Life 1984

Chapter 232 The most arrogant provocation! 【Please subscribe】

Lin Zhi had already raised the question in Li Yunhai's mind: "Manager Yang, the management fee plus health fee will charge us ten thousand a month. Isn't it too expensive?"

Yang Huiwen explained: "If your store is in our mall, we will be responsible for your goods. What if there is theft, loss, fire, etc.? Don't you ask the mall for compensation? We have to maintain security personnel and also We need to support the maintenance staff of the mall. We also need to maintain basic operations such as power supply and water supply. We also need to organize activities to attract customer traffic. Right?"

What Li Yunhai knows is that many shopping malls in later generations will charge management fees and sanitation fees. Management fees are charged at 2% of operating income, and sanitation fees are charged at 1% of turnover.

If you calculate it this way, the other party's monthly charge of [-] is not expensive.

Li Yunhai decided to test the waters. If cooperation with department stores is a feasible way, then he will have a template to compare with when he opens branches in other cities in the future.

Opening a store in a shopping mall is a completely different concept than opening one on the roadside.

It is not only the size of the passenger flow, but also related to the image of a brand.

The brands in shopping malls are definitely higher-end than those outside. This is the subconscious perception of the world.

Li Yunhai opened the store to the most high-end department store in the city, which can better establish a good image of the brand and products.

After careful consideration, Li Yunhai decided to rent 300 square meters of space on the first floor of the shopping mall.

When signing the contract, Yang Huiwen also requested that the contract should be signed once a year and that all rents and fees should be paid once a year.

Li Yunhai smiled helplessly, who makes people arrogant?
No matter what era, large shopping malls in major business districts in cities are very impressive because resources are limited and in the hands of others.

Unless you are a particularly powerful merchant, only in stores such as later generations of Apple Direct Stores do you have the initiative to bargain.

Li Yunhai signed a contract with the other party and transferred 72 from Guo Wanhua's account to the mall.

The mall will free up 300 square meters of space within three days.

Li Yunhai went to the first floor of the mall and looked at the location. The space assigned to him by the mall was close to the left wall and directly opposite the mall's service desk.

Huacheng Department Store on Beijin Road is one of the shopping malls with the largest business area and the best business in Huacheng.

Huacheng is a battleground for global merchants and one of the largest wholesale and retail markets for office equipment in the future.

Li Yunhai must definitely gain a foothold here.

At noon, Li Yunhai, Lin Zhi, Guo Wanhua and others went to the nearby Huacheng Restaurant for dinner.

This high-end restaurant was founded in 1935 and is known as "the first place to eat in the Flower City".There are national-level cooking masters, senior cooking technicians, as well as southern chef kings and world chef kings. Masters gather here.

Compared with Panxi Restaurant, the decoration style of Huacheng Restaurant is more traditional and solemn.

The Manchu-Han Dynasty Banquet, the Five Dynasties Banquet, and the South Vietnamese State Banquet. When you hear these noble names, you know that the dishes here are extraordinary. Of course, the prices are also very beautiful.

Guo Wanhua looked at the menu and said with a smile: "The dishes here are not simple. When you hear the name, you can tell that they are palace dishes."

Lin Zhi leaned over and looked at the menu with Sister Guo.

Wenchang chicken, red cotton Jiaji duck, Baihua fried stuffed duck feet, crab meat soup dumplings, three-color lobster, red plum wings, Tianxiang Yipin nest, white jade Tibetan Arhat, etc.

The two discussed and ordered six dishes and one soup, plus three snacks.

Talking about the business in Huacheng, Lin Zhi asked: "Sister Guo, will you stay in Huacheng in the future? Isn't it necessary? Just hire someone to manage it here. Sister Guo, you should go back to Xizhou with us."

Guo Wanhua's charming eyes glanced at Li Yunhai and said, "I will follow the boss's arrangements."

Li Yunhai smiled and said: "Isn't this casual? It can be anything. Sister Guo, I will inform Shen Xiulan later about your money and ask her to transfer it to you."

Guo Wanhua pursed her lips and smiled: "What's the rush between us? What's mine will be mine sooner or later. It's that arcade. Don't you think it's a bit expensive?"

