I haven't been a boss for many years

Chapter 83, The New Store Explodes

Mong Kok is a well-known business district on Hong Kong Island, and today is Saturday, weekend time, and the streets of Yunshui are crowded with people.

It was supposed to open yesterday, but Sheng Tianbu wanted to get off to a good start, so he postponed it for a day.

Although it did not open yesterday, the warm-up work has already started.

Sheng Tianbu used all the publicity strategies of the later generations. Starting yesterday, he asked Shengtian employees to distribute leaflets throughout Mong Kok. Each leaflet is equivalent to 100 coupons, and the validity period is seven days.

In addition to serving as coupons, leaflets are of course also a promotional channel, on which are listed the styles, prices and other relevant information of major brands.

This is a relatively primitive publicity strategy, simple but effective!

In fact, the preparation time is still too short. Even if Sheng Tianbu is making A goods, he is still taking the middle-end route, not the low-end. An 800-yuan Versace shirt, even if you use coupons and discounts, it will cost five or six. Hundred.

The people at the bottom can't afford it at all, and they can actually afford it, but they still can't bear it.

Sheng Tianbu's target group is actually the white-collar 11th class with a decent income. They can buy genuine products, let alone A-quality products.Moreover, unlike the people at the bottom, they also have this consumption demand.

The most white-collar workers are still in the Central and Western District and Wanchai, that is, the island.

If time permits, Sheng Tianbu will order people to distribute leaflets there in advance, warming up for three or four days, which can not only increase the sales of the store, but also increase the popularity, and even bring hotness to Yunshui Street.

When this street is up and more and more vendors are willing to participate, then Shengtianbu's plan to transform the entire street into a clothing street can be implemented.

Noon today, 12:08.

Good luck, four stores open at the same time!
There are countless flower baskets and a long firecracker in front of each of the four shops.

In addition, the four shops were all crowded with people, some of them were watching the excitement, and seeing the crowds here, they surrounded them out of curiosity, most of them held leaflets in their hands, and some even took two three.

Of course, leaflets are equivalent to coupons, but how to use them is also particular. You can only use one for each product. If you want to use them all, you need to buy as many products as there are leaflets.

Furthermore, in addition to the coupons, there is also a [-]% discount on the whole site. The priority order is to reduce the coupon first and then hit the [-]% discount.

The order is different, and the money you need to spend is naturally different.

In front of one of the shops, Sheng Tianbu, Li Rulan, Zhan Mi and others all arrived, seeing the scene in front of him, Li Rulan burst into a smile, and said to Shengtianbu: "Boy, look so busy, we are going to get rich! "

Sheng Tianbu smiled, glanced at the crowd, and found that most of them were well-dressed and obviously engaged in white-collar jobs, which seemed to be similar to what he had expected.

The target group of mid-range A-brand products is the white-collar workers.

Cut the ribbon, set off firecrackers, and start selling! !

When the doors of the four shops opened, the impatient customers who had been waiting for a long time rushed in, almost crowding the shops.

The clerks in the four stores are not newbies, they have either received relevant training, or they were recruited from other shopping malls. They used to pay 1500 per month, but now they are giving her 2000. The sales are good, and there are monthly performance rewards.

Even if it is a newly opened store, it can be dug up, and money is king.

The clerks have already begun to guide in an orderly manner, and the chaos was soon stopped. Outside the four shops, Sheng Tian's younger brother also paid close attention to it, and his nerves were highly tense. On the first day of opening, no accidents are absolutely allowed.

Not only do they have to guard against making trouble, but they also have to be wary of stealing, and they even run away when they see a lot of people and think they have something to gain.

Sheng Tianbu, Li Rulan, Zhan Mi and others have left the stage automatically, leaving the stage to the salesmen of the four stores. They will be the ones who will perform next.

on the street.

Li Rulan's mind is also flexible, and she was still thinking while she was happy, and asked, "Boy, you said they knew we were selling A goods, so why are they so crazy?"

Sheng Tian said: "Zhan Mi, let me answer."

Zhan Mi smiled and said: "Sister Lan, everyone has a heart for beauty. Those big brands are expensive, but they are indeed better-looking than ordinary ones. The clothes in our store are made of the same style as theirs, but the price is a bit cheaper. times, they will naturally be moved."

Li Rulan nodded thoughtfully.

When Sheng Tianbu and Zhan Mi were chatting on Yunshui Street, the clothes of the four shops were already on sale.

Not to mention Zhan Mi, as long as Sheng Tianbu gives a clear order, he can complete it [-]% without compromise, without any mistakes. Aji, Ahua, Wu Ying and others are not as good as him.

Just from the salesmen he recruited, it can be seen that they wear uniform clothes and always have a smile on their faces. No matter how difficult the customers are, they are not in a hurry.

"Hey! Pretty girl, is there any mistake? A Versace shirt is only 820 yuan? It's a full 500 less than the mall. I saw the flyer and thought it was fake. I didn't expect you to sell it for so little? This is the real product ?"

"Sir, I see that you are wearing the same jacket from Versace. You can compare the quality and see if there is any difference."

The customer really compared it, and was surprised: "It seems to be the same! What's the situation?"

"Sir, it's like this. Even those famous brands are produced in factories on Hong Kong Island, right?"

"Yes! I know that."

"Our boss is very capable and can get goods from the garment factory at a very low price, which is why the price is so low. Also, although the price is 820 yuan, you can get a discount of 100 yuan with a coupon, which is 720 yuan , three days before the opening, there will be a 576% discount on all products, which is 1320 yuan. That is to say, you can buy a 576 yuan Versace shirt for only [-] yuan.”

"Ha! If you say so, I'll know, just this one, this one, and this one!"

The customer had a look of understanding and understanding, and quickly placed an order for three pieces, as if taking a huge advantage.

In fact, the total cost of the Versace shirt is only 85 yuan.

Sheng Tianbu, who really saw this scene, couldn't help sighing in his heart, luxury goods are really fucking huge profits.

No matter what era, when luxury is born, it is like this.

What do luxury goods sell?
What sells is the story!
What sells is feelings!

What is sold is face!
Only not quality.

Sheng Tianbu could also understand the "I understand" look in that customer's eyes. Due to the unequal information, maybe he didn't know the cost price of a famous A product, but he still had basic common sense.

Knowing that at such a low price, he would never be able to buy a real product, and that look proved that he already knew that it was A product.

Again, no one is hopelessly stupid.

(End of this chapter)