China Entertainment's Standout

Chapter 414: Emotional marketing, a big hit on the first day

The sun still rises.

The warm sunlight shines through the kitchen window and shines on Gao Yuanyuan's beautiful face wearing an apron.

It is even more bright and has the temperament of a dignified young woman.

She brushed her hair behind her ears, rolled up her sleeves and was busy in the kitchen. Her smile was sweet and her voice was smoother: "Yu Tang, do you have a meeting today?"

"There is a meeting."

After washing, Zhou Yutang hugged Da Meiyuan's waist from behind and rested his chin on her shoulder: "Arrange the work, and then prepare for the road show."

"Don't move, you're disturbing me from making a big meal."

Gao Yuanyuan struggled for a moment, then swatted away the restless hand with a slightly coquettish tone.

"Feast?"

“A sandwich isn’t a big meal, isn’t it?”

Gao Yuanyuan tilted her head and kissed the man on the cheek: "Good boy, go and wait for breakfast."

Zhou Yutang laughed dumbly.

For a woman who can fry tomatoes and eggs into a paste, a sandwich is indeed a feast.

After the charming and tender moment, Da Meiyuan kicked her out of the kitchen. Zhou Yutang sat on the sofa in the living room, crossed his legs and took a sip of water.

After the premiere, several sisters seemed to have made an appointment to send him messages together.

The scene was even more lively than the audience's reaction.

Except for the first sister from Tang Dynasty who went on a schedule to send blessings on Weibo and Zeng Li who was still on the set.

Including Teacher Fan, Gao Yuanyuan, Yang Mi who took a leave of absence from the promotion of the movie "Painted Skin 2" and defected to the enemy, and god-sister Guli Nazha.

Time management can be difficult sometimes.

It was originally planned to accompany Liu Yifei, but Miss Liu made an appointment with Shu Chang and Zhang Liangying, who sang at the premiere of "Bouquet", to spend the night with her best friends.

That can't be done with just a few people.

Zhou Yutang temporarily adjusted his schedule, reluctantly rejected Teacher Fan's request for artistic exchange, and drove over to give Gao Yuanyuan a surprise.

It's definitely not because Da Meiyuan used the ultimate trick of uniform temptation.

The main reason is that in Zhou Yutang's heart, Da Meiyuan's position is indeed a little higher than Teacher Fan.

Da Meiyuan was so moved that she unlocked many postures naturally, so there is no need to mention this matter.

Zhou Yutang read the online movie reviews. After the premiere, "Love Like a Bouquet" will soon be released simultaneously across Asia.

Famous film critics, including Fang Liming, also published film reviews immediately after watching the movie.

"A few years ago, Zhou Yutang entered the big screen with his debut film "Those Years", which set off a youth hurricane in the three places across the Taiwan Strait. Now, after several years, he once again tried the theme of a romance film. Before watching the movie, I thought He is at the end of his rope, but the facts tell me that Zhou Yutang will never let the audience down."

Fang Liming wrote in his review: "This movie has no strong conflicts and contradictions, no obvious highs and lows, and no dramatic derailment and abortion in the recent popular youth movies."

"This is just a dull story of a young couple accompanying each other out of campus, entering society, and finally being defeated by reality and parting ways."

"It's like daily life in a novel. Although there are no grand scenes, the key is the delicate and sincere emotions. Zhou Yutang used countless details to create a real life atmosphere, as well as the clean and exquisite pictures, and the gentle and touching The narrative style gave me a truly wonderful movie-watching experience.”

"I will take my wife to the cinema to watch it again, maybe more than once."

After Fang Liming's film review article was published, it received countless likes.

Not only him, film critics and film newspapers and magazines from all walks of life almost without exception gave high praise.

Discussions about the movie "Love in a Bouquet" are also at an all-time high.

The movie's lead actor is a popular figure in the entertainment industry.

After exporting classic film and television works for several consecutive years, Zhou Yutang has now become a golden figure in the hearts of the audience.

What's more, the quality of the movie itself is excellent, plus it's willing to spend money on marketing.

Countless fans' enthusiasm for watching movies was ignited.

The number of viewers who clicked to watch the movie on the Maoyan APP reached an astonishing 11.

As far as current Maoyan users are concerned, this is already a quite exaggerated figure.

Zhou Yutang finished enjoying Da Meiyuan’s burnt ham sandwich meal.

Went back to the company and had a meeting.

The second batch of machinery and equipment will be in place in a few days. People at Vision Media are very excited. This big project will also be a test for them.

The other thing is to connect with theaters and arrange film promotion road shows.

Everything is going step by step.

