Rebirth 84, starting from fish farming

Chapter 172 Canned food also has TV commercials?

Canned fish is on the market.

Within a week, it was on sale at the food counters and supply and marketing cooperatives of various department stores in Bac Ninh.

The cans that have just been launched are all in the size of [-] grams, and the price is a bit high, [-] yuan.

In order to adapt to the market, a 250-gram specification was developed, priced at RMB [-].

Although the product is on the market, judging from the feedback from various aspects, the sales are not very good.

The main thing is price.

Hu Dagui was so anxious that his mouth was filled with tears.

"Changhua, come and take a look. The goods have been sent out, but the sales are not good. What should we do now?"

Lu Changhua had to go to the city to find out the situation.

"Changhua, can we offer a discount on the price? I'm afraid it won't work if this continues."

"It's okay. Not only will we not lower prices, we will also develop new products and raise prices."

"Ah?! Why?"

"You heard me right."

Wang Yao's resignation procedures are being processed, and there is no need to go to work now. As Lu Changhua's assistant, she follows him to help him deal with things.

"Changhua, can you tell us what you think? So that we can follow your thinking?!"

Wang Yao is saying this in disguise, you have to tell us why?Don't let us act like fools who don't know why.

"Haha, we want to advertise, and we also want to advertise on TV!"

"On Black Province TV?"

Lu Changhua shook his head and said, "CCTV!"

"what?!"

Not only Hu Dagui, but also Wang Yao was dumbfounded.

What products can be advertised on CCTV now?

Weili washing machines, Changyu wines, Yanwu cassette recorders, Chrysanthemum fans, Xinghai TVs, etc. are all products of large state-owned manufacturers. They are rich!

Can we do it as a self-employed person?

"What's wrong? Wang Yao and I will go to the capital, and we'll advertise on CCTV!"

"Dagui, pick some samples and I'll take them with you."

In order to cooperate with the TV commercial, they set off not only with samples, but also with the business license of Changhua Food Business Department, product inspection certificate, official seal and letter of introduction.

The use of business cards has become popular these days.

Both Lu Changhua and Wang Yao printed a box.

Lu Changhua's title is "General Manager of Beining Changhua Food Factory", and Wang Yao is the assistant to the general manager.

Hu Dagui drove the two of them to Harbin City and stayed directly in the provincial government guest house.

Lu Changhua called Shen Yang.

Shen Yang was really interesting. When he knew he was coming, he immediately dealt with the work in hand and came to the guest house.

"Xiao Lu, what are you doing here this time?"

"Boss, I want to make a product manual, also called an instruction manual, for cans. Is there such a unit?"

"It's easy to handle. There is a printing factory in the provincial government, so I can print it for you."

"Is there a design company?"

"What is a design company?"

"It's specially designed for manuals."

"Oh, just find an advertising agency, they do this."

Today's advertising agencies are all state-owned entities.

Shen Yang found the person in charge, Lao Chu, with just one phone call.

The two exchanged pleasantries for a while.

Knowing that it was a product manual for canned fish, I agreed.

Lu Changhua explained the style of the manual and made a sketch.

This is the envelope product brochure.

There is a unified envelope.

There is an advertising slogan printed on the cover.

"Changhe canned food is nutritious and healthy."

There is the factory name, address and phone number.

Inside the envelope are specific product inserts.

One insert per product.

Each insert has an enlarged image of the product, showing what the can will look like when opened.

Specific parameters of the product.

Reference retail price.

Factory name, address, telephone number.

Lu Changhua handed the sample to Lao Chu and asked him to take pictures.

That night, he hosted a banquet for Shen Yang and people from the advertising company.

Wang Yao also attended to accompany him.

After Shen Yang saw Wang Yao, he nodded secretly, no worse than his own girl.

This kid Lu Changhua has really poisonous eyes!

"Xiao Lu, you are good at picking beautiful women to attack!"

"Haha, leader, Wang Yao saved my life."

One sentence made Shen Yang unable to tease him.

Only then did Lu Changhua talk about what happened back then.

Shen Yang repeatedly expressed his admiration.

Wang Yao smiled silently, looking at Lu Changhua's bragging with flying eyebrows.

Three days later, the sample product manual came out.

Lu Changhua modified some key points and specifically stated in the manual that no additives, no preservatives, pure healthy food!
But such product manuals lacked the flavor of life, so he proposed to shoot a scene of a family eating canned food as the background for the cover and insert.

"Mr. Lu, taking pictures is quick, but who will be the actor?"

It's too late to find it now.

Just go with Wang Yao yourself.

"We'll go up ourselves."

