The Jin army besieged the city, and the Song emperor’s daughter died

Chapter 94

“Spring and summer!!!”

When Han Shizhong saw clearly the little girl in the dungeon of Taiyuan Prefecture, his whole body felt as if he had been struck by lightning. His hair, which had not grown very thick in three months, almost exploded.

"Quick, quick, open the cell door."

When the jailer opened the cell door, Han Shizhong chuckled and said, "Quick, come out."

Chunxia curled her lips: "Come in!"

Han Shizhong was stunned for a moment, then smiled and coaxed: "Be good, come out."

"No, come in!"

Han Shizhong was speechless, coughed twice, and waved to the people accompanying him: "Go and wait outside."

After everyone left, Han Shizhong got into the cell with a smile: "Why are you here and pretending to be a matchmaker?"

Chun Xia glared at him: "Han Shizhong listens!"

……

……

The palace of General Taiyuan was decorated with lanterns and colorful decorations, and those who didn't know it thought Han Shizhong was going to take a concubine.

After listening to Han Shizhong's explanation, Liang Hongyu smiled and said: "The officials have their own reasons for doing this. You were nothing back then, and the officials didn't dislike you."

Han Shizhong suddenly said: "Yes, that guy Guo Jing is just a soldier in the Forbidden Army, and the officials helped him become the deputy company of the Imperial City Department. It seems that the officials are interested in cultivating Yue Fei."

Han Shizhong was full of jealousy as he spoke.

Liang Hongyu reminded: "Don't be jealous or jealous."

Han Shizhong looked disdainful: "Would I be jealous of him? When I took the head of the Xixia Prince Consort from Ten Thousand Army, and captured Fang La with one hand in Qingxi Cave..."

Before she finished speaking, Liang Hongyu stepped out of the front hall, pointed to the pair of red lanterns in front of the door and said to the people in the house: "Change to a bigger one, with a red dot."

Weddings are complicated and should be skipped.

Afterwards, everyone in Erlong Mountain was organized into a new team. Yue Fei was appointed as the escort team and named Beiwei.

Zhang Youcai was punished for falsely accusing a good citizen and was punished with a rod of thirty, and was kept in the army to serve as a punishment.

Ms. Liu... had fainted from crying in the backyard.

These events far away in Taiyuan City were used as material by Chen Dong. After some interpretation, he taught the women in Kaifeng City a lesson about "a strange woman marries a heroic man".

Thanks to the maturity of movable type printing, Chen Dong's tabloid was already in operation during this period, with a price of two cents and good sales.

In order to reshape the common people's understanding of the profession of soldiers in the Song Dynasty, Zhao Fujin also wrote personally and published many articles under the pen name "Newspaper Seller". Of course, most of them were performed.

For example, with the Song-Xia War as the background, the fictional character Zhao Chongba blocked the Xixia Archery Tower with his flesh and blood, and died heroically after shouting "long live the Song Dynasty".

For another example, when Taiyuan was besieged, the soldiers in Taiyuan City were so hungry that their eyesight was dim. The people in the city used the few grains left to reward the soldiers. The soldiers shouted in unison: "Fellows, eat first, we are not hungry!"

Of course, the character Zhao Feng also had to be arranged, helping Aunt Wang to repair the pig pen and sister-in-law of the Li family to catch thieves. Whenever someone asked him his name, he would always smile slightly: "My name is the Forbidden Army of the Song Dynasty!"

We are used to seeing romantic poems, sad spring and sad autumn poems. This kind of easy-to-understand and numerous tabloids makes the urban class flock to it.Not only did he slightly reshape the image of the Song Dynasty soldiers in the market, but he also made a lot of profits.

Chen Dong reported: "Within ten days, I will get hundreds of dollars."

This is something Zhao Fujin didn't expect. Originally, he just wanted to subtly transform social consciousness through tabloids, but he didn't expect that there would be unexpected gains.

"In this way, wouldn't it be able to stimulate a new industry?"

