Chapter 72 Chapter 071: Rapid Development!
Gao Huaijun did not expect that the M3 MP4 would be so popular!
Ten days after their top management meeting, all M3 inventory was sold out.

Gao Huaijun can only personally supervise the battle and let Zhu Yun direct the OEM manufacturers to seize the time to produce more M3s so as to absorb this wave of consumption potential that has not yet subsided!
M3 is so popular, it can be said that the overall situation is decided!

The rest depends on the publicity space opened in the launch month, and how many customers will remain after the sales period continues.

You must know that the price range above 2000 yuan is the most profitable range for all MP3 manufacturers. It is basically dominated by foreign brands. At the same time, this is also the most profitable price range.

Those who can sell at an affordable price and produce in large quantities are basically considered to be internationally renowned large-scale manufacturers.

This is also the most important watershed in terms of strength in the MP3 market where all the players are fighting.

In China, this is an area where only the Chinese Cool Alliance can take advantage of it, but none of them have really established a foothold now!

Many manufacturers seem to sell a lot of products, but their profits are not necessarily that high. They are not even as good as Hillhouse Technology. One core factor is that their prices are too cheap!

An MP3 player only costs more than 600 yuan, and the profit is only a few dozen or even more than ten yuan.

At this level, how much money do you make?

If there is a slight fluctuation in the price, you may lose money, so why do you do research and development?
After this battle, Gao Huaijun firmly believes that R&D and his golden finger information gap are the strong backing for the success of Hillhouse Technology, so he plans to continue to invest heavily in R&D!

After all, with the experience of the three products from M1 to M3, Hillhouse Technology’s R&D team has already made preliminary and effective adjustments.

He plans to expand Hillhouse Technology's R&D team members to 500 members within half a year, and will launch the next phase of heavyweight product development in the near future!
This is a big deal!

You know, a 500-person R&D team is not 500 workers. Their wages are astonishingly high!

The salary alone is 4000 to 5000 million, not including R&D materials and other expenses.

Now the ratio of R&D expenses to sales revenue alone has exceeded 50%, which is very stressful for Hillhouse Technology.

We must know that in 2023, Zhongwei's R&D investment will account for only 25.1% of its annual revenue, while Pingguo, another company that has already fallen flat, will only account for 6.6% of its revenue in terms of R&D investment.

Now Hillhouse Technology actually plans to invest twice as much in R&D as Zhongwei and seven times as much as Pingguo in 06.

This is definitely a shocking number!

After Ning Yuan, Min Weiguo and others learned about Gao Huaijun's plan, they even wondered if Gao Huaijun had been dazzled by the victory.

The R&D team of 500 people was definitely among the top ten in electronic information technology in China in 06!

And the channel sector.

In addition to setting up two points in the Magic City and the Imperial City respectively, Gao Huaijun instructed Zhang Yunshen's team to mainly conduct in-depth expansion in the South China area to stabilize the current scale of the Huaguo area.

After initial construction some time ago, Hillhouse Technology has established a total of 5 self-operated stores in 8 cities in the Zhujiang River Delta.

These 8 self-operated stores have initially achieved breakeven due to the hot sales of M3!But Gao Huaijun was far from satisfied with this.

He believes that the time has come to significantly expand self-operated stores!
Now we have three MP3 players, two electric fans, power bank, small USB flash drive and other products, which can basically support a small self-operated store of 50-200 square meters, with a certain amount of expansion space reserved, and it can be used later. Other products will be added one after another.

In other words, Hillhouse Technology’s product ecological matrix has initially completed its layout.

He was still deeply impressed by the backstabbing by the channel dealer some time ago. In order to prevent this type of incident from happening again and speed up the collection of money, he needs to boil a frog in warm water and continuously increase the sales ratio of his self-operated stores. volume, in order to gradually get rid of the influence of channel dealers!
At the same time, the popularity of M3 MP4 has naturally attracted the attention of some technology enthusiasts. It can even be said that it is a sensation!
Before this, there had never been a Chinese MP3 product that attracted such great attention in the market.

At the beginning, everyone thought that Hillhouse Technology was just a sensational clown, just trying to gain attention. When his products come out, everyone can laugh at them for overestimating their capabilities!
These are the core businesses of Chinese enterprises.

Most electronic technology companies started as copycats.

A bunch of electronic technology companies that started as copycats basically disappeared from the world permanently with just a few splashes.

In everyone's mind, these companies have extremely low profits. How can they come up with products that shock the world?

Being alive is the biggest difficulty!
Have these companies ever thought about engaging in research and development?

some!

But they were just thinking about it, and they didn't have the money to do any research and development.

People's public funds also have reasons to say, what is the situation of western companies? They started early, are strong, and their brains are more flexible than Chinese people. What's more, even the air is filled with a sweet smell.

What are their companies? They are super large companies such as Nokia, Sony, Pingguo, and Microsoft. Those who engage in R&D are the real R&D.

And what is the level of your Chinese enterprise?Don't mention it, they are all a bunch of copycats, just following foreign companies for fun!
What kind of Chinese enterprises are there, can they do research and development?It can't be done!

Do you know if you don’t have this ability?
You're doing well with that counterfeit product, so you can just make counterfeit products for the rest of your life. There's no need to take risks with other things!
If Chinese companies take the risk of engaging in R&D, not to mention losing out to European and American companies, a large number of them will go bankrupt, and even Yue and Li will lose greatly!
We may even lose to some pheasant countries that we have never heard of, and then there will be no country to lose to.

This is the current situation of China's electronic technology companies in 06.

Even China Cool Alliance is at the low end of the industrial chain and cannot make much money.

However, everything has a but, when the M3 was launched, everything was turned upside down!
Brand-new Chinese-style appearance design, novel resistive screen touch structure, handheld video playback system, radio function storage, just one of these things is worth bragging about from other Chinese companies.

And now, this M3 actually has four innovations!

This is simply incredible!

Soon, a link that had been slowly cooling down and sinking to the bottom of the Tianya Forum was dug up, and it was quickly promoted to the Tianya homepage!

This kind of post appeared on the home page twice, more than a month apart.

This is the first time in Tianya!
(End of this chapter)

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