Rebirth 84, starting from fish farming

Chapter 475 The New Era of Advertising

The number of views on Souxin.com is increasing every day.

News channels have more than 50 IP addresses every day, and chat rooms have as many as [-] IP addresses every day.

The number of downloads of the message search software reached 30 times.

Under such momentum, Soxin.com welcomed its first advertiser.

On this day, Lu Changhua just came back from Beining.

When he entered the office, the advertising manager came.

"Mr. Lu, an advertiser came yesterday and asked to post advertisements on three channels."

"Oh? This is a good thing. Which customer is it?"

"It's a foreign customer, a chip maker, Yingda."

"Oh?"

Lu Changhua felt both happy and confused.

In the past few months, Souxin.com has been adjusting and updating.

Originally, his idea was to advertise his own company.This not only plays a guiding role, but also promotes the company.

But he never got around to it.

Now that Yingda is coming, should we do it and how should we do it?It's not just about money.

Since Soft released the Chinese version of its operating system in 96, domestic brand computers and assembled machines have developed rapidly.

In the past, during the DOS system, those who used computers were professionals, many of whom were engaged in scientific research.

How can ordinary people understand so many operating commands? !

In 95, WIN[-] was released, which transformed the computer operating system from a command character operating system to a window-style fool-proof operating system.

This has greatly increased the number of users.

But it is an English version after all, and many people are illiterate, which still hinders the use of computers in China.

But the emergence of the Chinese version in [-] gave ordinary people the possibility of using it.

It's November [-].

After several years of training and development, the number of people using computers has exceeded one million.

There are as many as 80 million people who have access to the Internet and have become netizens.

The biggest worry for these netizens is not the cost of accessing the Internet, but what exactly can they do online?

At this time, the Chinese Internet was still blank.

What is most lacking is Chinese content.

This is also the reason why companies like "Ying Haiwei" who first spread the concept of the Internet and later focused on Internet access services eventually fell into disrepair.

They don’t see the value of the content and just want to make quick money!
And Mouhu, Moulang, and Mouyi are content providers, and this is the reason why they can become portal websites.

Take Mouyi, for example, when he first launched, he didn’t have any content, but built a search service.

This is in conflict with the future development of Soxin.

It’s just that Soxin hasn’t been launched yet.

As for a certain fox, it has not been officially established yet.

A certain wave has no shadow yet.

Now the largest content provider in China is Soxin.com.

Its biggest function is to let these hundreds of thousands of Internet pioneers know what they can do online?

In addition to reading news and transferring files, they can also communicate with each other and play games.

At this time, it is absolutely true to say that Souxin.com is the portal website of China's Internet.

It is only natural that those discerning computer-related manufacturers find themselves advertising.

"Bring us our advertising price list."

"Look."

The advertising manager took out a piece of paper.

The advertising specifications and prices of each channel are written on it.

Because there are no peers to refer to, everything is just fumbling.

Advertising prices are also set very low.

For example, the floating screen advertisement on the homepage only costs 500 yuan a day.

From the perspective of people in the advertising department, this is already very expensive.

"The price is too low and needs to be changed."

"Ah? How appropriate is that?"

"Think about it, if it was a newspaper with a circulation of [-] copies, how much would a front-page advertisement cost?"

"This? The advertisements on our website cannot be compared with newspapers."

"You are not suitable for working in an Internet company. Your thinking is too old-fashioned."

"Our news channel must have more than 20 views every day. What's more, the news and chat rooms are interactive. In this way, the daily advertisement views must be at least [-] or more."

"This is only 500 yuan a day. What do you think?"

"Everyone has a dime, but they still have to charge [-]!"

"Uh……"

Twenty thousand?

People in the advertising department immediately felt that the boss was crazy about money.

Can that idiot pay 2 yuan a day?

Isn't that crazy?

"Do as I say, ten advertising spaces on the homepage, each worth [-] yuan per day."

"Fifty thousand ads in the chat room a day."

After receiving the instructions, the advertising department quickly remade the price list.

Negotiate with the technology and set aside advertising space.

When staff from Yingda's external relations department came to Souxin.com again to discuss advertising matters, they found that the price of advertising had changed.

Without saying a word, they turned and left.

People in the advertising department were at a loss.

The boss's price scared everyone away.

How can this be done?

Lu Changhua laughed out loud.

"Don't worry, plant the sycamore tree and the phoenix will come."

As a result, Yingda's people came again in the afternoon.

The person who will come is the manager of the external relations department.

He personally read the advertising price list, nodded, and said: "You are now the symbol of China's Internet. Our company is very willing to cooperate with you. We will put ads on the homepage and chat rooms, one year first."

The advertising manager was immediately dumbfounded.Are there really such fools? !

