China Entertainment's Standout

Chapter 94 Stunning beauty in Tsing Yi, publicity show, want to go to heaven?
The popularity of "Legend of Sword and Fairy 3" is still fermenting.

This popular fairy-tale drama is a bit like when "Sword 1" was on the air, and it had a strong impact on the Chinese film and television industry.

The undisputed king of the small screen.

The popularity of Zhou Yutang and Liu Shishi also continued to soar, which also laid a good foundation for the release of the movie "Those Years".

This year’s Lunar New Year stalls are very popular.

Kung Fu Emperor's "Certificate of Voting" and Xiao Gang Pao's "Assembly" spent a lot of money in the early stage of publicity, and the media and industry insiders praised them alike.

In the end, it was chosen to be released at the same time in December.

The investment in "The Letter of Investment" is about 2 million, of which the Kung Fu Emperor's salary alone is 1 million, which is still a friendly price.

Li Lianjie is very well-known in Hollywood, asking for a salary of 1500 million U.S. dollars, and taking the role of "Certificate of Fame", he generously wiped out tens of millions of dollars.

In the first week of its release, the movie "Certificate of Fame" had a box office of RMB 9800 million in the mainland and HK$900 million in Hong Kong. The box office of the whole country broke through 9600 million in the first weekend, exceeding the previous box office of [-] million in the first week of "Golden Flowers in the City", setting a new record The best score in the first week of a Chinese-language film, Director Chen led the creative team to open champagne.

However, in the second week, it encountered a strong attack from the small steel cannon "Assembly".

"Assembly" won a box office of 7000 million yuan in the first weekend, which is slightly inferior to that of "Certificate of Fame", but it is very tenacious. Xiaogangpao led the starring team to launch a non-stop national tour promotion, and the interviews during the period were repeated. The astonishing words shocked the public's attention.

This is Director Feng Da's usual method. Every time he has a movie released, he will fire, and the effect has always been very good. Enough audiences are attracted to the cinema to watch "Assembly".

The peak of the king's match against the Lunar New Year file was very fierce.

After being strangled, the box office stamina of "Assembly" is stronger than that of "Certificate of Voting".

In the end, it ended with the failure of "Certificate of Voting". This big production with a total investment of more than 2 million yuan ended up with a box office of less than 2 million yuan in the mainland, and a box office of just over 2000 million yuan in Xiangjiang. Originally, I expected to rely on the Kung Fu Emperor's signature Captured the North American box office, and the result was far below expectations.

And "Assembly" has a total investment of 8000 million, the actors are basically Hua Yi's own family, the total film salary is only more than 100 million, and finally won 2.3 million box office, breaking the box office record of a domestic war blockbuster.

At this time, Feng Xiaogang was at the pinnacle of his life and career, and with the potential to win the "Certificate of Fame", he was interviewed by the media and said: "The rules for Chinese New Year films in China are set by me, Feng!"

Some media interviewed him, Jay Chou's "Slam Dunk" is scheduled to be released in February, asked Director Feng if he was under pressure.

Director Feng was very blunt, and opened his mouth to retort: ​​"Jay Chou can sing, is he very popular at the box office? I remember he just made a movie, but I can't remember it. The box office is only 3000 million. I really have no impression."

Suddenly, in the domestic film industry, there was no one left, and almost no one could compete with him.

Zhou Yutang found time to watch these two movies at the cinema.

Personally, he still prefers "Certificate of Voting".

The plot of this movie is adapted from the Zhang Wenxiang Horse Stabbing Case, one of the Four Mysterious Cases of the Manchu Qing Dynasty. The story takes place in that dark and hopeless era, and the overall atmosphere of the film is inevitably a bit dark and heavy.

But the whole film still gave Zhou Yutang a big surprise, and a few lines were deafening:

"Today, there are Pang Qingyun, Zhao Erhu, and Jiang Wuyang who have signed their petitions and formed a bond of brotherhood, relying on each other for life and death, saving each other in good and bad luck, relying on each other in misfortune and fortune, and supporting each other in adversity!
Anyone who messes with my brother from outsiders will be killed as soon as he votes for his name!
Brother, whoever messes with my brother, will be killed as soon as he votes for his name!The heaven and the earth testify, and the mountains and rivers are the alliance. If you violate this oath, the heaven and the earth will punish you! "

"My life is like walking on thin ice. Do you think I can get to the other side?"

