The black technology empire started with a debt of one billion

December 2017, 2.

8pm.

Location bird's nest.

For this press conference, Rebus booked the entire Bird's Nest.

This time Rebus invited tens of thousands of rice fans and guests to attend this press conference. This was the most massive press conference in rice history.

At this time, the audience and guests all entered the venue. After the staff confirmed, the lights on the scene were turned off in a flash.

The spotlights on the stage began to illuminate according to the predetermined trajectory. After the spotlight performance, the four sides of the curtain on the stage lit up, and then the spotlights on the stage lit up again. It can be said that this light show was very gorgeous.

But for most people, this is a very boring process.

Finally, a naked-eye 3D number 5 appeared on the curtain. After the countdown, Rebus walked onto the stage, and Rebus also walked onto the stage at this time.

The picture displayed on the big screen was converted from naked-eye 3D to 2D, and a poster of Rebus appeared on the big screen.

Rebus grinned and said: "Good evening, friends. Welcome to participate in tonight's event. Thank you all."

After Rebus said hello, the audience began to applaud.

"This is my annual speech," said Rebus Barabala.

Rebus lasted more than 50 minutes before getting to the main theme of the press conference. A rice phone was displayed in naked-eye 3D mode.

“Everyone should know that rice has released almost no high-end mobile phones in the past year. It’s not that we don’t want to release high-end mobile phones, but the competition in the high-end market is too fierce. Our engineers have developed many mobile phones, but I think these mobile phones are not good.

If we release these bad mobile phones, we will be deceiving our fans. For this reason, we have been working hard to develop a mobile phone that can satisfy everyone.

After a year of hard work and redoing over and over again, Rice MIX was born. "Rebus grinned.

The audience also applauded again after Rebus finished his speech.

“Our fans have always complained that the photos taken by rice phones are not as good as those of Deep Blue phones. Although they don’t want to admit it, this is an undeniable fact. In order to bring you a better photography experience, we have reached a cooperation with Deep Blue Technology and obtained the technology from Deep Blue. Their spiritual eye camera.

I believe everyone knows that there is a problem with Deep Blue’s spiritual eye technology, that is, the photos taken by the spiritual eye are too realistic, and many consumers want more unique photo effects.

So we cooperated with Leica to develop a lens suitable for the Lingyan camera.

With the support of Lingyan camera and Leica lens, we finally got the effect that consumers like. "

When Rebus said this, the big screen behind him displayed the sample photos taken with Rice MIX in 2D form. I have to say that the photos taken by Rice MIX have a strong Leica flavor.

To put it simply, the humanistic atmosphere of these samples is very strong, and the effects produced by Deep Blue MAX are completely different.

Of course, it is not without cost to obtain this effect. The price is that the camera part will be raised. If a dark blue graphene lens is used, the camera part will not be raised.

In order to highlight the uniqueness of Rice MIX, Rebus could only sacrifice the camera part.

I have to say that the photos taken by this combination are really good, and many photography enthusiasts love this.

Rebus then talked about the problems they encountered when designing this function. Rebus' storytelling ability was no worse than Accountant Jia's.

After introducing the story of the camera, Rebus began to introduce the CPU used by Rice MIX.

“The camera problem has been completely solved, but it must be supported by a powerful CPU. I don’t know if you still remember last year’s iPhone8. Although iPhone8 also uses Lingyan technology, they only support up to 3600 million pixels.

Just because there is no suitable processor, the rice MIX has been delayed until now. Just this year, Qualcomm launched the new Snapdragon 830 processor, and we have completely solved the problem of camera and processor mismatch.

Compared with the previous generation Snapdragon 830, the Snapdragon 820 can be said to have made a qualitative leap.

I wonder if you still remember how many points the Snapdragon 820 ran on AnTuTu?Snapdragon 820 only scored 12 points on AnTuTu. Does anyone know how many points Snapdragon 830 scored? "

At this time, a big 41 appeared on the big screen. This score was slightly higher than Orion's score by [-]. This is because the algorithms of the two are different. In addition, system optimization can also improve the running score.

"Snapdragon 830 adopts a new architecture design. Compared with the previous generation, its core has been upgraded to 8 cores, using a 4+4 core design. With the support of the new design, the power consumption of Snapdragon 830 is reduced by 45% compared to the previous generation."

Rebus began to introduce the Snapdragon 830 again and again.

As for the memory, it still uses DeepBlue Technology’s memory, and the screen still uses BOE’s Phoenix screen.

