Chapter 224 Chapter 143-145: Mate5’s shocking debut! (three chapters in total)

Two weeks later.

This time Hillhouse Technology has lost its momentum.

No matter whether it is a PK with Hillhouse vehicles or the popular iPhone 4, they cannot stop their running pace.

The mission of mate5 this time is not just sales, but more importantly, establishing a high-end product image in the hearts of the Chinese people!

As soon as people see mate5, they will imagine a high-end image.

Hillhouse Technology has never fought such a rich battle!

After clearly getting 10 billion promotion.

Obviously knowing that iPhone 4 is still in hot sales period, other mobile phone manufacturers have to avoid its edge.

However, Hillhouse Technology still has to choose to go hard!

There is no way, I have a little money in my pocket now.

Mate5 has also become the only mobile phone sub-brand that dares to compete with iPhone4!

As the launch date of mate5 approaches, the promotion of this mobile phone has also reached its climax.

Basically in the core first- and second-tier cities in China.

You will see advertisements for Mate5 mobile phones in newspapers, subways, and LED screens in urban cores!

In this mobile phone advertisement, the image spokesperson was replaced by Liu Defa, instead of using fresh meat as the image spokesperson like some major brands.

10 billion, within a week.

all in!

Spend it all!

Not a cent left!

In China in 2010, only Hillhouse Technology had such courage.

Basically, in first- and second-tier cities, you can basically see Mate5 ads in key areas wherever you look.

Naturally, such a shocking move also aroused heated discussions among many netizens.

"What does this company called Hillhouse Technology do? It's such a big deal! I've never heard of it before!"

"Don't you know? They make mobile phones! I have used their company's mobile phones, and they are indeed good."

"Damn it! At this point in time when the iPhone 4 is on the market, you choose to fight hard! This Hillhouse Technology is indeed a bit awesome."

"It shows that they are very confident in their own strength. During this period, all the news is about iPhone 4. Basically, Chinese mobile phone brands have disappeared. I am tired of seeing it."

"Maybe they are just pretending, and all Chinese brands must be put with a question mark!"

And this time.

As a new immigrant from the emerging generation in Pengcheng, Diao Taida does not have a house or a car, but he does have a girlfriend.

It's working time now. He has a bottle of orange soda in his left hand and a box of fried rice noodles in his right hand, eating them leisurely.

After he finished eating the rice noodles happily, he burped, then picked up a toothpick and read the "Pengcheng Morning News" in front of him.

This is one of his habits, so that he can understand some consultations in time.

It is impossible to work part-time for the rest of your life.

It's just a temporary job.

You will still need to run your own business in the future.

"Hey! The mobile phone brand endorsed by Liu Defa is a bit interesting!"

"Huh? This phone looks great, doesn't it? The screen is so big?"

"Damn it! There are three cameras, this is awesome!"

The front page advertisement of "Pengcheng Morning Post" is the exclusive promotion information of Hillhouse Technology Mate5, Diao Taida murmured to himself at the side.

The companies that can advertise in the "Pengcheng Morning News" are either wealthy real estate companies or some big-name companies.

It is still rare for a powerful dragon like Hillhouse Technology to appear on the front page!

He looked a little indifferent at first, but when he finally saw the true structure of the phone, he was shocked.

He himself thought it was an illusion.

This phone looks no worse than iPhone 4!

Not only does it look beautiful, but it also feels good to hold.

A friend sitting nearby who had just finished a bowl of Old Friends fans couldn't help but be curious when he saw Diao Taida mumbling to himself. Then when he saw the appearance of mate5, he couldn't help but clicked his tongue twice, "This phone It looks great! Let me see what brand it is? Hillhouse Technology? I’ve heard of this name, but it’s not a familiar big-name company.”

"Damn it! The product is okay!"

"The screen is very wide and the appearance is very high."

"When did such a mobile phone manufacturer suddenly appear in China? I didn't even know it before!"

His friend clicked his tongue and sighed.

"And, more than that."

"Look at this advertisement. It's not just an advertisement in the "Pengcheng Morning News", but their advertisements are everywhere in Pengcheng, including bus bodies, subway packaging, and bus stops. I often go home by bicycle. , will see this advertisement! What a great deal this is!"

When Diao Taida said this, he couldn't help but take a breath of cold air.

Each of these advertisements looks very inconspicuous, but together they are worth a lot of money.