However, since its release, many viewers have expressed disappointment, because they entered the cinema for the gimmick of Jet Li's action drama. In fact, this is not a qualified action film, but an excellent drama film.

Zhou Yutang and Zeng Li came out of the movie theater, and heaved a sigh of relief: "Li Lianjie is going to win the actor."

Kung Fu Emperor Li Lianjie's literary drama in this film can be said to have reached the pinnacle of his acting career.

It really perfectly interprets Pang Qingyun, a troubled hero who will do anything to achieve his goals.

"Yu Tang, you really like this movie."

The beauty in Tsing Yi, who had just returned to the capital after the Hangzhou announcement, looked at Zhou Yutang with affectionate eyes.

Zhou Yutang carefully analyzed: "I like it very much, but the overall atmosphere is a bit heavy. For ordinary viewers, the viewing experience may not be enjoyable enough. It is the kind of film that needs to be savored. After a few years, this will definitely be a classic. .”

"what's for dinner?"

"I'll do the cooking myself, and I'll cleanse you, Sister Li."

The two of them hadn't seen each other for a month, and it was rare for the beauty in Tsing Yi to return to Beijing, so Zhou Yutang did the cooking himself.

The candles were the leftovers from the convenience store in Zeng Lijia Community last time, and they just came in handy.

Simple steak with pasta, plus a bouquet of flowers that Zhou Yutang thoughtfully prepared in advance.

The beauty in Tsing Yi has endless surprises.

The two happily enjoyed a romantic candlelight dinner.

After the meal, they cleaned up the dishes, hugged each other on the sofa and chatted while watching TV.

Watching "Legend of Sword and Fairy 3" playing on TV, Zeng Li looked up at Zhou Yutang's face.

The lower jaw is well defined and the nasal bone is high.

The Four Beauties of the End of the World are really not in vain.

"Is there something on my face?"

Zhou Yutang touched his cheek inexplicably, Zeng Li's eyes flickered, and she leaned over to offer a sweet kiss.

Xiao Biesheng is newly married, the beauty in Tsing Yi is very active, Zhou Yutang has no choice but to comfort Sister Li.

After bathing.

Enter sage time.

Zhou Yutang hugged the beauty in green and suddenly said: "By the way, Sister Li, have you read the book I posted a few days ago?"

"You mean "Latent"?"

Zeng Li drew circles on Zhou Yutang's chest with her fingers, her beautiful and gentle face was slightly raised, her beautiful eyes were staring at Zhou Yutang without blinking.

"Sister Li, I am very optimistic about this script. It took several months to write it. The project is expected to start next year. Currently, Mr. Zhang Songwen is tentatively scheduled to play the male lead Yu Zecheng, and you will play the female lead Wang Cuiping."

"During this time, there is no announcement for you. You have to understand the role of Cuiping thoroughly."

Zhou Yutang gently rubbed Zeng Li's slender waist with his palm, and the gentle smile in his eyes became stronger: "Have you read the script I gave you, what do you think of this character?"

When it came to work, Zeng Li visibly became serious. After thinking for a while, she said, "Cuiping is a village girl who has lived in the countryside all her life. She has no education. She doesn't understand the principles, but she is very kind. But he always has his own persistence and belief.”

After all, she was born in the Nine-Six Immortal Class of Chinese Opera, and the beauty in Tsing Yi's professional abilities are still online.

Zhou Yutang nodded slightly, and said persuasively, "Sister Li, your understanding is very good."

"Cuiping is just a village girl. She has never been out of the loess high slopes, has never seen the world, is bluffing, has no culture, no education, and is filthy. But when she has a firm belief , she has a shining point that can impress people, she is a very cute village girl."

"I know it can move people, can you get your hands off my ass?"

Zeng Li gave Zhou Yutang an angry look.

Zhou Yutang withdrew his hands and said calmly: "Sister Li, there is a problem that needs to be solved. You are so beautiful."

"Whether it's appearance or temperament, it doesn't match a rustic village girl at all. The appearance can be solved with makeup. There is no problem. I am still a little worried about your way of expression."