Li Yunhai said: "We need to look at the commercial value. There is a 230-square-meter shop on the first floor, and it is a popular shop near the intersection of Beijin Road. Generally speaking, the price of a shop is at least three or four times the surrounding housing prices. After calculation, the normal price of the house is 70, and with the premium of the shop, it is more than 300 million. Do you feel that we will not lose money if we spend 100 million US dollars to buy it? "

Guo Wanhua said: "It makes sense. Shops in Xiangjiang are very expensive. They say one shop can support three generations!"

Li Yunhai said: "I dare not say about other places. Here on Beijin Road, there should be no problem in raising two or three generations."

Everyone chatted and ate their meal, and then discussed where to go in the evening.

Lin Zhi smiled and said, "Dancing? Or watching a movie?"

Guo Wanhua said: "Let's watch a movie! If it's dancing, it will be you two dancing together, and I will watch and learn from the side."

The three of them laughed and went to a nearby cinema together to buy tickets for "The Apartment".

The film tells the story of several rural girls from different backgrounds in Shanghai in the late autumn of 1983, who entered this big city with their own hopes and worked as nannies in an old apartment building.

"Different division of labor and equality for all" is a very loud slogan. However, many people have deep-rooted prejudices against such work as nannies, and the movie does not shy away from showing this.The practical significance of the movie is highlighted here.

Lin Zhi watched the video and said in a low voice: "The salary of nannies is quite high! And all of them are so young and beautiful! They also went to high school. I guess such a family can't afford such a nanny, right?"

Li Yunhai smiled and said: "The wages in Shanghai are higher than those in Xizhou. The monthly salary of intellectuals like these should be more than 100 yuan. A family with a few people can earn several hundred yuan a month. They spend dozens of yuan to hire a nanny. Isn’t it casual?”

"It's so pretentious! My parents don't even use a nanny!"

"That's because your parents have high ideological consciousness and don't need a nanny. Actually, hiring a nanny is also a good thing, and it promotes employment for rural people."

"Yunhai, what you said makes sense. In that case, let's hire nannies too, right? Hire two to double the employment of rural youth."

"Ha, okay! Why don't you come to my hometown to hire one? You know everything, don't worry. Ask your parents if you want to hire two? Your dad's level is enough to have a nanny."

"Let's talk at home."

"The prices in Shanghai are also very high. A small piece of meat costs 80 yuan and [-] cents. If you eat meat every day, the price of meat will be [-] to [-] yuan a month! This piece of meat is obviously not big enough! How can it be so expensive? This scene is a bit fake!"

Guo Wanhua and Lin Zhi, one sat on Li Yunhai's left hand side and the other on his right hand side.

Listening to the two of them talking, Guo Wanhua gently scratched the back of Li Yunhai's hand and chuckled: "The little nanny here is so beautiful. Do you like it?"

Li Yunhai smiled frankly and said: "I like it. He Qing. She is a beautiful woman. She is versatile. She is good at singing, dancing, and acting. Who wouldn't love her?"

Guo Wanhua was surprised: "Do you know this actor?"

"I have seen her in Shaolin Disciple, and there is a profile of her in the movie pictorial."

"No wonder. But this little girl is so pretty."

"Well, it's really pretty."

Lin Zhi pinched his hand: "Then let me ask you, is she better-looking or am I better-looking?"

"She's pretty."

"Humph!"

"But you are more beautiful than her!"

"Pfft!"

What a great move to suppress before you want to promote, successfully resolved this death problem.

Li Yunhai smiled proudly.

Lin Zhi is indeed very smart, but it is difficult to fight with him.

The movies of this era are all very down-to-earth, with stories about family and friends being short-lived, yet warm and touching.

After watching the movie, go home.

After Li Yunhai and Lin Zhi fell in love, they hugged and chatted.

"I suddenly thought of a great advertisement!"

"Advertising? What ad?"

"Dream of Red Mansions and Journey to the West have not been released yet. I plan to collaborate with their two crews. I will give them a sponsorship fee and then add the name of our Sihai Group after each film."

