Rebirth: My 80s

Chapter 680 Public Opinion Crisis

In the early morning, the orange sunlight shines in through the huge window sill of the guest room, and outlines a geometric silhouette on the tan carpet.

When Li Jiankun was washing up in the bathroom, there was a knock on the door.

He was wearing plastic slippers and was shirtless. His six-pack abs were clearly visible on his young and energetic body. He continued brushing his teeth with one hand and walked over to open the door.

Lin Xinjia stood outside the door, holding a newspaper in his hand. He has learned the habit of reading newspapers from Li Jiankun every day. Recently, since there is nothing important at hand, he is not required to be responsible for the Hongkou Stadium and Iron Lady Factory. He acts as an information collector and reports the news to Li Jiankun in a timely manner every day.

Of course, it is fresh information that is closely related to them.

Today, a piece of news on the front page of the supplement of "Wen Wei Po" made Li Jiankun, who had always looked at the competition with the Post and Telecommunications indifferently, finally frowned.

He wiped the back of his face with a towel indiscriminately, holding the newspaper in both hands, looking at it, and walked aimlessly to the orange sunrise by the window.

The title of this news is: "The communication product that best meets the expectations of the Chinese people."

At the beginning of the article, the current status of the domestic communications industry is reasonably analyzed. The concerns are mainly concentrated on the people's side - landline phone installation fees are expensive, and people have an urgent need for close and fast communication with relatives and friends, etc.

The analysis is spot on, and the postal and telecommunications people are naturally professional in this regard.

Then the "Shanghai Starlight" pager was introduced in the content at the right time.

It is advertised as being specially built to solve the urgent needs of the people in communication, and fully taking into account the income level of the people. There are no bells and whistles. It focuses on a product that is close to reality and has high quality and low price. It can be said to be tailor-made for the people.

"Boss, I always feel something is wrong when I read it. Although we are not mentioned, it seems to be detrimental to us. Right?" Lin Xinjia asked.

"Your feeling is right." Li Jiankun raised his eyebrows, "This is a declaration of war on us, and the methods are very despicable. They are trying to pre-emptively guide public opinion and people's consumption concepts, and even a hostile mentality!"

The content does not mention them at all. Who is the "bells and whistles" talking about?

As long as people are not stupid, they will naturally understand it after learning about Huadian pagers.

This news glossed the "Shanghai Xingguang" pager as a product that was born to serve the people wholeheartedly. It clearly stated that its price would be cheaper than the cheapest TV set. In this way, if the Huadian brand pager later If the price is high, doesn’t it mean that we don’t think about the people, don’t consider the actual sentiments of the people, and are out of touch with the people?

In the later generations of market openness, this is nothing. Everyone understands that you get what you pay for. But these days, marketization is equivalent to capitalization in the minds of many people. If something goes wrong, it will trigger public criticism. .

The worst outcome is: being labeled a "product of the capitalist class".

After listening to Li Jiankun's explanation, Lin Xinjia was shocked (unexpectedly there were so many twists and turns in a news article that did not directly criticize them at first glance), and at the same time he was furious and cursed.

They have more powerful products, but they are kind to people. The boss has always been adhering to the idea of ​​​​healthy competition with the post and telecommunications industry. Who would have expected such a result.

So annoying!

This news disrupted their schedule for heading to Hongkou Stadium after breakfast. Since the opponent showed his fangs first, they would not sit still and wait for death.
-

Iron Lady sanitary products factory.

As the old saying goes, paper can't stop the fire. Recently, "pager" has become a new hot word in the media in Shanghai. What's more, the Iron Lady Factory has never had a cover. Finally, a well-informed media reporter came to the door.

"Which media is it from?"

"It seems like a radio station."

"Okay, okay, go and invite me quickly."

Hearing that a reporter came to interview, the director of the factory, Zhang Xinmei, felt uncontrollably excited. How many years had it been since their small, broken factory had welcomed a reporter? Of course, this is not the main reason.

