Life 1984

Chapter 524 High Price Customization

Li Yunhai and Professor Ni entertain media reporters.

The reporters asked a variety of questions, and most of them had nothing to do with their profession. What they were most interested in was not how much better Longteng Chip was than its peers, but that they were more worried about sales than Li Yunhai.

Questions like this: "Mr. Li, you have formulated another chip standard, rewritten the chip architecture, and invested a lot of money. Aren't you afraid that there will be no sales?"

There is also this question: "Mr. Li, how can you compete with the established chip manufacturers? Now the global chip market is almost entirely owned by Intel and AMD. How much market share do you think your chips can occupy?"

These gossipy and backstabbing questions are obviously secretly belittling Sihai Group’s chips.

Li Yunhai would answer: "The times are developing and science is progressing. X64 will definitely replace X86. This is not a choice of consumers or the market, but a choice of the times! Let us wait and see!"

Consumers and the market do not have the right to choose. They will accept whatever capital introduces to them.

Capitalists say you can only drink milk that costs five yuan a bottle. If the price is lower than this, they would rather throw it away than sell it to you at a low price. So we really could only drink milk for five yuan a bottle.

In the field of chips, the superior performance of the X64 architecture will gradually come to the fore and eventually become the king of installed machines.

Although Li Yunhai is aware of the trend, he is also worried that his own X64 architecture will not become an industry standard and will not be able to occupy the market as soon as possible.

If Sihai Group can successfully develop the X64, other peers may also be able to successfully develop it.

What if competitors abandon Sihai Group’s X64. and start over again, re-formulate new standards, and perfectly bypass Sihai Group’s patented technology?

Just like after the VCD was invented in China, foreigners quickly created DVD and used another set of standards to overthrow and replace VCD.

This is also the most common method used by capital, and it is also the most effective method.

Li Yunhai bypassed X86 and switched to X64. In fact, he also used this method.

He wants to let his own X64 occupy the market before his peers can successfully develop it!

Reporters were bombarded with questions.

Li Yunhai didn't want to waste too much time. After finishing dealing with it, he raised his hands and clasped his fists, saying thank you for coming and asking everyone to say some kind words in the report.

A male reporter snorted: "Mr. Li, our reporters' duty is to report truthfully, why should we put in a good word for you? Are you trying to buy good news?"

Li Yunhai was stunned.

He just said a very common courtesy and did not mean anything. Unexpectedly, this reporter actually held on to him.

Fortunately, he didn't prepare red envelopes for these reporters, otherwise it would be even more unclear.

If reporters seize this opportunity and report randomly, saying that Sihai Group used money to buy good reviews, wouldn't it be unfair?

Li Yunhai's sharp eyes slowly swept over the reporter and said, "Your reporting truthfully is the greatest help to us!"

The male reporter said sarcastically: "Reporting it truthfully? That would be interesting. Should we write: Sihai Group's chips have zero market share? This is indeed the case! Hahaha!"

Li Yunhai said calmly: "The readers of your newspaper are all educated people, and their level is not so imbecile! They know clearly that our chip has just been launched, where does the market share come from? Want to fool or even fool the readers? I think it will be difficult for you We have achieved our goal. You are not the only media here. There are so many media reporters reporting on our chips. I believe that most of the reporter friends here are the real uncrowned kings and can report our chips fairly and objectively. Thank you everyone!"

The male reporter was speechless.

Other reporters expressed their opinions: "Mr. Li, we will report your chips truthfully and fairly. We all hope that domestic chips will rise, come on!"

Li Yunhai clasped his hands in a salute and said thank you.

The reporters slowly dispersed.

Su Hong brought some water and handed it to Li Yunhai.

Li Yunhai drank the water in the glass in one gulp.

Professor Ni said while drinking water: "There are always people who hate us! Mr. Li, we want to promote Longteng chips, but I'm afraid we still have a long way to go."

As long as there is competition, there will always be peers who do bad things.

Therefore, there will definitely be people who come out to sing the opposite tune and badmouth Sihai Group’s chips.

Li Yunhai didn't care about all this.

He is ready to fight with others and his peers.

What Li Yunhai cares more about is whether Sihai Group's products can be recognized by consumers and the market.

X64 chips are definitely the development trend of the times, there is no doubt about this.

But can this trend be grasped by Sihai Group?

What Li Yunhai yearns for is not only the domestic market, he also wants to win the global market! Today's Canton Fair is a test of the waters.

The launch of any product will be slandered, criticized and obstructed by peers.

The emergence of Longteng chips has affected the vested interests of many people.

If Li Yunhai wants to share a piece of cake, he has to snatch a piece from others. How can others allow him to take it away easily?

But no matter how bumpy the road ahead is, Li Yunhai will unswervingly go to the end.

Just as he was thinking, Shen Xiulan's shouting came over.

"Sea of ​​clouds! Sea of ​​clouds!" Shen Xiulan said with a joyful smile, "We signed a big order! Ten thousand Longteng computers!"

"Okay! Great!" Li Yunhai's eyes lit up and he asked, "Have you made it clear to the customer? Our Longteng computer uses Longteng CPU."

