Rebirth 84, starting from fish farming

Chapter 534: The benchmark is a bit sweet

Lu Changhua returned to Beining with the people from the group with the planning map. The first thing he did was to ask the architectural design institute to carry out the overall planning and design of the land.

Naturally, someone will be responsible for the specific work.

At this time, the planning and design drawings of Qiaoshou Willow Weaving Company have been reviewed.

The current construction projects are tendered by the construction project trading center, but in recent years, the bidding has always been based on negotiation.

Most of it is just a formality.

For example, most of the factories built by Lu Changhua were handed over to Xing Wenbin.

Although it was a formality, it was still decided by him.

Nowadays, the state is becoming more and more strict on bidding for construction projects.

You can no longer give it to whomever you want.

Although the Bidding and Bidding Law has not yet been formally promulgated, it is already being studied and drafted.

For example, in the construction of the willow weaving company's factory, no matter how close Zhao Laosi was to Lu Changhua, this project had to be entered into the Engineering Trading Center.

At most, if someone wins the bid, Lu Changhua can ask Party B to give Zhao Laosi a part of the project.

As soon as Lu Changhua returned to Beining, Director Zhang from Wudalianchi Investment Promotion Bureau called and asked about the advertisement.

Lu Changhua found a few phone numbers and asked Director Zhang to contact them directly.

Lao Zhang thanked him repeatedly.

This incident also gave Lu Changhua a flash of inspiration.

Yes, I can also plan ahead for my mineral water. Although I don’t have a product now and haven’t even built a factory yet, this does not affect my design and planning of the product.

You can't do this on your own, you have to find a deception expert.

After discussing with Wang Yao, my wife certainly agreed.

"Are you going to take charge of Changzheng Company yourself?"

"Isn't there no suitable person now? I'll take it first."

"As long as you're not afraid of getting tired."

Wang Yao had no objection.

Soon, Wudalian Chi Changzheng Mineral Spring Beverage Co., Ltd. opened its recruitment.

The address for submitting your resume must be the Human Resources Department of Changhe Group.

Recruitment notices were widely published in black-province newspapers.

For a time, this recruitment, coupled with the news about Changhe Group's layout of the mineral spring industry during this period, alarmed all the big names in the black province, especially those in the dry mineral water industry.

You want to.

Changhe already has Smurfs, which are fruit drinks.

Now I'm starting to get mineral water again.

This means that you are deeply involved in this industry!

But it made several big bosses in Harbin regret it.

Why?

When Wudalianchi was seeking investment in Harbin, they were wary.

Their resources are really good.

One of the three largest cold springs in the world, an absolutely scarce resource.

However, there are shortcomings of one kind or another that prevent them from making up their minds.

Who would have known that in just a few months, Changhe Group would have invested heavily in the mineral water industry.

Who doesn’t know Changhe Group?

A truly powerful enterprise.

What does it mean that they came in without hesitation?
There is a future!

Sorry!
But now it's too late to regret it.

Many people came to apply.

They all came to Changhe Group.

Because in recent years, Changhe Group has rarely conducted large-scale external recruitment.

In the early stage, the staff was full, but in the later stage, most of them were students trained by the technical schools themselves.

Basically it's an inner loop.

Lu Changhua didn't care about recruitment. He was busy in a meeting.

Because of Boss Lu's call, the vice president of Beijing Advertising Company took the backbone of the planning and design department to the northeastern prefecture-level city of Beining to meet with the big boss.

Lu Changhua's benchmarking of his products is a bit sweet.

"Just follow this idea."

Then he personally took them to Wudalianchi.

After looking at the land by the river, we went to the scenic spot and walked around Yaoquan Lake.

They also took a lot of photos and videos.

After all, he is an expert.

Now that we have obtained first-hand information and identified our competitors, what else is there to say?

These people stayed directly in the hotel and started brainstorming.

Gather your opponent's selling points and then put forward your own.

A week later, they came up with a product positioning report.

"Mr. Lu, leaders."

The manager of the planning department pushed up his glasses and began to explain the report.

"Based on the existing water brands and products in the same category on the market, the ones that can compete with us are a little sweet."

"Their product positioning is mountain spring water."

"And our drinks are mineral springs, so the two positionings are fundamentally different."

"Mountain spring water, the focus is on nature, naturalness."

"As for mineral springs, the focus is on the material content."

"In recent years, water companies across the country have spared no effort in the development and utilization of mineral water."

"And if we want to differentiate ourselves from others, we have to segment the market again."

"We propose, volcanic mineral water."

"There are a few reasons."

"First, geological movement is the main cause of mineral springs, and volcanic movement is one of them."

"Second, the word volcano in front of the mineral water fully illustrates the biggest difference between it and other mineral springs."

"Third, volcanoes remind people of words such as enthusiasm, unrestrainedness, movement, explosion, etc., which have similar associations with sports in human society."

“So, while we are positioning volcanic mineral water, we are also positioning it as a sports drink.”

"Hence the product name: Volcanic Mineral Water".

When they proposed this positioning, Lu Changhua, Wang Yao and other senior officials' eyes lit up.

I think what they said makes sense.

However, Lu Changhua is very picky.

"Will these two qualifiers narrow the scope of the product for consumers?"

