I've done whatever I want

Chapter 1 is broken, there is no chip

Chapter 1 is broken, there is no chip

2019, early morning, Shanghai.

The bright red sun rises from the sea level of the East China Sea as usual. On the banks of the Huangpu River, a flock of white pigeons circles over Lujiazui Financial Center. It's a brand new day.

Liu Gengyun opened the window of his office, took a deep breath of fresh air, raised his head and looked at the Huangpu River and the Shili Foreign Market on the other side, thinking of the bright future.

With the booming development of new energy vehicles, the company's automotive-grade motor products are in short supply. According to the plan, the company will complete the joint-stock reform this year, allocate original shares to those meritorious employees, and complete pre-IPO Series A financing.

In the near future, a great industrial control company will rise in Shanghai.

"Boss, the price of our motor control chip has increased again!" Director Zhang of the purchasing center suddenly called.

"Old Zhang, the demand for the company's chips is so high, I'm still thinking about Cost Down, the agent wants to raise the price? Is there something wrong with their mind?" Boss Liu felt puzzled.

The price of an automotive-grade motor control MCU chip is as high as 180 yuan, and the impact of cost on profit is very obvious.

The quotations of chip manufacturers are generally implemented according to the principle of ladder quotations. The larger the quantity, the greater the room for negotiation.

With the booming development of new energy vehicles, the company's chip demand has doubled compared with the same period last year. Boss Liu is preparing to find chip manufacturers to discuss price reductions based on MOQ (minimum order quantity).

"Boss, the situation is different now, the market is starting to run out of stock!"

The young and optimistic Boss Liu didn't realize the seriousness of the problem at first, but when he realized it, the situation was already serious.

One month later, the company's car-grade motor control chip safety stock was running out!

During the production scheduling meeting, the topic discussed by the management every day was the issue of ensuring the supply of chips. Normally, purchasing like an uncle would have to call around and find agents to request goods.

More than [-]% of the supply in the chip industry is through agents.

On weekdays, agents are begging to buy and place orders for them. Now the situation is reversed. They start to raise prices on the ground, hoping to make a fortune by taking advantage of the chaos!
In order to keep the stock safe, young boss Liu had to spend a lot of money to buy it!

Two months later, the agents who asked for prices were also short of cores!
The chip is urgent!The production order cannot be scheduled normally!
Depressed!
The second-generation rich man in his early 30s was confused. He never thought that such an unfortunate thing as a core shortage would happen to him. When his career was at its most glorious, the supply of the core component motor control chip was cut off!

What about the livelihood of employees?
What about the IPO listing work that is in full swing?
Many ominous images appeared in the rich second generation's mind.

This cut-off motor control chip is provided by the foreign giant XT company. It is packaged in LQFP and has 144 pins. Core computing trigonometric function), internally integrated high-speed comparator, high-speed operational amplifier, high-speed ADC and DAC, integrated USB Type C PD500, high performance and low power consumption, it is the first choice for servo motors.

The operating temperature range of the chip is -40°C to 150°C, which is in line with the Grade 0 level of automotive regulations.

At present, domestic replacement industrial-grade MCU chips have not yet come out, let alone automotive-grade chips.

"Mr. Zhang, have you got the motor control chip?" Since the chip crisis broke out, in the past month or so, the rich second generation has been eagerly asking the same question every day.

"no!"

The reply on the other end of the phone was very low, as if it came from hell, but like a bullet flying at high speed, it hit Liu Gengyun's heart with a "swish".

This man with a slender figure and an elegant face completely erupted after being suppressed for a month. His face instantly turned red, and his usually smooth face became frightening due to the distortion, and he roared: "It's useless. s things!"

Silence!

"Boss, we are stuck by the market!" After a while, Director Zhang of the Purchasing Center explained timidly.

What a disaster!
The situation is terrible. Without chips, if we last another month, all the chips in the company's inventory will be exhausted. It's like an army that will soon run out of its last bullet.

The ship is so big that it is difficult to turn around, and the company has nothing to cook, and it will be hopelessly in a desperate situation.

How glorious it was once, how embarrassing it will be in the future.

The rich second generation knows that this is not the fault of the procurement, and the procurement center cannot be blamed for such a thing. After all, this is something that cannot be done by humans!

"Okay, I see!" Liu Gengyun suddenly became calm.

This is fate, and he has to accept this cruel reality.

After hanging up the phone, the rich second generation picked up a cup of green tea produced in his hometown of Shaoxing, and walked slowly to the window sill of the office.

Whenever he encounters troubles in business, he will drink a cup of green tea. Green tea can reduce dryness and relieve the heart!

Looking around, Shanghai, the magical city, is full of prosperity. Those tall buildings are towering without exception. Among them, there are three high-rise buildings standing in the shape of "pin", which are very eye-catching, and are affectionately called "three-piece suite" in Pudong.

The tallest one is called Shanghai Tower, which was completed in 2016 and is more than 600 meters high.

