Rebirth 84, starting from fish farming

Chapter 538 World Class Level

Seeing this idea, Lu Changhua generally agreed.

However, he feels that the role of mineral water has not been highlighted yet.

Although stability reflects that at a critical moment, taking a sip of mineral water can jump over the cliff, but this is not enough.

Not strong enough.

He called the advertising agency.

“The intensity is not enough, we need to increase the intensity.”

"Where is the strength not enough?"

The creative director on the other side was a little confused. Isn’t this enough?

This is like nectar, one sip can make you jump off a cliff!
"My idea is to add two people to the characters, one male and one female. I don't know what the relationship is. They may be lovers, they may be neighbors, they may be colleagues, they may be friends."

Lu Changhua squinted his eyes and thought.

"The previous scene is basically the same. This is one person running, and it becomes two people."

"When they discovered the danger, the two ran as fast as they could."

"Here at the ice bucket, everyone grabbed a bottle."

"This place is critical."

Lu Changhua suddenly emphasized his tone.

"The man drank while running, but the woman panicked and didn't drink."

"When the lava came, the man jumped up and stretched the mineral water bottle in his hand back."

"Shout, grab it!"

"The woman also jumped up and grabbed the bottle."

"The man jumped over, and the woman was hanging on the edge of the cliff, clutching a bottle in the man's hand."

"The magma suddenly fell into the cliff, and the man pulled the woman up."

"Let's talk about it now, anything is possible!"

Lu Changhua carefully recalled his imaginary scenes.

There was no sound from the phone.

"Hello, hello? Is anyone there?"

Seeing no response, Lu Changhua quickly shouted into the microphone.

"Uh, uh, yes, yes."

There was a voice from the microphone.

"Is my idea okay?"

"Uh, Mr. Lu, that's great! It would be a shame if you didn't come to do the advertising."

"Hey, I've won the prize."

"You follow my script."

"it is good."

In response to Lu Changhua's idea, the advertising company held a creative meeting.

considered feasible.

At least in the cliff jumping process, the product plays an important role and makes multiple appearances.

This is similar to a Coke advertisement.

The copywriting was quickly sorted out.

The storyboard took three days to come out.

Not only are there words, but there are images, just hand-drawn shots.

This ad was very difficult to produce.

Lu Changhua also knew.

The current domestic animation special effects level is not high.

If you want to do it well, you have to go to Hollywood and do special effects.

The production costs can be imagined.

Jingcheng Advertising Company gave suggestions.

Let this advertisement be produced by a foreign exhibition team.

As producers, they control quality.

In principle, Lu Changhua agrees with this suggestion.

They suggested considering the Grand Canyon.

It is majestic and magnificent.

The entire film requires different scenes to be synthesized through special effects.

For example, if you are jogging on a tree-lined road in the morning, there is a volcano smoking next to you. This is two scenes, combined together.

The advertising company suggested that at the end of the advertisement, there should be more men and women of various colors holding mineral water jumping over next to the male and female protagonists.

There are white people, black people, and yellow people.

They are all sportswear.

Lu Changhua felt very good about this suggestion.

The ending is very fulfilling, and many people know this secret!

Jingcheng Advertising Company contacted foreign partners and asked Lu Changhua to wait for news.

During this period, apart from occasionally visiting two construction sites, Lu Changhua stayed at home with his parents and children.

Sometimes, I would cook on a whim and treat everyone to a meal.

In mid-August, the Beijing Advertising Company invited Lu Changhua to Beijing for negotiation because the cost budget was out and he needed to approve it.

Lu Changhua decided to take his wife with him.

After all, the wife should only take care of money matters.

The next day, the two went to Harbin and then flew directly to Beijing.

The two parties discussed the production cost of this advertisement for two days.

Mainly include the cost of personnel and props, shooting costs, post-production stunt costs, transportation costs for staff to and from the two places, food and accommodation, and taxes.

This adds up to more than $300 million.

The most expensive thing is the production of movie-level special effects.

This is still hiring ordinary actors. If you hire stars, the cost will be extra.

Their words reminded Lu Changhua.

He suddenly remembered the 007 movie.

At the end of this year, the 007 movie "Dark Days" will be released.

Pierce Brosnan and Sophie Marceau are both very well-known actors.

If they could be allowed to star in this commercial, then it would not be an exaggeration to say that this commercial would be of world-class quality!
Why use foreigners to shoot this commercial?

Just because today’s consumers still worship foreign things.

Anything foreign is considered good.

Therefore, he had to reflect this dynamic in his advertising.

When Lu Changhua made this request, the people at the advertising agency were a little in disbelief.

You know, Pierce Brosnan is American, and Sophie Marceau is French.

If you want to ask them to shoot an advertisement, it doesn’t matter whether they have a schedule or not. Even if they do, the price will be astronomical.

Wang Yao feels that if this advertisement can be broadcast together with the 007 movie, it will be meaningful.

It doesn't mean much if it can't be completed.

"Please contact me and see if they have any schedule."

Lu Changhua and Wang Yao will not go back these days.

The two of them were playing in the capital, doing some shopping and shopping.

Three days later, news finally came.

The two of them happened to have ten days of schedule in September, so if they wanted to shoot, they would only have ten days.

But the price is very high.

Sophie Marceau offered $100 million.

