I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 278 Chapter 115-116: The price is out! (Two chapters in total)

"To be honest, the model of such a car is actually completely different from the current A-class cars. When I made it, I was still not disappointed." Gao Huaijun said with a slightly proud smile on his face.

"However, there is one trick I still know, and that is to use it for user research."

"We found out after doing a lot of user panel research."

"Automotive products, even if it is just an A-class car, are still a big deal in the eyes of users."

"If you drive a new car abroad, you may need to replace it with a new model after two or three years of driving. But in China, you may drive it for more than ten years until it breaks down."

"Then the design requirement for such a car is not just to look good, but what is the key? To look good!"

The audience couldn't help but laugh.

Hillhouse's products all have one characteristic, that is, they are good-looking.

Gao Huaijun was too modest when he said this.

This is sometimes modest and sometimes Versailles, which is quite uncomfortable.

"Our Hillhouse Song is good-looking, not just today, but ten years from now, or even fifty years from now. Isn't it good?"

"Isn't it still a good-looking car?"

Gao Huaijun said quite proudly.

But this is enough for him to be proud of.

After all, it is such a model.

The standard system items for reference are very durable in 2023!
In 2012, it was really relaxing and enjoyable.

The audience couldn't help but applaud.

Other people's A-class cars are all downgraded to the extreme. Whether they look good or not is not an important factor to consider.

"With such a model, we must be able to withstand the test of time. Only when it can withstand the test of time can such a car be considered a good car!"

"Here I want to state a point of view, that is, we at Hillhouse want to be a company that does long-term business. We are not a company that wants to shoot and change guns. Therefore, even if it is an A-class car, we The energy invested is not perfunctory.”

Gao Huaijun said and clicked on the next section.

“Finally, let’s introduce the design team of our A-class car.”

"First of all, our chief designer at Hillhouse Song, Mr. Li Minghang!"

"Mr. Li Minghang, he was the first Chinese designer of Baoma Automobile Company."

"He just watched our mate1 launch conference a few years ago and was very excited. When he learned that we had launched a new vehicle track, he volunteered and returned to China from Germany. He started as a team leader again. , became the chief project designer of a sub-project!”

The audience couldn't help but applaud with excitement!

The year 2012 is not the year 2024 of later generations.

In this era, there are many people who want to go abroad.

Moreover, among those who go abroad, very few return home!
Isn't it much more enjoyable to be able to earn and spend foreign currency than to earn tens of thousands of Chinese dollars in China when it is not enough?

And everyone will not, like in 2023, ridicule people who go abroad as poor people and cannot integrate into foreign social circles.

The moon in foreign countries is rounder than that in China. This is a universal truth in China.

Everyone is still very envious of people who can go abroad, especially those who can go to developed countries and get stable jobs.

Now there are actually people returning to work in China?

Forget about returning to China, and also returning to work in a company in Xicheng?

This definitely subverts the values ​​​​of people in this era!
"Our interior design manager Shin Moto is a Korean-Chinese! After graduating from Teito University, he entered Hillhouse Vehicles through campus recruitment. In just three years, he grew into a talented person responsible for a project. You can also see , our characteristics are open to all rivers.”

The audience couldn't help but exclaimed.

What the hell!

A Korean-Chinese?

Three years to become a project manager?

this. . . Is it too fast?
However, it can also be seen how inclusive and open the company Hillhouse is.

After introducing several more team members, Gao Huaijun said with emotion, "This is a very talented, creative and executive team. Some of them graduated from key universities in China, such as Imperial University and Huaqing University. ; Some are foreign strong vehicle schools, such as the University of Pittsburgh, the University of Pennsylvania, etc. There are Chinese and foreign nationals. It is worth mentioning that the average working age of such a team is only close to 4 years!"

"They're very young, but they're awesome!"

"So they put a lot of effort into this car, far beyond everyone's imagination."

"I also believe that only such a team that is young rather than relying on the old can better understand the needs of young people and create cost-effective models with a youthful feel!"

"Do you think you recognize this kind of team?"

Gao Huaijun smiled and looked at the audience below.

“Approved!!!”

"ox!!!"

“So bold!!!”

In China, most of the car designer teams are led by high-end car designers who have been working for more than ten years.

Like Gao Huaijun, although he proposed the direction of design and R&D, it is still too bold and too advanced for this young team, this Mesozoic generation who has only been in the business for a few years to control the overall design and implementation ideas!
A car is not a mobile phone. It has many parts and components, and it also involves car ride safety.

The reason why Gao Huaijun dares to hire people like this is actually related to his product design concept!
Why do Hillhouse’s models form a series?
A very important reason is to standardize design ideas and design plans!
For each part, corresponding ideas and plans will be formulated one after another during design and development, and several different matching methods of high, medium and low will be formulated for the purchasing department to compare prices and include them in the product library.

When designing the Hillhouse Song with a low total price, you won’t have to rush and develop related products from scratch!
This kind of standardized approach actually exists in China, but the implementation is not in place. Some links and steps are completely dependent on the experience of a certain key engineer.

This is a strange thing, but it is also very routine.

For example, when China manufactures space shuttle engines, there have been cases where someone resigned and went to a private aerospace company, causing a certain project to stall in research and development.

Although this kind of behavior seems impossible, it has actually existed in all fields in China for a long time!
The beautiful country is actually similar.

For their Apollo moon landing plan, most of the relevant engineers retired or passed away, resulting in incomprehensible drawings.

It's the same problem. Gao Huaijun's point is actually to formulate corresponding firewalls so that the lower limit of the product can be maintained at a certain level.

The upper limit can only be determined by his golden finger!
【Chapter 116】

"Okay! I have laid so much groundwork just now."

