Life 1984

Chapter 336 The Great Stock Market Crash

The CCTV Advertising Department was established in 1979. It was not until 1995 that most of the advertising business was outsourced, and only prime-time ads were auctioned by ourselves.

During this period, when Li Yunhai wanted advertisements, he always contacted CCTV directly.

The film crew arrived in Xizhou. The commercial director who came this time was named Zhu Qiang. He was a middle-aged man with a beard. He also wore sunglasses and a peaked cap on hot days, probably to protect himself from the sun.

Li Yunhai arranged for them to stay at Tianhua Hotel, and when he was having a rest that night, he introduced Gong Jie and Chen Hong to meet them.

When Zhu Qiang saw Gong Jie, his eyes couldn't help but shine, and he exclaimed: "Isn't this Gong Jie? You will star in this commercial, right? In Sihai Group's current commercial, who is the prettiest female lead? It’s good-looking, but not well-known. If Gong Jie were to play the role, the effect would definitely be extraordinary!”

Gong Jie smiled and said: "Director Zhu Qiang, I have quit the film and television industry. I am now a staff member of Sihai Group. The heroine participating in the filming of the commercial this time is Comrade Chen Hong."

Zhu Qiang then looked at Chen Hong and said, "Yes, this comrade is also very good."

He said to Li Yunhai: "Mr. Li, since you have such good resources as Gong Jie, why don't you use her to shoot commercials?"

Li Yunhai said: "Our products this time, including translators, learning machines, and PCs, are all aimed at young people. So it is better to choose a young person. Sister Gong has made a new life choice, and we should respect her. "

Zhu Qiang stopped talking about Gong Jie. He learned about Chen Hong's acting experience and felt that there was no big problem.

Several people discussed advertising ideas.

Li Yunhai wanted to hear Zhu Qiang's thoughts first.

Zhu Qiang said while eating and drinking: "This is what I think about the advertisement of computer learning machines. There is Xilu Academy in Xizhou, which is one of the four major academies in Jiangnan. Let's use a comparison between ancient and modern times to shoot the learning machine. .My idea is this, first let Chen Hongnu dress up as a man and imitate Zhu Yingtai, studying in the academy, with a famous teacher teaching on the stage. Then the camera turned, she sat in a spacious and bright modern home, using Computer learning machine learning. Just use the advertising slogan: A computer learning machine is worth the guidance of famous teachers from all over the world, both ancient and modern!"

This idea is pretty good.

It seems that this Zhu Qiang has some talent and is worthy of being the leader of the advertising department.

Li Yunhai nodded slightly: "Very good! What about the translator?"

Zhu Qiang took a sip of wine and said: "As for the translator, Mr. Li, I heard you introduce it. This machine can translate six languages. Then I have an idea. Make up the heroine into different styles from six countries. , put on a fake headgear, costumes and props, and shot six different sets of shots. She held a Sihai translator in her hand, and the advertising slogan was: The world's vocabulary is at your fingertips."

Li Yunhai and Gong Jie both laughed and said, "It's interesting."

Zhu Qiang was very happy that his idea was affirmed, but he also knew how to be modest and said: "About the advertisement of Alien PC, it takes some thinking. Mr. Li, do you have any good ideas?"

Li Yunhai said: "Have you ever used a software called Starry Sky? Just use a picture of the starry sky, and then zoom in infinitely to locate the earth. Finally, there is a close-up of the appearance of our computer LOGO. For advertising words, use: Alien computer makes your extraordinary dreams come true.”

Zhu Qiang said: "This idea is okay. Mr. Li, do you have any other suggestions for modifications?"

Li Yunhai said: "Let's shoot like this first! Let's see the effect."

Zhu Qiang said: "The weather has been nice recently, let's shoot the exterior of Xilu Academy first tomorrow?"

Li Yunhai agreed and said to Chen Hong: "Have you rested well? If possible, we will start filming tomorrow."

Chen Hong said: "I can start work at any time."

A few people chatted casually for a few hours, and after dinner they went to the hotel's coffee shop to continue.

