The black technology empire started with a debt of one billion

Chapter 145 141 What Can I Do If I Don't Lower the Price?
The performing arts center is not very far from the Fruit Headquarters. As soon as Cook returned to the office, his cell phone rang.

"Cook, I need you to give me an explanation, why is the iPhone 6SE priced so low?" The caller was the person in charge of Vanguard Capital.

“As the market structure changes, pricing will naturally change as well, if we still use the original business methods.

Then the fruits will decline in a few years.

Pricing diversification is a must. This kind of thing is very common in history. My decision will only increase the income of the fruit. You just need to see the results. "After Cook finished speaking, he hung up the phone directly.

He didn't want to talk too much nonsense with the other party.

I believe these people will shut up after the 24-hour pre-sale volume comes out.

At the same time, countless advertisements for new iPhone products appeared on well-known websites around the world.

[US$499 IPhone6SE to take home. 】

[Fruit's latest product, IPhone7, only costs US$999. 】

Advertisement.

Widely advertising.

Soon those who did not pay attention to the new fruit launch will see these advertisements.

The cheap IPhone6SE has become a hot topic among netizens.

"Unsurprisingly, this IPhone6SE should be the castrated version of IPhone6pulsmax."

"You say it is a castrated version, it is better to say it is an upgraded version of the ordinary IPhone6, but the price is really cheap."

“This performance is not inferior to most flagship phones on the market, but the price is much cheaper than these flagship phones.”

"Fruit can't compete with Deep Blue Technology, so it can only choose to launch mid-range mobile phones to grab the market, otherwise how to make up for the loss of the lost market."

"I originally wanted to buy a cheaper mid-range Android phone, but now it seems that it is better to just buy an IPhone6SE."

"In terms of price, IPhone 6SE is definitely the king of mid-range phones."

Fruit office.

Cook glanced at the one-hour scheduled sales and closed the webpage in satisfaction.

In the hour after it went online, the number of global reservations for IPhone 6SE reached 300 million units.

This sales volume has far exceeded his estimate, but the sales volume of IPhone7 is not too bad.

IPhone7 sold a full 50 units.

This sales volume is even crazier than when the iPhone 6 was first launched.

Why is this happening?

Because the price of 499 gives mid-range consumers a new choice.

In addition, the prices of brand products such as Shanxing HTC and Motorola are inflated.

In contrast, anyone who is not stupid will buy fruit.

2015 6 Month 6 Day.

The news of fruit price reduction spread quickly in the country.

"Fuck, fruit IPhone6SE3399 started?"

"The price of fruit is too high. How can other brands compete with us?"

"I said yesterday to buy a Galaxy 6. The iPhone 6SE is so cheap and just buy it."

"The price of IPhone7 is so expensive, the minimum configuration is 6799 yuan, I might as well buy dark blue for this price."

"The price of the fruit is a bit expensive, but its performance is stronger than that of Deep Blue. Now that the Snapdragon 810 is out, Deep Blue's mobile phone is still using the Snapdragon 800."

"You can't buy it even if you want to. Mang Shen suddenly stopped producing Dark Blue No. 1.

Do you think it was because Mang Shen knew about the IPhone 6SE that it stopped production? "

"I don't think this possibility is very high. The deep blue has been sold for more than half a year, and the sales volume has begun to decline slowly. At this time, the suspension of production should be due to the launch of a new machine."

"It feels a bit unclear about the new machine. There is no news from Mang Shen yet."

“The price of fruit is really a killer for mid-to-high-end phones. Nowadays, mid-to-low-end mobile phones are basically concentrated in the range of [-] to [-] yuan.

Except for the dark blue phone, Android phones are not as good as fruit phones at the same price.

I believe that as long as people who are not stupid will choose fruit phones, the road to high-end domestic mobile phones will become more and more difficult in the future. "

As this netizen said.

Low-end mobile phones can't make money at all, but you can't do well in mid-to-high-end mobile phones. If you only do low-end mobile phones, how can you get money to invest in research and development.

If there is no money to invest in research and development, how can there be competitiveness.

The only way is to throw money at it.

Use the profits from low-end mobile phones to subsidize the mid-to-high-end market, and then consider profits when the mid-to-high-end market stabilizes.

Although this is a vicious cycle of the road.

But this is also the only way for domestic brands to rise, and domestic brands have come this way in previous lives.

That's why flagship phones are getting more and more expensive.

For example, the rice phone is said to be the best value for money.

When the flagship phone was first launched, the price was 1999.

But with the replacement, its price is getting higher and higher. Of course, there is another reason for the price increase besides cutting leeks.

That is, the cost of chips is getting higher and higher, otherwise no manufacturer would be willing to increase prices.

Let's take the first three generations of rice phones as an example.

The first three generations of Mi phones were still profitable, but Mi 4 Rebus lost money.

For every 4 rebs of rice sold, a loss of 100 yuan will be incurred.

Fortunately, Rebs rice 4 stopped early, otherwise Rebs would lose even more.

Bangzishanxing Headquarters
After Lee Jae-yong learned that the iPhone 6SE was priced at US$499, he was so angry that he quickly asked his secretary to help reduce the fire.

The Galaxy S6 is priced at $649.

IPhone6SE is better than Galaxy S6 in terms of performance and price.

This makes them sell the flagship phone of Shanxing.

"Axi, these Americans are so cruel. Let me suppress Deep Blue Technology here, and they will cut prices over there, hiss." After Li Zaiyong finished speaking, he picked up the phone on the table.

"dong dong dong~"

After a while, there was a knock on the door.

"Come in. Hiss" Li Zaiyong shouted comfortably.

"pat~"

The wooden door of the office opened.

Cha Tae-hyun frowned when he saw the shaking desk.

It seems that the chairman is very angry.

"President, what do you want from me?" Cha Taixian asked after sitting down.

"You should know about the iPhone 6SE, right?" Lee Jae-yong asked.

"I know, I was discussing this matter with the people in the operations department just now." Cha Taixian replied.

"Have you thought of any good countermeasures?" Li Zairong asked.

"President, I suggest to adjust the price of S6 to 499 dollars." Cha Tae-hyun replied.

Reducing the price is the only way they can think of at present.

You must know that Shanxing has an advantage that other manufacturers do not have, that is, all core components are produced by themselves.

Their prices are much cheaper than other manufacturers, and even if the prices are reduced, they still have very generous profits.

Hearing the word price reduction, Li Zairong couldn't help frowning.

Assi.

Don't you know what outsiders say about our Shanxing mobile phone?
They said that our mobile phones do not keep their value and the price drops very fast. You asked me to cut the price even less than a month after the Galaxy S6 was launched.

Is this going to set a new price record for us?

If Cha Tae-hyun knew what Lee Jae-yong was thinking, he would definitely say that he was innocent.

What can I do if I don’t lower the price?
Do you think it can be sold at our price?
Even users who are stupid and have a lot of money will not buy our mobile phones.

"Let's lower the price secretly." Lee Jae-yong sighed.

He couldn't think of any good solution except lowering the price.

(End of this chapter)