Song Gexing

Chapter 30 Newspaper Advertising Business
"Queen, the old minister wants to say something fair, that is, since the eldest son of the emperor can cultivate his true energy, it is true that there will be no danger to his body. I also ask the queen and the emperor to carefully consider this matter. The Song Dynasty has already had two emperors. The emperor has never practiced martial arts."

Cao Cong rarely gave a solemn salute, and he used the courtesy of a monarch and a minister, but Queen Cao was shocked to stand up. This is the harem, not the court.

The only remaining veteran general from the Taizong era of the Great Song Dynasty was not only the backbone of the army, but also his own uncle.

When Cao Cong was young, he was once held in the lap of Taizong Zhao Guangyi, who lamented the Cao family's contribution to the Song Dynasty. This child will also be a good talent in the future.

Zhao Guangyi was right. Cao Cong did not let him down when he grew up. The important reason why Xixia was never able to grow strong enough to threaten the Song Dynasty was precisely because the Tubo and Qiang tribes in Qinghai and Tibet disobeyed him.

This is the greatest achievement of the Cao brothers. Cao Wei continuously attacked the rebellious tribes, while Cao Cong was good at appeasing and winning over other tribes.

He won over most of the Tubo tribes for the Song Dynasty and created opportunities for the entire Tubo to surrender to the Song Dynasty in the future.

During the Shenzong era, Tubo was divided, and some people wanted to stand on their own. It was the tribes he had won over at that time that collectively fell to the Song Dynasty, defeated those who wanted to stand on their own, and pacified Tubo.

The surrender of Tubo sounded the death knell for Xixia. This was the glorious victory of Shenzong and Huizong dynasties.

It's just that Huizong had the appearance of a wise king before him, but within a few years he became the king of subjugation. This cannot but be said to be ironic.

"My niece will think about what the eighth uncle said, and discuss it with the officials."

Empress Cao solemnly promised, making the old man nod with satisfaction. Zhao Fang also narrowed his eyes with a smile. Yesterday he was banned from practicing martial arts. Now there is hope. How happy he is.

A few days later, the scar on Zhao Fang's buttocks healed. Zhao Zhen really listened and sent Yang Wenguang to watch him practice, which made him extremely happy.

On December 23, the second year of Qingli, when the imperial court was about to have a holiday on Xiaonian, an imperial decree to confer Zhao Fang as the king of Wei and know Kaifeng's prefect was announced, marking that the heir apparent of the Song Dynasty was basically determined.

Although Zhao Zhen still did not specify that he was the prince, the title of King Wei was not simple, and anyone familiar with history would understand it.

This King of Wei is not the King of Cao Wei, but refers to Bianjing, which was the capital of Wei during the Warring States Period. This is why Bianjing was called Bianliang.

The state of Wei is also called the state of Liang. The book "Mencius" never mentions Wei. It only mentions Liang, which refers to the state of Wei.

In 361 BC, the State of Wei moved its capital to Daliang City. From then on, the State of Wei was called the State of Liang, and Daliang was the later Kaifeng Prefecture.

Zhao Zhen is equivalent to granting the imperial capital to Zhao Fang. This is not a prince or something.

The New Year has passed in a hurry, and the imperial court has officially announced that the land allocation system has begun. The first step is to clear the land from all over the country. Except for public land, any land must be assigned to the responsible person.

The land system implemented in the Song Dynasty was very special. It was the only dynasty among all dynasties that did not advocate restraining land annexation.

However, taxes generated by land are unavoidable, so a large amount of hidden land has been created. In order to pay less taxes, it has become normal for wealthy families to conceal the amount of their own land.

The Song Dynasty advocated literature and suppressed military affairs, but the exemption of land taxes among officials was not as crazy as the Ming Dynasty. The land system of the Ming Dynasty meant that scholar-bureaucrats did not have to pay taxes at all, but this was not the case in the Song Dynasty.

Taxes are what every landowner must pay, as are officials, and subsidies for officials are balanced by high salaries.

This is also one of the reasons why there were more upright and honest officials in the middle and early Song Dynasty, because they could make money without corruption.

Of course, human nature is greedy, and who would be dissatisfied with having too much money? However, the flourishing literary style of the Song Dynasty also gave rise to the culture of scholar-bureaucrats emphasizing high moral standards.For most people who want to leave a name in history, as long as they are not short of money, there is no need to ruin their reputation.

This kind of economic compensation and moral restraint led to the emergence of a large number of famous officials in the Song Dynasty who will go down in history. It became inevitable that people such as Kou Zhun and Bao Zheng would appear together in the Song Dynasty.

……

As the edict was issued, the newspapers in the four capitals turned to full capacity and worked overtime, printing and publicizing the benefits of the policy.

And most of these newspapers will be sent to the states and counties along with the post station, and they will be given away for nothing, which will immediately cause heavy losses to the newspaper office that has just made some money.

Zhao Fang, who was heartbroken, quickly launched an advertising business and personally went to major merchants in Bianjing City to explain the benefits of advertising.

In fact, everyone in the Song Dynasty knew the benefits of advertising, but it was the first time for nuns to see advertisements in newspapers.

Advertising in this era was just about hanging up banners, signboards, etc. to attract customers. Most people did not believe that newspapers could increase their visibility.

But it is not that no one is clever. Ever since Pan Lou reluctantly paid for advertising under the pressure of Zhao Fang, his income exceeded Fan Lou for the first time. People have known about the benefits of newspaper advertising. .

Bianjing City is a place where singing and dancing flourish, and there are 72 official store licenses issued by the imperial court alone.

Don’t underestimate the small number of 72. You must know that this is a license for brewing wine, which is equivalent to 72 wineries and restaurants in the city of Beijing in later generations.

Fan Lou is the number one among these 72 companies, but this time its turnover was suddenly surpassed by Pan Lou, so naturally it was unwilling to accept it.

Immediately, he loaded up a cart full of copper coins and went straight to the newspaper office to advertise. This was like pushing dominoes. Not only restaurants, but also operators in other industries understood this operation.

"Sixth Uncle Pan, we're talking about business. Fan Lou's price this time is twice as high as yours. Naturally, I gave him the front page. If it wasn't for the sake of last time, I wouldn't have given you a page this time."

Half a month later, the financial backer behind Pan Lou came to the door, complaining that he was the first crab to eat, but this time the most conspicuous position was taken by Fan Lou.

Zhao Fang told him the reason very seriously. It wasn't that he didn't want to give him a good position, but that he paid more.

"Brother, after all, we are all our own people. Isn't it right to take care of our own people?"

Zhao Fang gave him a look of disdain. This time he understands his own people. When I first asked you for sponsorship, why didn't you say anything? If it weren't for my misbehavior, you wouldn't even be able to give up a penny.

Behind Pan Lou are the Pan family, the martial arts family of the Great Song Dynasty, and the descendants of Pan Mei. This is why Zhao Fang approached them in the first place.

Pan Mei was not only a good brother of Taizu, but also the old father-in-law of Zhao Fang's grandfather Song Zhenzong. Zhenzong's first queen was Pan Mei's daughter. It was only because she died very early that Liu E could take the throne.

Therefore, the Pan family is also considered the natal family of Zhao Fang's grandmother. Even if Renzong was raised by Liu E, he had to honor Queen Pan as his official mother.

But when Zhao Fang came to ask them to pay for advertising, the person in charge of the Pan family at this time was Pan Mei's eldest grandson Pan Chenggui, who was too stingy to pay.

Zhao Fang was so persistent that he wanted to complain to Grandpa Wu, so Pan Chenggui reluctantly gave him the money.

(End of this chapter)