China Entertainment’s rescue plan is hard to come by

Chapter 127 "Those Years" Premiere [[-]-in-[-]]

The Lunar New Year period is one of the most popular periods in the Chinese film market. It refers to the film period from the end of November to the beginning of March of the following year, which lasts about eighty or ninety days.

The consensus within the entire industry is that from around November 11 until the end of the Spring Festival holiday, all kinds of films will begin to be released on a large scale.

Earlier, that is, before 09, the initial Lunar New Year period was extended from mid-to-late December to early January. Later, due to the intensification of blockbusters, the Lunar New Year period was repeatedly advanced to early November and extended to the end of February in the new year. Early March spans Christmas, New Year’s Day, Spring Festival, Lantern Festival, and Valentine’s Day.

At this time in 2006, it was once considered a very fashionable thing for people to happily watch a movie after work at the end of the year.

Therefore, in this year, the Lunar New Year period is regarded as the most complete movie period in China, with the most fierce competition, the highest box office output, and the strongest consumption power. Most blockbusters choose to be released during this period.

"Those Years" is among them.

As of November, relevant websites conducted a statistical survey on audience expectations for this year's Lunar New Year movies.

The first place on the list is undoubtedly Zhang Guoshi's "The Golden Armor", the second is "Hurt City" starring two handsome Hong Kong and Taiwanese guys, Liang Chaowei and Jin Chengwu, and the third is the American youth film "Dance My Life" ", as for "Those Years" is outside the top ten.

However, with the progress of publicity, including the continued popularity of "Soldier Assault", Sun Yi has become familiar to more and more audiences. Coupled with the already popular fairy sister Liu Yifei, the audience's expectations for "Those Years" The degree is also rising steadily.

But to say how many people are determined to buy tickets and go to the cinema to watch it, this number may not be very many.

Firstly, the fans of Sun Yi and Liu Yifei are very young, concentrated in college and even high school students, with limited spending power. Secondly, there is indeed an insurmountable gap between TV drama actors and movie actors these days.

However, this insurmountable gap has become a smooth road due to the appearance of the two trailers of "Those Years".

The two trailers released one after another were interpreted by netizens as two completely different themes. A group of netizens speculated on what the film was about.

What made "Those Years" break out of the entertainment industry so quickly, in just one month, and by the beginning of December, the audience's expectations for it jumped to second place was the song paired with the two trailers.

The song "Little Lucky" sung by Liu Yifei, combined with the first trailer that unfolded entirely from the female protagonist's perspective, has fascinated countless netizens, both male and female fans.

Male fans seem to have seen their first love, that treasured girl who was hidden in their hearts, and perhaps until graduation, they did not dare to come forward and confess their love and say, "I like you" to her.

Female fans seem to have seen the best youth time they have ever experienced.

The most touching thing in "Little Lucky" is not "I am so lucky to meet you", but "Who is silently guarding the place in the wind and rain". She tells the sincerity that everyone has given in their youth, and The protection received.

The other song is "Those Years" sung by Sun Yi, which matches the campus clip in the second trailer. It focuses on reminiscing about youth. This audience range is wider. It is no longer limited to young people, but Most of them are young people who have just started a family and started a career.

Everyone can relate to the beautiful tinge of regret expressed in the song.

Whose youth can be without regrets?
This is how "Those Years" was promoted bit by bit.

Time just slips away inadvertently.

However, as the release date approaches, the promotion of "Those Years" has become somewhat intensified, with much of it being promoted spontaneously by the media.

Moreover, more and more news about the film has been revealed.

For example, its production cost is not high, the total cost of the film is less than 400 million, and it is properly classified as a "low-budget" movie.

For example, his creative team was all completed with the collective participation of teachers and students from the Beijing Film Academy, and it is a sincere work by a group of academic professionals.

Another example is that both the script and the songs were written by Sun Yi alone.

Everyone thinks that this movie is one of the rare movies in recent years that focuses on youth and first love, and it should be refreshing.

The rise of external public opinion has also affected a number of professionals in the industry.

Among them is Han Sanping, who is still serving as deputy general manager of China Film Group.

This year’s Lunar New Year holiday is obviously sluggish to the naked eye.