Isn't it Mr. Li's plan and expectation to take advantage of the National Games to establish the Huadian pager brand and lay the foundation for subsequent sales work?

Zhang Xinmei tidied up her clothes and tidied her desk. After taking a deep breath, she adjusted her mental state and was ready for the interview.

Not long after, the reporter was led into the factory director's office. Zhang Xinmei stood up to receive him. After a few polite greetings, he got straight to the point.

Reporter: "Director Zhang, it is said that the manufacturer behind Huadian pagers is a company from Hong Kong City?"

Zhang Xinmei: "Yes, they are a patriotic Hong Kong company and have established a joint venture factory in the SAR."

Reporter: "With all due respect, how could such a company find you to cooperate? As far as I know, our factory does not have any foundation in the communications field."

Zhang Xinmei hesitated for a moment. She didn’t know whether it was appropriate to say some things in front of the media. Considering that it might cause conflicts, she finally chose to remain silent and just smiled and said:

"I think this may be fate. Huadian Company has strong technical and financial strength. For them, it doesn't matter which local unit they cooperate with."

Reporter: "Director Zhang, can you introduce the Huadian brand pager?"

Zhang Xinmei: "Of course. This pager is very powerful. It uses the most cutting-edge technology in the field of radio communications. It can not only realize real-time paging, but also has the function of displaying Chinese characters..."

Reporter (shocked): "It's too exaggerated. If this device wasn't currently serving the National Games, I would have thought I was listening to a science fiction story. Then Director Zhang, such a high-tech product must be expensive. Bar?"

Zhang Xinmei: "It is inevitable that it will be somewhat expensive. As you said, the technology content is so high, the cost itself is not cheap, but the specific price has not yet been determined."

Reporter: "Probably? At least let citizens and friends have a clear idea."

Zhang Xinmei (hesitating): "Probably...it's hard to say. Let's wait and see in detail after the product is launched."

Reporter: "Is it more than 500 yuan?"

Zhang Xinmei: "Are you kidding me? Isn't this kind of high-tech product inferior to a black and white TV?"

Reporter: “From what you said, I’m afraid the price will be more than a thousand yuan?!”

Zhang Xinmei: "Thinking about its powerful functions, is it exaggerated?"

Reporter: "Oh my God! If I hear you say this again, is it possible that one thousand yuan is not enough? How about two thousand?" Zhang Xinmei: "Don't guess, let's take a look at it. The pricing of the product must be in line with it." the value of."
-

Two hours later, the information from this interview was broadcast to radios all over the city.

Near Jinjiang Hotel, in front of a state-owned grocery store on Maoming Road.

Next to the curb along the street, there is an old camphor tree that cannot be hugged by one person. It has a huge cover, green leaves, and does not attract insects and ants. It is a holy place where old neighbors often gather to enjoy the cool air, and it is also a place to chat and exchange knowledge.

The topics are always varied, ranging from national affairs to family affairs.

The topic at this time is naturally mainly focused on the National Games, including anything related to the National Games.

"Hey, have you heard about it? There are two new gadgets used in the National Games now - pagers. The Huadian brand model may cost up to two thousand yuan, which is terrifying!"

"I know, damn, you can't afford it even if you sell me."

"It's like what was said in the newspaper this morning, but it's completely the opposite of what it said. It doesn't take the public sentiment into consideration at all."

"My monthly pension is 32 yuan. After taking into account food and drinks, I have to save two thousand yuan for at least fifteen years. To put it bluntly, I won't be able to use it until I lie in the coffin board."

"I would say the Starlight brand is better. It may have simpler functions and is more convenient for everyone, right? The key point is that it is cheap, less than the price of a black and white TV. Given our city's economic level, most families can actually afford it. "

"Well, those made by China Post and Telecommunications are trustworthy. They are truly conscientious products. As for the Huadian brand, in my opinion, only capitalists can afford them."

On one side of the sidewalk, Li Jiankun and four others who had just come out of Jinjiang Hotel were standing under the shade of another tree, their faces looking very ugly.

As Li Jiankun expected, things were developing in a bad direction.