"Can this work?"

"Definitely! The current crew are so poor. They are all short of money and are looking for sponsorships everywhere!"

"Then you can try it!"

The more Li Yunhai thought about it, the more he felt it was feasible.

The film and television dramas of the Four Great Classics will be replayed many times in the future, especially Journey to the West, which has been replayed more than 3000 times, and has even been broadcast repeatedly abroad. People around the world will never tire of watching it, and it has become a recognized classic TV series that cannot be surpassed. Beloved by generation after generation.

Placing an advertisement behind a TV series like this is an investment that will benefit you for life, right?

"I have to do this quickly, otherwise Journey to the West will be released."

"Then you can just talk to CCTV about advertising, right?"

"I'll ask about the situation first."

The next morning, Li Yunhai called the director of CCTV's advertising department.

He has in-depth cooperation with the CCTV advertising department.

When the director heard that Li Yunhai wanted to advertise at the end of the upcoming Journey to the West, he smiled and said that it was okay. The crew was very poor and was in post-production and still lacked funds. If you give us money, we will give it to you. After special thanks, add the name of Sihai Group.

Li Yunhai said that the name of Sihai Group must be ranked first. You can make a price.

The director thought for a while and carefully quoted a price, saying that you would have to pay 5 yuan.

Li Yunhai laughed loudly, he thought it was so expensive!

Isn’t it just 5 yuan?It is equivalent to an advertisement for a TV series, but the advertisement at the end of the film can be played repeatedly for decades or even hundreds of years.

He also asked about Dream of Red Mansions, could there be a post-credits advertisement as well?
Of course the director wants it!

Adding a line of text at the end of the film is effortless, but you can get an extra 5 yuan in sponsorship!

The director immediately made the decision, saying you give me money, I will advertise for you, and I will send you the contract?Or should you come and get it?Send it?Okay, this is settled.Li Yunhai didn't even have to go to Beijin to buy the end-credit ads for two TV series adapted from classics.

The name of Sihai Group will appear on the screen repeatedly with the broadcast of these two masterpieces, enter everyone's sight, and be seen and remembered by countless viewers.

This kind of softly implanted advertisement is also more convincing.

The next day, Li Yunhai divided work with Guo Wanhua, Lin Zhi and others.

Guo Wanhua is responsible for contacting Xizhou and shipping the goods from there, preparing to open a store.

Lin Zhi was in charge of recruiting employees. She posted recruitment notices at the door and pillars of the department store.

There is a lot of traffic here, and as soon as the recruitment was posted, people came up to inquire.

Because the store is located in a department store, many applicants thought it was a department store recruitment and came to apply one after another.

Lin Zhi brought pen and paper and borrowed a temporary office at the front desk of the department store to register the information of all the applicants one by one. She did not need the applicants to come back for re-examination. She asked them on the spot and made a decision on whether to hire them on the spot.

There are only six people currently hired here, two cashiers, two shopping guides, and two logistics maintenance workers.

Lin Zhi had sorted out the company's personnel files in Xizhou and knew what kind of people were qualified for these positions.

A high school degree or above, able to endure hardships, be generous, flexible, and handsome.

She filled up the six people that day.

Li Yunhai is responsible for contacting the furniture market and purchasing the corresponding office furniture first. Once the department store frees up space, he can ask the furniture market to deliver the goods.At the same time, he contacted the shopping mall management office and asked an electrician to install several rows of sockets on the wall and on the floor.

Within three days, the department store site was cleared.

Li Yunhai led his people to the first floor of the department store and measured the dimensions of the venue with a ruler.

300 square meters, just a little more, because there is a facade facing the street and connected to the auxiliary road of the arcade, which makes it particularly open.

Li Yunhai bought the desk and shelves from the furniture market and delivered them that morning.

The six employees hired by Lin Zhi also went to work on time at eight o'clock.

Li Yunhai and everyone else arranged the venue and then placed the goods shipped from Xizhou.

After a day of intense work, a 300-square-meter office equipment store is ready for business.

Li Yunhai did not make a big fanfare or hold an opening ceremony. Everything was ready and he just quietly opened the business.