Last year's "Thirty Days of Love" detonated the film market. This year's "Bouquet of Love", which Zhou Yutang personally directed, had a publicity cost of 60 million.

Even higher than the investment cost of the entire movie.

On the way to promote the road show, Zhou Yutang watched Liu Yifei holding her mobile phone and giggling. She curiously went over to take a look and found out that she was refreshing the box office of "Bouquet".

On the first day of release, the box office at the midnight screening was 1024 million, which increased the 2 million for "Painted Skin 600" by more than 400 million.

Every time it is refreshed, you can see the box office on the Maoyan APP beating, and a happy smile appears on Ms. Liu’s beautiful little face.

"Highly recommend "Love in a Bouquet"."

"The first half is the most romantic look of love imaginable!"

"Produced by Zhou Yutang, it must be a masterpiece. "Love Like a Bouquet" is definitely a classic among romance films!"

"How should I say goodbye with a smile to the one I love most? It feels like Zhou Yutang's "Love Like a Bouquet" is going to be immortalized."

"Zhou Yutang is so good at writing poignant points. I love every line and every moment in this movie."

"Zhou Yutang, please remove the camera installed in my heart. Isn't this my story?"

"Liu Yifei is so beautiful. Who knows what brand of clothes she is wearing in the movie?"

"After watching the movie, I want to fall in love again."

"."

Most of the reviews online are positive.

Of course, there are people who offer opinions, but the number of such comments is nothing compared to the crazy praise.

Many passerby fans were also frightened.

The Maoyan app has a rating of 9.8 and Douban has a rating of 9.3.

The explosive reputation has aroused curiosity among many viewers other than casual fans of Zhou Yutang's Jiangdong Navy and Liu Yifei.

"Is it really that beautiful?"

"Zhou Gou hates me for taking my wife, but Sissi is so beautiful that I grit my teeth and support her."

"Go and watch the excitement. A scumbag will return to his scum. There is still merit in making movies."

The super popular top-notch CP has a high reputation and positive feedback to the movie box office. After pre-sales exceeded 10 million in the early morning of the first day, during the road show the next day, Zhou Yutang received a call from Guangguang’s boss Wang Xianhan.

"The box office on the first day was 8543 million, Yu Tang, congratulations."

"Mr. Wang, congratulations."

Zhou Yutang smiled lightly.

This film is controlled by Jiangdong Entertainment, with Enlight and China Film as allies, and they only took a symbolic share.

Naturally, Zhou Yutang gets the lion's share of the profits from the box office split, but that's not what Lao Wang values.

The influence brought by this project caused the stock price of Raytheon to rise a lot yesterday. Zhou Yutang held a lot of Raytheon shares and made a lot of money.

Perhaps, there are other reasons.

At the premiere a few days ago, Hua Yi Xiao Wang always showed off his power in front of him with the momentum of "Painted Skin 2", giving many pointers. Others didn't know it, but Zhou Yutang could see that Guang Guang Lao Wang was also holding his breath.

This time I beat Huayi Xiaowang, not to mention how comfortable it was.

"Painted Skin 2" has just set a first-day box office record. The throne was kicked off before it even sat on its butt to warm up.

After surging at the box office in its first week, the movie's reputation was not ideal, which also had a negative impact on "Painted Skin 2". In the next few days, the box office trend plummeted, remaining at around million, and the pace of hitting million slowed down. Come down.

And "Love Like a Bouquet" has suddenly emerged. In terms of word-of-mouth, it is much better than "Painted Skin 2". It can be expected that it will have greater stamina.

"Wu Cao! This is the first day's box office!"

"After reading the materials in the theater, almost all the theaters were full. Judging from this reputation, "Painted Skin 2" may be smaller in the subsequent film schedule."

"It has to be the Governor of Jiangdong. This is too fierce."

"The ceiling of romance movies is truly worthy of its reputation. After watching this movie, it is indeed not bad."

Those professionals who were originally gloating about "Bouquet" and preparing to see "Bouquet" easily crushed by "Painted Skin 2" also received the box office news, and they were all confused.

Convinced.

Completely convinced.

They are all insiders and know the value of the box office on the first day.

Based on the terrifying attendance and explosive reputation on the first day of "Bouquet", it can almost be predicted that this movie will become a big hit in the future.

What else is there to say?

Only envy and jealousy remain.

Zhou Yutang came out of a movie theater and on his way to the next stop, he took the time to have a remote video conference with Li Shuang.

Slightly adjust the follow-up publicity strategy and prepare to use his last romance film as a marketing gimmick.

