Rebirth 84, starting from fish farming

Chapter 288 New Year’s Eve Questions
Changhe Group held its annual corporate meeting before the Spring Festival.

Departments and personnel with outstanding performance in [-] were commended.

Material rewards are given to employees who have made significant contributions.

On January 18th, Lu Changhua took his entire family to Harbin.

Meet Uncle Mediterranean and Third Uncle here.

Let’s fly directly to Hainan.

If you want to buy a plane ticket, you need a letter of introduction.

16 people, old and young, arrived in Sanya, Hainan, after two years of absence.

The beach villa was lent to Hu Dagui and his wife for their honeymoon the year before last.

Last year, they didn't come either.

This year, they finally showed up on the beach again.

More than a dozen people gathered together, the women were responsible for the daily meals, and the men really achieved freedom.

Go to the beach to swim and walk on the beach every day.

When Lu Changhua and his wife bought this beach, it was still a deserted beach.

In the past two years, they have gradually gained a family.

It's basically the same as the Lu family, living there for a month or two a year.

Uncle San didn’t know much about the situation of Jiusan Oil.

However, he still knew that the efficiency of the oil factory was very poor. As for whether to sell it or not, the [-]rd Bureau had to listen to the General Administration.

"Changhua, are you so interested in Jiu San Fat?"

"I heard that their profitability is not good. If they are sold, I can consider retaining some shares for the General Administration."

"Oh?"

Wang Dehe hesitated for a moment, then nodded with a smile.

"This idea is still feasible. After all, the General Administration is also afraid that if the oil factory is sold, what will happen to our soybean sales? Now that we retain part of the shares, they should feel relieved."

"Okay, you two are already here, why are you still talking about work?"

The third aunt complained.

"That's right, let's talk about these things after the New Year."

Wang Yao said.

Wang Dejiang and Lao Lu are studying to find a boat to go fishing in the sea.

"You two, be careful. It's very windy and dangerous."

Mother Lu and Mother Wang were both worried.

"Wang Yao, it's better to go back and stop blowing wind at the beach."

Lu Changhua saw Wang Yao walking on the beach for a long time, so he pulled her back.

The Spring Festival of 22 was on February [-]nd.

The three brothers and sisters Sheng Wen, Sheng Qing and Sheng Jie were running in the courtyard of the villa.

How could the three Xiong Bao brothers give up the opportunity to play with their little masters? They were also rolling in the grass.

After all, Sheng Jie couldn't walk well, so she stumbled behind her brother and sister.

Sheng Wen led them to charge back and forth in the yard.

Mother Lu, a group of women are busy in the kitchen.

The men also helped with the dishes.

This year, we have enough food and clothing by ourselves, and we have a lot of chicken, duck, fish, meat and vegetables.

Lao Lu personally takes charge of the dishes, who makes him the chef?

There were Wang Dehe and Zhao Huaian at the scene, and Lu Changzhong was very quiet. The two of them had much more official positions than him.

Lu Changhua was peeling garlic in his hand and still talking about his thoughts.

"Uncle Third, Uncle Zhao, this is what I think."

Jiusan Grease’s dilemma is multifaceted.

One is high cost, and the other is insufficient product commercialization.

“What do you mean by not being commercialized enough?”

Wang Dehe didn't understand.

"Look, most of the soybean oil they produce is digested on site. They rely too much on internal digestion on the farm and don't really face the market."

"How many big cities is Jiusan soybean oil sold in? How many consumers recognize it? Very few!"

"So, with high costs and few sales, can it avoid losing money?"

When Lu Changhua explained this, Wang Dehe and Zhao Huaian both nodded and agreed with his statement.

"Hey, Changhua, if I really sell it to you, what are you going to do?"

Zhao Huaian wanted to test him.

In fact, Zhao Huaian really admired Lu Changhua in terms of running a business.

You see, the businesses he owns are now running prosperously. If they encounter any problems, they have effective countermeasures. This is talent!If the Farm Bureau had people like this, it would be out of trouble a long time ago.

"me?"

Lu Changhua put the garlic in his hand into the bowl with a smile.

"Advertise, market categories, and go to supermarkets."

"supermarket?"

The women pricked up their ears and listened.

"It's just a supermarket. It's been around for a long time, but we don't have one in the Northeast yet."

Lu Changhua explained. "It's a store of your own choice, but there is no counter. You can just take whatever you want, and you will be paid at the door."

