I asked you to save a bankrupt factory and you became the richest man in the world.

Chapter 264 Chapter 087-088: Does this A-class car need to be that volume? (Two chapters in total)

Are there other different ways to play with A-class cars?

A big question mark appeared in everyone's mind.

At the same time, everyone was full of confusion.

A-segment cars, generally speaking, are reduced-equipped versions of B-segment cars.

The interior was replaced with plastic, the seats were made of synthetic fabric, and the speakers and radio were all replaced with domestically produced ones.

The engine has remained unchanged for thousands of years, the clutch has been replaced with a manual transmission, and even the chassis materials are made of the cheapest aluminum alloy. Use as little steel alloy as possible.

What is needed is simplicity but not simplicity.

In the later generations of Gao Huaijun, the price of a Fengtian Corolla can be directly reduced from 14 yuan to 8 yuan. Can you believe it?
If you are listening to this in this era, I think you are either crazy or looking back at the calendar.

right! Today should be April Fool's Day!

However, this is what happened.

Many people may think that the cost of a car is 3000 yuan for the engine, 3000 yuan for the gearbox, and 1200 yuan for tires... In fact, the cost of a car also includes design, R&D, and production line expenses. The more cars are produced, the thinner the design fees are spread out. The cost of parts will also decrease year by year.

The Corolla model has been sold in China alone for decades, and the cost of design and development has been directly reduced to close to zero!
The rest is just the money for materials and the production line. After decades of running this production line, all is profit!

Islanders claim that their income is positively correlated with age (for example, when he is 30 years old, his monthly salary is 30 yen, and when he is 40, his monthly salary is 40 yen).

Rely on what?

It is because of the sky-high profits of Corolla, Camry and other models abroad!
At the same time, we can see that this Hillhouse vehicle already has the template 'Han' for a B-class vehicle, and it can be directly transferred to an A-class vehicle. Why is it so complicated?

Hillhouse version of Corolla, Sylphy, if you follow the same instructions, it will definitely taste great!

Although Han is very good, Hillhouse does not have the brand influence of Fengtian Automobile, and it is not yet able to produce as much volume as Camry.

After all, they have accumulated a good reputation in China for so many years, and the previous Crown was even more powerful.

Just like Wei Xiaoli's new force in Gao Huaijun's previous life, it is still very difficult for Hillhouse to catch up quickly now.

This kind of car is originally priced within 20 yuan, especially within 15 yuan, so that it can create greater competition for competing products such as Sylphy and Corolla.

If we still have to do tricks now, aren’t we increasing costs?

Can't figure it out!
You guys can’t figure it out!

This is simply impossible!
Gao Huaijun saw the big guy's silent expression and chuckled.

'Han' has actually been amazing in the market.

If another beggar version of 'Han' is released, the stunning effect will definitely be greatly reduced, so this will also test the skills of the helmsman.

Gao Huaijun did not hand over such highly innovative things to Wang Fengfang and others, because after the departure of Jobs, Pingguo Company took micro-innovation to the extreme, and that was it.

With this question, Gao Huaijun pointed to the screen in front of him and said, "For our A-class car, we need to focus on several points!"

"The first is that the key point of A-class cars is economy. If our cars are not economical enough to satisfy our core audience, such a group of people should be mainly young people aged 25-40."

The executives present nodded.

This is also the core reason why Corolla has reduced configurations and reduced configurations again and again. All is to reduce costs, make costs cheap to an unimaginable level, and then increase prices to gain customers.

"The second thing is that we need to think about a very important point, that is, what is the core value of such a product? How can we impress consumers, just with the simplified version of a B-class car? How far can you reduce your allocation?"

Everyone present was thoughtful. In fact, this idea was the same as the Honor magic generation matching the Mate3 at that time.

But it is obvious that Gao Huaijun now wants to play version 2.0, which is the version that Nova once played!
"So what are we going to do?"

He pointed a finger, and a hand-drawn picture was placed on the big screen!
"Wow!"

"so beautiful!"

