The black technology empire started with a debt of one billion

Chapter 233 229: The so-called 30 army is actually 10. This is not a very normal thing.

Shenzhen Penguin Headquarters.

Brother Xiao Ma sent an email to all employees at three o'clock in the afternoon.

This email caused a sensation in the entire group.

That is the resurrection of Weishi.

What?
You mean resurrection instead of new?
The actual Penguin Microvision was released in September 2013.As an independent app, Weishi was originally positioned as an 9-second short video sharing community based on an open relationship chain. Users log in through Penguin, Penguin Weibo and Penguin email accounts.

In addition to sharing short videos in it, users can also share the short videos they shoot to WeChat friends, Moments, and Penguin Weibo simultaneously.In the month of release, Brother Xiao Ma also went into battle in person, and posted an 8-second short video on Weishi as his platform.

It’s just that at this time, the short video industry has not found a way to make profits.

In addition, the number of users of Weishi has always hovered below 5000 million, which is far behind similar products such as Miaopai.Since then, it has been reported that several working groups of the Weishi product department have been disbanded, and Xing Hongyu, the general manager of the product department, has resigned to join 58.com.

Weishi Operations Director Sam He also transferred to join a new product team within Penguin.

Since then, Weishi has basically entered a state of being abandoned.

In March 2015, the Weishi department officially announced its dissolution.

As for why Weiwei collapsed?

The short video concept at that time was very advanced in our country, which shows that the Penguin product team has a forward-looking vision, but anyone who understands business rules knows that if a product is put into the market too early, there is a high probability that it will become "cannon fodder".

Because the market is still in the cultivation process, not to mention, the basic network environment in 2013 is not suitable for the development of short videos. Despite Penguin’s traffic, funds, and team support, it still became “cannon fodder.”

In addition, due to traffic restrictions in the early short videos, the video content was limited to eight to 15 seconds, and the short videos at that time were very boring, which is why the development of short videos failed.

The fall of Penguin Microvision made many investors lose confidence in the short video industry.

Until the emergence of Douyin, it brought a new mode of operation and opened another door for users.

If it weren't for the emergence of Douyin, I believe many people would not know what short videos are.

It is estimated that users will have to wait for ByteDance to settle in the short video industry before everyone knows that short videos are so interesting.

Of course, the reason why Douyin is so popular is that apart from the content, it is because Douyin was launched in the name of a live broadcast platform. If it weren't for the live broadcast, Douyin would bring many users.

I believe that Douyin can't develop to the level it is today.

If you rely solely on short videos to operate, I believe there will be no three to five years that Douyin can't do it.

Penguin President's Office.

Sheng Zhaoyun came to Xiao Ma's office after the micro-vision meeting.

Sheng Zhaoyun is the new head of Weishi.

Originally, Zhang Dalong wanted to take over the short video business under the name of WeChat.

However, Xiao Ma rejected Zhang Dalong's idea after weighing it.

After all, a person's energy is limited. You are too busy doing WeChat now, and now you have to make a short video that takes a lot of energy. What should you do if you get stuck at both ends?

So Xiao Ma put the Weishi department under the name of Penguin.

After seeing that it was Sheng Zhaoyun, brother Ma put down his work and asked, "What's the matter with Xiao Sheng?"

"President Ma, I want the headquarters to increase investment in Weishi." Sheng Zhaoyun thought for a while and said.

The microvision department had already held a meeting in the morning.

Weishi has set a development strategy, which is to start by poaching people. After all, Penguin has nothing but money.

Originally, Sheng Zhaoyun thought that Brother Xiao Ma's [-] million to develop short videos was enough.

Taking half of the money would be enough for him to poach half of Douyin's well-known video producers.

It's just that he didn't expect Comrade Xiao Wang to announce a subsidy of [-] billion.

How can he play with the 100 million when the [-] billion is dropped?
Use this money to poach people?
How to protect the income of these producers with the remaining money after poaching people?

Use this money to subsidize producers?
Douyin's 100 billion subsidy income is obviously much higher than your Weishi.

If you want more people to join Weishi, you have to subsidize them more harshly than Douyin, but if you subsidize them harshly, how long can this money last?

When the time comes and the money is spent but no results can be achieved, the blame will not fall on him in the end.

In this case, it's better to ask Brother Ma for a little more money, even if you lose, you will be convinced.

"Didn't I already approve the [-] million quota for you?" Xiao Ma asked with a frown.

How could Weishi have such a quota if short videos were not brought in by Douyin.

Moreover.

Even if you have to spend money.

Then you have to spend your current money first.

You come to me to ask for a quota before the money has been spent. This is not in line with the business model.

"President Ma, President Wang posted a short video on Douyin just now, and Douyin announced that it will provide 100 billion yuan as a subsidy." Sheng Zhaoyun said with an embarrassed face.

After listening to Sheng Zhaoyun's words, Xiao Ma was stunned for a moment, and then he rubbed his temples.

Although he is the head of Penguin.

The major shareholders of Heipi Daily also support him.

But all of a sudden, a large sum of money is used to support a project.

As the leader, he also has to think about it.

Brother Xiaoma crossed his fingers on the table and said, "I'll give you another one billion. Before the money is spent, you must make certain achievements."

It is impossible for him to take out 100 billion all of a sudden.

Let’s take out one billion and give it a try first. If it doesn’t work, the loss won’t be huge.

Even if the Penguin family has a big business, he dare not spend 100 billion as a subsidy.

"Thank you, Mr. Ma." Sheng Zhaoyun said happily.

Although Xiao Ma didn't give him 100 billion, but Xiao Ma also gave him one billion.

This one billion can make him do a lot of things.

He can use this billion to claim 100 billion to compete with Douyin.

Maybe someone will say it this time.

Aren't you bragging, you're not afraid of ruining Penguin's reputation.

afraid?
how can that be.

This kind of operation has been around since the Warring States Period.

The so-called 30 army is actually 10. This is not a very normal thing.

If this is not the case, how can morale be brought out.

As for what to do if it fails?
It has nothing to do with him if he fails. If he really fails, he will also be fired. Then the penguin will take the blame, and of course the penguin will also blame him.

This kind of unspoken rules in the workplace is normal.

Everyone knows it in their hearts, but they just don't say it.

It's nine o'clock in the evening.

Kelly Knox made a call to report to Sundar Pichai.

Of course, it is impossible for her to report the actual situation. She made a small beautification of the negotiation process.

When Sundar Pichai heard that Kelly Knox saved Google $[-] million, he said happily: "Kelly, you did a good job on this matter. Your next task is to follow up on this matter. Confirm that all Google members can obtain Deep Blue’s authorization.”

(End of this chapter)