People in Hong Kong create super chaebols

"It's very simple. Since it's useless to promote it in the circle of top bosses, then we use celebrities from the middle and upper class to promote it, establishing that mobile phones are the standard equipment for the middle and upper class, so that they feel that mobile phones are suitable for them. It really matches the identity of the user. Without a mobile phone, it seems like something is missing, so they will naturally buy it." Su Cheng said with a smile.

There is no need for publicity in the circle of top bosses, because [-]% of billionaires and even multi-millionaires in Hong Kong have purchased mobile phones.

Not only that, the main family members of these big guys are now basically equipped with mobile phones. In other words, a rich man not only buys one, but also their family members.

Like the Charter King, not only does he use a mobile phone, but his four daughters, four sons-in-law, etc. all have their own mobile phones.

Therefore, it would not be surprising at all if 10 or more Yunsheng S1 mobile phones can be sold in the small market of Xiangjiang.

In front of billionaires or multi-millionaires, more than 2 Hong Kong dollars is nothing at all.

Therefore, today's Yunsheng S1 mobile phone has a very high penetration rate among the top wealthy people in Hong Kong. It is so high that only children who have not yet left society and some elderly people who are bedridden all year round do not need to have a mobile phone.

In this case, still promoting it at this level is a waste of resources and is completely unnecessary.

"Boss, what do you mean, are we looking for well-known figures from the middle and upper-middle class to promote us?" Wei Li continued to ask.

"It's okay to say that. Let me give you a suggestion. You can cooperate with Jiayi Film Company to shoot some movies that can embed mobile phones into the plot, such as police movies, and Young and Dangerous movies, those The boss of the club, everyone has a mobile phone, and he uses the mobile phone outside to lecture his subordinates majestically.

Or in some literary and artistic films, when a middle-aged man from a relatively good family returns to his hometown to visit relatives during the New Year, he takes a mobile phone in front of relatives and friends to send New Year greetings to friends in other places, making these relatives and friends show envious expressions, etc. Etc., our main purpose is to satisfy the vanity of these middle- and high-income people so that they will buy our products. "Su Cheng briefly stated his philosophy.

As Su Cheng talked, he remembered that in his previous life, this first-generation mobile phone had another name: Big Brother!
The origin of Big Brother is actually very simple.

This is actually a homonym for the name gang leader in Hong Kong.

In gangs, the younger leader is usually called Big Brother, while the leader is naturally called "Big Brother".

It is said that the mobile phone got this name because the movie star Hong Jinbao was the first person in Hong Kong to own a mobile phone. When he was a director on the set, the mobile phone never left his hand and he often used it to give orders.

A reporter filmed him using his mobile phone to give orders in a powerful manner during filming, and then reported it in newspapers. Then the title of "big brother" of mobile phones slowly spread.

Subsequently, in many movies, the scenes of actors holding mobile phones on the phone gradually became popular, which led to a surge in mobile phone sales in Hong Kong.

Not only that, with the introduction of Xiangjiang movies to the mainland, the frequent appearance of Big Brother in the movies also made many people wish they had such a mobile phone. Therefore, this also indirectly affected the sales of Big Brother in the mainland.

Speaking of which, Su Cheng also wanted to bring Hong Jinbao to Jiayi's side, but Hong Jinbao was now the boss, so it was impossible for him to join Jiayi's side.

Relying on the foundation of the Hong family class, Hong Jinbao has become very successful in the entertainment industry in Hong Kong. Last year, he established the famous Garbo Film Company with Makka and Liu Jiarong.It is impossible for such a person to rely on others.

Shaking his head, Su Cheng didn't think more about it. He was just an artist and not worth spending too much time on.

"Okay, boss, I will go to Mr. Liang in a few days to talk about cooperation issues. Then we will see how we can highlight the importance of mobile phones among the middle class and satisfy the vanity of these people."

Although Wei Li doesn't know whether this can increase the sales of mobile phones in Xiangjiang, it can be regarded as a dead horse and a live doctor. What's more, there is no need to invest much money in cooperating with Liang Shuyi. Both parties are a family. .

"When I went to Jiayi TV Station last month, I gave them a lot of movie scripts, including police movies, Young and Dangerous movies, and some literary films. These movies have not been filmed yet, or are already being arranged for filming. I won, so it’s just right for you to talk to them about mobile phones being embedded in the plot of the movie at this time. I will also call Liang Shuyi about this matter and ask her to try her best to cooperate with you." Su Cheng continued.

Last year, Su Cheng gave Liang Shuyi 10 movie scripts. Although 10 movies have not been finished, last month, Su Cheng went to Jiayi TV headquarters and asked Xiao Ai to write this year's 10 scripts. The movie script was printed out.

Anyway, with Xiao Ai's operation, Su Cheng doesn't need to take action at all. If you don't copy the incidental things, it will be in vain.

If you don’t copy it now, when someone else takes a photo of it, it will be someone else’s, not his Su Cheng’s.

What's more, he only asked Xiao Ai to produce movie scripts that made a lot of money. As for those movies with low box office, Su Cheng didn't even look at them.

It is naturally done for profit. If it cannot create benefits for him, then what is the use of producing more movie scripts?

"Okay, with the boss's words, the cooperation between Mr. Liang and I should be much smoother." Wei Li nodded with a smile.

"By the way, what's going on with Hong Kong Electric Group?" Su Cheng asked.

After all, Wei Li is still the president of Hong Kong Electric Group, so naturally he has to find out more about it.

"Everything is going smoothly at Hong Kong Electric Group. Except for the first month when Mr. Ma Shiming was not very skilled in handling things, now I can basically leave it to Mr. Ma with peace of mind. Occasionally, he will call me if something happens. Please teach me." Weili said.

Su Cheng nodded. From these words, one could feel that Ma Shiming was indeed a management genius. In just two or three months, he was already capable of taking charge of a company as large as Hong Kong Electric Group.

"It seems that you are ready to abdicate in favor of someone more worthy." Su Cheng said with a smile.

"Yes, although there is an extra salary there, Hutchison Whampoa is really busy recently. I basically can't leave. I only go to Hong Kong Electric Group two or three times a month. The rest of the time, Mr. Ma basically comes Boss, to be honest, I think I can give up the position of president to Mr. Ma right now." Wei Li nodded.

As long as the performance of Hutchison Whampoa Group improves, he will receive more dividends, so naturally he will not look down on the salary of Hong Kong Electric Group. (End of chapter)