The appearance is so outstanding that it can attract the attention of the public, which is undoubtedly a huge advantage for celebrities.

But that's not the case for an actor.

Good looks will always be discriminated against.

The audience will pay more attention to your appearance rather than your acting skills. You often have to put in more effort, even at the risk of destroying your image and making a fool of yourself, in order to gain the audience's approval.

Hollywood's little plum and Charlize Theron are the best examples.

Little Lizi stunned the world in the Titanic, and since then he has made many outstanding works, but he ran with him all the way, until he let himself go and destroyed his image, and finally won the crown of actor.

Charlize Theron is also thrillingly beautiful. She played an ugly role in "The Devil", gained 30 pounds, and won the title in one fell swoop.

"I understand your idea."

Zeng Li nodded suddenly: "Well, I will go to the countryside to live a certain life during this time, observe Cuiping's life at a close distance, and then think about this role."

"As expected of me, Sister Li, she is really professional."

Zhou Yutang praised: "I have arranged the location, you can go directly there when the time comes."

etc.
A hint of amazement appeared in Zeng Li's beautiful eyes, and she immediately glared at Zhou Yutang.

Brother Yu Tang probably had already made arrangements.

I just analyzed the script and narrated the play for myself, so I was waiting here.

Zhou Yutang read a lot of information from the eyes of the beauty in Tsing Yi, and smiled coyly: "Sister Li, you know, it's just to experience life, there is no other meaning."

After Zeng Li became popular in "Want to See You", she can be regarded as a second-tier female star in the circle, and she is also a sister of Jiangdong Film and Television Culture Studio.

My own planning and layout have thrown people into the countryside, which is called experiencing life in the euphemistic name, but in fact, it is just being a village girl, which is more or less unreasonable.

"I follow your arrangement."

Zeng Li lay on her side leaning against Zhou Yutang's chest, looked at his side face, and smiled: "When do I go, I'll clean up first."

"The day after tomorrow. I'll ask Sister Shuang to book the air ticket, and Bobotou's little assistant will accompany you there."

"Pfft! Don't keep calling him Bobotou or something. It's so ugly. He has a name, Li Wenwen. Wenwen is a nice person, and she's still your fan."

"is it?"

Zhou Yutang was sweating.

He really didn't remember, the main thing was that this Bobotou little assistant was now working as an assistant for Zeng Li, running around making announcements, and it was rare to meet him in the studio, so he didn't have much impression.

"Don't torment the little girl."

Zeng Li smiled brightly and charmingly, and stretched out her hand coquettishly to Zhou Yutang: "I'm not that delicate, I'll be there alone at that time, there are a lot of things going on in the studio now, Wenwen can still help, the film is finished in the later stage Bar?"

"The finished film has been submitted for review."

Zhou Yutang gently hugged the big beauty in Tsing Yi.

Zeng Lixiu blushed, bit her lip and said, "Then I may not be able to come back to watch the premiere, so I will give you a New Year's surprise in advance."

"Any surprises?"

Zhou Yutang was moved suddenly.

"It's just your bad thoughts when you look at the golden armor."

On Zeng Li's smooth and white skin, the blush became more intense.

swish swish.

There was a soft sound of clothes rubbing against each other in the bedroom bathroom.

It's very touching.

The door opened with a creak.

"hiss!"

Zhou Yutang sat up straight and took a breath of cold air.

He saw the beauty in Tsing Yi wearing a gorgeous queen's palace dress.

The lotus steps are moved lightly, the slender waist is bent and the high beam is bent, and every style bows down:
"Concubine, pay homage to the king."

Zhou Yutang, who was addicted to the emperor after a night, finally understood.

Why were there so many fools in ancient times.

After a short period of tenderness, Zhou Yutang sent Zeng Li to the plane the next day.

The movie "Those Years" has already got the dragon label, and Zhou Yutang is mainly busy with one thing these days.

Meeting.

Had a meeting with Li Xiaoping from Guangguang to discuss the schedule and publicity plan of "Those Years".

It is finally scheduled to be released on February 2th, and there will be a very strong rival "Slam Dunk" at the same time.