"Pengcheng Morning News" is not the kind of small newspaper that relies on side news to attract people's attention. In this era when newspaper media is still at its peak, it can be a large newspaper with a reach of millions!

But that’s it for Peng City, what about other cities?

Isn’t it even more awesome!

This Hillhouse Technology, which used to be inconspicuous, is now a blockbuster!

Such discussions can be said to be spread all over China.

With the iPhone 4 selling like hotcakes, it is big news in itself that a brand dares to challenge it.

But now this brand not only chooses to be tough, but it is also a Chinese brand that is tough.

This definitely caused a lot of controversy.

"This company actually dares to directly confront foreign super technology companies. It's so aggressive!"

"What's the use of confrontation? This time Pingguo obviously looks very strong. It's really not something that an ordinary company can handle."

"This company called Hillhouse Technology is really different. The Mate series of mobile phones they have produced are very good to use. Step by step, each mobile phone is making progress."

"Look at their actions below! Don't be a dud this time."

There are a lot of discussions, and more of them are curious about mate5 directly competing with iPhone4.

these controversies.

Some of them come from some traditional Li Zhongke, who feel that Chinese products are not good from beginning to end, so stop pretending to compare.

And more of it comes from different ordinary melon-eating people. Some of them are worried about whether Hillhouse Technology's Mate5 can survive.

【Chapter 144】

It is against this background that the price of mate5 was announced.

In comparison, iPhone4 has an unprecedented price reduction to 4399 yuan.

The price of mate5 this time is far beyond everyone’s expectations.

The low-end version of Mate5 is priced at 4699 yuan!

Although this selling price is slightly lower than the initial price of Mate 4, the product pricing has been set as the pricing anchor of iPhone 4, and many people in the industry and people who like it have paid attention to it. He actually dared to set the price at 4699 yuan, which is 4 yuan higher than iPhone 300!

In one night, news about Hillhouse Technology’s pricing spread from one to ten, and from one to another.

Now Hillhouse and Pingguo's PK.

You just said it was hot.

The temperature maintained on this topic is really very high now!

In Weibo alone, there are two or three topics about whether domestic products can compete with foreign brands.

The PK of Hillhouse and Pingguo is superficial, but its core is national self-confidence!

From the current point of view, Hillhouse Technology’s strategy is to use military forces to guide public opinion and hype up the ultimate topic of family and country sentiment.

That's right!

Many people were shocked when they saw the price of Hillhouse Technology Mate5!

Public opinion was in an uproar!

Many senior executives of friendly businessmen quickly turned from initial disdain to shock, and finally disbelief. . .

You said that your release time was so close to iPhone4.

It is normal for products with certain product strength to be popular!

Now, in the final stage, you actually dare to compare the iPhone 4 with a mobile phone of the same grade that costs 300 yuan more.

This is really awesome!

Who gave your boss the courage to set such a price?

However, Hillhouse Technology does not seem to pay much attention to the reaction from the outside world.

The day after the price was announced.

They released a short video promotional video on their official website and their meager official account.

This promotional video does not have too fancy rhetoric, or even too many words.

I saw Liu Defa playing a filial son, holding a Hillhouse Mate5 mobile phone, standing far away from the West Lake, and taking a photo of Leifeng Pagoda.

Then he said to the phone, "Hello, Xiao Ling! Please send this photo to my mother."

Immediately afterwards, he saw a prompt that the photo was successfully transferred in the ring tone of his mobile phone.

He couldn't help but smile happily.

That’s it, the promotional video ends.

It was originally just a simple promotional video, but due to the hype of the trolls, the delivery of this promotional video was extremely high!

Soon, this promotional video actually entered the top ten of the meager hot list!

With this meager promotional video, the number of clicks actually exceeded 1000 million.

The number of likes exceeded one million, and the number of comments exceeded 30!

In this era where hot searches are not popular, it is incredible that such a simple promotional video can achieve such a communication effect. “This promotional video, although simple, is a bit hard to understand.”

"Damn it! This phone is not only widescreen, but also very high-tech~"

"Great! Standing in the distance to take pictures of Leifeng Pagoda, and the shots are very clear, which shows that the clarity of this phone has reached the level where quantitative changes lead to qualitative changes; and it can actually disseminate information through voice. This is Even more awesome, this belongs to the unfamiliar black technology field in China, the legendary artificial intelligence! SIRI of iPhone4, that fool can't do this!"

"The class representative showed up! It's really awesome! I said I couldn't understand the official promotional video. I understood it when the class representative explained it."

