China Entertainment's Standout

Chapter 112 Extravagant endorsement, social rules

"The spokesperson of the Armani brand in Tianchao District?"

When Zhou Yutang heard the news from Li Shuang, he was slightly surprised and surprised.

In the circle, he has also photographed the inside pages of several fashion magazines, and he still knows the top fashion resources such as the six blue bloods and the eight red bloods.

Armani is an international red-blooded luxury brand with a strong style and high popularity. There is a popular saying in Hollywood,

"When you don't know what to wear, you can wear Armani."

Endorsing Armani also proves Zhou Yutang's status to a certain extent.

No wonder the riddleman Su Mang took the initiative to say congratulations to him. This woman has a deep network in the fashion circle, and she may have learned some news in advance.

"Yes, Airborne Armani spokesperson!"

As calm as Sister Shuang, her tone was a little proud and excited: "Yu Tang, do you know? When I first heard the news, I thought there was a mistake in the process over there."

Listening to Sister Shuang's explanation, Zhou Yutang also gradually understood the process of Dingshe's endorsement.

The Tianchao entertainment industry has developed rapidly in the past few years, and several top international luxury brands have already set their sights on this huge market.

The best way to enter this market is to form a bridge of communication with consumers by inviting popular celebrities to endorse them.

Celebrities with high national popularity can promote those top brands by their popularity, and these celebrities have so many fans. Although most of them are ordinary people, there are always a small number of people who are rich.

This group of fans with spending power are the potential customers of top luxury brands.

Armani probably had several considerations for signing Zhou Yutang this time. On the one hand, he naturally took a fancy to Zhou Yutang's traffic.

Zhou Yutang is not just a top domestic entertainer. "Those Years" is popular in both sides of the Taiwan Strait and three places. Recently, the adaptation of the film in South Korea has also started to promote and build momentum. Even people from Neon have come to contact the copyright. He is quite famous in the entire Asian region.

What's more, Zhou Yutang's abilities and astonishing potential that Zhou Yutang showed in various aspects made him want to make a difference in the Chinese market and directly provided him with a high-level title.

After reaching the cooperation, Armani will provide Zhou Yutang with various high-end clothing when he attends various formal events.

...........................

a few days later.

Several pieces of news quietly made the headlines of major entertainment portals.

[Armani officially announces Zhou Yutang, the image spokesperson for the Tianchao region!Temperament and character are all online!】

[Mr. Giorgio Armani said: Zhou Yutang wearing Armani is perfect. I can feel the elegance of a modern oriental urban man in him. I am very happy to cooperate with him. 】

[Armani's most "perfect spokesperson", handsome male god Zhou Yutang, is simply a walking hanger! 】

[Zhou Yutang in suits and ties, low-key luxury, the dream of hundreds of millions of girls! 】

Here, Armani officially announced the partnership with Zhou Yutang, and Jiangdong Studio immediately cooperated and issued a joint statement, and at the same time arranged a wave of drafts.

Major online forums were instantly abuzz.

Especially Zhou Yutang's fans, knowing that Zhou Yutang seldom accepts endorsements, this time a big one came all at once, and they were very excited.

"Tearful eyes, the governor finally accepted the endorsement."

"Armani is a good brand. It's low-key and luxurious with connotations, but it's too expensive. It's fun to look at. I'd better go to the fucking online store to buy clothes. It's cheap and beautiful."

"Zhou Yutang is really handsome in a suit, and he has the damn charm of a mature man."

"The first Armani brand friend in China, there is a meeting, Zhou Dadu!"

"Upstairs is wrong. Dudu is the spokesperson of Tianchao District, the direct airborne brand. Let's find out, he is not a close friend of the brand."

Generally speaking.

The endorsement of these top luxury brands is not so easy to get.

The top luxury factory has set up several procedures for selecting spokespersons.

The lowest level is the brand friend. In fact, the brand friend is not an endorsement, it can only be regarded as a cooperative relationship between the brand and the artist, but getting the top luxury brand friend is enough to make those domestic entertainment stars ecstatic.

After a period of investigation, if the star's popularity and celebrity status are stable, he will be upgraded to become a brand ambassador.

If the artist's development is not smooth and the contract expires, then the cooperation will come to an end.

It's true.

In the entertainment industry, not being popular is the original sin, even dogs will ignore you, let alone those top luxury brands.

Brand ambassadors go one step further and are brand ambassadors.

Brand spokesperson can be said to be the most familiar term between brands and celebrities. It originally refers to special personnel who provide information dissemination services for the profit or public welfare goals of enterprises or organizations.

There is such a hierarchical chain.

Brand spokesperson, brand image ambassador, brand series ambassador, brand friend.

Zhou Yutang this time is equivalent to directly parachuting to the top of the pyramid.

But do you think this is the end?
Big mistake!