This was also the inspiration that Zhou Yutang got from Jackie Chan in Cannes. Everyone there looked at each other, and Li Shuang was a little helpless: "Yu Tang, if you want to play such a trick, you should leave a way out."

From Sister Shuang's point of view, she has always disagreed with Zhou Yutang's withdrawal from the field of romance films.

After all, even a literary and realistic movie like "Search" can gross 4 million at the box office. "Bouquet" was a big hit on the first day, and its predicted box office potential is definitely higher than "Search".

Several key marketing personnel in the marketing department also hesitated to speak.

The boss is so willful. How much money is he leaving without making any profit?

They really wish that Zhou Yutang would make romance movies all year round.

Although big-budget movies are more eye-catching, the preparation period is too long. It is better to make a romance movie that Jiangdong Entertainment started and make money easily.

As long as the script is passable and Zhou Yutang's name is added to the starring cast, it's really like lying down and filling money in a sack.

"That's it, let me bid farewell to this movie with dignity."

Zhou Yutang made the decision directly, looking at the solemn expressions in front of everyone, he chuckled lightly and said: "Even if I don't make a romance movie, the company's projects will still be done, and Director Xue's "Introduction to Architecture" is almost ready. , when the time comes, shoot Zhang Ruojun’s scenes first.”

"it is good."

Li Shuang finally nodded: "You have the final say."

After working with Zhou Yutang in the past few years, they are known as golden partners, but the two occasionally have disagreements.

Every time like this, Li Shuang always listens to Zhou Yutang.

She has absolute confidence in Zhou Yutang.

"Congratulations to Director Zhou on the box office success!"

"Thank you."

Zhou Yutang was obviously in a good mood after accepting an exclusive interview with Sina scheduled in advance.

The female reporter in front of her, who was in her thirties and looked quite capable, asked: "Now "Love in a Bouquet" is really the most popular movie right now. There are a lot of opinions on the Internet about the male and female protagonists' views on love and life. Controversy, what does Director Zhou think about this?"

"Actually, the most important thing is that boys and girls think about problems differently."

Zhou Yutang chuckled softly: "Girls' thinking mode is more emotional, while boys are usually more rational. From Xiaojuan's point of view, she enjoys the beauty of two people falling in love, but Xiaomai gradually becomes different from her ideal person. The appearance is different, and naturally there is a gap in my heart."

"From Xiaojuan's perspective, he shoulders the responsibility. He is working hard for the future of the two of them, but he cannot get Xiaojuan's understanding. He feels aggrieved, helpless, and tired."

"There are really many such things in reality."

This female reporter seems to have a story, and said with empathy: "For example, I have a friend who broke up with her ex-boyfriend, who may not have been mature at the time. If you encounter a relationship like the one in the movie, Director Zhou, do you have any suggestions?"

"Generally speaking, girls care about attitude, while boys pay more attention to facts."

"Take Xiaojuan and Xiaomai as an example. If one of them is very tired from work and falls asleep in the movie theater, then they can choose to watch a movie they both like during the weekend lunch break. This time period is relatively comfortable."

Zhou Yutang did not expose the female reporter's friend out of thin air, and said in a leisurely manner: "If he falls asleep due to exhaustion, then lend him your shoulder to lean on, and when he wakes up, whisper the plot of the movie to him."

"But many netizens say that life, responsibility, and romantic feelings seem to be inherently in conflict."

"Perhaps the origin of a relationship is the convergence of self-identity, but life and responsibility are not the opposite of romance. Sometimes you might as well think about it from another person's perspective and see who is carrying the burden for your own ease."

After taking a sip of water, Zhou Yutang continued: "For the sake of the other person's hobbies, you can also make appropriate compromises and changes. Companionship is the longest confession of love."

"Does Director Zhou believe in love at first sight?" the female reporter suddenly asked.

"hehe."

Zhou Yutang has been in the world for a long time, his face is as smooth as a lake, and he smiles calmly: "Compared to love at first sight, I believe in love over time."

"What are the requirements for girls?"

"It mainly depends on feeling. If you have a simple personality, I prefer girls who are kind-hearted. As for other things, there is no fixed standard."

"Where's the appearance?"

"I am a relatively ordinary person, and I am also a bit face-blind."

"Director Zhou, do you think Liu Yifei is good-looking?"

"As for Sissi, she is a pretty normal girl."

I also want to be so ordinary.

The female reporter's expression twitched slightly: "Director Zhou, she is a fairy in the hearts of countless fans."

Zhou Yutang raised his eyebrows and smiled, with a hint of ridicule: "In my eyes, she is not a thief. We just ate Xiao Long Bao together."

(End of this chapter)