Because the Phoenix screen is the best screen currently on the market besides the deep blue screen.

After such a long period of time, LG and Shanxing have also come up with many new products, but the performance of these new products is still a lot lower. However, the prices of these new products are much cheaper than BOE Phoenix. In order to gain market share, LG and Shanxing chose Pingben to sell its products to the market.

Many low-end models choose screens jointly produced by these two companies due to cost reasons.

After all, there is still room for profit in the low-end market.

"I believe everyone here would like to know how much the rice MIX sells for?" Rebus asked with a smile.

At this time, the number 3499 appeared on the big screen. The configuration price of Rice MIX6+32 is 3499. Rice’s main focus is still on cost-effectiveness.

The rice fans present and in the live broadcast room immediately became excited after seeing this price.

"Mr. Lei, this is definitely the most cost-effective mobile phone on the market."

"The price positioning of rice is really amazing. I declare Rice MIX to be this year's sales champion."

"Although the performance of Snapdragon 830 is better than that of Xingtian of Deep Blue MAX, the performance gap between the two is not very big, but the price of the two is hugely different."

"I was relieved after seeing the performance of Snapdragon 830. I thought my Deep Blue MAX was going to be eliminated by the new phone. I didn't expect that Xingtian's CPU performance is so powerful. It's really worth buying it for 7999."

"Deep Blue Mobile is still far ahead of its peers even after a year."

"Nowadays, a second-hand Deep Blue MAX still costs 2 yuan. Even if you have money, you may not be able to buy it."

"Yes, I rarely see second-hand dark blue MAX online. Does anyone know what this is about?"

"The second-hand dealer recycles the dark blue MAX from China for 8000 yuan, and then mails it to Europe to sell it for 2000 U.S. dollars. The two thousand U.S. dollars converts to 13600 yuan. Even after deducting shipping fees, he can still make 5000 yuan. This is something you can't see in China. The reason for going to Deep Blue MAX.”

"Damn it, a second-hand dark blue MAX from Europe can still be sold for $2?"

"Ahem, my cousin is studying at Stanford University. He sells second-hand Deep Blue MAX there. He has paid back his tuition fees and everything."

“Sure enough, the things produced by Deep Blue Technology will never go out of style.” “To be honest, rice MIX didn’t bring me any surprises except for the camera. This is why I personally prefer humanistic photography. If I didn’t like it, I wouldn’t do it at all. Go buy rice mix.”

"Who told TSMC and Shanxing to stop manufacturing chips for Deep Blue? Deep Blue MAX has become the industry's last song."

The rice press conference ended in the blink of an eye.

Rebus released a total of 4 mobile phones this time, the first is the rice MIX, the second is the rice 6, the third is the rice 6S, and the fourth is the rice 6X.

The rice 6 mobile phone still uses the Snapdragon 830, but the camera uses a SONY camera, and the configuration is much worse than the rice MIX. However, the price positioning is very cheap. The rice 6 mobile phone 4+32 only costs 2499 yuan. .

大米6S和大米6X采用的是高通6系列的低端芯片，这两款芯片都是使用统一内存构架，两款手机的售价分别是1999和1699。

Two more days passed in the blink of an eye.

oppo发布了oppoR11手机，oppoR11使用的是联发科X30，性能稍微比骁龙830差一点，联发科X30跑出37万分。

However, the retail price of oppoR11 is not cheap. The price of oppoR11 is 2999 yuan. In order to avoid competing with rice phones, the mobile phones released by oppo this time use MediaTek CPUs.

In fact, MediaTek has made huge profit concessions in order to win over Oppo as a customer.

A total of 30 rice phones were sold during this period. This is not to say that Rebus does not want to sell more, but that Rebus adopts a relatively cautious strategy.

Producing too much at one time is also very stressful for them. After all, they need real money to purchase goods. If the market does not respond well and purchases too much goods, they will suffer big losses.

2 month 15 day.

Huawei released their MATE960 which uses the self-developed Kirin 10 CPU.

Warwick's price for MATE10 is very low. The previous version of Mete10 was priced at 4499, but this time's Mate10 is only 3699. The reason why the price is set so low is also due to Orion, which has greatly reduced Warwick's research and development costs.

In the past three days, Oppo has sold 25 units, which is still a little behind compared to the big rice Oppo.

However, rice has its own fan base, so it is normal for the rice to sell more when it first goes on the market.

