Rebirth 84, starting from fish farming

Chapter 213 Paris Fashion Week

巴黎时装周每年一届，分为秋冬(2、3月)和春夏(9、10月)两个部分，每次在大约一个月内相继会举办300余场时装发布会。

When Lu Changhua landed at the Paris airport with people from the Beijing Advertising Company.

He still didn't believe that he had really arrived in France.

He had never been here in his previous life.

But now, he came with his wife to promote his clothing brand.

As soon as they left the airport, a hotel car came to pick them up.

There were many people coming this time, and they had a lot of luggage, including not only product brochures, but also clothing samples.

As soon as we arrived at the hotel, people from the advertising company contacted our French partners.

Tell them that you have arrived.

That night, the French colleagues warmly received the Beirong delegation.

Went to see the Eiffel Tower and had a French meal.

Make an appointment to pick them up the next day.

It turned out that they were going to interview models the next day.

These fashion week models are all top international models and are expensive.

Lu Changhua had already paid the money to the Beijing Advertising Company, so he didn't need to worry about the price.

Walking west along the Champs Elysées, they stood under the Arc de Triomphe.

Lu Changhua looked at the square shape with a round stone arch inside, which looked magnificent under the light.

Place Charles de Gaulle is crowded with people of all colors.

Lu Changhua took Wang Yao and the designers up to the 50-meter-high arch in the elevator.

There is a small museum here with some photos and historical documents.

There are also two small screening rooms that can play expansion films about historical changes.

They went up to the large platform at the top of the museum.

The magnificent view of Paris appeared before my eyes.

The Champs Elysées is full of tourists, as densely packed as ants.

The Eiffel Tower stands tall and tall in the distance.

Notre Dame Cathedral and Sacré Coeur on the banks of the Seine are vividly in mind.

Lu Changhua took out his camera and took photos of Wang Yao and the designers one after another.

The discerning designer took a photo of the two of them.

Lu Changhua held Wang Yao's slender waist, and Wang Yao snuggled next to him.

Behind him are the dimly lit Paris neighborhoods.

This kind of artistic conception makes Lu Changhua very satisfied.

It feels so good to travel around the world with my lover.

Although he knew that there was still a lot of work waiting for him tomorrow, the time now was wonderful.

Early the next morning, as soon as they finished breakfast, their French colleagues arrived.

He took them to a rehearsal hall.

There are already more than 30 tall and beautiful foreign girls waiting here.

Lu Changhua sat in the main seat as the main judge.

Other designers and Wang Yao sat aside and watched.

People from the advertising company were by the side.

Music sounded.

The girls walked in one by one with number tags on their waists.

They stood in front of Lu Changhua, twisting their waists, swaying their hips, and swinging their long legs to show off their best sides.

Lu Changhua didn't know which girl was more suitable. He waved and the designer came to him.

He said: "It's up to you to choose. Choose whoever's temperament is more suitable for your design. It doesn't matter. There is no right or wrong."

After saying that, he gave up his seat and came to Wang Yao's side.

Wang Yao gently held his hand and said, "Why didn't you choose?"

"What should I choose? My standards are different from those of designers. They look at the temperament of these models, but I can only see who is more in line with my eyes. It's boring."

"Did you pass up this opportunity?"

Wang Yao looked at him with a half-smile.

"Give up, foreign women can't understand, I can only understand you."

He gently squeezed Wang Yao's fingers.

"Virtue, cut."

Wang Yao had a slight smile on her lips, shook her head proudly, and turned her attention to the stage.

Sure enough, the designer lived up to expectations and initially selected a batch of these models.

The unsuccessful ones left in a hurry. They still had the next interview.

The people who stay are not the ones who end up getting the job.

They all put on the clothes brought by Lu Changhua, and the designers carefully selected them one by one.

After a whole morning, the final ten models were finally decided.

In the afternoon, ten more male models were selected.

The eyes of these designers are quite poisonous.

The male and female models are indeed extraordinary.

Wearing a down jacket has a unique style.

They made a contract with a French company.

We will be here to rehearse the stage tomorrow, and Chinese designers will design the show together.

This has nothing to do with Lu Changhua and Wang Yao.

The two used the time before the press conference to travel around Paris.

They also bought a lot of perfumes and clothes. These clothes are the latest trends, of course they are not available in China, and the prices are also high.

But Lu Changhua didn't want to save this money.

I finally made a trip to Paris, and I really feel sorry for my wife if I don’t buy something when I go back.

These few days are the happiest time for Wang Yao.