Zhou Yutang found out that he and Jay Chou were really destined.

In the second half of the year, the media heated up the fortnightly battle in the music scene, and this time the battlefield has spread to movies.

Jay Chou is also very energetic. The "Secret You Can't Tell" was only released this year, an album was released in the middle, and a world tour concert was held, followed by "Slam Dunk".

The enemy is the king of Chinese music, that is really powerful.

Anyway, the results of the discussions in the internal meeting of Guangguang were not optimistic.

Zhou Yutang personally doesn't care.

The main reason is that he is very confident in the quality of "Those Years", and put his energy on the promotion and marketing.

Variety show promotion, online marketing promotion, offline broadcasting, billboards in theaters, trailer launch, and the publication of the physical book "Those Years".

Everything that can be arranged is arranged.

Zhou Yutang took the lead in starting the group.

He posted a short essay on his Sina blog.

Tell me this beautiful story about youth.

At present, Zhou Yutang's blog has more than 5000 million hits, which is a very real number. The current blog hits are all real, and there is no water, except Xu Jinglei and Han Han and other blogs with more than [-] million hits Big coffee, Zhou Yutang can also be regarded as a top blogger at this time.

He posted a small composition and the response was quite enthusiastic.

Huang Xiaoming and Gao Yuanyuan also helped Zhou Yutang publicize during the media interview.

In addition, Xu Cainv knew that the film written, directed and acted by her younger brother from the film school that she admired was about to be released, so she took the initiative to help post a blog, a rainbow fart.

Zhou Yutang called to thank him, this wave was actually a surprise.

This sister is also one of the four major female roles, an old-timer set up by marketing personnel, and the number of fans is also on the top of the internal entertainment.

Especially this year, she also participated in the big project "Voting Names", she played with Li Lianjie, Liu Tianwang, and Jingcheng Wu, and her reputation is very good. Xu Cai's career has also improved, and she was directly praised by her fans as the only goddess among the four major actresses .

Moreover, Xu Cai's fans are more or less literary and have a lot of feelings. "Those Years" may attract many of her fans to the cinema.

In late January, the 30:[-]-minute trailer of "Those Years" began to be released.

It started with a clean white shirt hanging on the clothesline, fluttering gently in the breeze, with a faint ballpoint pen mark on the vest.

And Zhou Yutang, wearing a white shirt, turned his head and raised his eyebrows, showing a heart-stopping smile.

In the highlights of the quick editing of the middle content, Liu Shishi smiled towards the outside of the classroom and interspersed with various details of campus life, focusing on highlighting the atmosphere close to reality.

The last 30 seconds is the most classic part of the heavy rain between Zhou Yutang and Liu Shishi.

"childish!"

"Yeah, I'm just naive, that's why I chase a girl like you who studies hard and studies hard. I'm just naive, that's why I persist in chasing you for so long!"

"Then stop chasing me! You idiot!"

"Yes, I am an idiot!"

"idiot!"

The camera swept across the back of Zhou Yutang walking away alone in the rain, and finally fixed on Liu Shishi, who tightly covered her mouth in the rain, tears streaming down like rain.

Sincere emotions are not acting at all.

This scene made people feel distressed.

The campus youth story with a clear and simple context, but people can't help but want to know what happened.

In the end, the screen turned black, and a line of artistic subtitles drifted across.

On February 2th, "Those Years, The Girl We Chased Together", those years were youthful and beautiful like a poem.

Zhou Yutang was personally satisfied with this version of the trailer, and asked Sister Shuang to investigate.

1000 target movie-watching groups aged 18-35 were randomly selected. More than 800 of them expressed interest in this trailer after watching it. Some people felt that several details revealed in the trailer attracted them. I think it is very kind, and quite a few people are attracted by Zhou Yutang and Liu Shishi, and they will go to the cinema to watch it.

The early publicity went very smoothly.

Zhou Yutang was full of confidence in "Those Years", held several meetings with Li Xiaoping, and proposed a screening plan. Li Xiaoping also respected Zhou Yutang's opinion, and said bluntly:
"I'll make arrangements."

Li Xiaoping didn't trust Zhou Yutang blindly either.

At the beginning, she only had expectations for this small-cost investment project that were similar to scratching lottery tickets.