Everything in Huacheng is more expensive than in Xizhou, and labor is also more expensive.

Li Yunhai hires someone in Xizhou for up to 50 yuan a month, but hiring a high school student here costs 70 yuan.

What he sells are high-tech products, and it is difficult to teach employees with low education levels, so he hires high school students.

The day before the opening, Li Yunhai conducted a simple training for the employees.

After the official opening, Li Yunhai did not leave, but continued to train these six employees.

He accumulated valuable experience in the Xizhou Sihai store, and then taught these employees, and he had a systematic teaching method that allowed employees to quickly get started and get into working condition.

Shopping guides only need to be familiar with the names, models, and configurations of several products, and memorize sales and communication skills, and then they can talk to customers fluently.

When it comes to cashiering, the two people cooperate and supervise each other, as long as there are no problems with the money coming in and out.

For large-priced machine purchases like this, bank transfers are used for unit purchases. For individual purchases, the quantities are clear, and the incoming and outgoing funds are clear at a glance, making it difficult to fake.

The hardest part is repairing this part.

However, Li Yunhai also has the simplest repair method, replace whatever is broken!

Anyway, he now has accessories.

The replaced parts should be brought back for repair. Those that can be used can be kept for next time, and those that cannot be used can be scrapped directly.

After some training from Li Yunhai, all six employees were qualified for their jobs.

On the opening day, there were a lot of people entering the store. Every customer who came into the department store would be attracted by this newly opened office equipment store and walk in to take a look.

However, although there were many customers, none of them made purchases.

It wasn't open until [-]pm.

Yang Huiwen came downstairs to do some business. When he passed by their store and saw Li Yunhai there, he smiled and said hello: "Comrade Li, how is business?"

Li Yunhai smiled and said: "The first business has not been completed yet."

Yang Huiwen couldn't help but stop when he heard the words, walked over, looked at the layout of the store, and said: "This doesn't make sense. What you sell are all good things. It's just too expensive. It's really expensive! Every machine needs to be installed." Ten thousand yuan. Our electrical appliance counter has never sold anything so expensive."

Li Yunhai thought to himself that the spending power of Huacheng people was not low, at least two levels higher than that of Xizhou.Now the country is vigorously promoting the popularization of computers and office equipment. Government agencies and schools in Huacheng, like those in Xizhou, also need to purchase a large amount of office equipment.

There is consumption power and there is a demand market.

There is no problem with the mall's customer flow.

Why can’t the product sell?
where is the problem?

Li Yunhai comforted himself, maybe it was because it had just opened and the majority of Huacheng residents didn't know that office equipment was sold here.

And this is a high-end product, so you can’t just look at one day’s performance, but also look at sales in a quarter or even a year.

Yang Huiwen chatted with Li Yunhai, took a look at the exhibits, stood in front of the computer typewriter, and asked, "Is this typewriter easy to use?"

Li Yunhai personally demonstrated it to him.

Everyone is his potential customer.

He visited department store office buildings and found that they did not even have a decent modern office equipment.

In other words, department stores are also demanders of office equipment.

After Li Yunhai introduced the advantages and characteristics of computer typewriters, he said: "Manager Yang, a department store as big as yours does not even have a decent office equipment. How can it keep up with the development of the times in the future? How can you integrate with international standards? A complete set of office equipment should be purchased. Computers, printers, copiers, typewriters.”

Yang Huiwen glanced at these products, made a rough calculation, and said twice: "This can't be 10,000+? No wonder you dare to enter our mall, your products are so expensive, you must make money."

"You can definitely make money, but it also depends on the business and sales. Manager Yang, if you purchase from me, I will give you a [-]% discount! This is an unprecedented discount! Only I, the boss, have the power. "

"Twenty percent off? Well, I'll think about it. I can't make the decision alone. I have to hold a meeting with my comrades to discuss it."

Li Yunhai knew their style, and there was not a week that went by without results from this meeting and discussion.

If someone didn't buy it, he had no choice but to say: "Well, wait until you get the results before you buy it! Anyway, I will keep the discount for you."

At this time, a tall and thin young man walked in.