"It's so scary! It's so scary! No wonder this phone, Mate 5, dares to cost more than 4 yuan more than iPhone 300. People have this confidence!"

“Super mobile phone shooting capabilities, super artificial intelligence assistance, ultra-wide mobile phone screen, and although nothing is said, the feelings of family and country shown in this company’s promotional video (only when there is a country, there is a family) , Hillhouse Technology can become a god! This is definitely a film and television company that went astray and became a technology company."

“My mother asked me why I was kneeling to watch the promotional video!”

Hillhouse Technology, a R&D team that has been accumulated for 6 years, suddenly made a breakthrough in technology accumulation on a mobile phone mate5 which was just a major iteration, just like the mate7 of later generations, and broke through the blockade of China Barrier to live.

This feeling is in the eyes of many patriotic Chinese people.

Very burning!

With the release of the last promotional video before its launch, everyone is paying attention.

In what form and when will Hillhouse Technology's Mate5 mobile phone be sold?

However, this time, Hillhouse Technology did not play its cards according to common sense!

They announced that the mate5 mobile phone will be available both online and offline. At the same time, starting from the early morning of December 2010, 12, this product will be launched for the first time!

. . . . . .

时间不知不觉间,终于是来到了2010年11月30日的23点45分。

Gao Shu is a college graduate. He came to Pengcheng as soon as he graduated and rented a small shabby house in an urban village.

Pengcheng is a paradise for the rich and a hell for the poor.

But even so, this place still leaves various urban villages as the bottom line for resettling the city's lower-class residents.

Gao Shu had just graduated from college half a year ago, so he naturally had no money left to rent a single apartment that was too expensive.

However, he was uncharacteristically different today.

Instead of going back to his room after work as usual, he ran to his landlord, Mrs. Wang.

"Mrs. Wang, I don't have a computer. Can you borrow your computer for me to use?" After speaking, Gao Shu's face turned slightly red.

Mrs. Wang usually has a beautiful smile. Although she is 35 or 6 years old, she is usually pampered and well-maintained. She looks like a girl in her 20s.

That feeling of control and purity made him want to stop.

Mrs. Wang didn't answer.

She is currently watching a cold drama - Blue Life and Death Love.

While watching the drama, I still felt a sense of tranquil beauty. Her body was slightly tilted down, and half of her white body was looming, making her appear extremely plump and seductive.

Gao Shu couldn't help but look a little distracted.

Mrs. Wang was keenly aware of Gao Shu's almost unscrupulous eyes, and a faint smile flashed at the corner of her mouth. He couldn't help but bend his body downward again.

【Chapter 145】

"Doesn't it look good?" Mrs. Wang turned off the TV directly, raised her head, her eyes were as charming as silk.

"Ah... it's beautiful!" Gao Shu couldn't help but swallowed a mouthful of saliva and said with difficulty, while his hands were rubbing there involuntarily.

"Giggle!" Mrs. Wang's silvery laughter came from beside him. She covered her mouth and snickered. I didn't hear it clearly just now. "Tell me, what do you want to do with your sister tonight?" Ah, um~~"

"Oh!!! Damn it! I actually forgot, Mrs. Wang, tonight is the online release time of mate5 mobile phone, I want to grab one!" Gao Shu touched his head and said rather shyly.

At this moment, Mrs. Wang looked at him with some confusion, "How much does this Mate5 cost? Do you need to grab it this late at night? Is it that good?"

In her opinion, mobile phones are mainly used for making calls or sending messages.

It's just something like this, it can be done for a few hundred yuan, or at most 1000 yuan.

Does this still need to be snatched?

"Why don't you need to grab it! If you buy this phone online, the first 100 buyers can get a price discount of 400 yuan! You know, a mate5 phone costs 4699 yuan!" Gao Shu sighed. .

In fact, there was another very important reason why he came here to try his luck today.

That is this mobile phone, which has been highly hyped on some professional forums in electronic technology.

Under such circumstances, someone smelled something unusual and offered 5000 yuan to buy a first-hand Mate5.

Its purpose is to quickly publish and upload mate5-related information.

Gao Shu was short of money during this period, so he came up with the idea of ​​buying a mate5. If he could get a discount of 400 yuan, then there would be a price difference of 5000 yuan from the price of 700 yuan.

For him, this is two months’ rent!

It’s not a small amount!

