China Entertainment’s rescue plan is hard to come by

Chapter 405 Digital Domain [Please subscribe]

The next day, at the Beijing Hotel, Star Video Media Company, China Film Group Corporation, and American Weinstein Pictures represented by Harvey officially signed a letter of intent for investment in the "Shelter 2: Pacific Rim" project.

The three-party signing was very low-key and no reporters were invited to participate in the report. After all, it is still in the preparatory stage of the film and is far from being ready for filming. There is no need for high-profile publicity.

In addition, Sun Yi will go to the United States to acquire the digital field. If the project plan is spread at this time, it is likely to become one of the opponent's trump cards at the negotiation table. Any fluctuation may be worth millions of dollars. Do you have to try? .

The movie has been officially approved. The internal title does not indicate that it is a sequel to "Shelter", but is directly replaced by the name "Pacific Rim". It is a Sino-US co-production, with China Star Film and Television Media Company as the main controller of the project.

Among them, the estimated total production cost of the film is US$5000 million, with Star Project investing US$3000 million, China Film Investments US$1500 million, and Weinstein Pictures investing US$500 million.

China Film is responsible for distribution in Asia, and Weinstein Films is responsible for global distribution except Asia.

Harvey, an old fox, didn't dare to invest more. He also understood that a large part of the final product of this movie would have to be handed over to the preliminary equipment and various technologies. He was a businessman and had no obligation to selflessly help Sun Yi. However, in order to be able to sign Under the non-Asia distribution contract, he still promised to use his personal connections to help Sun Yi contact various equipment and participate in public relations for acquisitions in the digital field.

Sun Yi doesn't care how much Harvey can invest. The last two points are what he values ​​most.

All kinds of equipment and technology can be said to be a little bit small. These things are not bad in Hollywood, but they are not high-tech. It is just that the six major Hollywood companies have a certain tacit understanding and the outflow of technology. More cautious.

The key is the acquisition in the digital field. This special effects company has a long history, and it is not an exaggeration to say that its technical capabilities represent the level of special effects technology in Hollywood at the same time.

It's just that the company's actual leaders have always been directors rather than real business management talents. Therefore, although the company's technology is excellent, its annual revenue is not outstanding.

As a director, he is very imaginative and always has countless ideas in his mind that he wants to realize.

Look at the two previous bosses in the digital field.

James Cameron, the first "King of the World" director, became the largest shareholder in the digital field in the late 90s because of the special effects needs of the movie "Titanic". Of course, Big Ship The success of the movie and the Oscar for Best Visual Effects also made him famous in the digital field and became a well-deserved special effects star in Hollywood.

But after the big ship, Cameron had no enthusiasm for company management. Whenever he was interested, he would often propose a new technical idea to the company. Think about it, in 0, he wanted to play with holograms, and the whole company was reckless. I didn’t understand it even once.

Technology research and development needs to be done step by step. The big boss’s unbridled approach has caused the company to invest huge amounts of money in technology research and development, which is often accompanied by fruitless waste. After all, half a step ahead of others is a genius, and one step ahead of others is a genius. Just crazy.

At the same time, because of Cameron's bad temper, he is not popular among major Hollywood film and television companies. This has caused the company to be unable to break the deadlock in business and expand its revenue sources.

Finally in 2006, Cameron devoted himself to researching 3D shooting technology and transferred the company to his friend.That is, the second boss in the digital field, Michael Bay, who is also a great director.

Take a look, the soup has been changed but the medicine has not been changed.

Previously, the digital field specialized in various particle effects.That is to say, three-dimensional computer software is used to simulate natural scenes in reality to achieve abstract visual effects such as fire, explosions, smoke, water flow, sparks, fallen leaves, clouds, fog, snow, dust, meteor trails or luminous trails, etc.

After Michael Bay took over the digital field, the first thing he studied was not how to expand the company's revenue and reduce costs. Instead, he began to require the digital field to develop 2D modeling, [-]D rendering, CG synthesis and other new technologies for his "Transformers [-]". technology.

This is like a company that has many problems to begin with and has not solved them yet, but suddenly launches a major project, and the results are self-evident.

The last bit of my fortune was invested in the digital field, and I even borrowed money to survive.

Once the money is borrowed, it will be difficult to repay it, but there is no problem. You only need to pay for it. If you can't pay it back when the loan expires, it will be no problem. With the digital field's position among Hollywood special effects companies, status, it is still very simple to find a bank to borrow a new debt and pay off the old debt.

The company's debt problem is like a snowball, growing bigger and bigger.

In normal times, it is not a big deal. Many companies are like this. The US government owes more. As long as the overall economic situation in the United States improves, everyone is OK.

The bad thing is that the economic crisis caused by the subprime mortgage problem broke out in the United States.

The digital field has not been spared from this economic crisis, and life has become increasingly difficult. When Sun Yi approached them to film "Shelter" in the middle of the year, he learned that they had just carried out a wave of small-scale layoffs.

At that time, Sun Yi kept it in mind and secretly asked an investigation company to investigate.

As of now, the total assets in the digital field include a 13000-square-meter comprehensive special effects studio in Florida that has purchased land but has not yet been built, and various special effects technology patents, with an estimated value of about US$[-] million.

But at the same time, the entire company was in debt of 3500 million U.S. dollars, and in 08 it suffered losses of as much as 2500 million U.S. dollars. The price of that piece of land alone plummeted across the United States due to the economic crisis, evaporating more than 1000 million U.S. dollars.

Therefore, the actual valuation in the digital field is now greatly reduced. As for whether the acquisition can be successful in the end and at what price, it all depends on how Sun Yi negotiates this time.

After reading the dozens of pages of various information provided by the investigation company, Sun Yi leaned his head on the edge of the sofa and closed his sore eyes. While letting his eyes rest, he weighed various options in his mind.

This was the first time in his two lives for such a large-scale commercial acquisition. Although he used various information from his previous life to block key time nodes, he was very unsure whether his wish would be fulfilled and the acquisition would be successful in the end. At the end of the day, the whole person looks a little anxious.

Just as he was resting and thinking, he suddenly felt that the sofa beneath him sank slightly, and then a warm body came close to him.

Just as Sun Yi was about to open his eyes, he felt a pair of slender hands pressing his temples. The technique was a bit unfamiliar, but delicate and powerful. After a moment's hesitation, he closed his eyes again and began to enjoy it.

　The next chapter is tomorrow
　　
　
(End of this chapter)