Without Feng Xiaogang, without Cheng Long, only Zhang Guoshi was left to carry the cauldron alone.

Moreover, the main theme film "Yun Shui Yao", which China Film Group had high hopes for with an investment cost of more than 3000 million, did not explode as expected, with a box office of only about 600 million in the first weekend.

Although the reputation is good, it is foreseeable that its final box office will not exceed 4000 million, and the cost will definitely not be recovered on the theater side.

Some people feel sorry for the nearly 50% filming rate given to it by China Film.

then.

After urgent internal discussions, China Film made the decision to increase the film schedule the day before the release of "Those Years", directly doubling the original 15% to 30%, and stepped up the production of copies.

Thanks to the fact that "Those Years" is a digital film, otherwise it might not be available in time.

The long-awaited day of December 12th has finally arrived.

Beijing Xingmei International Cinema.

The premiere of "The Girls We Chased Together" was held here.

At 5:[-] in the evening, Sun Yi drove Yang Mi to the movie theater.

"hurry up."

Sun Yi locked the car door with a look of helplessness on his face.

"Sister, this is my premiere, why are you more anxious than me?"

Yang Mi bent down and checked her makeup in the rearview mirror.

"I'm worried for you. The movie premiere is such a glorious moment. Why aren't you excited at all?"

It's like it's her premiere.

Since this morning, Yang Mi has been calling to urge her to make an appointment for Sun Yi to pick her up to attend. In the afternoon, the phone calls were very frequent, and she kept urging her to comment for an hour.

The premiere started at 7 p.m., but Yang Mi urged her to arrive an hour and a half early.

You're talking about a premiere, if there's a red carpet, that's fine too.

It should be in place in advance and well prepared.

However, there was no red carpet at the premiere of the movie "Those Years", and there were no real big-name stars at all.

Just interacting with movie fans in the cinema, chatting, why are you here so early.

Sun Yi felt that he could not afford to offend this aunt.

Originally, he didn't want to pick up Yang Mi today. He wanted to pick up Zhang Qin and Comrade Lao Sun. It was his first premiere in his life, and of course he had to share it with his parents.

But Zhang Qin didn't give him any face and refused to let him pick her up. She said she was going with Comrade Lao Sun and wanted to take the opportunity to let her father, who didn't understand the style, make up for the two of them watching movies together.

Just like that, Sun Yi reluctantly agreed to Yang Mi.

The two went upstairs through the elevator and entered an internal lounge prepared in advance in the cinema.

The premiere started at 7 o'clock, with an introduction session by the main creators. Then half an hour later, at 7:30, the movie started playing on time. After the playing was completed, it was the final audience interaction session. At this point, the entire premiere was considered official. Finish.

The two pushed open the door and went in.

Sun Yi thought that he and Yang Mi would be the first to arrive, but he didn't expect that Liu Xiaoli, Liu Yifei, and two other young girls were already waiting inside.

One of them, whom Sun Yi knew, was Yao Beina, whom he had met at a college student music festival before. The other one looked familiar and should be a relatively famous actress, but Sun Yi couldn't think of a name for a while.

"Sissy~"

"Honey~"

Before Sun Yi could react, Yang Mi pushed him away, trotted forward and hugged Liu Yifei.

No, when did you two have such a good relationship? Why didn’t I know?

Didn't they just meet on the same crew of "The Legend of the Condor Heroes" before? More than half a year has passed, how can it still be like this?
Oh, woman, I don’t understand.

"Sissi, I watched the trailer. You are so beautiful. I envy you so much."

"You're great too. I haven't seen you for so long, and I feel like you're getting more and more beautiful."

It seems like business is exaggerating~
"Sister Na."

"Well, here we go, I hope it will be a big hit at the box office."

"I'd like to borrow some good words from Sister Na."

Sun Yi stepped forward and greeted several people.

"This is Shu Chang, my good friend." After saying that, Liu Yifei turned around and introduced Sun Yi, "Chang Chang, this is Sun Yi."

The young girl stood up gracefully and smiled playfully.

"No introduction is needed. I know you, the big singer. Hello."

"Oh, no, no, no, hello, hello."

