Bundesliga, Premier League, La Liga, Champions League, as Lin Yu moved to more leagues, his influence became greater, so the value of his endorsement and the effect of advertising became better and better, which made Lin Yu in this season In [-], he once again became the hottest advertising celebrity in the world.

The famous Emirates, a very wealthy airline that now sponsors Real Madrid and several team chest advertisements, in order to continue to expand the European and Asian markets, actually signed a five-year endorsement contract with Lin Yu in one go.

Originally, Emirates Airline looked down on player endorsements. They sponsored Arsenal, Milan, Paris Saint-Germain, and the newly joined Real Madrid. They felt that sponsoring the chest ads and endorsements of wealthy teams was enough, and That is the best effect, but because of Lin Yu's huge influence now, people can often hear people talking about Lin Yu on many flights, and Lin Yu's portraits can often be seen in newspapers and magazines. Even if Lin Yu is pulled out alone, his endorsement effect may not be worse than that of a wealthy club, and a single endorsement is much cheaper than the entire club.

Such a good thing, how could Emirates miss it?

The price of Real Madrid's chest advertisement is 2200 million euros per year, which is definitely a lot of money, and Lin Yu's single endorsement can get 1000 million euros from the hands of Arab businessmen every year.

What is this concept?

In other words, this endorsement alone is much higher than the annual salary of many stars. This is the value of advertising. No wonder so many people want to be famous.

It's a pity that so far, Lin Yu has won the favor of Emirates Airlines alone, and has become the beneficiary of this terrifying endorsement fee.

Although it seems that the Arabs have paid a lot, they actually earn money. You must know that even if Lin Yu is alone, his endorsement effect is definitely comparable to that of a wealthy team. all over the world.Especially in Asia, he is regarded as a god-like existence, and the Arabs will definitely not lose. [

In addition to the big deal of Emirates Airlines, he also obtained the endorsement of the famous Braun razor, which was matched by his mentor Mourinho, otherwise he would not choose Braun, because including Philips, Gee All these brands have come to him.In the end, the endorsement contract was also signed for five years, which allowed him to earn 200 million euros a year, which is actually quite good.

In addition, Germany's Audi also chased him to Spain and signed a new endorsement contract with him for a period of three years.Every year he can get 250 million euros in income from Audi.

Heineken, which often sponsors the Champions League, is headquartered in the Netherlands and produced by the world's fourth largest beer company. With its excellent brand strategy and excellent quality assurance, it has become the world's top beer brand.And even such a company also came to Lin Yu to speak for it, and the contract period was four years.The endorsement fee is 150 million euros per year.

In fact, these famous brand companies found him not on a whim, but because of his outstanding performance and his natural news value.

He seems to be regularly on the news wherever he goes.

Some players may be very skilled, but their news value is not as good as Lin Yu.And these companies are chasing the maximization of advertising effects, so a player who can often make news, is often heard by people, and can get a lot of honor.Naturally, it became their first choice.

Real Madrid itself has great influence in the world. In addition, Lin Yu has scored [-] goals in the league this season, [-] goals in the Champions League, and won the league scorer and the Champions League Golden Boot respectively. Became the hottest football player of the season.

Plus that incident of racial discrimination, and the violence in the Champions League, no matter the impact is good or bad.In short, these two things in the end have become a sharp weapon to increase Lin Yu's popularity, which makes Lin Yu known to some people who don't watch football, so Lin Yu's endorsement effect is not limited to football.There are also very good effects in other aspects.

Even if this is the case abroad, in China, Lin Yu's endorsement can produce huge effects. For example, Lin Yu has officially entered Sina Weibo recently, and for this, Sina needs to pay him 300 million yuan a year!

At first glance, this is really a sky-high price. How many people in China can earn 300 million yuan a year?

But in fact, Sina knows that this is definitely not a loss. In cooperation with the Sina Sports Channel, they just made a little publicity, and then Lin Yu posted a video of blessing Chinese fans on his Weibo, and said that he was stationed on Sina Weibo , After just one hour, his fans had reached 1000 million!

The most important thing is that these 1000 million fans are not just fans, there are many nympho little girls and many domestic stars who follow his Weibo.

And 1000 million fans is only an increase in an hour, and the number of fans is still rising after that, this is the power of a superstar!

Who made Lin Yu such a star? Not only does he play well and is handsome, but he also likes to do some charitable causes. His foundation is already very famous in China.

In addition, Huawei, a well-known domestic company and electronic communication company, also found Lin Yu and revised the original endorsement contract, not only increasing the contract period to five years, but also increasing the endorsement fee to 200 million euros! [

That's right, the euro!

Huawei asked Lin Yu to endorse, not for the domestic market, but for the European market, and for the markets in other parts of Asia. They found that Lin Yu's endorsement effect was so good!And this time, Lin Yu also endorsed Huawei's mobile phones, tablet computers, etc., which can be regarded as supporting the national industry.