Shen Xiulan handed the contract she had just signed to Li Yunhai: "Of course you have to make it clear. He said that you can even make chips, so you must be a very good computer company, equivalent to a combination of Intel and IBM. He said that it is very We are optimistic about our development prospects.”

Li Yunhai smiled happily. He was happier when someone praised his company than he did.

One hero has three gangs. If Sihai Group wants to succeed, it needs the sincere cooperation of dealers and agents from all over the world to achieve great things.

After the X64 chip was launched this time, Li Yunhai had a separate phone call with major distributors such as Hebrew, Mike, James, Mark, and Helen, and personally explained to them the benefits of the new chip.

Hebrew and others expressed their optimism about this chip and their willingness to continue cooperation. But they did not purchase tens of thousands of units, but only purchased a thousand units, saying they would give it a try.

The attitude of these partners really made Li Yunhai uneasy.

Although it is reasonable to take less new products, he is still worried that dealers will resist the new chips.

Now someone finally recognized this new chip and bought 10,000 Longteng PCs at once!

The wholesale price of Longteng PC is US$3999 per unit.

The selling price has not changed, but the chip has been replaced by Longteng with the X64 architecture. The company's profits have greatly increased, and the performance has not declined, but has increased by 30%.

Ten thousand computers, total price $3999 million!

This can be considered a good start for this Canton Fair!

Li Yunhai extended his thumb towards Shen Xiulan and praised her a few words.

Shen Xiulan pursed her lips and smiled. The happiest moment in her life was every time she received an order for the company and was praised by Li Yunhai.

This is also the reason why she is pursuing higher education and learning more foreign languages.

Everyone wants to be recognized by others, especially by someone. Some people spend their whole lives trying to get their father's approval, and some want to prove it to someone!

But Shen Xiulan most wanted to get Li Yunhai's approval.

Because in the past love life, Shen Xiulan was a loser, and she lost to Lin Zhi.

So she wanted to prove that she was stronger and better than Lin Zhi.

Except for her family background, which cannot be compared with Lin Zhi, Shen Xiulan worked hard to prove that she is better than Lin Zhi in every aspect and is more suitable for Li Yunhai.

She gave birth to a son, while Lin Zhi gave birth to two daughters in succession. Regarding this matter, although Shen Xiulan said nothing, she was still quite proud of herself.

Every time she attends an exhibition, Shen Xiulan receives more orders than Lin Zhi, which is what she is most proud of.

Li Yunfang was receiving a foreign business team. She didn't know what they were talking about. She came over and said to Li Yunhai: "Brother, their request is a bit strange."

"Request? What kind of request?"

"Brother, they said they want to customize a batch of chips." "What kind of chips should be customized? This is a normal demand, what's so strange? We produce chips, and of course we also sell individual chips."

"No, brother, I wonder if they want to use these chips to make arms!"

"Oh!"

Li Yunhai pondered slightly.

Shen Xiulan looked at the foreign businessmen and whispered: "Yunhai, what we sell are chips, no matter what they are used for! Just like the merchants selling kitchen knives, kitchen knives were originally used for cutting vegetables, but If someone uses it to chop someone, then you can’t blame the businessman selling the knife, right?”

Li Yunhai smiled with emotion and said: "That's the theory, and it's the same logically. But if one day, when we know that they used the weapons made by our chips to massacre tens of thousands of living beings, , can we feel at ease?"

Li Yunfang kept nodding: "I think so too."

Li Yunhai waved his hand and said, "That's not right! What kind of weapon requires such a high-end chip?"

"Brother, what they want is a customized chip. The precision of the chip is not high, but the stability of the chip is extremely high. That's why I suspect that they customized these chips to make weapons. I said I can't make the decision, so I have to ask you for instructions." Li Yunfang said the reason for her doubts.

Shen Xiulan said: "I'll go meet them!"

Li Yunhai nodded in agreement.

Shen Xiulan stepped forward and started chatting with those people.

Chips for civilian use cost US$1,000 each. This price is extremely profitable, not even lower than selling complete products.

The price of military chips is higher.

In terms of manufacturing process, military chips are not even as good as ordinary chip manufacturing processes on the market. However, the price gap between them is very large. The price of an ordinary chip on the market is only more than 20 yuan. But a military chip can sell for up to more than US dollars.

Simply put, there are essential differences between commercial chips and military chips and cannot be compared. The so-called high-end chips on the market cannot be used in military equipment, because the difference between the two is too big in terms of performance.

On the civilian side, consumers focus on specific needs in terms of performance, power consumption, and functionality.

In contrast, the chips used in the military do not have high requirements for chips. The most important thing is stability and anti-interference capabilities. Because the environment in which military equipment is used is generally harsh, the requirements in this regard must also be strict.

In the usage scenarios of military chips, there are deserts, snowy mountains, seabeds, and even outer space and alien planets. Therefore, the stability and anti-interference requirements of the chip are higher, and more advanced packaging processes are needed.