Guo Wanhua happened to be free, so she stepped forward to receive her.

The tall and thin man put his hands behind his back and looked around the store, but all he asked were things that had nothing to do with the products: "When did you open your business? Who is the boss? Is he a local?"

How smart is Guo Wanhua?As soon as he heard that the other person knew that he was a colleague, he asked: "Sir, you also own an office equipment store, right? Are you here to inquire about the market?"

The tall and thin man was not nervous at all when his identity was revealed. He nodded and said in a bachelor's manner: "Yes! It turns out that our Xiyu Company has always been responsible for all the office equipment in Huacheng. We occupy 80% of Huacheng and even Lingnan." The market above! You come here to open a store and you find such an expensive venue. Hehe, don’t you think you will die too quickly?”

After hearing this, Guo Wanhua smiled slightly: "The road is facing the sky, everyone goes to one side. This business method is even more exquisite. Who can cover up the sky with one hand? These products are not only sold by your family!"

The tall and thin man sneered: "What do you know? You look like an outsider at first glance. What kind of companies can purchase office equipment? You can't receive purchase orders from companies. How much can you make by retailing alone? I'm afraid you can't even sell it. You can’t even make money from the rent!”

Hearing this, Li Yunhai thought that this man was indeed an expert, so he came over and said, "Hello, sir. You are indeed very knowledgeable, but I have a different opinion."

The tall and thin man glanced at Li Yunhai contemptuously: "You are a young man, what do you think?"

Li Yunhai said proudly: "Our products have great competitive advantages! To do business, one relies on relationships and the other depends on products. Both are indispensable. If you only rely on relationships to sell products, how can you continue to develop if the products are really bad? What? We have the best products, and we can definitely open up the market in Huacheng. Maybe it won’t be long before our store becomes the largest office supplies store in Huacheng.”

"Hey, little comrade, you have such a nice tone!" the tall and lanky man laughed heartily, "I bet you won't be able to open it for three months, and then you will get out of the store and get out of Lingnan!

"Huh?" Li Yunhai stared at this person with sharp eyes, thinking that the person who came here was evil!

Normally, no one in the industry would dare to be so arrogant. Even if they don't like you trying to steal business, they will at most resort to some underhanded tactics.

The other party dares to come so blatantly to provoke, which shows that there must be something to rely on.

Combined with the big words the other party just said, it can be seen that this person has quite a network of contacts in Huacheng.

The tall and thin man suddenly saw the configuration and price tag of the assembled computer. He pointed at the price tag and exaggeratedly said: "What the hell are you doing? Huh? How dare you sell such a well-configured computer so cheaply? Do you still want to Did you make money?"

Li Yunhai said calmly: "How much we sell is our business. It has nothing to do with you. If you think it's cheap, you can buy a few and go back to play. Since you are in the same industry, I can even give you a [-]% discount. .”

The tall and thin man slapped the display of the assembly machine and snorted: "You are disrupting the market price order! This configuration and this price will never be sold!"

Li Yunhai opened his wrist and said: "Whether we can sell it or not, and whether we make any money, is our own business. You should be more respectful. If you damage our computer, you will have to pay for it!"

The tall and lanky man looked at the prices of other products, pointed at Li Yunhai and said, "Which one of you is in charge?"

Li Yunhai said: "I'm in charge here!"

The tall and thin man said, looked him up and down, and said: "Very good! Listen to me, your store will never be open for three months! How dare you deliberately sell low prices and play a price war with me, right? What do you think? Destroy our Xiyu Company? Let me tell you, don’t even think about it! I will definitely let you get out of Huacheng!”

Li Yunhai looked sharply and said: "You don't need to worry about whether I get out of Huacheng or not! But, I can let you get out of my shop now!"

The tall and thin man nodded his finger in the air: "If you have the guts, just wait and see!"

He turned around and took two steps, then turned around and said to Guo Wanhua: "Don't mess with him, there is no future. Come to my company, I will arrange a good position for you. You will be popular and drink spicy food."

Guo Wanhua squeezed out one word from between her teeth: "Get out!"

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(End of this chapter)