Take Armani, who is endorsed by Zhou Yutang, for example, above the brand spokesperson of Tianchao, there is also the spokesperson of the Asia-Pacific region, and then there is the spokesperson of the global brand image.
In short, there are deep tricks here.

Zhou Yutang was not dazzled by the surprise.

Top luxury endorsement.

Just a step on his way to the top of the mountain.

..............................

The matter of Zhou Yutang's extravagant endorsement caused a thousand waves of waves.

Only then did people in the circle realize that Zhou Yutang's popularity had reached such a high level.

The first new-generation niche student in domestic entertainment to get the endorsement of Armani Blue Blood Top Luxury, this title alone is enough to raise Zhou Yutang's endorsement fee to the same top level of domestic entertainment as Liu Yifei.

Within two years, reach the sky in one step.

This is simply a miracle in the entertainment industry.

Zhou Yutang was not lost in the rainbow farts of Huang Xiaoming, Fan Xiaopang, Cai Yinong, Hu Ge, Damimi and others.

He is still the boy who wanted to improve, and his original intention has not changed a little.

During this period of time, the script was perfected again, and the name of the script was changed to "Lonely Agent" following Mr. Han's opinion.

Through connections, I found the old swordsman Yu Chenghui as a teacher and prepared a special training program for this movie.

this day.

Zhou Yutang had just finished the "Beijing Youth Daily" interview about singing for the Olympics when he received a call from the driver Wang Qiang.

"Boss, Shi Shi has been received."

"Well, let's go directly to the restaurant, Brother Chao, please eat."

Shortly after.

In a private room of a high-end hotel in Beijing, Zhou Yutang saw Liu Shishi who was fully armed with sunglasses and a mask.

Tao Zi saw her family Shi Shi hugged Zhou Yutang as soon as they met, she lowered her head as if she didn't see it, and quietly retreated outside the door, trying to close the door gently.

"Taozi, this restaurant tastes good. You and Sister Shuang go to the box next door. The food there is ready."

"Thank you Mr. Zhou."

Tao Zi beamed with gratitude.

Following Liu Shishi, she was also a foodie, and immediately slipped into the next room.

Liu Shishi took Zhou Yutang's arm and asked curiously, "You arrived early, did you order food in advance?"

"I just arrived. Brother Chao ordered it, and he paid for it."

"Haha, then you let Tao Zi sit next to Sister Shuang just now, are you the king of eating food?"

The two entered the box talking and laughing.

Then I saw Deng Chao and Sun Li standing up together.

"Yu Tang and Shi Shi are here, sit down quickly."

"Brother Chao, Sister Li, I'm late to pick up Shi Shi."

Zhou Yutang shook hands with Deng Chao with a smile on his face, and patted each other's shoulders familiarly.

This evening's dinner, Deng Chao heard that Liu Shishi was going back to Beijing to make an announcement, so he specially treated the guests to dinner.

The hospitality was hard to bear, so Zhou Yutang accompanied Shi Shi to the appointment.

This is actually not the first time he and Deng Chao have met.

As early as the grand ceremony when Huang Xiaoming signed with Huayi last year, Zhou Yutang had seen Deng Chao from a distance, and later at the celebration dinners in those years.

It's just that the two were unfamiliar at the time, and Zhou Yutang was not as popular as he is now, so the two of them didn't have much to do with each other.

Zhou Yutang took the initiative to offer a toast to Deng Chao: "Brother Chao, I heard that you took good care of Shi Shi in Yitian crew, thank you."

"It should be, it's all small things."

Deng Chao hastily raised his glass and touched Zhou Yutang, feeling clear about it.

He had heard about the scandal between Liu Shishi and Zhou Yutang before, and he had some guesses. Only now did he realize that the relationship between the two people was as the rumor said.

No wonder.

Zhou Yutang was well-known in the circle for not attending dinner parties, but Liu Shishi was able to call him out.

Gong chips are staggered.

Liu Shishi and Sun Li were chatting about women's makeup and skin care, while Zhou Yutang was also chatting with Deng Chao about things in the circle.

"Yu Tang, I heard you have a movie project coming up soon?"

"Brother Chao is really well-informed. I will play the male lead in this movie, and I will co-produce with Xiangjiang."

"I really envy you, you have the ability to organize yourself."

Deng Chao smiled wryly and shook his head.

In the past two years, there was a saying that the first echelon of niche students in the Mainland.

It refers to the three age groups of Huang Xiaoming, Deng Chao, and Chen Kun, whose popularity is basically equal.

But in recent years, Huang Xiaoming's development momentum has been extremely strong, and Chen Kun starred in the big production "Painted Skin". On the contrary, Deng Chao fell a little bit and offended Xiaogangpao.

"Brother Chao, your acting skills are so good, sooner or later you will have a chance to stand out."

Zhou Yutang raised his glass and asked with a smile, "Is "Li Mi's Conjecture" coming out soon?"