After Li Yunhai finished talking, he walked out of the coffee shop and happened to see Shen Xiulan coming out of the elevator.

"Xiulan!" Li Yunhai shouted, "Why are you here?"

Shen Xiulan walked over with her bag and said, "I'll deal with the aftermath of that waitress."

Li Yunhai asked: "Has the compensation been paid?"

Shen Xiulan said: "It's all settled today."

Li Yunhai came out with her and asked her to get into his car.

Shen Xiulan said: "Their daughter obviously had an accident in our hotel. When I paid them compensation, they still wanted to be grateful to me. Looking at their humble appearance, I felt very sad."

Li Yunhai was silent.

When they arrived at the dormitory building, Shen Xiulan said, "You must not have time to go to my place, right? I won't keep you here."

Li Yunhai smiled and said, "How do you know I'm not free? I am free."

Shen Xiulan pointed to the building next to her and said, "Look, the dormitory without lights was where she lived before her death. No one dares to live in it now."

Li Yunhai knew that this was human nature. No matter who it was, as long as they knew about this matter, they would probably not be able to overcome this hurdle, so he said, "Then use it as a utility room."

He parked the car and went upstairs with Shen Xiulan. After entering her room, he asked, "Are you afraid of sleeping alone?"

Shen Xiulan said: "What is there to be afraid of? I met her parents today, and they said they dreamed of seeing their daughter again, even if it was a ghost. It can be seen that all ghosts are just relatives that others miss day and night but cannot see."

She asked Li Yunhai to sit down, made a cup of tea and brought it over.

Li Yunhai held the cup, gently smelled the tea, and said with a smile: "It smells so good! Did you change the tea leaves?"

Shen Xiulan smiled sweetly and said: "You often come here to drink tea, so I prepared some better tea. This is Yunwu tea from Hengshan. I don't know whether it is true or false. Can you taste it?"

Li Yunhai took a sip of tea and said: "The real Hengshan Yunwu tea can only be found in Guangji Temple and other places above 800 meters. It was listed as a tribute as early as the Tang Dynasty, and ordinary people cannot drink it. In fact, As long as it’s tea from Hengshan Mountain, there won’t be much difference in the taste.”

Shen Xiulan took out another cigarette, put it on the coffee table, and said with a smile: "I bought it specially for you. She has strict control. You can't smoke at home, so come to my place to smoke!"

Li Yunhai laughed loudly, took out the cigarette, opened the package, took out a pack, smoked one, and said, "You are really my confidant."

Shen Xiulan brought the fruit, put it on the coffee table, and said, "Last time in Huacheng, I saw you running to the study to smoke in the middle of the night, and I knew she was very strict with you."

Li Yunhai crossed his legs, leaned comfortably on the sofa, and said, "Actually, it's not that she is strict, it's just that I don't want to disturb her rest."

Shen Xiulan peeled an apple and handed it to Li Yunhai.

Li Yunhai said: "You feed me."

Shen Xiulan rolled her eyes at him: "Isn't it enough to cut it for you? Do you want to feed it to your mouth? You are really an old man."

After all, she still fed Li Yunhai obediently.

Li Yunhai held her little jade-white hand, brought it to his mouth and kissed her.

Shen Xiulan's cheeks turned red and she hit him lightly: "We agreed that we will only be friends. Don't try to mess around again. The last time we were on the train was the last time."

Li Yunhai said: "You call this hunger marketing, right? There are goods, but you don't sell them. You only take out one or two at a time to whet people's appetite. You just want to whet my appetite and make me obsessed with you."

Shen Xiulan chuckled and said, "Huh? I didn't think so."

Li Yunhai said: "But this is what you did."

At this time, the BB machine on his waist rang.

Shen Xiulan said quietly: "She must be calling you to go home!"

Li Yunhai saw that it was true that after having this pager, it would be like Sun Wukong wearing a tightening spell. When the time is up, it will beep non-stop.

But everyone has already bought a BB machine. As a boss, Li Yunhai can’t just put it off, right?
Li Yunhai finished his tea and said, "I'm going back."

Shen Xiulan hummed: "It's good to go, I won't send you away!"