In addition, Lin Yu even became the spokesperson for investment promotion in Xi'an. Although the endorsement fee is relatively small, only 500 million yuan per year, it can be regarded as making some contributions to his hometown. Anyway, in addition to shooting some promotional advertisements , he didn't have much to do, so he did it by the way.

Some people say that Lin Yu is really making a lot of money now, and the superficial income every year is enough to make many people jealous. In fact, this is true at all.

In addition to the above new or improved endorsements, Lin Yu now also has endorsements such as Nike, Coca-Cola, and Clear Shampoo.

The contract signed by Nike and him will give him an endorsement fee of 300 million euros per year. In addition, if he gets the top scorer in the league and the Champions League Golden Boot, the total is about 600 million euros;

Coca-Cola's endorsement fee is 200 million euros per year;

Clear shampoo is 100 million euros per year.

If you add him in addition to the bonus every year.With a pure after-tax salary of 2000 million euros, he earned nearly 6000 million euros this year!And if this is converted into RMB, it is basically an income of nearly [-] million a year. Lin Yu has never thought about this huge sum of money before, and he dare not think about it.

This is just a superficial income.His goal bonus, winning bonus, share income, investment income, and gray income have not been counted.

It just so happens that the bulk of his income is his share income and investment income. This is also a secret, and he will not disclose it to the public. Therefore, except for his closest people, almost no one knows how much he earns every year.

And even without that.Lin Yu is also the most profitable Chinese athlete in history. You must know that even Li Na, who once won the French Open championship and the Australian Open runner-up, this Chinese sports sister had the highest income in the past year, and her advertising revenue was one year. 700 million U.S. dollars, and the game bonus income is 370 million U.S. dollars, which adds up to 550 million euros, which is only a quarter of Lin Yu's.

so.Now it is Lin Yu who chooses the company, not the company who chooses him. In order to be able to play football more attentively, the endorsements he chooses are either expensive, usually more than 100 million euros per year. Not bad, or willing to lower the endorsement fee.For example, the endorsement for his hometown Xi'an and the endorsement for Huawei are considered to reduce the endorsement fee.

It is precisely because he has so much income that his father can concentrate on fulfilling his dream without worrying about lack of money. Now the education group run by his father has the best facilities and equipment.The treatment in the classroom is also the best, and the quality of education the students receive is also the best. Although they don't make much money, they still have to invest money in it.But for Lin Yu, this is really nothing. Others can buy a team to play. He uses his money to let his father realize his dream. more realistic.

This holiday, Lin Yu lost a lot of endorsements because he needed more free time to spend time with his family and his girlfriend.

As for those endorsements, his principle is that firstly, it will not affect his vacation, and secondly, it will not affect his image, such as real estate, and food advertisements such as milk powder and milk. He will never touch it. It's not good to make that little money and ruin your own image.

Although Lin Yu's image is originally rebellious and a bad boy, he is bad and has principles. He will show his bad side only when dealing with enemies, so he doesn't want to turn even those who support him. And to criticize yourself is not good.

So throughout the holiday, he only shot one commercial, which was the "Pro Evolution Football" commercial with Cristiano Ronaldo.

The main reason for the endorsement of "Pro Evolution Football" is because this football game is Lin Yu's childhood memory. Since he knew how to play games, this is the first computer game he came into contact with, and it was this game that brought him into contact with Football, and fell in love with football, so even if e's ff football is obviously selling better than the live broadcast, he doesn't care, let alone this is an endorsement with his good friend Cristiano Ronaldo, and the spokesperson of ff is now him The enemy Messi, this choice is actually very simple.

Then, Lin Yu lived at home for a few days, and then took Qu Hong to Hawaii for vacation, and had a good time for a whole vacation.

At the end of the vacation, Lin Yu returned to Spain, while Qu Hong went to England to visit her sister, Little Cricket.

Lin Yu, who returned to Spain, found that he was a little fatter, which shocked him, so he hurried into the ball king cultivator and asked Xiaoshuidi to make a plan for him. His body is back to what it was last season.

Ever since, he was alone in the villa, and besides exercising, he was exercising every day, because he returned to Spain earlier, and the other players hadn't arrived yet, so no one bothered him.

Until one day, when he finished training, he turned on the TV in the living room, made a pack of instant noodles, and took out the small pickles brought from his hometown to eat. The door of the room was opened, and Kudo Hanakoi stared at Looking at him, as if not knowing him.

That's right, it's not surprising that a superstar whose apparent income reaches more than 6000 million euros a year is actually eating instant noodles and pickles.

Lin Yu looked at Hua Lian and smiled, a little embarrassed. It's not that he doesn't know how to cook, but it's definitely not as delicious as Hua Lian's cooking, and because he is busy with training, he pays attention to everything he eats. These days, he basically eats All of them are non-nutritious.

Kudo Hanakon shook his head, went up and picked up Lin Yu's instant noodles and threw them directly into the trash can, and then said solemnly: "You are not allowed to eat these junk foods in the future, and I will cook them for you immediately!" (to be continued...)

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