Deng Chao nodded: "I will only play a supporting role in Zhou Xun's main female lead, and I don't have many roles."

"I think you have a good chance of winning an award in this drama Brother Chao."

"Hehe, let me borrow your good words."

"In September this year, I'm going to watch the weekly news. "Li Mi's Conjecture" and "Painted Skin" will be released together. It's amazing."

"Yu Tang, you are also amazing. You just won the endorsement of Armani Tianchao District, and the studio has cooperated with China Film in a big production."

Deng Chao is really envious.

Don't look at him as a famous star of Huayi Company, but in the end he is just a pawn.

And Zhou Yutang has completed the change of identity, and is a chess player.

This change of identity is even more meaningful than the promotion of coffee status.

"Where, Brother Chao, you have a strong background. This year's "The Difficult Love of the Diamond King" has very good ratings."

People carried people in flowery sedan chairs, and Zhou Yutang also flattered them.

"The Difficult Love of the Diamond King" is a TV series released in April and May this year.

Don't look at the ridiculous name, but after the show was broadcast, it became the ratings champion of dozens of TV stations across the country.

An hour and a half later, the dinner was over.

It's the first time we meet, it's nothing more than a wave of business bragging between everyone and an increase in emotional connection.

Deng Chao and Sun Li sent Zhou Yutang and Liu Shishi out of the house, and watched Zhou Yutang's car, Big G, disappear into the night with a wave of hands.

Liu Shishi held Zhou Yutang's hand, and breathed a sigh of relief: "Yu Tang, I'm still worried that brother Chao will ask you to give him a role in a new movie."

"Deng Chao is much smarter than you think."

"Are you calling me stupid?" Liu Shishi immediately became alert.

"How is it possible, Liu Shi Shi Bingxue is smart, Sister Cai calls me every day, crying and telling me that I abducted the most beautiful woman in Tang Dynasty."

"Haha, what nonsense are you talking about again?"

After being punched with little strength, Zhou Yutang held Liu Shishi's small waist: "I see that you and Sun Li had a good chat."

"Yeah, Miss Li is a nice person, and she even praised you."

"is it?"

"You said you are very talented, and you also praised me for having good vision, and said that if there is a chance, I must cooperate with you."

Liu Shishi leaned his head on Zhou Yutang's shoulder, and his tone was a little curious: "By the way, you are not familiar with Brother Chao, how come you can chat like this the first time we meet?"

"In the past, I tried every means to match everyone I met, but now it's different. I can chat with everyone I meet."

Zhou Yutang smiled.

The laws of society are so cruel.

Your relationship with anyone does not depend on how well you know them.

Ultimately depends on your strength.

And how many chips you have in hand.

..............................

"It turns out that he and Liu Shishi are a couple."

The dinner was over, and Zhou Yutang and Liu Shishi were sent off.

Sun Li got into Deng Chao's car, and couldn't help but asked, "By the way, why didn't you mention it just now? I think you guys had a good chat. What a great opportunity he made with China Film Group's movie."

Deng Chao is a member of Huayi, but Huayi's top-level resources are also limited. If he can take the bus from Zhou Yutang and China Film Group, it is also an opportunity for Deng Chao.

Deng Chao shook his head, "We haven't reached the end of our friendship, so it's not easy to say that."

Sun Li opened her mouth and nodded, "That's true, but I thought that Zhou Yutang was quite proud. After getting in touch, I feel that it is really not easy to treat people and things."

"How can it be simple."

Deng Chao shook his head and laughed: "Boss Wang didn't win 6000 million."

"It's really 6000 million yuan?"

Sun Li sighed, "How many plays do we have to take to earn so much money... Hey, how much money do you think he has?"

"I don't know. I guess it will definitely not be lower than the amount given by Mr. Wang. You saw the charity banquet that day. Millions of people didn't even bat an eye."

Just at the traffic light, the assistant stopped the car.

Deng Chao and Sun Li are calculating Zhou Yutang's net worth.

At this time, the salary of celebrities is far from being as exaggerated as Yishuang Yishuang. Last year, the top stars on the Forbes Celebrity List only had an annual income of about 2000 million.

"In the future, you will have more contacts with Shi Shi. I think he is very serious about Liu Shishi. Many friends have many paths."

"Well, Shi Shi has a pretty good personality, I can chat with her... But don't everyone in the circle say that Zhou Yutang and Liu Tianxian are a couple? Fan Binbin also had an affair with him two days ago, it's really fun..."

"Girls, why are there so many gossips? Yu Tang is a nice person..."

Brother Chao glared, trying to revive his husband, but Sun Li immediately pinched the soft flesh under his ribs, turned 180 degrees counterclockwise, and stared:
"Who are you talking about old lady?"

"Oh, I said my wife, you are right..."

(End of this chapter)