Li Yunhai could hear the resentment in her tone, but he was unable to comfort her.

Shen Xiulan heard the door slam shut, and then looked at the room that had suddenly become deserted. She couldn't tell how she felt. She packed her things silently, took a shower and went to sleep.

Li Yunhai returned home.

Lin Zhi smiled and asked, "Why did you come back so late?"

Li Yunhai said: "I chatted with them about the commercial shooting. They are all talkative people. Once we start chatting, we don't know how fast time flies."

Lin Zhi said: "That Chen Hong is really beautiful, even more beautiful than a vixen!"

Li Yunhai said: "Is there any? I didn't look carefully."

Lin Zhi chuckled and said, "Just pretend! I don't believe it. You didn't notice her beauty?"

Li Yunhai said calmly: "Whether she is beautiful or not has nothing to do with me. I just asked her to shoot a few commercials."

The next day, the commercial shooting started.

Li Yunhai sent two vehicles for the filming crew to use.

Now that car buying restrictions have been relaxed, Sihai Group bought several new cars and minibuses.

Gong Jie did not follow him to Xilu Academy, but came to report to Li Yunhai.

Since the establishment of the Shanghai branch, sales have generally increased. Last month's sales exceeded the [-] million mark for the first time, almost tying the Huacheng branch.

Coupled with the launch of translators and computer learning machines, sales in big cities such as Shanghai and Beijin will skyrocket. Both cities have a population of more than [-] million, and most of them are working class and are willing to pay for their children's education. Invest, more people can afford these thousand-dollar machines.

Ten days passed in the blink of an eye, and all the commercials that Chen Hong participated in were filmed.

There are no special difficult movements in these commercials, and the filming went smoothly.

Li Yunhai treated everyone to a meal and thanked everyone for their help.

After dinner, Li Yunhai came to Gong Jie's room, and Chen Hong also came over.

During the conversation, Li Yunhai mentioned that he wanted to invite some booth models.At that time, the number of models in China was very small, and even fewer models dared to wear bikinis.

Wearing a bikini to swim and walking on the public stage, allowing others to watch, take photos, and even be published in newspapers, are two completely different things. Most women in China cannot accept this.

Shanghai Textile Company has a model team, which is also the earliest model team in China.

Li Yunhai wanted to ask Gong Jie to contact the Shanghai Textile Model Team after returning to Shanghai and invite two or three models to participate in the CES show in Las Vegas next January.

If he really can't find anyone in the mainland, Li Yunhai can only go to Xiangjiang or Taiwan to find models.

Chen Hong asked: "Mr. Li, what standard should we reach? You don't need to take off all your clothes, right?"

Li Yunhai smiled and said: "It's impossible to take off all of your clothes. This is an electronics exhibition, so you may wear less, at most just a bikini. American society is open, so in fact, a performance like this is not special."

Chen Hong smiled and said, "How much is the reward?"

Li Yunhai said: "As long as someone is willing to go and has a good figure and face, each person will be paid ten thousand US dollars, and all travel expenses will be paid by our company."

Chen Hong said: "That's not bad! You can also take a trip to the United States, Las Vegas, which is a world-famous gambling city."

Li Yunhai said: "Yes. Have you been introduced by a friend?"

Chen Hong stood up, showed off his tall and graceful figure in front of him, and said with a smile: "What do you think of me?"

Li Yunhai said: "Stop joking, can you agree to be this model?"

Chen Hong raised his chin proudly: "Why not? When I am a model, I am no worse than those professionals. Isn't it just wearing a bikini? What age are you in, what can't you wear? Isn't that the case when swimming? Wear it? Then the national synchronized swimming team members will not participate in the performance? Or are you saying you don’t like me? "

Li Yunhai said: "If you can go, of course it will be great! You have such a good figure, you have both front and back, and you are a bit plump and beautiful."

Chen Hong said: "You want to recruit three people? Let me help you find the other two! Is a height of about 1.7 meters enough? Their body and face are similar to mine."

Li Yunhai said: "No way? There are so many beauties on your show? I think you have already reached the ceiling of your appearance!"