“Speaking of our very beautiful facade, our very powerful radar detection system, our very powerful Hillhouse map function, and the completely undowngraded body wheels and steel frame structure configuration, the 6100T’s large Die cast.”

"There has been so much paving the way, and everyone knows that these things can not only greatly improve our product capabilities, but also greatly increase our costs!"

"This kind of product power is not necessarily the best in the world, but it is still far ahead."

"We can imagine that if it is a big foreign brand, like... Forget it, I won't give an example here. I still have to give a little face to my friends."

The audience in the audience couldn't help but burst into laughter.

Why are you so humble now?
In the past, it was really shocking to the sky, the ground, and the air!
However, this three-hour product launch conference was unscripted continuously, and there were basically no mistakes in the witty remarks, and one or two small jokes could be told from time to time.

It has to be said that Gao Huaijun was definitely born for the big scene!
"However, for these big brands that are not listed abroad, think about it, how much would their cars be worth if they were equipped with such configurations?"

Gao Huaijun suddenly asked back, causing everyone present to suddenly stop laughing.

This rhetorical question is really a good question!
With the world's unique smart radar and Hillhouse map, how can I say that an extra 5 yuan will be more than enough?
The strong steel frame structure of the 6100T's large die-casting is the basis for B-class cars and C-class cars. It costs at least 10 yuan, right?

Super beautiful appearance, gorgeous colors, and super wide size, plus 5?
Ouch, let me go!
An A-class car actually costs 20!
An A-class car is sold at the price of a B-class car. What are you thinking!

However, many people in the audience were professionals, and they knew very well that Gao Huaijun spoke seriously about the three-hour product launch conference. It was a high-energy process, and not a single minute was wasted!
what does this mean?
This definitely means that the product is full of power and useful information!

If a car like this had a Mercedes-Benz logo on the front, I would sell it as a B-class car and sell it for 30 to 40 yuan. It would be easy!
What the hell!

It turns out that such a product has such strong product power. After multiple levels of product upgrades, an A-class car has the product power of a B-class car.

If you play like this, how can Sylphy, Corolla, Ralink, Lavida, etc. compete?

"Mr. Zhang, what do you think is the right price for such a car?" Seeing Gao Huaijun's question, Lao Wei pondered and said nothing, and then took advantage of Gao Huaijun's intermission to ask his subordinates sitting aside. .

"Mr. Wei, I have not participated in the research and development and product positioning of such a product. However, from the perspective of product cost positioning, if they want to build such a car in the long run, the key is that the cost of their software part is difficult to control, but the hardware part, After all, the base price is 17 yuan! If you add in profits, taxes, marketing expenses, and other expenses, you can sell it for yuan without losing money. After all, the current A-class car market is dominated by foreign big-name cars such as Sylphy. In the world of manufacturers, if the quantity cannot be increased, the cost cannot be reduced.”

Mr. Zhang, who was sitting in rows with Old Wei, thought for a moment and then said slowly.

After Lao Wei was stunned for a moment, he nodded slowly.

17 million!
This does not include Hillhouse Maps and other software investment.

Moreover, long-distance sales and procurement channels are more advantageous than Hillhouse, which means that Hillhouse's procurement costs are relatively higher.

Under this premise, the price at which Hillhouse will be sold has actually been determined.

This thing is not subject to Gao Huaijun's will!
"20 million!"

"30 million!"

"50 million!"

Gao Huaijun couldn't help but be amused when he heard the increasingly outrageous quotes coming one after another.

"Don't mention 50. I don't want to commit suicide. It's impossible to sell it for such a price!" Gao Huaijun said with a smile.

"Then how much will we sell?" Gao Huaijun asked again, the audience sitting below.

"Before I announce the price, let's first see what price our friends are selling it for."

Then Gao Huaijun clicked on the PPT, which listed several A-class cars from rival manufacturers with corresponding selling prices.

However, it is worth noting that the prices listed by Gao Huaijun are all from the best-selling brands in the country.

"Sylphy sells for 12!"

"Fox is priced at 13!"

"The Excelle automatic costs 12.8!"

“The new Bora automatic costs 13.2!”

“I give these examples to tell you without any hesitation that these are our core competitors at Hillhouse Song. We bluntly say that our customer base is to be snatched away from them! "

Gao Huaijun said in a high-pitched voice.

There was another burst of applause from the audience!
With such a powerful product, if you still don’t have confidence, you might as well just crash to death!
As you can see, in 2012, A-class cars were arguably the most important market in China.

Although the price is low, the sales volume is indeed very high.

Among the top ten, except for Santana, which only has a sales volume of 1.6 units, the others all have sales of more than 2 units. The sales kings of Sylphy and Focus can reach more than 2.5 units.

In one year, sales in one country alone can reach 30 units.

What a terrifying number!

"Having said all that, how much is the price of our car?"

Gao Huaijun didn't play tricks this time and directly clicked on the PPT conversion pen.

There was a 'bang' sound coming from the speaker next to me.

A number came in!
12.99 yuan!

All the audience present stood up at this moment and applauded as hard as they could!

Moreover, this applause lasted for nearly 40 seconds!

At this moment, thousands of people applauded continuously for a long time, which seemed particularly shocking in a small conference hall!

Gao Huaijun on the stage felt his soul trembling!
That kind of refreshing feeling, for some reason, made him suddenly think of a certain librarian!

Many people feel that Hillhouse should be priced at more than 17, or at least 15.

Only at such a price can Hillhouse truly avoid losing money.

And at this price, the starting price is 13. If Hillhouse does not control it well and the quantity does not exceed 1 units, it will definitely lose money!

So brave!
Hillhouse is so brave!
Gao Huaijun is so brave!

(End of this chapter)