Zhao Fujin pondered that Kaifeng City has a population of one million and is heavily commercialized, so it has the conditions for the birth of media. If tabloids can be turned into a mature media industry, it will not only be able to transform social consciousness in the long term, but also provide a large number of jobs: mobile Newspaper sellers, fixed newsstands, and scholars who have not obtained official positions and cannot do physical work can make money by supplying articles.

Not only that, raw material providers such as paper mills and ink mills can also gain additional business income.

"Advertising..." Zhao Fujin's eyes lit up: "If I remember correctly, the first advertisement in Chinese history was born at this time."

The more Zhao Fujin thought about it, the more excited he became, and he pointed out the direction to Chen Dong: "You don't have to keep the money you got in the past few days. Buy some more printing presses, hire more people, and triple the printing capacity of the tabloid."

Although Chen Dong doesn't understand business, he can still calculate the cost of a tabloid from collecting articles, typesetting, printing, cutting samples to selling. The labor cost in Kaifeng City is not cheap.

"I'm afraid the money on hand is not enough."

Zhao Fujin thought for a moment: "You go ahead. I will take care of the money matter for you."

The investment in expanding the printing of tabloids was not actually a big investment. Zhao Fujin could afford it himself, but Zhao Fujin thought of Qin Hui.

Since he took over the Bank and Money Department, the only large-scale investment he has made is to strengthen the outer city of Kaifeng City. However, this investment is basically unprofitable. If he wants the Bank and Money Department to turn around and pay the Song Dynasty national debt as scheduled, he really needs to find someone for him. Projects that can sustainably make profits.

For example, Chen Dong’s tabloid!
After listening to Zhao Fujin's words, Qin Hui secretly calculated: "A tabloid costs two cents, 500 people can buy it for one guan, 5000 people can buy it for 5 guan, 50 people can buy it for 100 guan, and [-] people can buy it for [-] thousand guan. ...There are only over [-] million people in Kaifeng, and even if each person has one copy, it is only ten thousand yuan, and this does not include the cost of publication...Hey, the officials really don't understand business."

Seeing that Qin Hui was reluctant to speak, Zhao Fujin asked, "What are you thinking about?"

Qin Hui hesitated for a moment: "The official family, the reinforcement of the outer city, is related to the safety of Kaifeng. Even if there is no benefit, I should support it, but this tabloid... is not worth a thousand dollars..."

Upon hearing this, Zhao Fujin understood his algorithm and said with a smile: "Can these thousand strings be enough to support some people?"

"Of course it's more than enough to support some idle people, but the Money Department doesn't have much income."

Zhao Fujin clicked on the imperial case: "Qin Qing, as the director of the Department of Banking and Money, it is right to put profit first, but I want to ask you, what is the profit?"

Qin Hui was stunned: "I am just trying to make money for the country."

Zhao Fujin smiled and shook his head: "Taking it from the people and using it for the people. Although the tabloid will not make much profit, how many people can it support? If these people are stable, the city of Kaifeng will be stable. Isn't it a good thing?"

Qin Hui had no choice but to say: "But the Bank of China has to pay the national debt after all. If there is no profit..."

Zhao Fujin waved his hand: "I will settle this account for you."

Zhao Fujin spread out the paper: "If we expand the printing of small newspapers ten times, the sales volume of paper and ink will increase tenfold accordingly. Will the commercial taxes of paper mills and ink mills also have to increase? The commercial taxes go into the national treasury, and the national treasury is linked to the Bank and Money Department. Isn’t it equivalent to your money department getting too much profit?”

"Wool doesn't necessarily come from sheep." Zhao Fujin smiled and said, "Sooner or later you have to understand this truth when you are in the money department."

Qin Hui was startled, so the accounts could still be settled like this?
Zhao Fujin continued: "This is still small money. It's big money, so let's advertise it widely!"

"Advertise it widely?" Qin Hui was a little confused: "The officials will tell you in detail!"

(End of this chapter)