So they put on makeup, changed clothes, and took a few photos in front of the guest house window.

There were open cans of fish on the small round table. Wang Yao picked up a piece of fish meat with chopsticks and placed it in front of Lu Changhua's mouth.

Lu Changhua opened his mouth to continue, and the two looked happy.

The sun was shining brightly and the breeze was swaying.

The photographer snapped a roll of film and praised repeatedly, "Okay, where did you find this actor? Professional!"

Soon the second version of the demo came out.

This time everyone was satisfied.After determining the content and format, Lu Changhua paid the design fee and printing fee, and asked them to print it and send it directly to the factory in Beining.

The recipient is Hu Dagui.

The two of them then booked flights and flew directly to the capital.

On the bank of Yuyuantan stands the color TV center, one of the top ten projects in Beijing in the 80s.

It is 130 meters high.

It has the function of producing and broadcasting TV programs.

The [-] Spring Festival Gala was broadcast here.

On the other side of Yuyuantan, No. 11 Fuxing Road, is the office area of ​​CCTV, where the advertising department is located.

It used to be called the Advertising Department, but it was upgraded to the Advertising Department last year.

They came to the advertising department and found the business department.

At present, CCTV advertising has not yet implemented an agency system, but accepts it itself.

As soon as you enter the door of the Business Department, you will see a hall of hundreds of square meters. Office booths are filled with people, and the phones are ringing one after another.

That's a hectic situation.

Lu Changhua and Wang Yao had been standing at the door for a long time, but no one paid attention to them. They were too busy.

He had no choice but to work his way up.

"Comrade, comrade!"

He grabbed a young man who was walking in a hurry.

"What's the matter with you?"

"I want to advertise?"

"Oh? Do you want to advertise?"

"Here's the price list. Take a look at it first. Sit there and I'll come over after I finish what I'm doing!"

Lu Changhua took the price list and went to a row of chairs by the wall with Wang Yao to sit down.

This is an advertising quotation from [-]. It's very simple.

After half an hour, the young man ran back.

"I'm sorry, I'm sorry, I'm too busy. Don't take it personally."

"fine."

"What product do you have? Have you brought the advertising tape?"

"We are a cannery, can we advertise?"

"Canned food? Haha, this is the first time I've heard that our advertising fees are not cheap. It's best not to buy low-profit products. It's not cost-effective."

"Haha, as long as you can fight."

Lu Changhua said with a smile: "Comrade, our commercial hasn't been shot yet, can you shoot it?"

"We can take pictures here, but there is an additional charge."

"It's okay, as long as you can do it, but I have a request."

"any request?"

"I'm going to ask celebrities to advertise."

"Who please?"

"Zhu Lin and Liu Xiaoqing"

"Sigh~"

When the young man heard this, he took a deep breath.

"Comrade, they are all big stars. They are very popular now. Can your company afford them?"

"Don't worry, as long as they can come, we will be fine."

Now, the young man started to take Lu Changhua seriously.

"You come with me."

He took Lu Changhua and Wang Yao to an office, which was the business section chief's office.

Seeing him come in, the two people inside stopped talking.

"Xiao Zhu, is something wrong?"

"Hey, the director is here too."

Xiao Zhu said hello to the director of the advertising department, and then said to another person: "Section Chief, there is a client who wants us to shoot an advertisement for him. He asked us to use celebrities, so I brought them here."

Lu Changhua and Wang Yao quickly stepped forward, handed over their business cards, and shook hands with them.

"You make food? What kind of food?"

"canned fish."

"Huh? Canned fish?"

The two looked at each other, and the director stopped talking.

The business section chief said: "This costs a lot."

"No problem, we advertise to build awareness and let consumers know us and trust us."

"Well. Who do you want to invite?"

"Zhu Lin and Liu Xiaoqing."

The young man said softly.

"Oh? Their fees are very high."

"no problem."

"Okay, let me call them and ask about the situation."

In front of Lu Changhua, the business section chief made the call.

I saw that the section chief's face was sometimes cloudy and sometimes clear.

"Zhu Lin has time and can take it. The quotation is [-]. Liu Mo, he doesn't have a schedule."

"can."

"The cost of filming and production is [-], and the total cost is [-]."

"can."

"What about the broadcast?"

"Before and after the news broadcast."

"This is prime time, and the prices are the highest!"

"no problem."

For Mr. Lu, who always said there was no problem, these few were a little confused.

Do they have any money?He's not a liar, is he?

There are the most scammers these days, and anyone dares to cheat.

"Then sign the contract?"

"can."

Wang Yao accompanied her with a smile all the time. This little man really managed the scene.

(End of this chapter)