With a contract, Souxin.com received its first advertising fee, 2520 million!
This incident is an encouragement to the entire company.

In everyone's mind, traditional media advertising is real and can be bought at a price.The advertising on the website is very fake and not worth the money at all.

But now, foreigners’ views on Internet advertising are more than just this.

The advertising fee of more than 2000 million yuan is the most powerful proof.

As soon as the contract was signed here, the owner of the operating system arrived.

Since its Chinese version of the operating system was launched, the installed base has been increasing.

But the piracy has never stopped.

The usage of pirated copies is two to three times higher than that of genuine copies.

For this, they also need to provide genuine education to computer users.

What's more, Yingda has been advertised, and I can't help but respond.

They signed a half-year contract to use genuine promotional ads.

As soon as the advertisements of these two companies appeared, they immediately caused controversy on the Internet.

Of course, Souxin.com has not yet opened the forum at this time.

They argued in the chat room, and some also went to forums on other websites.

In order to give the majority of netizens a channel to express their opinions, Souxin.com quickly opened the forum.

For a time, the forum was flooded with good posts.

What follows closely is the merchant’s advertisement.

Those who sell computers, sell accessories, repair computers, and provide software services.

These small convenience ads popped up.

Depending on the IP address, advertisements from different regions will appear.

For a time, this form of small classified advertisements in newspapers also appeared on Soxin.com.

Although this increased the company's income, netizens generally responded poorly.

As soon as I opened the web page, I was overwhelmed with advertisements.

Lu Changhua also discovered this problem.

I scolded the people in the advertising department.

"Either you cower or you don't care! Are you polarizing?!"

"You need to advertise, but you have to be selective."

"Medical advertisements, hospitals, and skin disease advertisements are firmly banned. They are not allowed to be done. If they have been made, they will be taken off the shelves immediately and the money will be refunded to customers. Our advertisements must be made artistically. They must look beautiful and disgusting. We will definitely not do any advertisements that are obviously fraudulent."

"Financial, investment, and medical matters cannot be done. These are principles and must be known to all people in the advertising department."

As soon as these words came out, the amount of advertisements on the search page decreased rapidly and became much cleaner.

Those viral ads that could not be turned off have completely disappeared.

As long as the ad is closed by the user once, the ad will no longer appear today.

The same type of advertisement will only appear three times a day. If no user closes it, this type of advertisement will no longer appear within a week.

Everything is to make netizens happy.

It’s up to you to search for information!
If, the user uses point card to purchase the ad-free version.

All ads will disappear.

This is Lu Changhua's response.

Since then, feedback from netizens has been generally satisfactory.

To this end, Lu Changhua also issued a letter to netizens.

In this statement, Lu Changhua made it clear that Soxin.com is Soxin.com for the majority of netizens.

We will serve our netizens wholeheartedly.

Advertising is one of the sources of revenue for the website. If there is no advertising at all, the website will be difficult to maintain.

This requires the majority of netizens to use point cards to support it.

With everyone's support, the website can continue to provide you with high-quality content that everyone will like.

In fact, netizens are all reasonable.

The website cannot survive without money, don’t they understand?

clear!

But why do you still hate fees and advertising?
Mainly it is a matter of early education.

The spirit of the Internet, as many people said before, is free and sharing.

That's right.

But the mistake is that many Internet companies just think about free and sharing.I didn’t think about the premise of this free sharing, that is, for later charging, or to prepare for harvesting.

Many sites collapsed before harvesting.

Souxin.com had charging items from the beginning.

It’s just that he did it voluntarily.

The profits of other websites depend entirely on advertisements, and the advertisements of Soxin.com are only part of it.

In this way, he can proactively reduce the amount of advertising, improve the quality of advertising, and raise the threshold.

In comparison, Souxin.com is more in line with netizens' thoughts.

A certain easy-to-see information search website is so popular that it intends to imitate it.

They also set up chat rooms and appeared on news pages.

It does divert some traffic away.

However, the traces of their imitation were so obvious that many netizens did not buy it.

Some people even posted on the forum, criticizing Internet companies for their plagiarism and calling for innovation.

In this case, Soxin suddenly upgraded the chat room system.

First, the content of the chat room has been added.

There is not only a chat function here, but also a copy function.

As long as your level is reached, you can enter the corresponding copy.

Enter the big monster, or the same point card gift.

Among them is also the point card itself.

This upgrade alone will quickly bring lost users back.

And the number of registered users has increased by 10,000+.

Friends can form a team to fight monsters, and it has become a habit for everyone to chat while fighting monsters.

But when I went to Yiyi, all I did was chat and buy gifts. They didn’t have any copies. How about fighting monsters?It's even more unheard of.

The point card sales they follow are worrying.

(End of this chapter)