Upon hearing Liu Yifei's introduction, Sun Yi immediately remembered, yes, this is Shu Chang.

Her looks are really impressive, especially her slim waist that is impressive, and her complexion is so fair that she can compete with the fairy sisters.

Shu Chang is also a child star, but she is much more famous than Yang Mi. She has appeared in many popular film and television dramas. However, it is regrettable that she has been tepid in later generations. Maybe it is because she became famous at a young age and has experienced too much. She has no regard for fame and fortune. Probably because it's very light.

After a brief observation, he withdrew his gaze. It's not good to keep staring at someone when you meet them for the first time.

What happened next seemed to have nothing to do with Sun Yi. Liu Yifei, Yang Mi and the other girls gathered around and chatted non-stop.

Sun Yi glanced around, and it seemed that Aunt Liu was the only one left.

Wouldn't that be bad?
"Who's coming tonight?"

Unexpectedly, Liu Xiaoli raised the topic with Sun Yi first.

For today's premiere, Sun Yi invited all the friends he knew, including Yang Fan, director Kang Honglei, Zhang Yi, senior brother Xing Jiadong, including Chen Shu and Liu Shishi. He also invited Wang Baoqiang, but Wang Baoqiang's "Assembly" is not finished yet. I can only helplessly apologize that I can’t come.

However, he knew that the people Liu Xiaoli was paying attention to were most likely not the people he invited.It should be some leaders or big shots.

"Aunt Liu, I don't know the details. I heard from the teacher that Director Tian Zhuang, Director Wang Jinsong, Teacher Xue and Senior Sister Yu Feihong should all be attending. As for whether they have invited anyone else, I don't know the details."

"Oh, by the way, Director Tian told me that it seems that the school has invited relevant leaders of China Film Group. I'm not sure whether they can attend."

When she heard the word "China Film", Liu Xiaoli's eyes twitched.

It seems that as Sun Yi expected, Aunt Liu is paying attention to big shots.

Everyone chatted briefly in the lounge for a while, and after a while, the main creative staff began to slowly arrive.

Luo Jin, Jiang Yiyan and other students from Liu Yifei's 02 acting department came together.

In the lounge, there was another happy scene of reunion after a long separation.

Near 7 o'clock, the teachers arrived. They felt like a "Beiying Tiantuan" and they filed in together.

"Boy, are you nervous?"

"I've been on the small stage, including the Hundred Flowers Award podium, what's left of this?"

"Hey, this is so crazy for you kid, there's no limit to it."

Tian Zhuang teased Sun Yi with a smile.

"No, don't look at who taught me."

"Haha, okay, I like to hear this."

Tian Zhuang smiled happily.

"Director, you also think Teacher Cui teaches well, don't you?"

Sun Yi made a joke and teased Tian Zhuang.

Hearing this, Tian Zhuang's face darkened and he put on an extremely disgusting look.

"Haha. Lao Tian."

Wang Jinsong next to him hugged Tian Zhuang's arm and laughed so hard that he couldn't stand up straight.

"This kid is so bad."

Tian Zhuang had nothing to do, and he had no reason to refute Sun Yi's words, so he could only feel aggrieved in his heart.

"Let me tell you, kid, your short film "The Tuner" has passed the final selection of all the judges and will soon be sent abroad to participate in the awards on behalf of our Beijing Film Academy."

"Oh, Teacher Tian, ​​thank you."

This was an unexpected surprise. Sun Yi quickly thanked him. Tian Zhuang gave him this opportunity.

"It's okay, it should be."

Tian Zhuang was very impressed after hearing this. He waved his hands calmly, looking like a master from this world.

"Teacher Tian, ​​um, which overseas award are you participating in? It won't be some pheasant award, right?"

"Want to know?"

Tian Zhuang's expression was extremely exaggerated. He was obviously taking revenge on Sun Yi, trying to act like an old kid.

"Teacher Tian, ​​I was wrong. It was all because of your good guidance."

"Oh, I don't dare. That's because you are gifted."

Tian Zhuang waved his hands in exaggeration.

It wasn't until Sun Yi sued for mercy that Tian Zhuang laughed again.

"Cannes, France!"

