Ye knew that the advanced training class at Beijing Film Academy was established in 1984, but he didn’t know whether it started in the first half of the year or the second half of the year.

But that training class is a continuing education institution approved by the Ministry of Culture and the Ministry of Education. Teacher Ke is a big boss in the education system. If Wen Guohua wants to run it, he can definitely get Ning Pingping into it.

It's just a question of whether Wen Guohua wants his mother to know Ning Pingping's existence.

"Come on, come on, bring the wine to me, I must have a good chat with you today."

Wen Guohua didn't know whether he was in a good mood or didn't want to discuss the "Film School" issue with Li Ye. He laughed and decided to have a few more drinks with Li Ye.

"Let's not drink anymore, brother. Don't drive when you drink."

"Oh, won't it be over if I ask the driver to drive? Your eldest brother and I also have a driver now."

Wen Guohua glanced sideways and said provocatively: "What's wrong, Li Ye, have you lost your ability to drink? Are you afraid?"

"."

[Brother, I admire the speed of your promotion, but if you want to drink, you have to go out sideways. 】

. . . . . . . . . In the family building of Sanshui Winery in Guangdong Province, Director Li was talking on the phone with friends from the TV station.

"Hey, Lao Meng, you have to hurry up and make arrangements for me! It's not like you don't know that I'm desperate."

"I said Brother Li, you just contacted the football team to shoot a commercial half a month ago. I just finished filming the material without stopping, and now you are urging me to be on TV.

Do you think those who work on TV are the same as those who work on drinking? If you mix tap water with sugar, can you sell it at the factory for money? "

"What kind of tap water has sugar added to it? This is a sports drink, the first of its kind in China."

"Okay, okay! You are the first of its kind in the country, but I don't have any magic skills. I can edit the commercial for you in one night, and it will take a week at the earliest before it can be broadcast."

"Okay, okay, Lao Meng, please help me and make arrangements for me as soon as possible."

After Director Li finished the phone call, he couldn't help but wipe his sweat.

April in Guangdong Province is already so hot that it makes people sweat.

Director Li turned on the electric fan, sat on the sofa to take a breath, and then turned on the TV.

Recently, he has been busy promoting new products, but things that started smoothly ended up with setbacks.

It was originally promised that by sponsoring 25 yuan, one would get designated drinks from the national sports delegation, but later there was no news.

Later, he vaguely heard that a patriotic businessman offered a price of five million, and it was still in foreign currency.

This is really powerless for Director Li, who almost stakes the entire winery.

However, Director Li still seized the opportunity and presented the newly developed "Oriental Magic Water" to the AFC meeting, got on the express train of football, and then planned and filmed a confident advertisement.

Mainland football in the 1980s was still very strong, and it was one of the best in Asia. Therefore, Director Li believed that once this commercial was aired, "Oriental Magic Water" would become an instant success.

"Who is so visionary with half a million a year?"

Director Li couldn't help but murmured that others felt that five million was taken advantage of, but he was the only one who felt that it might not be worth it.

Just when Director Li was about to lose his focus, a scene of volleyball players training suddenly appeared on the TV, which cheered him up.

This is a somewhat crude volleyball training ground. Whether it is the ground, the net in the middle, or the No. 3 jersey on a young player who is training alone, it is obviously very worn.

However, this teenage player trained very hard, and his hair and jersey were soaked with sweat.

Soothing music started playing and quickly became brighter as the young players trained hard.

When a slow motion captured the sweat splattering on the young player's long hair, the music suddenly became sonorous and exciting.

The training venue for this young player is no longer limited to indoors.

Outdoor runways and mountain trails, the light changes rapidly, from the rising sun in the east to the setting sun in the west, perfectly highlighting the tenacity and hard work of a volleyball player.

"This film was shot really well."

Director Li, who has worked in sports, expressed his sincere admiration.

But the next moment, the young player who was running suddenly fell.

She couldn't run anymore.

The music suddenly stopped, and the bellows-like breathing became the only background sound.

The young player's face was no longer good-looking. Director Li could conclude that this was a real symptom of excessive exercise and not a fake photo shoot.

Therefore, Director Li believes that this is a promotional video to promote sportsmanship.

"This kid is working really hard. Now he should reduce the intensity of training and replenish water and..."

Suddenly, a lightning-like thought flashed through Director Li's mind.

"If this is the case, give her a bottle of Eastern magic water."

Yes, if this young player is given a bottle of sports drink at this time, wouldn't this video become a commercial?

But just as Director Li had this thought, he saw a golden can of soft drink being handed to the young player.

The young player wearing jersey No. 3 was stunned when she looked at the can. The three-second close-up shot of the can seemed to reflect her doubts.

Director Li was also stunned because he clearly saw the four big characters on the can - Pengcheng Red Bull.

[Is this really a commercial? 】

The camera moved, extending along the bottle of drink, to the woman holding Pengcheng Red Bull.

Director Li first felt that this woman looked familiar, and then suddenly remembered, isn't this the model from Fenghua Clothing?

Ning Pingping put the can into the hands of young player No. 3 and made a cheering motion with her arms.

"Keep it up, you can do it."

Ning Pingping gave the young player a sunny smile, then turned around and ran forward. The Fenghua brand sportswear on her body formed a strong contrast with the shabby jersey on the young player's body.

The young player was stunned, opened the can and drank it.

Then the picture on the TV screen changed and turned into animation mode.

A row of several arrows of different colors rose upwards as if they had been blown out of air.

And inside these arrows, there are sports indicators such as "endurance, explosive power" and so on.

The music became exciting again, and the young players who drank Pengcheng Red Bull started running again as if they were resurrected with full blood, and ran faster and faster, and soon caught up with the training athletes in front of them.

And the little player No. 3, who was running hard, also heard a narration voice.

"Yang Xiaojuan, welcome to join the national team."

Director Li finally sighed.

"It turns out it's this Pengcheng Red Bull!"

The row of athletes training on TV is the mainland women's volleyball team.

And then, the volleyball team all stood in a row, held up Pengcheng Red Bulls and shouted a slogan: "Keep it up, you can do it."

Director Li was really impressed that it was just an advertisement and it produced so many flowers.

In the 1980s, when advertising was generally based on the "all letters and letters are welcome" approach, Li Ye's advertisement was not an advertisement, but a movie.

And at the end of the commercial, the slogan "Drink Pengcheng Red Bull when you are sleepy and tired" foreshadowed all the previous plots and strengthened them in the hearts of the audience, which made the young player enter the national team. It seems to be due to the bottle of Pengcheng Red Bull.

Director Li thought about the Oriental Magic Water commercial he had just shot, and he just had to compare the products.

He closed his eyes and thought for a moment, then finally picked up the phone again.

"Hey, Lao Meng, it's me. Our commercial needs to be reshot."

(End of this chapter)