At this time, the three-piece building was shining in the June sunshine with supreme glory.

Taking a sip of the weak tea from his hometown, the young CEO couldn't help but feel sad!

At this time, he suddenly felt so lonely!
If you want to kill a thief, you will be powerless!

The CEO is a scholar. He especially likes to read history. Taking history as a mirror, Xiang Yu, the overlord of Western Chu, convinced him.

It's a pity that Xiang Yu's life was not perfect, and he killed himself in Wujiang in the end!
Looking back on the past, his life was full of cheating. He was born into an industrial family in Shaoxing. His father, Liu Yun, ran a family business in electrical machinery. Because of his superior family background, he was able to marry a talented local beauty.

Liu Gengyun inherited his mother's appearance. He is fair and tall, and has been several times more handsome than ordinary people since he was a child.

Dragon begets dragon, and phoenix begets phoenix. In addition to his genetic appearance, his IQ is also very top-notch, and can even be said to be extraordinary!

Usually the exam is always a few points away from the No.2 school. In the year of the college entrance examination, he could have been admitted to Tsinghua University, but the university was in the far north. Liu Yun worried that his son would be alone in the north and no one would take care of him, so he asked him to fill in the province. Volunteer of Zhejiang University.

"Son, dad recommends that you apply for Zhejiang University!" Liu Yun, a kind entrepreneur, said in a consultative tone.

"Dad, I want to study at Tsinghua University!" At that time, Liu Gengyun was so arrogant that he didn't pay much attention to Zhejiang University in his own province.

"Son, Dad knows your aspirations. You want to go to Tsinghua University, but it is too far away from home. The climate and living habits are very different from ours in Shaoxing. Zhejiang University is also good. It is also a glorious thing to go to Zhejiang University. !” The kind entrepreneur tried to convince his strong-minded son.

Liu Gengyun was a dutiful son. Finally, he obeyed his father's arrangement and went to Zhejiang University, where he majored in Mechatronics. He had just graduated four years from the university when his father, Liu Yun, passed away in a hurry.

Within a year, his beautiful mother also died of depression.

The rich second generation had to take charge of the family business, wearing stars and moons, and working hard all the way.

With talent and hard work, Liu Gengyun has done much better than Liu Yun, and the family's motor industry has been well developed and strengthened.

With the expansion of the scale of the enterprise, Liu Gengyun re-made the strategic plan. Five years ago, he secretly made up his mind to become the number one in the world.

So he went to Shanghai, which is known as the magic capital, and bought a one-story building, half of which was marketing and half product development. At that time, he was full of energy and his business spread all over the world.

Thanks to the vigorous development of the market, the president launched the exciting IPO listing a year ago.

Spring breeze is proud of horseshoe disease!
Who would have thought that an MCU control chip weighing two to three grams could kill the company?

The factory in Shaoxing started laying off workers and downsizing a month ago, and it is still struggling to hold on.

"Boss, the employees are making trouble!" The rich second generation had just finished sipping a sip of green tea when the annoying phone rang again.

"Mr. Wu, tell the accountant that the employee's resignation compensation must not be less! Not a cent less!" Liu Gengyun turned back from the window sill and slammed the teacup on the executive desk.

The rich second generation knew that it must be something good done by the HR department. They must have deducted employees' severance compensation. In this case, it would be strange if the employees did not cause trouble!

"Boss Liu, we don't have much book funds!" Mr. Wu of the Human Resources and Administration Department cautiously reminded.

Yes, most of the money the company has earned over the years has been invested in Shanghai. The Shanghai sales center and R&D center have spent a lot of money. In order to sprint for the IPO, the company has also hired a lot of R&D personnel.

In the past few years, the economy has been prosperous. Shanghai has accepted the top talents in the world with the attitude of being the best in the world.

He also thought about building a research and development center in Shaoxing, but unfortunately his hometown cannot attract talents from all over the world. Without the crystallization of wisdom of talents, the company's products cannot be creative and independent.

Yes, the world's top high-tech products naturally come from top metropolises!Especially coming from a super big city like Shanghai!
Based on strategic needs, it is right to put R&D and marketing in Shanghai, but this requires burning money, burning money crazily.

Therefore, although the company is developing rapidly, the funds on the books are not sufficient.

He originally wanted to start the A round of financing to improve his financial situation, but he didn't expect to encounter this kind of unlucky thing.

 This book is written with feelings. I have stayed in chip packaging and testing factories and design companies, and I am very familiar with this industry. I wrote this book as a tribute to my youth.Of course, the chip is also standing in the limelight and has attracted everyone's attention. This book is also written for this great era.At the beginning of writing, I set the tone and tried to write as interestingly as possible, not only about chips, but also about all kinds of people. Some chapters may be a bit boring, please support me!The update is a bit slow, everyone knows that the chip design company is very busy, please forgive me!
  
 
(End of this chapter)

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