They are all too deep into the drama!

Chapter 319 Advertising placement and new endorsements
  "If you don't get remuneration but get a share, you can save millions on production costs."

"The rest of the actors were selected from our studio and Sugar Man first, and the salary ratio was reduced to less than 15%."

"The filming team is self-trained, and we have almost contacted the people in Bangzi Country. However, including labor dispatch, the company's accounts directly pay for it, and it is not included in the cost of this shooting."

"The final investment plan is [-] million."

What Huo Chengyin talked to his second uncle today was about the cost of filming "Why Sheng Xiao Mo".

Starting this year, the domestic film and television industry has begun to develop, and major companies in the industry such as Huayi and Chengtian have begun to seek listings.

The production costs of TV series have also begun to rise as a result.

The production cost of [-] million was considered a relatively large filming investment last year, but this year it can only be regarded as quite satisfactory.

However, considering that the proportion of actors' remuneration is not high, most of the funds can be used for filming, which may be a little more advantageous...

"In order to ensure revenue, I have started looking for advertising placement!" Huo Chengyin continued.

In 07, the major online video platforms were just getting started, and they did not yet have the ability to spend a lot of money to buy the copyrights of TV series.

It's worth tens of millions per episode, and the copyright fee for a TV series alone is more than [-] million. It will have to wait a few years.

And because there are no such video platforms that spend a lot of money to seize users for "horse racing", the purchase of TV series today is still a buyer's market.

For a popular TV series, the TV station can often make a lot of money from advertising fees, but the production company can only make a small profit, and even make a small loss from the copyright fee alone!
  Just like last year's "The Condor", with an investment of [-] million, the topic has been endless since the filming, and the popularity is so high that I don't even know how much money was spent on publicity and distribution behind the scenes.

But in the end, when the producer sold it to [-] local TV stations for the first broadcast, an episode could only sell for RMB [-] to RMB [-]. The first round of broadcast rights would at most recoup the production and publicity costs...

Therefore, when making TV series these days, you have to find ways to make up for your mistakes elsewhere, otherwise it is really easy to lose money.

The two uncles and nephews actually still have hundreds of millions of funds on hand. They are not short of money. Losing several millions at a time is nothing.

But no matter how much money you have, you can't always lose money. The company must make money...

Huo Chengyin pushed several documents in front of his second uncle, and then said with a smile:
  "You are well-known, popular, have a good image, and your character is trustworthy. Your brand evaluation is quite high and you are very popular."

"We have revealed some intention of advertising placement here, and many companies want to cooperate."

Huo Mingjie reached out and took it over and flipped through it. These documents were all brand owners who planned to directly embed advertisements in this TV series.

In a costume drama, you have to endure the sense of disobedience and create a "Sanjiu Hall" to treat typhoid and colds. As for other cars and clothing, there is really nothing we can do.

But modern idol dramas don’t need it, many things are directly implanted...

Well, of course, sometimes implantation still feels inconsistent.

Just like the "Metersbond Micro" advertising implantation plan that Huo Mingjie was holding in his hand at this time, his mind reminded of the super rich second generation in a certain TV series, the cool girl who said "I'm not called Hey" Visit this store.

Then, netizens complained about it...

"Ahem, okay, I've accepted them all!" Huo Mingjie said without rejecting anyone who came.

That's why "Why Shengxiaomo" is good. The protagonist was poor when he was in college, but became rich after becoming a lawyer.

Different periods, different consumption levels. No matter what brand, if you arrange it, it won’t be inconsistent! Seeing that his second uncle had read all these documents and nodded in agreement, Huo Chengyin continued:

"There is another one, which is more special and needs to be discussed!"

When Huo Mingjie saw that his cheap nephew handed over another document, he frowned when he saw the trademark on it and said in surprise:

"Mercedes-Benz? Are you looking for us to implant? You shouldn't be... are you looking for a relationship?"

As the most recognized luxury car brand, it stands to reason that even if you want to do some advertising placement, you shouldn't approach them!
  Then again, this drama is also the first TV series they have actually shot and produced.

What I can talk about now is that, apart from the starring role of Huo Mingjie, the only one left that is somewhat famous is the original work.

For such a big brand, can’t they find other big-production TV series and movies to advertise on?
  Huo Chengyin also knew why his second uncle was surprised. He shook his head and explained:

"It has nothing to do with me. They are not here for our TV series, but mainly for you..."

"Well, let's put it this way, this implantation is actually just a tack. In fact, their main purpose is to find you as the new spokesperson for their Mercedes-Benz C-class car."

Hearing this, Huo Mingjie blinked his eyes thoughtfully.

Huo Mingjie is also a popular A-list actor in the industry. Among the current younger generation of actors, only Huang Jiaozhu and Deng Chao can slightly overshadow him.

And this "pressure" is actually just because Huo Mingjie doesn't have a work that can win an award so far.

In terms of fame and popularity alone, he can overwhelm those two.

But among this group of famous young actors, Huo Mingjie is considered an anomaly.

Others have at least seven or eight endorsements tied to them. After all, this is the fastest and best way for celebrities to make money nowadays.

But now Huo Mingjie doesn't have any endorsements!
  The two-year Motorola endorsement signed at the beginning, as well as several one-year advertising endorsements that were later signed to complete the gambling agreement, have all expired.

The reason why I don’t continue to accept advertising and endorsements is actually because I don’t lack money.

And because the previous gambling agreement was won, the studio is Huo Mingjie's own, and he can definitely not be restricted by Sugar Man.

Of course, that doesn't mean Huo Mingjie won't engage in endorsements in the future.

But when he wants to sign an endorsement, he must consider whether the brand image matches his own image, and he cannot just go for the endorsement fee!

"Mercedes-Benz's C-class cars have a very good brand image. In addition, the endorsement fee is also high, [-] million. As long as you nod, they can add another [-] million for advertising placement in TV series..."

"Actually, they want to use [-] million to endorse the car. You can still consider it."

Huo Chengyin also felt that the sincerity there was very good and the conditions were good enough to accept, otherwise this contract would not have been handed over to his second uncle.

Huo Mingjie smiled when he heard this, put down the contract in his hand, and said:
  "What else do you need to consider? I'm not stupid. The conditions are good, just take it!"

Apart from anything else, I also have to pay wages to the employees in the studio. We can't afford these employees to have to pay for their own expenses from their personal accounts...

(End of this chapter)