"A-class cars also have to be that volume?"

"This kind of research and development idea for an A-class car is really unthinkable!"

Everyone was no longer silent as before, but had incredible expressions on their faces.

Such a stunning appearance is the result of Gao Huaijun making some magical changes on the basis of the later BYD 'Qin', and adding some elements of the later Porsche Taycan and Panamera, making the style of this car look identical. Gao Huaijun has never seen it, Xiaomi su7 looks a bit like it!
It adopts the Hillhouse dragon-style family design language, and the overall lines are smooth and dynamic. The front face is decorated with a large area of ​​chrome, paired with sharp headlights and fog light designs, giving it a very refined feel.

The side lines of the body are simple and smooth, and the roof line extends rearward, creating a dynamic feel.

However, the originality of the details is quite good. The front of the car uses a large-size double-layer matrix diamond light, the side of the car is a semi-hidden handle, the wheel shape and brake card front style are relatively sporty, and the tail light design with chrome trim strips is more Highlights the luxury of the entire vehicle.

In general.

This car gives people the feeling of being good-looking in just two words!
Add one more word - stunning!
Everyone present felt that such a work should not be placed on an A-class car. Even if it is placed on a C-class car, there will be no problem at all.

"Mr. Gao, are you sure you want to play like this? This thing looks so complicated, I don't know how many times it has to be blown through the wind tunnel!" Iger said coquettishly after swallowing a mouthful of saliva.

"Hahaha! Why, the people in the R&D department are afraid of R&D? Let's do this. You guys need to know very clearly that what young people like is not the amazing performance of Baoma!"

"This group of people have more money in their pockets than their faces. How can they realize their dream of running a sedan?"

"The sense of control is completely useless in most people's car-using environment."

"In fact, in many places, highways are often blocked from Monday to Friday, and you can't reach the maximum speed limit. What you imagine is that the speed is above 80 per hour, and it's very fun to control left and right. The actual traffic situation is that everyone is driving at less than 60 speeds. It’s so crowded. Things like high speed on curves and self-confidence in driving are all nonsense. Normal people don’t have that need. Nor do they have the courage.” “Anything about high speed in curves and self-confidence in driving are all nonsense. Normal people don’t have that need.” I don’t have the guts either. On highways and expressways, we go back and forth, change lanes quickly, and are always drilling in and out, taking advantage of every opportunity to overtake. I see at most one or two a month. Why? There is a very interesting saying, my country’s No. Those who buy motorcycles in batches will either die or be disabled. This is the truth!"

"With the current road conditions, Wuling Hongguang's control is sufficient. I have given you two a good car to control, do you dare to control it?"

【Chapter 88】

"So under such circumstances, what can we do to capture such a group of young customers over Corolla and Passat? This is something we need to consider!"

While listening to Gao Huaijun, the senior executives beside him nodded frequently.

It's not that they don't understand what Gao Huaijun said, but sometimes they want this and that, or they are influenced by competing products, which leads them to slowly fall into the Corolla R&D mold.

It’s rare to find a god-level product manager like Gao Huaijun who not only knows the future trend but also knows how to make magic changes!

"Of course, this car's appearance alone is only half the success, so where is the other half?" Gao Huaijun smiled, turned the pointer down, and saw the following content!
In the interior of this car, Gao Huaijun canceled Ming's fancy large front screen design and replaced it with a small LCD screen design in front of the cab. This not only saves research and development costs, but also displays information. It is more intuitive and the user experience is more outstanding.

Moreover, this machine designs the suspended instrument panel as an integrated hidden air outlet. The highly integrated functional structure minimizes structural compression and maximizes the seating space for users.

At the same time, the interior adopts a cooler theory, but the material is ordinary artificial leather.

The wrap-around cockpit design is inspired by space capsules, and its full shape embodies a sense of science fiction.

With 70% of the soft package area, the overall shape looks full and soft. Although the material is cheap, it gives users a very warm driving experience.

Moreover, in terms of central control, it is also very different from the original Biadi 'Qin'.