You see, first of all, sports drinks, are ordinary people willing to accept them?
Also, fire and water are contradictory things, now put them in a product name, will it be contradictory or uncomfortable?

As soon as he put forward this point of view, everyone felt that it made sense again.

He is indeed an expert, and he explained this problem in just a few words. “It is precisely the incompatible impression that makes consumers feel that the product has characteristics.”

"Many people and pure water have drank mountain spring water, but who has drank volcanic water?"

"Mountain springs have the visual image of stones, trees, and soil, while volcanic springs give people the impression of red magma, movement like moving mountains and filling the sea, and eruptions like the earth is shattering."

"How precious the water that can be left in this kind of visual image will be!"

"How much does it cost to take a sip of such a precious volcanic spring?"

oops!clever!
Lu Changhua immediately gave it a thumbs up!
"Not bad! That's right."

He will definitely adjust, who can say otherwise.

In fact, what they are drawing now is all logical relationships.

As long as the logical relationship is smooth, the rest will depend on advertising.

If it really invests more than one billion in advertising fees, it will create a big sports drink brand.

In this way, volcanic mineral springs became popular.

Regarding product packaging design, it can be expressed in one word, "small"!
Designed according to the specification of 300ml.

Why?

Since it is a sports drink, you need to carry it with you.

If you get a big bottle, how will you carry it?
Not only should it be small, but it should also be thin.

The people from the design department discussed it and said, "Mr. Lu, three hundred milliliters is still too much. We think two hundred milliliters is just right."

"This way the bottle is not heavy, the size is suitable, and can be held in one hand."

"It makes sense. You come up with the design first."

In this way, the product positioning is initially determined.

All that's left is packaging design.

People from advertising agencies are working hard again.

A company has already won the bid for the factory building construction project of Lu Changhua's Changshui Farm Willow Weaving Company.

He was going to meet with the construction unit.

Zhao Laosi has also been in close contact with him these days, and he is afraid that Boss Lu will forget him.

There is no way, after all, they are acquaintances, and it is difficult to refuse.

That night, Wang Yao had dinner with her parents, and Lu Changhua also had to go to the banquet.

Nowadays, every restaurant in Beining is more upscale than the last.

There are not only Sichuan, Shandong and Cantonese dishes, but also Western food.

Party B is Hongsheng Construction Company, and he also has some background.

The boss and Xing Wenbin were in the same company, but they were at a higher level than him.

He is the vice president of the city construction company.

Later I went out on my own.

It is said that some leaders are taking advantage of the situation, but I don’t know whether it is true or not.

The dinner was set at the Hong Kong Island Restaurant at the intersection of Jiaotong Road and Sidao Street.

As soon as the car stopped, Zhao Laosi rushed out from the side.

"boss."

"Well, here we come? Let's come together."

"well."

Zhao Laosi also dressed up specially today.

Lu Changhua walked in first, followed by Zhao Laosi.

There were two rows of beautiful girls standing in the lobby just outside the door.

Wearing uniform clothes, showing off her big white legs.

As soon as the two came in, they shouted in unison: "Welcome to Hong Kong Island Restaurant."

And bow to them.

Lu Changhua was startled by this formation.

I go!

No matter how you look at it, it doesn’t look like a restaurant!
The first girl came up to us.

"Boss, do you have a reservation?"

"Uh……"

Lu Changhua reacted for a moment and then said: "Spring scenery in the south of the Yangtze River."

"Okay, please come with me."

Turning around, Niao Tingting led the way.

After turning a corner, I came to an elevator door.

He reached out and pressed it, then stood quietly to one side and waited.

Lu Changhua turned around and looked at the decoration here, which was full of splendor.

The main color is gold.

Even the elevator door covers are wrapped in golden stainless steel.

At first glance, it looks like a place for the nouveau riche.

The walls are covered with small colorful glittering tiles.

Lu Changhua secretly said: "Your restaurant owner is definitely a nightclub owner. This style, tsk tsk..."

When Zhao Laosi saw his boss inspecting the decoration, he secretly glanced at the beautiful woman in front of him.

He is so tall that it feels like his legs are all below his neck.

Wearing a tight-fitting semi-transparent overall, she looks sexy and graceful.

The kid "Gudu" swallowed his saliva, his eyes fixed on Xuebai and he couldn't pull it out.

"Ding dong."

The elevator has arrived.

The woman smiled charmingly at Lu Changhua and said, "Boss, please come in."

Lu Changhua pulled Zhao Laosi, and the two entered the elevator.

The woman followed.

The elevator went up to the fourth floor and led the two of them to the door of the private room "Jiangnan Spring" where they stopped.

"Boss, please come in."

As Lu Changhua walked inside, the people in the private room stood up.

"It's Mr. Lu, haha. I've known you for a long time. I'm Wang Hai from Hongsheng."

Opposite is a fat man who is nearly fifty years old.

He is not tall, only about 1.6 meters tall, and he is wearing a suit with his arms folded.

Her belly was swollen, as if she were eight months pregnant.

"Director Liang will be here in a minute."

He came over and shook hands with Lu Changhua.

Director Liang in his mouth is the leader of the Construction Bureau.

Of course Lu Changhua understood what he meant, he had a backer.

(End of this chapter)