And Pierce Brosnan offered $200 million.

The total cost of producing this ad was over $600 million.This is a big production!
To do or not to do? !

The couple spent the whole night discussing and communicating in depth.

In the end, the two agreed to do it!
It's just that time is too tight.

We need to start shooting immediately because we have to catch up with the November release of the 007 movie.

Time is really tight.

Lu Changhua quickly sent 400 million to the Beijing advertising company through the Soviet Union's account.

The rest has been agreed upon and will be paid after the production is completed and accepted.

The money is basically enough for the production costs. If it's not enough, they have to pay it in advance.

Who told them to be a state-owned unit?

I was busy going through various formalities until the end of August.

Finally, the group set off and flew directly to the United States.

When I got off the plane in Los Angeles, I was picked up by a Hollywood partner company.

Everyone walked westward and arrived at a place in the suburbs surrounded by mountains and rivers.

Far away, you can see the name Hollywood on the mountain.

The people from the Beijing advertising company were nervous because time was tight.

Lu Changhua and Wang Yao came with a tourist mentality.

Since it has been handed over to the advertising company, he doesn't care.

That night, people from the other company received them.

In the evening, Lu Changhua and Wang Yao also walked around the streets of Hollywood.

The next day, people from the advertising agency followed the partners.

They went to the filming location with their equipment.

Two celebrities have arrived at the scene.

The script is of course a script provided by the advertising agency.

One shot is ten days.

We also went to the Grand Canyon in the middle.

Because some shots had to be shot there.

In particular, the two male and female protagonists stand on the edge of the canyon, looking at the opposite camera.

Not only that, there were people of other skin colors appearing around them.

Lu Changhua and Wang Yao took a plane to San Francisco.

Wang Lu went to Silicon Valley this year, right in San Francisco.

As soon as they left the airport, Wang Lu appeared in front of the two of them.

"Ah, ah, ah! Sister!"

"Old sister, old sister!"

The two sisters hug each other.

It's very hot here.

Wang Lu was wearing shorts, exposing her thighs.

Her golden hair makes her look even more charming.

This little girl has grown up in the past two years.

Maybe it's because of eating beef and drinking milk that my figure is bulging forward and backward.

Lu Changhua thought it was too eye-catching.

"Oh my, little girl. What are you wearing? Everything is exposed."

Wang Yao complained.

"Sister, you don't understand, this is how it is here."

"I asked, how are you doing with your skills? Have you succeeded?"

Lu Changhua was worried that this little girl would waste her studies.

"Of course I will. I will go back in one year."

"Brother-in-law, do you still want me?"

"Yes. Can a top student like you not want it? Souxin.com is just waiting for you to come back!"

"Okay, I'll stick with it for another year."

Wang Lu took her sister and husband to her home.

This is the house she rents.

Lu Changhua and Wang Yao put down their things and followed Wang Lu to go shopping.

Just walked around here.

Just go home and cook.

There’s really nothing good to eat in America.

Either a fast food restaurant or a Chinese restaurant.

Not to mention that they are far apart and not in line with the taste.

Better do it yourself.

Wang Lu showed off her cooking skills and cooked two dishes.

"Oh, you know how to cook?!"

Lu Changhua and Wang Yao were both surprised.

Unexpectedly, Wang Luguo has really grown a lot in the past few years.

"There's nothing I can do. If I don't do it myself, no one will care."

"Oh, my sister is so pitiful."

Wang Yao hugged her sister and felt distressed.

"Why are you pitiful? It's good to exercise, it will make it easier to get married in the future!"

Lu Changhua doesn’t think that cooking is hard work for girls. Don’t boys cook too?
For example, a certain sexy man.

That night, the two sisters squeezed into the same bed.

The poor brother-in-law had to make the floor alone in the living room.

Fortunately, the weather here is hot and there is air conditioning at home, otherwise Lu Changhua would have to find a hotel.

After playing with Wang Lu for a few days, Xiao Nizi asked for leave and came out to accompany him.

Lu Changhua and Wang Yao bought some small gifts and planned to take them back to give away.

He also gave Wang Lu some money to make her living expenses more comfortable.

Ten days later, the advertising company called and informed me that the preliminary shooting work had been completed, and all that was left was to return to Hollywood for post-production special effects synthesis.

Seeing that the work efficiency was so high, Lu Changhua had nothing to say. He only asked that the subtitles be made into two versions, one in English and one in Chinese.

Sisters Wang Yao and Wang Lu didn't want to separate yet, so Lu Changhua advised: "Wang Lu still has to work, let's not disturb other people's family affairs."

Wang Yao also knew her sister's difficulties, so she reluctantly said goodbye.

When Lu Changhua and his wife came back, Nuomi had already started school for more than half a month.

This time, Hu Le also came up.

Old Hu Tou and Aunt Hu killed and sold all the chickens, ducks and geese at home.

Came to Beining with my grandson.

Lao Lu gave them the house he had originally reserved for himself.

This was agreed years ago.

Good this time.

No one from the Lu family, Han family, and Hu family is home anymore.

Wang Dejiang and his wife also came up.

There was no one at home, so the three Xiong Bao brothers had to come up.

By now, all my old neighbors and good friends have come to Beining.

This time the new home was lively.

(End of this chapter)