例如美方的F22战机,刚开始使用的是138nm芯片,后来才改为使用45nm。后来美方的主力战机F35所使用的芯片也只是98nm制程芯片。

But these chips will be much more expensive than commercial chips.

These chips need to be designed and manufactured individually.

Chip design capabilities, like manufacturing capabilities, test the overall strength of a chip manufacturer.

Driven by huge profits, it is not impossible to help people customize chips.

Li Yunhai is not the only person in the world who has photolithography machines and chip manufacturing capabilities.

If Li Yunhai doesn't do it, others will.

Shen Xiulan's ideas coincided with Li Yunhai's.

She said to the foreign businessmen: "Hello, sir, do you want to customize the chip? We can customize it."

A tall and thin foreign businessman said: "That's great! You can make your own photolithography machines and produce your own chips. I believe you can definitely produce the chips we need."

Shen Xiulan asked: "Excuse me, do you need our help in designing your chip? Or have you already designed it and just need us to produce it? The prices of the two are different."

The tall and thin man said: "Oh, we need your help in designing, and we will tell you the requirements. It doesn't matter if the price is a little higher, the most important thing is that you can design it."

Shen Xiulan is a person who knows how to bargain. Knowing that the initiative is now in her own hands, she said: "Sir, if we need to design a chip, the price will be very expensive. The specific selling price depends on what kind of design you want, and How many chips to purchase.”

The tall and thin man said with an indifferent expression: "As long as you can design it, the price is not a problem!"

This was the first time that Shen Xiulan met such a person and had such a negotiation.

But this didn't bother her. She raised the price and said: "One chip is 20 US dollars, and the total price starts from 2000 million US dollars. If you order ten chips, it will also be 2000 million US dollars, and a hundred chips will also be 2000 US dollars." Ten thousand U.S. dollars!"

The tall and thin man discussed it with the people around him and said generously: "Okay, 2000 million is 2000 million. If we can accept it, then we will order a hundred chips."

Shen Xiulan quickly reached an agreement with the other party and sold the other party 20 customized chips at a price of US$100 per chip.

The other party said that if it works well, they will place more orders in the future.

As for the specific chip design requirements, they will send special personnel to communicate.

100 custom chips worth $ million!

No wonder arms are really huge profits!

However, Li Yunhai didn't know where the chip customized by the other party was used. It might not be a military product, but a scientific research product, such as aerospace and aviation.

What Li Yunhai earns is the design and manufacturing costs of the chip. As for what the other party does with the chip, it is not within his scope of consideration.

Shen Xiulan asked with some anxiety: "Yunhai, is the price I offered too low? Is it reasonable? Is the company making any money?"

Li Yunhai couldn't help but smile: "I thought you would offer tens of thousands of dollars per chip at most, but I didn't expect you to directly quote 20 dollars per chip. It completely surprised me!"

Shen Xiulan groaned: "Then is my price too high or too low?"

Li Yunhai smiled happily and said: "Of course it is high, we will definitely make money!"

Shen Xiulan breathed a long sigh of relief and signed a supply purchase contract with Slender Man and the others.

Today is the first day of the Canton Fair. Shen Xiulan successfully won two orders, with a total transaction volume of US$6000 million, refreshing Sihai Group's historical performance at the Canton Fair.

Others were naturally jealous when they saw it, but this was an order placed by Shen Xiulan based on her true ability. No matter how jealous they were, they could only watch.

Shen Xiulan's success inspired everyone. Everyone cheered up, entertained foreign businessmen well, and worked hard to place orders.

What makes Li Yunhai happy is that when many foreign businessmen purchase computers, they don't care what manufacturer's spare parts the computer uses. They only look at one general parameter, CPU performance, memory size, hard drive size, what operating system is installed, and whether there is a free mouse and keyboard.

As for who produces the CPU, memory, and hard disk, few people consider it.

In this era, computers have just become popular. Even abroad, laptops are considered a rarity. Too many people don't understand the structure inside, as long as they can be used!

The quality of foreign dealers and buyers is also mixed. Many of them are also nouveau riche and do not know much computer knowledge. They only know that there is profit in this industry, so they follow blindly.

The first day passed quickly.

In addition to the 6000 million US dollars won by Shen Xiulan, we also received a dozen small orders, the smallest of which was only 200 ink tank printers.

Shen Xiulan made statistics and found that the total transaction volume on the first day was US$7200 million!

The scene burst into warm applause!

Sihai Group achieved a clear victory in this battle!

But this is just the beginning. Can Longteng chips really dominate the world with Intel and AMD? It still depends on future performance.

Li Yunhai's current goal is not ambitious, as long as he can establish a three-legged relationship with the other two chips.

Intel's market share is too large, and its position as the chip leader will be difficult to shake for a while.

As long as it can account for about 10% of the global market, it will be enough to support the chip sector all over the world.

In fact, Li Yunhai came to the Canton Fair this time mainly to promote the latest servers.

But this new product, the server, encountered Waterloo, and not a single one was sold.

With 14 days left, Li Yunhai racked his brains to find a way to sell the server.

Once the server is sold, it opens up a new way to make money! (End of chapter)

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