This car is no longer button-type, but button-type, and uses a toggle method to determine the air-conditioning temperature adjustment, air-conditioning air volume adjustment, etc.

This semi-mechanical design saves interactive costs.

All the executives present had dumbfounded expressions on their faces!

This interior is so sci-fi!
You know, today's cars, especially A-class cars, are all made of very cold and hard artificial leather. It is extremely cold in winter, and smells very bad after being exposed to the sun in summer!

The main thing is that it looks low-end and cheap, but it is actually low-end and cheap!
But is the sci-fi feel of this model serious?
Are you sure you can lower the cost price?

If the cost doesn’t reach 20/vehicle, that would be ridiculous!
Gao Huaijun seemed to sense their doubts and said with a smile, "You have to remember that the key to this model is to break through the original material boundaries, contact more suppliers, and strictly control the cost of this car. , no need for real leather, but it needs to be soft, not like the cold dead leather of Corolla. It’s good-looking, practical, and cheap, which is synonymous with this car.”

"So, what is the core of this car? Its cool appearance, sci-fi interior? What else?" Gao Huaijun looked around.

Hillhouse Vehicle executives all feel that such a car actually looks very good.

The appearance is very beautiful. If you add some beautiful colors and don't look at the interior, it will have a huge sales market and potential in the world.

Does this require other empowerment?

Do you want it to be so curly?

This car is an A-class car, not a B-class car, let alone a C-class car!
"This car doesn't need a stronger power system! As I said just now, this car is about cost-effectiveness. Our power is a 10km battery + range extender, which is enough!" Others present couldn't help but gasp. Take a breath of cool air!
10km battery + range extender?
This is basically the same as a pure fuel vehicle!
It is completely impossible to achieve pure electric use within a certain distance!
However, the executives are not fools, and they know the answer after thinking about it.

The driving range of electric vehicles is closely related to battery capacity, wind resistance and vehicle weight.

An electric car can run about 5 kilometers on one charge.

In other words, now it only costs 2 kilowatt hours of electricity!
For Hillhouse's A-class cars, battery costs are often the most expensive.

Electric vehicle power batteries and ternary lithium batteries for commercial vehicles used by Hillhouse are currently priced at around 4000 yuan per unit capacity due to the unstable supply of ternary lithium.

This price is more than three times that of later generations!
In other words, the cost of 2 kilowatt hours of electricity only costs 8000 yuan!
A model like the Han needs a 50km battery + range extender.

The entire vehicle requires a full 10 kWh of electricity, and the price of the battery alone is 4!
This is just the price of the battery, motor, range extender, and chassis. These all have costs!

By doing this, Gao Huaijun seems to have only spent more than 3 yuan. In fact, the range extender and so on will also be reduced by one level.

In the power section, the total cost can be reduced by 7-9 yuan!

Coupled with the cost savings on the interior, it is within the success control range of an A-class car.

this way.

The result obtained is what Gao Huaijun said, the power may not be as strong as that of Han!

However, even so, the power of this car is still a level higher than that of the Sylphy and the Corolla, the third-largest Japanese model. This is not comparable to fuel cars!
At this time, needless to say, the price/performance ratio comes out directly!
Everyone thinks that Gao Huaijun's overall control idea is there.

High, it is high!

That is to say, the cost has been controlled without excessively damaging the product strength of this model.

It’s so cool!

Wang Fengying's original idea was just to downgrade in parallel, and they didn't know how to do addition!
Gao Huaijun glanced at the excited people in front of him, smiled, and continued, "Although these products are good, they are not enough for me!"

Everyone couldn't help but look at Gao Huaijun in shock.

There was only a look of shock and shock on his face, unimaginable and unbelievable.

not enough?
With such a design idea, they are actually confident that a cost-effective A-class car is emerging.

Isn't this enough?
What else would you like to add?
Isn't it embarrassing that the price will get higher and higher in the future, and it will eventually become a semi-B-class car?

Gao Huaijun knew they had doubts and said slowly. . .

(End of this chapter)