Chen Hong pursed his lips and smiled and said: "Thank you, Mr. Li, for the compliment. Anyway, I can help you find it. When I return to Shanghai, I will help you contact them. After confirming, I will contact you."

Li Yunhai said: "That must be done as soon as possible. You have to apply for a visa to go to the United States, which will take two or three months. Our company will be responsible for all the visa application fees. In short, going abroad this time will only make you money, not It will cost you money out of pocket.”

Chen Hong said: "Okay, I'll take care of this!"

Li Yunhai also didn't expect that something that he thought was very troublesome could be solved so easily!
After Chen Hong returned to Shanghai, he quickly found two friends and called Li Yunhai to tell them.

Li Yunhai said, I believe in your vision. Three people are enough. You should apply for the visa first. You must apply for it before January. You can ask Gong Jie to reimburse the expenses.

At that time, many people wanted to go abroad. The visa fee was not high, only 2000 yuan, but the round-trip air ticket cost tens of thousands. Plus the expenses there, it was not affordable for ordinary people.

Now that Sihai Group has covered all the expenses, they can go to the United States for free and get a reward of US$[-]. What a beautiful thing this is?
Regarding the application for the American exhibition, Li Yunhai left it to Guo Wanhua.

The overall domestic consumption level is not high, which can be easily seen from the rich list.

In the 80s, there were many rich people in Jiangsu and Zhejiang. The wealth of the rich people that could be found was only a few billions. Of course, more people made a fortune in silence and did not show off their wealth.

The concept of keeping wealth hidden and walking at night in brocade clothes has penetrated into the minds of Chinese people.

Li Yunhai also lived a very low-key life. He didn't even own a piece of Pierre Cardin. Except for the Rolls-Royce given to him by Guo Wanhua, his other cars were worth no more than 20. The Audi 100, which was very popular at the time, only sold for four , 50, but he didn’t buy it.

He understands very well the rule of shooting the first bird, and shouting every day about how rich he is and how he is the richest man in the country is tantamount to courting death. How many of the richest people before 2000 will survive in future generations?
Let’s say that after Sihai Group’s computer learning machine was launched, it quickly topped the list of electronic consumer products.

This learning machine, which costs less than 1000 yuan, has become a computer product that ordinary families can afford.

For only a few hundred yuan, children can experience the fun and functions of computers, and many parents are willing to pay this amount.

Sihai Group now holds a dealer conference every year. The company keeps the contact information of dealers in various places. After a new product is released, it notifies dealers in various places by phone, fax, etc. as soon as possible, and welcomes them to visit each branch. Order goods.

Coupled with advertising, new products can be promoted quickly.

The sales volume of learning machines is much higher than that of PCs and typewriters. This product is simple to manufacture. All components are modular and can be welded and assembled to form a machine.

Li Yunhai's factory is constantly expanding, and he is also looking for new foundries across the country.

In September, the shipment volume of learning machines reached 30 units!

Although each machine only earns a few hundred yuan, the huge shipment volume has also brought hundreds of millions of profits to Sihai Group.

Because the learning machine has a simple structure, it will soon be dismantled and copied by others.

Li Yunhai estimates that a large number of competing products will appear by next year.

There are no updates for this kind of product, because it only has so many functions and has been finalized since its launch.

In the end, what everyone fights for is quality and price.

But Li Yunhai took advantage of it and could earn hundreds of millions in these few months!

As long as he ships quickly enough, he can reach a certain degree of saturation in the market within half a year, leaving those who follow the trend to have nothing but water.

After entering October, Sihai Group is preparing for the Autumn Canton Fair.

Li Yunhai told Lin Zhi that he could not participate in this Canton Fair and left it to Lin Zhi to take the lead.

Lin Zhi asked him what important things he had to do?

Li Yunhai said he wanted to go to Xiangjiang.

Because he is about to face the worst stock market crash in history.

What he wants to stabilize is not only the stock of Xiangjiang Sihai Group, but also taking advantage of this opportunity to acquire a large number of company stocks around the world.