As for the Kirin 10 used in Huawei Mate960, it is not as good as the Snapdragon 830 and MediaTek X30, but Huawei also has its own customer base, and Huawei's marketing routine is no worse than other manufacturers.

2 month 18 day.

Meizu held a launch conference for their new mobile phones.

The new chairman of Meizu who presided over the press conference was transferred from Penguin. Meizu’s shareholders have left collectively, and Huang Zhang was kicked out by Penguin.

Penguin still continues to use the Meizu brand, and Penguin has turned Meizu phones into gaming phones.

The entire process is promoting the support and optimization of Meizu mobile phones for Penguin games.

This time, Meizu has only launched one mobile phone. The CPU is Snapdragon 830, 6+32GB of deep blue memory, the camera uses SONY camera, and the touch screen uses Oufei’s touch technology, OFILM’s touch technology It also achieves 240hz, and the screen uses a screen jointly developed by LG and Shanxing.

However, in order to seize the market, Penguin has set the price at 2299 yuan, which is definitely the cheapest Snapdragon 830 mobile phone on the market.

United States February 2.

Jobs Opera House.

Today is the day for the new fruit product launch, which is scheduled for 02:30 pm.

Bernie Albers invited more than 3000 regular fruit users to attend this fruit conference.

"Everyone is welcome to take the time to attend Fruit's new product launch. It has been a year since the last launch. I know everyone is looking forward to Fruit's new product. I like not to talk a lot of nonsense on stage like my predecessor. .”

The audience could hear Bernie Albers mocking Cook for talking nonsense and not building products.

“Because this nonsense is not helpful to our new products. In my opinion, only good products can attract customers.

I believe that the new products launched this time will lead the fruit to reach the top again.

The first new product we are releasing today is iPhone 9. iPhone 9 uses the new A11 processor. The A11 processor adopts a new frame design. We have added a graphics core to the A11 processor." Bernie Aber Sbarabala began to introduce.

First of all, the A11 processor uses 4+4+1 cores, 4 large cores and 4 small cores. The last core is the image core. This core is specially used for image processing. Although it is not as good as Xing Tianqiang in image processing, it is Judging from the data, it has reached half of Xingtian.

The efficiency has improved a lot when doing video editing and image processing.

In addition, Guoguo has also put a lot of effort into the software, and the system has many more functions than the previous generation system.

As for the configuration of iPhone9, I have already mentioned it before and will not repeat it here.

The retail price of iPhone9 is US$399, which is US$8 cheaper than iPhone500. It is also a 3+32GB combination, but uses DDR memory and USF memory. However, this price was well received by the audience.

iPhone9 puls uses the A11Fusion chip. I have already mentioned its configuration before, so I won’t repeat it here. The retail price is set at US$699.

The frequency of A11Fusion is much higher than that of A11. It has the same number of cores as A11. The only difference is that the GPU has been upgraded, and the GPU performance has increased by more than 30%.

A11X and A11Fusion have an additional intelligent control core. This core is also designed after the Deep Blue AI core. It does not have the learning function like the Deep Blue AI core. It only reduces the power consumption in certain situations, but it still reduces the power consumption of the A11X. 20%.

But this technology is still an unprecedented breakthrough for fruits.

iPhone9 puls MAX uses A11X, which adopts a 2K resolution design. The front and rear cameras use Lingyan. The lens uses a new lens jointly developed by Zeiss and Deep Blue Optics. This lens is better than the original liquid lens. Better results.

Judging from the samples, the effect is much improved compared to the original liquid lens.

Of course, it still uses Deep Blue memory, and the configuration is 6+64GB.

The starting retail price of iPhone9 puls MAX is US$999.

"I wonder if everyone is satisfied with the new generation of iPhone?" Bernie Albers asked with a smile.

Everyone knew that the question period was next, and an audience member sitting in the front row immediately raised his hand, and Bernie Albers also invited this audience member out.

This viewer is about 30 years old, has curly blond hair, and wears a pair of rimless glasses. He is wearing very sexy clothes and looks like an otaku.

"Mr. Bernie, why is the price of iPhone 9 so much cheaper than the previous generation iPhone 8?" Georgia Martins asked.

“I don’t know if you still remember the automatic production line acquired by Fruit and Deep Blue Technology. With the help of the automatic production line, iPhone production costs have been greatly reduced, and we can provide such cheap products to the public.” Bernie Albers replied with a smile. . (End of chapter)