A counterattack must be made.

"go!"

The four of them left sullenly. Because they went out late and didn't see a taxi under the Jinjiang Hotel, they had to take a bus to the Iron Lady Factory.

Li Jiankun quickly found Zhang Xinmei.

Zhang Xinmei was so anxious that she stamped her feet. Earlier, she had not paid attention to today's news until she was interviewed by a reporter from the radio station. If she didn't pay attention, she would not know. When she paid attention, she was shocked. The direction of public opinion was very unfavorable to them.

"Mr. Li, did I say something wrong?" In the factory director's office, Zhang Xinmei looked very worried.

Li Jiankun also just learned that she had been interviewed by a reporter. It is true that what she said was inappropriate at this juncture, but he could not blame her. What she said was the truth.

Li Jiankun waved his hand, indicating that she didn't need to worry about it, and then asked her which paper media in Singmodu was more authoritative than Wenhui Po and that they might publish news there.

Zhang Xinmei thought for a while and replied: "Liberation Daily."

Without delay, Li Jiankun asked her to lead the way, and the group went straight to the Liberation Daily.

In the editorial office of Jiefang Daily, a chief editor named Bao received them - their newspaper was also somewhat interested in the pager news.

In the office where the smell of ink filled the air, Li Jiankun first began to "brainwash" Editor Bao. If you want people to write and publish press releases that are beneficial to them, you must first make them agree with your point of view.

"Director Bao, you don't know that our investment in the research and development of Huadian pagers is as high as hundreds of millions. The reason why it can realize the transmission and display of numbers and Chinese characters is because its underlying technology and equipment structure are in line with the mainstream in the market. Pagers are completely different.

“If you don’t believe it, you can take apart our pager and see that it no longer uses a traditional circuit board, but a more sophisticated and sophisticated large-scale integrated circuit and chip.

“The research and development investment in chips alone costs hundreds of millions of Hong Kong dollars.

“At the same time, the cost of chips is much higher than that of traditional circuit boards, as well as equipment upgrades and technical investment in screens, buttons, etc.

“Such a massive amount of funds for research and development has given us at least two levels of technical advantages ahead of the market, which is reflected in the powerful functions of the equipment. This is a real benefit that consumers can get.

"Editor-in-Chief Bao, do you agree with the principle that you get what you pay for?"

Editor Bao nodded frequently while recording the key points of the conversation. Li Jiankun saw that the situation was about to get heated, so he began to express his demands tactfully: he hoped that he and his newspaper could publish an article to reverse the current irrational trend of public opinion.

"So -" the nib of the Hero brand pen in Editor Bao's hand paused, he looked up and asked Li Jiankun, "How much will the Huadian pager be priced at when it is put into the market? Will it really cost two thousand yuan?"

Li Jiankun: "..."

Brainwashing is not a success.

Seeing that he didn't respond, Director Bao said seriously: "Our newspaper has always adopted a pragmatic attitude. I understand and agree with what you just said. But if you want me to write this article, I must put the public's concerns into consideration." Tell me the core question.”

"There is no final pricing yet. The price of a pager is not a single item. It involves network access fees, equipment fees and subsequent usage costs. Generally speaking, the cost for consumers to purchase a Huadian brand Chinese display pager, It will be more than two thousand."

"Two thousand...more?" Director Bao opened his eyes wide.

I bet it's underrated in today's broadcast news.

The price will be announced sooner or later, and there is no need to hide it. Li Jiankun only hopes that this news report will be published so that the public can clearly understand that the huge investment and hard-won Huadian pagers are completely different from other pagers and there is no comparison. .

The price of more than two thousand is definitely not cheap, but its cost is indeed high. Color TVs and refrigerators each cost several thousand yuan. Compared with Huadian pagers, the technology of these two electrical appliances is completely worth mentioning.

This is what he wants people to understand.

Once he uses this kind of thinking to look at the price of more than 2,000 Huadian brand pagers, he does not dare to change everyone's views, but it should be able to make some more rational voices appear in society.

(End of this chapter)