director of the millennium

Chapter 395 Deeply explore the Korean drama market

Make many friends and few enemies.

This is Wu Yuan’s strategy for Light and Shadow Express.

Light and Shadow Express is not Netflix. The hegemonic country with the backing of this planet can do whatever it wants and eat whatever it wants.

If Guangying Kuaibo wants to develop smoothly overseas, profit sharing is what it must do.

In South Korea, we can cooperate with the local CJ ​​Group, in Japan we can cooperate with Toho Co., Ltd., and in Southeast Asia we can also make money together with large consortiums in Singapore or Malaysia.

Only in this way will the local conservative markets of these countries allow the era of light and shadow to enter.

"In Korea, I have signed an agreement with CJ Group. From now on, the Korean branch will produce at least two Korean dramas every year."

"You can cooperate with local Korean production teams, or the company can produce it independently, but the TV broadcast must be broadcast exclusively on tvN."

"I have already instructed the Korean branch to find a good Korean screenwriter team as soon as possible and reach a long-term cooperation agreement with them."

"Kim Eun-sook, a well-known Korean screenwriter, is willing to cooperate with the company to produce her new drama "Secret Garden," and the specific details are still being negotiated."

Chen Dewei, the general manager of Light and Shadow Kuaibo and an executive hired by Wu Yuan from YouTube, said: "As for the Japanese and Southeast Asian markets, we are already making preparations, and we will officially start cooperation next year."

"The company is already working on the scripts of "5 to 9" and "Hansawa Naoki". According to the plot outline you gave me, Director Wu, we will perfect it as soon as possible."

"As for Southeast Asia, we will not produce local dramas from Southeast Asia. It will be enough to export these Japanese dramas, Korean dramas, and domestic dramas such as "Soul Ferry" to the Southeast Asian market."

"Well, I can rest assured that you are doing the work." Wu Yuan half-squinted his eyes and nodded in response.

In South Korea, the person who has the most say in the field of TV dramas is not the director or the actor, but the "screenwriter teacher". The rights of screenwriters in Korean TV drama crews are equivalent to those of domestic film directors.

The investment is for the screenwriter, who can decide who will act, who will direct, and which TV station it will ultimately sell to.

The reason for this is the result of the natural development of the Korean TV drama industry.

Since the 1980s and 1990s, Korean TV dramas have often relied on excellent screenwriters to write good scripts, thus becoming an instant hit and even becoming popular in Asia.

After the new century, many excellent screenwriters emerged to support the Korean TV drama industry.

For example, the Hong sisters wrote TV series such as "Hero Chunxiang", "So You're Beautiful", "My Girlfriend is a Nine-Tailed Fox", "The Master's Sun" and "Hotel Del Luna".

For example, Kim Eun-sook, who is cooperating with Light and Shadow Express this time, is a master among Korean screenwriters.

Later "A Gentleman's Dignity", "The Heirs", "Descendants of the Sun", "Dark Glory", and even Wu Yuan's "Ghosts" are all her works.

As long as Guangying Qvod can sign a few good screenwriters in South Korea, it won’t have to worry about its subsequent annual output efficiency.

Not to mention too many, there is still no problem in producing three to five Korean dramas a year.

After all, it is cheap to make TV series in South Korea. For the price of one film in China, you can film at least three in Korea.

Even if Chen Dewei didn't have the memory of later generations, he could grasp this just by relying on his vision.

The elite is the elite. Even without Wu Yuan, he can still find the best way to develop Guangying Qvod in South Korea in the fog.

"Japanese side, please slow down for a while." However, Wu Yuan thought about it and decided not to be so eager.

"If the Korean market can be opened up by "Goblin", in the next two or three years, we will strike while the iron is hot and focus on the Korean market." "It is not too late for Japan to wait two years before exploring."

The "5 to 9" and "Hansawa Naoki" he gave to the company's screenwriting department were both TV series that appeared in Japan after 2012. The time is still very loose, so there is no need to rush.

Besides, Wu Yuan also has dramas such as "Unnatural Death" and "Escape Is Shameful But Useful" in his mind, so there is absolutely no problem in opening up the Japanese drama market.

Wu Yuan was afraid that Chen Dewei would suddenly make his business too big, and accidentally fail in the multi-front battle. That would be a good hand being beaten to pieces.

"The Korean and Southeast Asian sites can operate simultaneously. Anyway, the Southeast Asian sites only need to promote local promotions, and there is no need to produce local self-produced dramas in Southeast Asia."

"But for the Japanese market, let's postpone it for now and take it step by step."

Chen Dewei still has to listen to the words of Wu Yuan, the big boss and industry leader.

"I understand." He adjusted his glasses and agreed, "I will focus my next phase of work on the Korean and Southeast Asian markets."

"As for "Goblin," the Korean dubbing will be completed in another month. tvN hopes that the drama will be scheduled to air in October."

"You know, the popular production method in Korea is to shoot and broadcast at the same time. We have to shoot the whole drama before broadcasting it. For them, the action is already very slow."

"This is my first time filming and I have no experience. Next time the company produces a Korean drama, it will also introduce this system of filming and broadcasting at the same time. This can shorten the production cycle and modify subsequent scripts at any time based on audience feedback."

The simultaneous filming and broadcasting mode is a major feature of Japanese and Korean TV dramas.

Wu Yuan was also quite envious of this.

This is a good win-win system.

For the audience, they can watch the new episode in the most timely manner and follow the updates in real time. The crew just finished filming last week, and the latest episode will be released next week. Don’t be too happy.

For the production company, this is also a good thing. After all, it shortens the production cycle, and it can be broadcast while filming to generate profits, and it also shortens the payback cycle for the company's investment.

In case the ratings are not good, directly cutting off subsequent episodes can also reduce losses.

If the ratings are good, the plot direction can be adjusted in time based on audience feedback.

For example, in the popular Korean drama "Reply 1988", the love lines of the main characters are adjusted while filming and based on feedback from the audience.

Even the love story of the heroine Deshan was not finalized until the finale, which filled the audience with a sense of expectation and caused the ratings to rise steadily.

Unfortunately, this kind of good system is almost impossible in China. Even if Wu Yuan becomes a member of the XX committee and proposes proposals every day, it will be useless.

Our great China has its own national conditions here!

"Broadcasting while filming is indeed a system that is very beneficial to the producers." Wu Yuan smiled and nodded: "Let's do the same from the next drama on."

"If the cooperation with Kim Eun-sook can be achieved, "Secret Garden" will definitely be filmed and broadcasted at the same time. It just so happens that our Korean team can also learn from Kim Eun-sook's team how to play the system of filming and broadcasting."

When Netflix came to South Korea to produce "Dark Glory", they just followed the local customs and filmed and broadcasted at the same time. Why should Wu Yuan insist on producing first and then broadcasting?

"Now we're just waiting for "Goblin" to be aired."

Wu Yuan sighed and clapped his thigh: "As long as this drama can successfully become popular in Korea, our overseas strategy will be half successful!"

"The future is bright!" (End of chapter)

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