As soon as he finished speaking, Sun Yi's pupils shrank obviously.

This news is indeed a bit unexpected. I didn’t expect that Cannes would win the top three European awards at the beginning.

After a while, Sun Yi felt a little alive.

Maybe, we can also get a small golden leaf to play with.

Tian Zhuang seemed to have seen Sun Yi's thoughts and advised:
"Okay, don't think too much. Although we all agree that the film is very good, Cannes is a world-class award. When the time comes, there will be a sea of ​​excellent films. Whether it can win the award depends on God."

Sun Yi also understands this truth, but there is one thing he doesn't agree with. Whether this award is real or not depends purely on God. This matter may not be so absolute.

"Okay, it's almost time, let's get in quickly."

Xue Xiaolu looked at the time to remind everyone.

Upon hearing this, Sun Yi stopped thinking and quickly called everyone to go to the screening room.

This is the largest screening hall in Xingmei International Cinema, with nearly 300 seats. It is almost full at this time, but there are still seats in the front row for the main creators.

Nearly half of the venue, more than 100 seats, were internal tickets, and they were all invited by relatives, friends and teachers from the school, including some film critics invited by the school and several media reporters.

The remaining seats are for lucky spectators. Most of them were bought in advance, and a few of them happened to buy tickets today and caught up.

Just walked into the screening room.

"Sissi~" "Liu Yifei, you are so beautiful~" "Fairy sister!" "Sun Yi" "So handsome~"

The scene immediately exploded, with the audience shouting one after another.

What also surprised Sun Yi was that in addition to Liu Yifei's fans, there were also many people who came specifically for him.

He was a little confused. Was he already so influential now?
In fact, Sun Yi somewhat underestimated himself. As the star of a popular TV series and with two high-quality albums, he is now quite famous.

At least, during this time period.

The host came on stage. This was a guest appearance by the host of the school student union.

"Welcome, dear friends, to our Beijing Film Academy's 02-level acting class graduation film "The Girl We Chased Together". Now we have invited the main creative staff to come on stage."

There were endless screams and applause.

"At that time, the 02-level acting class was about to graduate. It just so happened that the school had corresponding practical teaching tasks this year. After discussing with Qingying Film Studio, we decided to complete it directly in the form of a feature film, so we have "" those years"."

Director Wang Jinsong talked about the origin of this movie.

"Director Xue Xiaolu, as a woman, has a very good overall control of emotions and stories, so our school chose her as the director of this film."

"I heard that I could play Shen Jiayi, and I was really happy. This is a new challenge for me. I hope everyone will like it after watching it."

"Thank you Teacher Wang and Teacher Xue for trusting me. I hope my performance will satisfy everyone."

As soon as Sun Yi finished his introduction, the host suddenly came back to the stage.

"Now, welcome to General Manager Han of China Film Group, one of the producers of this film."

Sun Yi was shocked when he saw an imposing middle-aged man walking into the screening hall with two young secretaries, applauding and walking onto the stage.

The media reporters at the scene and the industry insiders sitting in the first few rows of the audience were also secretly frightened.

I didn't expect this big guy to come.

It seems that he values ​​this film very much.

Take the microphone.

"Sorry, something has delayed me. The screening will be here soon."

"China Film Group has always supported China's outstanding film works. This film should be a major innovation in the domestic youth theme. I wish it good results."

“Thank you, General Manager Han, for your encouragement.”

The host appears again.

"Well, the time is almost up, and everyone has been waiting for a long time. Please get ready, our movie will be broadcast soon."

The time difference is 5 minutes to half past. These 5 minutes are preparation time for the live audience.

For example, go to the toilet in advance or something.

At this time, the big screen has turned on, and now it is showing a promotional clip of the upcoming movie.

5 minutes passed by in a flash.

The entire screening room suddenly darkened, and the noise of the crowd's whispers disappearing immediately.

The familiar prelude sounded, and the dragon logo of the State Administration of Radio, Film and Television appeared on the screen.

Then there is the Youth Film Studio logo.

Next, the picture is a vast expanse of white, and then slowly freezes.

A high school uniform with ink spots on the back appeared in front of everyone.
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(End of this chapter)