A newcomer who has just made his debut, this is a film that he wrote, directed and acted in to test the waters.

If you can win the lottery, that's a good thing.

If thank you for your patronage, at least you will be able to connect with a potential newcomer like Zhou Yutang.

With the talent of this young man, even if he fails once, there may not be no chance of rising in the future.

But after participating in the entire filming process as a producer, and watching the finished film later, Li Xiaoping knew the quality of the film in her heart.

Spotlight.

This is an indispensable step in the film publicity strategy.

The concept of spot screening originated from Hollywood, where the entire system is quite mature. It refers to the fact that before the film is officially released, the producer designates it to be screened in some theaters in advance, and usually invites some well-known film critics, media and small audiences. Some spectators were present to watch.

The main purpose of screening is also to grab word-of-mouth in advance after the movie is released. At this stage, the Internet is not so developed, and it will take some time for word-of-mouth influence to exert its influence.

Word-of-mouth involves film scheduling to some extent.

It's very simple.

Theaters will pay attention to movies with good reputation, because it means that the quality of the movie has passed the test, it has been favored by professional film critics, and it may be recognized by more audiences after it is released.

It's all about making money after all.

Zhang Yimou played this set a few years ago.

At the beginning, Lao Mouzi's "Hero" created a precedent for domestic screenings. The producer held a seven-day screening in Shenzhen in advance. The response was quite good, and it also created favorable conditions for attracting more audiences to the cinema.

Zhang Yimou took the lead in updating the film version of the style of play, and then everyone learned from it.

Generally speaking, the better the word-of-mouth movie, the more suitable it is for on-demand screening.

Only films that have enough confidence in their quality will choose to screen them in advance on a large scale. In this way, the film can get a good reputation in the early stages and then be promoted in conjunction with the release from the distributor.

In this way, after the movie is released, more audiences can be attracted to the cinema.

As long as the word-of-mouth of the film is stable, it will have a positive impact on the subsequent box office of the entire film.

..............................

Beijing.

UME International Cinema.

Fang Ping walked into the cinema and greeted several colleagues.

The accompanying assistant carried the bag and followed by his side. After greeting with a few old friends, he found a seat and sat down.

As the editor-in-chief of China's top film magazine "Times Movie", she has good connections in the industry.

The "Assembly" and "The Name" released in December have already given her a lot of surprises, and then Zhou Xingchi's "Yangtze River No. [-]" is also considered to be of excellent quality.

In February, there will be "The Girl We Chased Together" by Zhou Yutang and "Slam Dunk" by Jay Chou.

She had watched the finished film of "Slam Dunk" and originally had certain expectations for the Chinese music king who had made "The Untold Secret". However, after watching the movie, she rudely wrote about it in her column. Bad review:
"A movie should at least have a complete and full storyline, that is, a plot. If this cannot be done, at least it should have a decent frame and then fill it with content. The frame of "Slam Dunk" is loose. , the plot is fragmented, and the content is probably those vulgar jokes, but unfortunately these burdens are not funny at all, and even make people feel embarrassed, fortunately Jay Chou can sing, the drama is not enough, you can use songs to make up."

Fang Ping has always been so strict when dealing with movies.

Today, I came to the screening of "Those Years" to see how good Zhou Yutang's movie is, which has been in the limelight recently.

Before the movie started, Fang Ping raised her legs, looked at the starry eyes of the little assistant beside her, and smiled: "Are you a fan of Zhou Yutang?"

"Well, boss."

"He seems to be very popular in Tianya recently?"

"Yeah, it is recognized that the four beauties of the world are ancient male gods, and they are also very talented."

"Hehe, he is indeed very talented. The TV script written at the beginning of the year was very exciting."

"Boss, "Legend of Sword and Fairy 3" is also written by Zhou Yutang."

"Oh? It seems that he also wrote the script for "Let's Get Married" a few months ago."

Fang Ping brushed her trouser legs, feeling a little surprised.

Zhou Yutang.

It was this young man again.

He has produced several blockbuster scripts in a year, is he going to heaven?

In my heart, I have some expectations for this movie written, directed and acted by Zhou Yutang.

soon.

The show begins.

(End of this chapter)