I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 64 Chapter 063: New crisis!

The time is about to reach 9 o'clock, and the people sitting below have begun to become restless. They are a group of masculine young men. All the security guards and even some police officers in the mall have been sent to maintain order.

This group of people silently chanted "Wang Defa" in their hearts. Every year the shopping mall holds anniversary celebrations, they never see such a big fuss.

This guy!

Others are delivering eggs to find customers, but those who come are old men and women.

This ordinary self-operated store has a lot of young people rushing in to see it.

The management of the shopping mall was alarmed and came over to persuade the Hillhouse Technology self-operated store to open its doors quickly to welcome customers, otherwise the pressure would be great!
At 9 o'clock, Zhang Yunshen originally wanted Gao Huaijun to say a few words, but the customers who had been patient for a long time showed no interest at all and rushed into the store in a swarm.

"This is too hungry. It's like I've never seen a self-operated store open. Although everyone who comes has a small gift, it's not that big!" Zhang Yunshen looked at the group of customers in front of him in shock. .

Before Gao Huaijun could reply, he discovered a new situation.

Because the price of Hillhouse Technology's self-operated store was 300 yuan cheaper than that of channel dealers within three days, some customers who originally wanted to buy Hillhouse MP3 did not even look at the product.

Three times, five times and two times, in less than an hour, nearly 100 MP3 players of different specifications were purchased, and orders of more than [-] were received. These people basically did not hesitate.

Of the 200 or so people who came in earlier, nearly half paid directly. This conversion ratio is really amazing!
He was really shocked when he saw it, and sighed in his heart: Boss Gao is indeed far-sighted. The construction of his self-operated store is simply an automatic money printing machine!
However, only Hillhouse Technology’s self-operated stores have such capabilities.

Even the self-operated stores of other big brands are not fundamentally different from ordinary channel stores.

Boss Gao is really awesome!
. . . . . .

During this period, Hillhouse Technology launched a new round of online and offline publicity in downtown Yangcheng City for this self-operated store, in line with the sensation caused by the opening of the self-operated store.

In particular, in view of the outstanding decoration style of Hillhouse's self-operated stores, a wave of Chinese-style product gimmick marketing was carried out in BBS and urban post bars in Yangcheng.

Buy Chinese products and support Chinese companies!

Such a very fresh statement became a popular word in Yangcheng during this period.

This kind of marketing activity targeted at young people has achieved very good marketing results.

After all, young people really like to try new things!
This is a golden age and an era of barbaric growth!

With two old-fashioned MP3s, they actually continued a wave of hot sales. This is simply an incredible thing in 23 years.

At the same time, Gao Huaijun asked Zhang Yunshen not to save money and take advantage of this wave to open two flagship stores in Guandong and Pengcheng. This model has initially taken shape!
Hillhouse Technology has finally planted several favorable targets in the Zhujiang River Delta, the core area of ​​southern Guangdong.

Doing so has paid off handsomely. Basically, in just one month, the monthly sales volume of Hillhouse Technology's two MP3 players in southern Guangdong has increased from less than 1000 units to 3000 units a month.

This extra increase was achieved by relying on a few directly operated stores.

The monthly increase exceeds 300 million yuan!

This is the charm of sinking from the canal!

In this era when sales growth is far from being satisfied, you can make a profit as long as you have something.Gao Huaijun did not start the construction of self-channels when conditions were ripe. Instead, he took advantage of the fact that the M2's sales momentum had failed and the M3 was about to follow up to cover weak areas.

Some actions are more disadvantageous the later you do them.

He doesn't want to wait until Hillhouse Technology has developed to a certain level, and the sinking channel dealers will be like joint venture car brands, which will be difficult to contain, and will not give Hillhouse Technology the opportunity to establish its own channels.

Taking advantage of the current weakness and neglect by the channel dealers, lay the nails first!

After the work of channel distribution came to an end.

In the next period of time, Gao Huaijun will not only pay attention to the research and development progress of the M3 product, but more importantly, pay attention to the reactions of major electronic technologies to the M2 product!
Pretty much what he expected.

In less than half a year, there have been nearly 5 products, MP2 players with similar styles to the M3!

Among them are Huaxing and Meizu, two relatively strong companies.

However, due to the rush of these two companies to go public, the overall quality is not much different from previous MP3s, except for the addition of a small video screen and radio functions.

Although such a product will cut off part of Hillhouse Technology's low-viscosity customer base, it will not have much impact on the current M2 products!
Gao Huaijun breathed a sigh of relief.

This first wave of imitations of competing products doesn’t seem to have any great tricks!
The current weakness of Hillhouse Technology is that the product concentration is too high and it relies too much on the sales of a single product such as MP3. Compared with the sales of electric fans, they are almost a fraction.

The advantage of this is that resources can be focused on this product without hesitation, but the disadvantages are also very obvious.

That is, once there is a very strong resistance to this product, the capital chain of Hillhouse Technology will be very dangerous!
However, no matter what tricks these competing products use, the M3 product will be offline in two months.

At that time, let all companies in the industry take a look at how Hillhouse Technology uses a simple but ultimate product to achieve a disruptive blow to the MP3 field!

You must know that it is completely different from the MP3 that can only listen to music. The M2 is just a transitional product between MP3 and MP4. The smooth viewing of videos on the mobile terminal and the ability to leave the TV terminal are the real core requirements of this product!
And until smartphones appear, this core need will be replaced.

This is a complete lifestyle change!

Therefore, Gao Huaijun's current strategy is to wait!

. . . . . .

Sure enough, Gao Huaijun's worries became a reality.

That day, Gao Huaijun was watching the renovation progress in his villa when he received a call from Zhang Yunshen.

"Boss, things are a bit troublesome." Zhang Yunshen's tone sounded very serious as soon as he came up.

"Don't worry, tell me slowly, what's going on!" Gao Huaijun strode out of the villa and came to the open-air garden where the construction had come to an end.

"Now Kupai has released a product that is a high imitation of our M2 in both form and function. The key is that their price is very low, only 1098 yuan!" Zhang Yunshen said angrily.

This posture is really scary!
The price is 1200 yuan, PK is 1600 yuan, a full 400 yuan less!
The price advantage is so tempting!
(End of this chapter)