When a woman goes on a shopping spree, it is said that her hormone secretion will increase and she will become very excited.

Lu Changhua didn't know if this was the case, but seeing Wang Yao's blushing face, he felt that it might be true.

Paris is a shopping paradise and it’s true.In fact, Wang Yao mainly bought some perfume and clothes, and was not interested in other things.

Lu Changhua took her shopping mainly to open her eyes.

For example, Swiss watches, South African diamonds, and French red wine.

During this time, North Velvet’s commercials were aired on TV.

This has indeed attracted the interest of many buyers.

At the end of September, Lu Changhua got the news, and now they had an opportunity to ask Lu Changhua for his opinion.

The Louvre Square is the most special venue for the press conference, so extra money is required.

Of course, other venues can also be chosen.

When Lu Changhua heard about the Louvre?

"Is it at the triangular glass house?"

"Yes, it's there."

"The glass house appears as the background. The scene is outdoors and the time is October [-]rd."

"How much more?"

"That's equivalent to 100 million."

"Gah, I want it."

Paris is also a bit chilly in October.

At this time, it was time for his down jacket to appear.

After the venue and time were determined, subtitles appeared on the TV commercial.

Announced the news of North Velvet’s live conference.

At that time, many people signed up to watch, and the tickets were quickly sold out.

During the day on October [-], many workers were busy in the square of the Louvre.

North Velvet’s words appeared on the stage backdrop.

The model began to walk on the stage and became familiar with the venue.

The sound engineer is adjusting the music.

Designers are busy preparing clothes.

Gaffers are also setting up equipment.

Although Lu Changhua and Wang Yao couldn't help much, they couldn't leave. This was the most critical moment, and the press conference was about to begin in the evening.

The lights are on.

The chill of the night gripped people.

Fashionable men in thinly dressed clothes came in one after another.

Take your seat according to the seat number.

The lights are bright and the music is soothing.

Lu Changhua and Wang Yao were both a little nervous.

You need to know whether it can be done or not, it depends on this.

At [-]:[-], the music suddenly became louder.

The lights suddenly went out, and a beam of chasing light hit the stage.

As the music played, models came out wearing trendy down jackets.

The chasing lights and figures make these clothes look mysterious and elegant.

Under the tower, some merchants took out their cameras to take pictures, and some took out their notebooks to record numbers.

During the break, I flipped through the picture album.

Check the numbers on the stage.

Every time a costume is shown, it causes a commotion.

Someone wrote an order on the spot for the clothes on the models.

This press conference lasted 25 minutes.

For this, Lu Changhua spent a huge sum of 600 million yuan.

At the end of the press conference, he and Wang Yao followed the designer onto the stage and waved to the audience.

As soon as the press conference was over, some merchants came with written orders and wanted to place orders.

This is the most fashionable and latest down jacket released this year.

Europe needs down jackets too much.

Suddenly, Lu Changhua had a lot of orders in his hands.

Order now for delivery in December.

Many people are from all over the world, including the United States, Canada, Europe and so on.

According to Lu Changhua's statistics, [-] dress-style down jackets have been ordered.

Twenty thousand split down skirts.

Ten thousand pairs of down boots.

For this order, Lu Changhua received a deposit of US$800 million.

The money was deposited into the foreign exchange account of the Bank of China.

At the celebration meeting, many people did not understand.

Especially people from French companies.

They never expected that a Chinese company could order so many goods.

When they sincerely asked Lu Changhua what his secret was, he smiled and said: "Innovation is the secret of our success."

This sentence has also become a guideline for the future development of Beirong.

The people who are really happy for Lu Changhua are the people from the Beijing Advertising Company.

Now they suddenly feel that they don’t understand marketing or advertising.

Mr. Lu, who has cooperated with them many times, always achieves unexpected success.

For example, the canned fish last time.

When he proposed making Spring Festival gift boxes, people from the Beijing advertising company did not expect that Changhe gift boxes would become popular across the country.

Nowadays, whenever I visit relatives and friends or meet with leaders, it feels like something is missing if I don’t bring the Changhe gift box.

This year, Mr. Lu suddenly came to them with a down jacket and said he wanted to participate in Fashion Week.

For them, it is natural to use money to serve customers, but who would have thought that Mr. Xiao Lu would succeed again?
800 million US dollars, converted into tens of millions of dollars. Which company can say that it can achieve such a gain by participating in an exhibition?
With reverence, they followed Lu Changhua and flew back to the capital.

It was just October tenth.

(End of this chapter)