However, when Mrs. Wang heard the price he mentioned, she couldn't help but look shocked, "What? 4700 yuan for a mobile phone? It's a money grab! I have to rent more than a dozen rooms before I can buy a mobile phone. What on earth is this like?" Cell phones are so expensive!”

As she spoke, she shook her hair that was not yet dry.

The tip of his hair brushed the tip of Gaoshu's nose, and he smelled a hint of the fragrance of shampoo, which was very charming!

He originally wanted to explain the situation, but he looked at the time in the corner of the computer.

ah. . .

23:58, great, it’s time!

So, he quickly operated the computer and opened the page of Hillhouse Technology's online mall.

This is his first time logging into Hillhouse Technology’s online mall.

23:59!

"Hey! It actually shows that it's only 5 minute until Hillhouse Technology's mate1 mobile phone is launched." Gao Shu said to himself in front of the computer.

Mrs. Wang, on the other hand, stood aside like a curious baby, watching Gao Shu's operations.

I saw that the website was blank.

Then there is a 30-second countdown on it.

This sales model feels very novel!

After the 30-second countdown, the webpage entered the homepage of Hillhouse Technology Online Mall.

"Wow! This website is so beautiful!" Mrs. Wang couldn't help but exclaimed when she saw the layout of Hillhouse Technology's online mall, which looked like the later Xiaomi style.

The appearance of Hillhouse Online Mall is very high, giving people a fresh and simple feeling. The page design is concise and clear, and the color combination is just right, making the entire mall look very comfortable and easy to use.

She usually logs in to some websites occasionally, but they are as simple and beautiful as this one.

Never seen it!

Gao Shu had no time to pay attention to her thoughts at the moment. What he was thinking about now was two months' rent!

Must get it!

When he clicked on the sales sub-page of mate5, a clear rendering of mate5 was presented in front of them.

Stunning!

It's amazing!

Even though Gao Shu was prepared, he couldn't help but be amazed!

Not to mention Mrs. Wang.

Her expression ranged from calm, to slightly moved, to shocked, to complicated. It was hard to imagine that so many expressions could be concentrated on one woman.

"What is the background of Hillhouse Technology? I saw their photos, they are all very high-end! No worse than those big foreign companies." Mrs. Wang calmed down and asked curiously.

She slowly approached the tall tree and rubbed her plump part vaguely.

Gao Shu couldn't help but feel a little itchy.

Who can resist a beautiful mature (river crab) female wife?

However, he calmed down and replied, "This company is a company in Xicheng. The mobile phones they make look really good. They have already released the fifth generation..."

Gao Shu explained while quickly clicking on the location of the picture.

On the picture, a medium-sized number is flashing for a countdown.

5

4

3

2

1

As the picture shook, the mate5 picture quickly became smaller, and then the mate5 payment page appeared!

The prices written above are - 4699 yuan, 5099 yuan, 5599 yuan!

Gao Shu couldn't help but click directly to enter the 4699 yuan interface. When he finally confirmed that 4699 yuan had become 4299 yuan, he no longer hesitated and immediately logged in with the bank card he had prepared and made the payment in one go!

But at this moment, I saw Gao Shu buying a mobile phone worth more than 4000 yuan like buying cabbage, and he actually bought it online.

This somewhat subverts Mrs. Wang’s outlook!

You know, although online shopping has become very popular in this era, most people only try to buy some low-price products.

A few dozen yuan, up to 200 yuan.

Buying something like this for more than 4000 yuan, without seeing the real thing, really hit her heart hard!

This is actually why online shopping malls have such a viable purpose.

Online consumption must have a beginning.

Consumers are naturally distrustful of things they have not seen.

"The specific technical parameters of this phone are actually very good!" After he bought the phone with satisfaction, he looked even more satisfied when he saw that the 4699 yuan button had turned gray and was sold out.

Who doesn’t want to pick up side jobs?

Who doesn’t want to make a little extra money!

"This mobile phone is the first to use a full-screen design, the first to use rear-projection three-camera technology, and the first to use SIRI-like artificial intelligence technology. They are all the first black technologies in China..." Gao Shu obviously knows a lot about electronic equipment. , he picked out some key data and talked about it roughly.

Mrs. Wang's eyes became brighter and brighter. She looked at Gao Shu's handsome and confident appearance and found it very charming!

It is said that serious men are the most attractive, and she now fully agrees with this view!

"So you mean, this mobile phone is worth buying?" Mrs. Wang smiled and rolled her hair and said charmingly.

(End of this chapter)

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