Linzhi lives in China, has no exposure to stocks, and does not know the dangers of the stock market.

She was shocked when she heard Li Yunhai's serious words: "Is there such a serious stock market crash? Why was there such a big stock market crash?"

Li Yunhai said that this matter is difficult to explain clearly. Some people say that the stock market crash was caused because an elite group was controlling the global stock market and they wanted to reap a wave of money.Some people also say that it was because of a major weather storm in the UK, which destroyed more than 1500 million trees in the UK, flooded the timber market, and also destroyed the stock market.

Lin Zhi seemed to be listening to fantasy stories and found it unbelievable.

Li Yunhai said that this stock market crash is likely to cause the global stock market to lose US$1.79 trillion.

Lin Zhi repeated this number, it was unimaginably huge!
What she didn't understand was, where did the money go?Could it be that so much money disappears out of thin air?If you want to put it this way, isn’t the capital in the stock market a bubble?
Li Yunhai said that stock trading by retail investors requires surcharges. The service fee includes stamp duty, transfer fee and transaction commission. The stamp tax is taken away by the tax agency, the transfer fee is also taken away by the state, and the transaction commission is taken away by the securities company. If you take it away, the lost money will of course go into other people's pockets.

Lin Zhi still couldn't understand, who made so much money?
Li Yunhai smiled and said, "You don't have to worry about this anymore. Just take care of the Canton Fair and place as many orders as possible."

When he goes to Xiangjiang this time, he may have to stay for a while before coming back.

Lin Zhi said, after the Canton Fair is over, shall I go to Xiangjiang to find you?
Li Yunhai said yes, come to Xiangjiang and I will take you around.

One day in mid-October, Li Yunhai brought Zhuang Yong, Su Hong and others to Xiangjiang.

Li Yunhai had a lot of important things to do when he came to Xiangjiang this time. He needed a secretary by his side, so he took Su Hong with him.

After arriving in Xiangjiang, Li Yunhai arranged for Zhuang Yong and Su Hong to stay in a hotel near Repulse Bay.

On this day, the Hong Kong stock market was still calm, and it could even be said to be a carnival in the stock market.

Li Jiacheng released the largest fund-raising plan. The four companies under his name raised a total of 103 billion, drawing a large amount of funds from the market, which was seen as boosting the market's performance.

Soon, the Hang Seng Index reached 3949.73 points, reaching its highest point ever.

Since then, the market has been hovering at a high level.

The share price of Xiangjiang Sihai Group rose to HK$56.8.

On Friday, October 10, the Hang Seng Index fell more than 16 points and rebounded in the afternoon, closing at 100, down 3783.20 points.In the evening, the U.S. Dow Jones Index fell sharply by 45.44, triggering computer program selling and triggering a chain decline in global stock markets.

On Monday, October 10, the Hang Seng Index opened down 19 points, closed down 120 points at noon, and closed down a total of 235 points throughout the day!
All investors know that the stock market has crashed!

What followed was an even greater wave of selling, and the stock price plummeted.

After consulting with the Financial Secretary, the Financial Services Department and the Securities and Futures Commission, the Stock Exchange announced that the stock and futures markets would be closed for four days from October 10 to 20 in order to clear up a large amount of unfinished settlement work.

Although Li Yunhai knew that the stock market would plummet, he did not short-sell Hong Kong stocks.

If, like in the Great Era, he followed the example of the Ding family and his sons and shorted a large amount of money, he would have made at least hundreds of billions of dollars!

However, Li Yunhai did not do this.

If he really did this, he would become someone like Ding Xie.

There is no need for Li Yunhai to suck the blood of Hong Kong stocks.

Earning such money, Li Yunhai is also afraid that one day, like Ding Xie, he will be forced to commit suicide by jumping off a building with his wife and children.

The stock price of Xiangjiang Sihai Group has also dropped to 28 Hong Kong dollars. Li Yunhai's wealth on paper has been reduced by half in an instant, and he has lost billions.

However, Li Yunhai was calmer than ever.

Stock investors around the world are panicking and looking forward to the opening of trading next Monday.

(End of this chapter)