"No counter?"

Third Aunt asked.

"No."

"Take what you want for yourself?"

Mother Lu asked.

"Take it yourself."

"Is there no salesperson?"

Wang Yao asked.

"No."

Lu Changhua shook his head.

"Oh, let's open one when we go back. This thing is convenient for shopping."

As soon as Wang Yao mentioned the topic, the women working in the kitchen nodded in agreement.

"Supermarkets are available in some places and not in some places. They are not popular yet, but they will be popular in two or three years."

"Well, this supermarket is better than a store!"

Today's shops and department stores are still the same, and you still feel like begging him to buy something.

Wang Dejiang nodded.

He himself works in a department store, and he knows best what their salespeople are like.

Although service with a smile has been advocated all these years, it still doesn't work.

If it turns out to be the supermarket that Changhua mentioned, and there are no salespersons, then the sales won’t increase at all? !

Thinking like this, his mind came alive.

Do you want to try it in Bac Ninh? !

Seeing that everyone's topic had strayed, Lu Changhua quickly pulled back.

"Let's not talk about supermarkets. Let's talk about advertising and creating categories first. Everyone knows what advertising is about. What does creating categories mean? Does Third Uncle know?"

"I really don't know, does second brother know?"

After all, Wang Dehe is a political cadre, how could he know this?
"I don't quite understand. Is it product classification?"

"Yes, Dad, you are right."

"It's very important what content we put in our advertisements."

Lu Changhua began to talk about his thoughts.

"In the past, we just told consumers what I was selling. But now it doesn't work anymore, and we need to subdivide it. For example, soybean oil. In the past, we only knew that there were soybean oil and rapeseed oil, right?"

"Yes, the north eats soybean oil and the south eats rapeseed oil."

"But Shandong has produced peanut oil, corn oil, and some places produce olive oil."

"People just don't understand. There are so many oils, how do we choose?"

"We have to tell them. For example, soybean oil should be used for cooking, rapeseed oil should be used for frying, peanut oil and corn oil should be used for high nutritional value, and olive oil should be used for cold dishes. This is a market segment. Let the common people know what is happening. What kind of oil should I use?"

"Oh!"

Now everyone understands.

"Originally, a problem can be solved by one kind of oil. According to this method, each family needs to buy several kinds of oil without conflicting with each other."

"As far as the soybean oil we eat is degummed, decolorized and degreased, it becomes salad oil. It is mainly used in cold dishes, and can be eaten raw or used for stir-frying."

"Everyone knows that soybean oil cannot be eaten raw. When cooking or deep-frying, the fumes will be larger and foam will form. Using salad oil will eliminate these problems."

“There’s blended oil again, what is blended oil?”

Lao Lu pricked up his ears.

He has been a chef for so many years, but he has never seen what blended oil is.

"It is very expensive for us to simply use one kind of oil. If we blend several oils together, we can reduce the cost. Of course, we will discuss this concept later."

"Blended oil?"

Lao Lu naturally said to himself.

There are not many salad oils on the market now. Many people still eat soybean oil, rapeseed oil and lard. How have you ever heard of blended oils?
"What I just talked about is category segmentation. Now many foreign oil and fat factories are making salad oil, and we have to follow up. Salad oil is obtained after refining traditional soybean oil. This kind of oil is better to use, at least it does not smoke Young Master!"

A large room of people listened in confusion.

It seems that the consumer market still needs guidance!

Lu Changhua thought, if he develops his own brand and category, and then increases his advertising efforts, he believes that Changhe Salad Oil will surely enter thousands of households.

Let ordinary soybean oil become a must-have product for every household.

As for those oil brands that will appear in the future, just wait!
Everyone turned on the TV early, and the dining table was filled with dishes.

Zhao Yan ran out and took care of the children.

The three Xiong Bao brothers were also tired from running, and lay huffing and puffing under the dining table.

"Come, come, come, let's have a big reunion this year and fill up the glasses with wine."

Brothers Lu Changhua and Lu Changzhong made a fuss, and men and women sat around.

The sun was setting outside the window, and the red sunset dyed the sea red.

The sea breeze gently shakes the coconut trees in the yard, and the flowers and plants bend in the wind.

There were bursts of laughter in the room.

The children's voices were particularly clear in their laughter.

The New Year's Eve in [-] came amid laughter.

(End of this chapter)